PENGARUH TRUST MARKETING, COMUNICATION MARKETING DAN CORPORATE IMAGE TERHADAP CUSTOMER BEHAVIOR INTENTION MELALUI CUSTOMER SATISFACTION PADA OBYEK WISATA GEOPARK BOJONEGORO

2019 ◽  
Vol 3 (4) ◽  
pp. 438-454
Author(s):  
Dedy Karuniawan ◽  
Woro Utari ◽  
Sri Hartati
Keyword(s):  
Customer Satisfaction ◽  
Customer Behavior ◽  
Corporate Image ◽  
Behavior Intention

Tujuan dari penelitian ini adalah Untuk mendiskripsikan marketing trust, communication marketing dan corporate image terhadap customer behavior intention melalui customer satisfaction pada Obyek Wisata Geopark Bojonegoro.Jenis penelitian ini dikategorikan sebagai explanatory research yang menggunakan pendekatan penelitian kuantitatif. Populasi dalam penelitian ini adalah seluruh wisatawan pada obyek wisata Geopark Bojonegoro. Adapun teknik pengambilan sampelnya dengan menggunakan insidental sampling, yaitu siapa saja yang secara kebetulan bertemu dengan peneliti dapat digunakan sebagai sampel.Hasil penelitian didapatkan bahwa Kondisi variabel Marketing trust, Corporate image, Customer satisfaction dan Customer behavior intention pada obyek wisata Geopark Bojonegoro dalam kondisi cukup baik dan Communication Marketing dalam kondisi baik. Communication Marketing dan Corporate image berpengaruh signifikan terhadap Customer behavior intention pada obyek wisata Geopark Bojonegoro, sedangkan Marketing trust dan Customer satisfaction  tidak berpengaruh signifikan. Marketing trust, Communication Marketing, Corporate image berpengaruh signifikan terhadap Customer satisfaction pada obyek wisata Geopark Bojonegoro.

scholarly journals THE LINK BETWEEN SERVICE QUALITY, CORPORATE IMAGE AND BEHAVIORAL INTENTION: SATISFACTION AS AN INTERVENING VARIABLE

2019 ◽  
pp. 119-131
Author(s):  
Yunita Engriani ◽  
Meirisa Permatasari ◽  
Abror Abror ◽  
Dina Patrisia
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Behavioral Intention ◽  
Structural Equation ◽  
Corporate Image ◽  
Partial Least Square ◽  
Least Square ◽  
Behavior Intention ◽  
The Relationship ◽  
Significant Direct Effect

This study aims to analyze the relationship between service quality, corporate image, customer satisfaction and behavioral intention of Garuda Indonesia Airways’ customers. This research also investigates the roles of customer satisfaction as a mediating variable. The population of this study is all customers of Garuda Indonesia Airways. This study employs 150 customers as respondents. The data collection has been conducted by using a convenience sampling method. This research analyzes the data by using the Structural Equation Modelling (SEM) with Partial Least Square (PLS). After some preliminary tests, this study found that service quality has a positive and significant impact on corporate image and customer satisfaction. Service quality has no significant direct impact on behavioral intention. The corporate image has significantly and positively related to behavioral intention. Customer satisfaction is a significant and positive antecedent of behavior intention. Even though there is no significant direct effect of service quality on behavioral intention, surprisingly, it has a significant indirect impact on behavioral intention through customer satisfaction as an intervening variable. Furthermore, some limitations and further research have been addressed.

PENGARUH RELATIONSHIP MARKETING, KOMUNIKASI PEMASARAN DAN CITRA PERUSAHAAN TERHADAP NIAT PERILAKU KONSUMEN MELALUI KEPUASAN PELANGGAN PADA VASA HOTEL SURABAYA

2019 ◽  
Vol 6 (02) ◽  
Author(s):  
Chandra Kartika ◽  
Fauzi Hidayat ◽  
Efina Krinala
Keyword(s):  
Data Analysis ◽  
Consumer Behavior ◽  
Customer Satisfaction ◽  
Relationship Marketing ◽  
Analysis Data ◽  
Corporate Image ◽  
Marketing Communication ◽  
Behavior Intention ◽  
Relationship Of ◽  
The Relationship

Effects of Relationship in Marketing, Marketing Communication, Corporate Image on the Intention of Consumer Behavior through Customer Satisfaction at Vasa Hotel Surabaya.This study aims to examine and analyze the effect of the relationship of marketing, marketing communication, corporate image on consumer behavior intentions through customer satisfaction at Vasa Hotel Surabaya. The number of respondents in this study was 130 people consisting of 68 men and 62 women. Analysis of this study uses Path Analysis. Data analysis was performed using statistics with SPSS tools. Based on the results of the overall data analysis, it can be seen that together the relationship relationship marketing, marketing communication, corporate image, customer satisfaction variables simultaneously have a significant influence on consumer behavior intentions.Keywords: Relationship marketing, marketing communication, trust icon corporate, customer satisfaction, consumer behavior intention

scholarly journals PENGARUH RELATIONSHIP MARKETING, KOMUNIKASI PEMASARAN DAN CITRA PERUSAHAAN TERHADAP NIAT PERILAKU KONSUMEN MELALUI KEPUASAN PELANGGAN PADA VASA HOTEL SURABAYA

