Effect of Self-Efficacy of Travel Agent on Service Directivity and Service Recovery Effort

2019 ◽  
Vol 31 (10) ◽  
pp. 187-205
Author(s):  
Eun-Kyung You
2020 ◽  
Vol 32 (8) ◽  
pp. 2635-2655 ◽  
Author(s):  
Xingyu Wang ◽  
Priyanko Guchait ◽  
Aysin Paşamehmetoğlu

Purpose Hospitality work setting is error-prone, rendering error handling critical for effective organizational operation and quality of service delivery. An organization’s attitude toward errors can be traced back to one fundamental question: should errors be tolerated/accepted or not? This study aims to examine the relationships between error tolerance and hospitality employees’ three critical work behaviors, namely, learning behavior, error reporting and service recovery performance. Psychological safety and self-efficacy are hypothesized to be the underlying attitudinal mechanisms that link error tolerance with these behavioral outcomes. Design/methodology/approach This study relied on a survey methodology, collecting data from 304 frontline restaurant employees in Turkey and their direct supervisors. SPSS 25.0 and Amos 25.0 were used for analysis. Findings The results revealed that error tolerance had direct positive relationships with employees’ psychological safety and self-efficacy, both of which had positive impacts on learning behavior and error reporting. In addition, learning behavior positively influenced employees’ service recovery performance, as rated by the employees’ supervisors. Originality/value This study identifies error tolerance as an organizational distal factor that influences employees’ learning behavior, error reporting and service recovery performance; and identifies self-efficacy and psychological safety as mediators of the relationship between error tolerance and behavioral outcomes. The findings help clarify the longstanding debate over the relationship between an organization’s attitude toward errors and its employees’ learning behavior. The findings also shed light on the advantages of tolerating error occurrence for organizations, which is especially important as most hospitality organizations pursue perfection with aversive attitudes toward errors.


2019 ◽  
Vol 6 (2) ◽  
pp. 213-228
Author(s):  
Endy Pungkas Priambodo ◽  
Marcham Darokah ◽  
RR. Erita Yuliasesti Diah Sari

This study aims to determine the effect of self-efficacy and organizational climate on employee engagement with organizational commitment as a mediator. The subjects who participated in this study were 110 employees of a travel agent company. Data was collected using scales namely Self-Efficacy, Organizational Climate, Organizational Commitment, and Employee Engagement scales and analyzed using SEM analysis techniques. The results  showed a significant effect of self-efficacy and organizational climate on employee engagement with organizational commitment as a mediator variable with a correlation coefficient r = 0.575 and r = 0,478 (significance level (p) = 0.001). These results indicate that organizational commitment can mediate self-efficacy towards Employee engagement by providing an effective contribution of 33.1% and mediating organizational climate of employee engagement with an effective contribution of 22.8.


2020 ◽  
Vol 32 (9) ◽  
pp. 2991-3014
Author(s):  
Makarand Amrish Mody ◽  
Lu Lu ◽  
Lydia Hanks

Purpose This paper aims to use equity theory to develop and test a model of the dynamics of service recovery in the homesharing context. Design/methodology/approach Using a sample of those who have experienced a service failure with a homesharing company and have voiced complaints to the company directly, the study adopted alternative model comparison procedures to test three competing models of service recovery and examined the effects of five moderating variables. Findings The results indicated that the model based on equity theory provides a theoretically and empirically superior explanation of the dynamics of service recovery in the homesharing context than the alternative explanation based on the tenets of justice theory. The two key inputs into the service recovery interaction – consumer complaining and recovery effort and trust in brand – have significant direct effects on post-failure loyalty outcomes, and also significant indirect effects via the mediating mechanism of perceived justice. All five moderators have significant effects for at least one of the post-failure loyalty outcomes. Research limitations/implications The findings emphasize the company’s role in service recovery in the homesharing context. Managers of homesharing platforms need to establish customer service infrastructure that minimizes the amount of time-related, procedural and cognitive effort that customers need to expend in the recovery process, and effect communication that enhances trust in the homesharing brand. Future research is needed on the dynamics of service recovery in alternative hotel-homesharing business models, and on the role of value co-creation in the homesharing context. Originality/value This study is the first to create a holistic theory-based model of the dynamics of service recovery in the homesharing context, using the novel construct of customer complaining and recovery effort. Also, and contrary to typical conceptualization, it demonstrates the role of trust in brand as an antecedent input into the recovery interaction that can generate loyalty outcomes.


