The effect of meeting service attributes on exhibition image and customer behavior intention - Focused on the case of SOURCINGFAIR 2019

2020 ◽  
Vol 15 (3) ◽  
pp. 73-93
Author(s):  
Jiwon Lee ◽  
◽  
Eunjoo Yoon
Keyword(s):  
Customer Behavior ◽  
Behavior Intention

Impacts of Food-Service Franchise’s SNS Marketing Activities on Customer Behavior Intention

2019 ◽  
Vol 10 (1) ◽  
pp. 43-52
Author(s):  
Ju-Yeon Lee ◽  
Min-Ji Lee ◽  
Da-Jeong Kwon ◽  
Seung-Yeon Jeong ◽  
Soon-Beom Hur
Keyword(s):  
Food Service ◽  
Customer Behavior ◽  
Behavior Intention ◽  
Marketing Activities

PENGARUH TRUST MARKETING, COMUNICATION MARKETING DAN CORPORATE IMAGE TERHADAP CUSTOMER BEHAVIOR INTENTION MELALUI CUSTOMER SATISFACTION PADA OBYEK WISATA GEOPARK BOJONEGORO

2019 ◽  
Vol 3 (4) ◽  
pp. 438-454
Author(s):  
Dedy Karuniawan ◽  
Woro Utari ◽  
Sri Hartati
Keyword(s):  
Customer Satisfaction ◽  
Customer Behavior ◽  
Corporate Image ◽  
Behavior Intention

Tujuan dari penelitian ini adalah Untuk mendiskripsikan marketing trust, communication marketing dan corporate image terhadap customer behavior intention melalui customer satisfaction pada Obyek Wisata Geopark Bojonegoro.Jenis penelitian ini dikategorikan sebagai explanatory research yang menggunakan pendekatan penelitian kuantitatif. Populasi dalam penelitian ini adalah seluruh wisatawan pada obyek wisata Geopark Bojonegoro. Adapun teknik pengambilan sampelnya dengan menggunakan insidental sampling, yaitu siapa saja yang secara kebetulan bertemu dengan peneliti dapat digunakan sebagai sampel.Hasil penelitian didapatkan bahwa Kondisi variabel Marketing trust, Corporate image, Customer satisfaction dan Customer behavior intention pada obyek wisata Geopark Bojonegoro dalam kondisi cukup baik dan Communication Marketing dalam kondisi baik. Communication Marketing dan Corporate image berpengaruh signifikan terhadap Customer behavior intention pada obyek wisata Geopark Bojonegoro, sedangkan Marketing trust dan Customer satisfaction  tidak berpengaruh signifikan. Marketing trust, Communication Marketing, Corporate image berpengaruh signifikan terhadap Customer satisfaction pada obyek wisata Geopark Bojonegoro.

scholarly journals The Trust of Viral Advertising Messages and Its Impact on Attitude and Behaviour Intentions of Consumers

2016 ◽  
Vol 8 (5) ◽  
pp. 136 ◽  
Author(s):  
Mahmood Jasim Alsamydai
Keyword(s):  
Statistical Analysis ◽  
Consumer Behavior ◽  
Customer Behavior ◽  
Viral Marketing ◽  
Future Studies ◽  
Marketing Technology ◽  
Behavior Intention ◽  
Growing Body ◽  
And Behavior ◽  
Viral Advertising

<p>The purpose of this paper is to contribute to the growing body of research on viral advertising messages which is based on viral marketing, while concentrating on trust of viral advertising messages and its effect on attitude and consumer behavior intention. To achieve the objectives of this study, we used marketing technology and techniques specific to viral marketing. The implementation of the study depended on a questionnaire (with 27 items) used to collect the required data from 305 customers. The information collected was based on a primary exploration study with the purpose of constructing and designing a study model.</p><p>Six hypotheses were proposed based on literature related to viral marketing, viral advertising messages and behavior intention. The study model was divided into six dimensions. The first four was concerned with trust of viral advertising messages, the fifth with attitude and customer behavior intention, while the sixth focused on the correlation between components of the study model.</p><p>Many descriptive statistical methods were used, e.g., one sample T-test, Pearson’s Correlation for the statistical analysis. The indicated results accepted all six hypotheses (assumed for each dimension). Consequently, there was an impetus to achieve trust of viral advertising messages on all attitudes and customer behavior intention.</p><p>Although this study was limited, it tried to use many factors to test trust effect of viral advertising messages on attitudes and consumer behavior intention. It is considered as an attempt that can be developed for future studies.</p>

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