The effect of the physical environment of tea house on relationship quality and customer behavior intention

Tujuan dari penelitian ini adalah Untuk mendiskripsikan marketing trust, communication marketing dan corporate image terhadap customer behavior intention melalui customer satisfaction pada Obyek Wisata Geopark Bojonegoro.Jenis penelitian ini dikategorikan sebagai explanatory research yang menggunakan pendekatan penelitian kuantitatif. Populasi dalam penelitian ini adalah seluruh wisatawan pada obyek wisata Geopark Bojonegoro. Adapun teknik pengambilan sampelnya dengan menggunakan insidental sampling, yaitu siapa saja yang secara kebetulan bertemu dengan peneliti dapat digunakan sebagai sampel.Hasil penelitian didapatkan bahwa Kondisi variabel Marketing trust, Corporate image, Customer satisfaction dan Customer behavior intention pada obyek wisata Geopark Bojonegoro dalam kondisi cukup baik dan Communication Marketing dalam kondisi baik. Communication Marketing dan Corporate image berpengaruh signifikan terhadap Customer behavior intention pada obyek wisata Geopark Bojonegoro, sedangkan Marketing trust dan Customer satisfaction tidak berpengaruh signifikan. Marketing trust, Communication Marketing, Corporate image berpengaruh signifikan terhadap Customer satisfaction pada obyek wisata Geopark Bojonegoro.

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Experiential quality, experiential relationship quality and future experiential intentions in the Macau gaming industry

Tourism Review ◽

10.1108/tr-04-2020-0180 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Hung-Che Wu ◽

Chi-Han Ai ◽

Ya-Yuan Chang ◽

De-Quan Wang ◽

Tsung-Pao Wu

Keyword(s):

Relationship Quality ◽

Physical Environment ◽

The Body ◽

Gaming Industry ◽

Content Type ◽

Body Of Knowledge ◽

Study Results ◽

Experiential Quality ◽

Positive Effect

Purpose The purpose of this paper is to use the Macau gaming industry as a case study to discuss the multifaceted relationships involving experiential quality, experiential relationship quality and future experiential intentions. Design/methodology/approach In this study, 566 usable responses were collected from casino gamblers who had gaming experience in one casino of Macau. Findings According to the study results, the dimensions of experiential quality (hedonics, involvement, surprise, fun, gambler contact and physical environment) had a positive effect on experiential satisfaction, which in turn led to experiential trust. Both experiential trust and experiential satisfaction positively influenced experiential commitment. Moreover, experiential trust, experiential satisfaction and experiential commitment positively affected future experiential intentions. Originality/value The main contribution of this research is that it has added to the body of knowledge about the interplay between the dimensions of experiential quality, the dimension of experiential relationship quality and future experiential intentions, which can be fruitful for the gaming industry.

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