Author(s):  
Kristen Bell DeTienne ◽  
Aaron Brough

This chapter presents a model of service recovery designed to improve profitability by differentiating the recovery efforts offered to different customer segments. To predict customer responsiveness to recovery efforts, the model advocates the use of both (1) company knowledge and databases to classify customers by past profitability and (2) the severity of the service failure they have experienced. The chapter makes recommendations related to the level of recovery quality and the type of recovery effort that should be extended to customers in each segment of the classification scheme. Using this strategic model of service recovery, executives can avoid wasting costly resources on unprofitable recovery efforts and instead direct those resources to the customers most likely to respond favorably to recovery efforts. By focusing recovery efforts on these customers, the probability of generating a profit through recovery efforts is increased.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Marcus Wardley

Purpose This paper aims to examine the effects of a general service recovery effort in consumers who were not victims of the service failure. Design/methodology/approach This study uses a 2 × 2 between-subjects design comparing a service failure announcement with apology and an anniversary event announcement, either with a 15% discount or no discount on purchase intentions. Findings A service recovery effort involving an apology and 15% discount leads to higher purchase intention in consumers who were not victims of the service failure in comparison to a control. The unexpected apology generates surprise, which amplifies the effect of the discount, leading to higher purchase intention. Practical implications The results of this study suggest that apologizing and offering a discount for a minor service failure can have positive effects on consumers who were not victims of the service failure. Thus, if a company is unsure which consumers have been affected by a service failure, this study shows that issuing a general apology for the failure does not have negative effects in unaffected consumers. Originality/value To the best of the author’s knowledge, this paper is the first to examine the effects of a service recovery effort in consumers who were not victims of the service failure and the first to find evidence of a service recovery paradox in unaffected consumers.


2020 ◽  
Vol 63 (4) ◽  
pp. 1270-1281
Author(s):  
Leah Fostick ◽  
Riki Taitelbaum-Swead ◽  
Shulamith Kreitler ◽  
Shelly Zokraut ◽  
Miriam Billig

Purpose Difficulty in understanding spoken speech is a common complaint among aging adults, even when hearing impairment is absent. Correlational studies point to a relationship between age, auditory temporal processing (ATP), and speech perception but cannot demonstrate causality unlike training studies. In the current study, we test (a) the causal relationship between a spatial–temporal ATP task (temporal order judgment [TOJ]) and speech perception among aging adults using a training design and (b) whether improvement in aging adult speech perception is accompanied by improved self-efficacy. Method Eighty-two participants aged 60–83 years were randomly assigned to a group receiving (a) ATP training (TOJ) over 14 days, (b) non-ATP training (intensity discrimination) over 14 days, or (c) no training. Results The data showed that TOJ training elicited improvement in all speech perception tests, which was accompanied by increased self-efficacy. Neither improvement in speech perception nor self-efficacy was evident following non-ATP training or no training. Conclusions There was no generalization of the improvement resulting from TOJ training to intensity discrimination or generalization of improvement resulting from intensity discrimination training to speech perception. These findings imply that the effect of TOJ training on speech perception is specific and such improvement is not simply the product of generally improved auditory perception. It provides support for the idea that temporal properties of speech are indeed crucial for speech perception. Clinically, the findings suggest that aging adults can be trained to improve their speech perception, specifically through computer-based auditory training, and this may improve perceived self-efficacy.


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