2019 ◽  
Vol 6 (02) ◽  
Author(s):  
Chandra Kartika ◽  
Fauzi Hidayat ◽  
Efina Krinala
Keyword(s):  
Data Analysis ◽  
Consumer Behavior ◽  
Customer Satisfaction ◽  
Relationship Marketing ◽  
Analysis Data ◽  
Corporate Image ◽  
Marketing Communication ◽  
Behavior Intention ◽  
Relationship Of ◽  
The Relationship

Effects of Relationship in Marketing, Marketing Communication, Corporate Image on the Intention of Consumer Behavior through Customer Satisfaction at Vasa Hotel Surabaya.This study aims to examine and analyze the effect of the relationship of marketing, marketing communication, corporate image on consumer behavior intentions through customer satisfaction at Vasa Hotel Surabaya. The number of respondents in this study was 130 people consisting of 68 men and 62 women. Analysis of this study uses Path Analysis. Data analysis was performed using statistics with SPSS tools. Based on the results of the overall data analysis, it can be seen that together the relationship relationship marketing, marketing communication, corporate image, customer satisfaction variables simultaneously have a significant influence on consumer behavior intentions.Keywords: Relationship marketing, marketing communication, trust icon corporate, customer satisfaction, consumer behavior intention

PENGARUH CORPORATE IMAGE, TRUST, WORD OF MOUTH DAN COMMUNICATION MARKETING TERHADAP CUSTOMER SATISFACTION PADA PT. BANK NEGARA INDONESIA (PERSERO) CERME, GRESIK

Develop ◽  
2019 ◽  
Vol 3 (1) ◽  
pp. 27
Author(s):  
Chandra Kartika Kartika ◽  
Akhmad Kusaeri ◽  
Muhammad Taufik ◽  
Moh Deni Kurniawan Yusuf ◽  
Mozha Pramesti Putri ◽  
...  
Keyword(s):  
Customer Satisfaction ◽  
Word Of Mouth ◽  
Corporate Image ◽  
Word Of Mouth Communication

Persaingan bank dalam pelayanan jasa banyak competitor yang ingin memperbaiki kesalahan yang sebelumnya. Corporate image, trust, word of mouth, dan communication marketing diduga mempunyai peran penting dan perlu diperhatikan dalam upaya meningkatkan kinerja pemasaran dalam suatu perusahaan layanan jasa seperti  perbankan dan lembaga keuangan. Penelitian ini bertujuan untuk mengetahui pengaruh Corporate image, trust, word of mouth, dan communication marketing terhadap customer satisfaction. Sampel yang digunakan sebanyak 80 responden dari populasi 400 Nasabah PT. Bank Negara Indonesia (persero) cerme, gresik. Metode penelitian ini menggunakan metode kuantitif dan teknik analisis yang digunakan regresi linier berganda Y= 0,057 + 0,126 X1 + 0,892 X2 + 0,173 X3 + 0,444 X4 + 2,857. Hasil penelitian secara simultan menunjukkan Corporate image, trust, word of mouth, dan communication marketing berpengaruh signifikan terhadap customer satisfaction. Secara parsial menunjukkan corporate image, word of mouth, dan communication marketing tidak berpengaruh signifikan terhadap customer satisfaction, sedangkan trust berpengaruh terhadap customer satisfaction. sebaiknya manajemen PT. Bank Negara Indonesia (persero) Cerme, Gresik memperhatikan Corporate image, trust, word of mouth, communication marketing, dan  customer satisfaction. Manajemen juga dapat memberikan pelayanan yang baik.Kata kunci :   corporate image, trust, word of mouth,communication marketing, customer satisfaction

PENGARUH KUALITAS LAYANAN DAN CITRA PERUSAHAAN TERHADAP KEPUASAN NASABAH PT. BANK PERKREDITAN RAKYAT GRACIA MANDIRI BEKASI TIMUR

2018 ◽  
Vol 6 (1) ◽  
Author(s):  
Dr. Iwan Kurniawan Subagja, SE., MM.
Keyword(s):  
Quality Of Service ◽  
Regression Analysis ◽  
Customer Satisfaction ◽  
Small Businesses ◽  
Sampling Technique ◽  
Corporate Image ◽  
Business World ◽  
Long Period ◽  
Number Of Customers

In the current era of globalization the level of competition in the business world becomes increasingly tight. Many are doing small businesses that require capital, or small businesses that are developing to increase the ability of an increasing economy. This relates to one of the most important objectives and should be undertaken by all types of business: maintaining the viability of the company over a long period of time (going concern), business activities sometimes, visiting some things with competition to gain additional capital. This also makes it a challenge for bank companies to showcase their brand and quality of service that is superior and satisfactory to the purpose and number of customers. This study aims to describe the quality of service and corporate image to customer satisfaction PT. Bank Perkreditan Rakyat Gracia Mandiri Bekasi Timur. Samples and this research lied 100 respondents with sampling technique purposive sampling. The method of analysis used are description and regression analysis. The results showed that the quality of service and corporate image include customer satisfaction.

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