scholarly journals Multi-Group Analysis Innovation Diffusion dan Technology Acceptance Factors Terhadap Niat Mengadopsi Wearable Technology dengan Gender sebagai Moderator

2021 ◽  
Vol 4 (2) ◽  
pp. 189-204
Author(s):  
Deatri Arumsari Agung ◽  
Lydia Ari Widyarini
Keyword(s):  
Technology Acceptance ◽  
Innovation Diffusion ◽  
Structural Equation ◽  
Diffusion Theory ◽  
Group Analysis ◽  
Wearable Technology ◽  
Equation Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use

Wearable technology adalah teknologi yang dikenakan oleh penggunanya dan dilengkapi dengan sensor untuk menangkap data sehingga dapat diolah dan disajikan menjadi infomasi yang bermanfaat bagi penggunanya. Kajian tentang adopsi masyarakat terhadap wearable device ini perlu dilakukan untuk menyusun strategi dalam mempercepat adoption rate di masyarakat. Adopsi pada inovasi dan teknologi ini dikaji dengan Technology Acceptance Model (Davis 1986) dan Innovation Diffusion Theory (Rogers 1983). Bagaimana variabel compatibilty, visibility, image, result demonstrability, dan voluntariness, serta variabel perceived ease of use dan perceived usefulness, terhadap variabel adoption intention perlu dikaji lebih dalam. Kuesioner disebar pada 218 responden dan dianalisis menggunakan structural equation model (SEM). Hasil penelitian menunjukkan bahwa compatibility memiliki peran dominan terhadap perceived usefulness, diikuti result demonstrability, visibility, image dan voluntariness. Variabel perceived ease of use tidak memiliki pengaruh terhadap perceived usefulness, namun berpengaruh langsung terhadap niat seseorang untuk menggunakan wearable technology. Gender tidak memoderasi pengaruh variabel perceived ease of use dan perceived usefulness terhadap niat seseorang untuk mengadopsi wearable technology. Pengembang dan peritel produk wearable technology dapat mengetahui bahwa motivasi seseorang dalam mengadopsi teknologi tersebut dipengaruhi secara langsung oleh faktor perceived ease of use dan perceived usefulness, serta secara tidak langsung oleh faktor compatibility, result demonstrability, visibility, image, dan voluntariness.

scholarly journals Students Acceptance of Google Classroom: An Exploratory Study using PLS-SEM Approach

2018 ◽  
Vol 13 (06) ◽  
pp. 112 ◽  
Author(s):  
Rana A. Saeed Al-Maroof ◽  
Mostafa Al-Emran
Keyword(s):  
Technology Acceptance ◽  
Structural Equation ◽  
Equation Model ◽  
Ease Of Use ◽  
Partial Least Square ◽  
Perceived Usefulness ◽  
Least Square ◽  
Perceived Ease Of Use ◽  
Online Questionnaire ◽  
Actual Usage

Google classroom can work in unidirectional process as it can serve the teachers’ strategies and styles on one hand and students’ perception, understanding, and effective participation in different classroom skills on the other hand. The ac-ceptance of Google classroom is affected by different factors. Some of them are still not clearly specified and discussed in previous research; therefore, they need further investigation. Based on the previous assumption, this study is an attempt to examine the factors that affect the students’ acceptance of Google classroom at Al Buraimi University College (BUC) in Oman. The Technology Acceptance Model (TAM) was adopted to formulate the hypotheses of the current study. The data was collected through an online questionnaire with 337 respondents. The Partial Least Square-Structural Equation Model (PLS-SEM) approach was used to assess both the measurement and structural models. The results of the study prove that both the perceived ease of use (PEOU) and perceived usefulness (PU) positively influence the behavioral intention, which in turn influence the actual usage of Google classrooms. This study helps the decision makers of the higher educational institutions to have a better understanding of the effectiveness of us-ing Google classroom by their students. It is assumed that it helps in measuring the level of students’ acceptance to the previously mentioned technology.

scholarly journals The Moderating Role of Academic Discipline in Acceptance of Video Technology for Educational Purposes

2021 ◽  
Author(s):  
Judit T. Nagy ◽  
Mária Bernschütz
Keyword(s):  
Technology Acceptance ◽  
Structural Equation ◽  
Academic Discipline ◽  
Group Analysis ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Instructional Video ◽  
Perceived Ease Of Use ◽  
Video Technology ◽  
Learning Resource

This study aims to investigate the role played by academic discipline differences in terms of their influence on the acceptance of video technology being used for educational purposes by higher education students. The research model was based on Technology Acceptance Model in which academic discipline (hard, pure, soft, applied) was involved as a moderator variable.Data were collected from 240 students using a questionnaire on which the partial least-squares structural equation modelling and the Henseler's multi-group analysis were used to compare differences among academic discipline-groups. In summary, results show that the degree of importance attached to perceived usefulness, perceived ease of use and attitude toward video use when students explain the intensity of their instructional video usage differs between hard/soft, and pure/applied academic disciplines. In the case of hard-pure subjects (e.g. natural sciences) and hard-applied subjects (e.g. engineering or computer science) the intensity of video usage, as a learning resource, is mostly determined by the students' expectations in relation to the effortlessness (or otherwise) of learning with videos. In the case of soft-pure subjects (such as sociology) and soft-applied subjects (such as law and business studies) positive/negative feelings associated with video usage also play an important role in the intensity of video usage as a learning resource. The degree to which a student believes that using videos would enhance his or her learning has a stronger influence on the intensity of video usage in the case of soft-pure subjects than in the case of soft-applied subjects.

scholarly journals Acceptance of Online Medical Websites: An Empirical Study in China

2019 ◽  
Vol 16 (6) ◽  
pp. 943 ◽  
Author(s):  
Yuan Tang ◽  
Yu-Tao Yang ◽  
Yun-Fei Shao
Keyword(s):  
Public Health ◽  
Technology Acceptance ◽  
Rural Areas ◽  
Perceived Risk ◽  
Structural Equation ◽  
Equation Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Medical Problems

As a new type of public health service product, online medical websites (OMWs) are becoming quite popular. OMWs can address patients’ basic medical problems remotely and give health guidance online. Compared to traditional hospitals, OMWs are more convenient and inexpensive, they can usually provide a better service for patients with poor medical conditions (especially in rural areas), and they also contribute to the rational distribution of medical resources. Therefore, key factors that affect patients’ acceptance of OMWs must be identified to contribute to public health. By integrating perceived risk (PR) and the technology acceptance model (TAM), we proposed a modified TAM and clarified how PR and other factors affect patients’ behavioral intention (BI) towards OMWs. A sample of 245 research participants in China took part in this study and the structural equation model (SEM) was used to test our hypotheses. The results revealed that perceived usefulness (PU) is a positive predictor of BI but has no significant effect on attitude (ATT), while perceived ease of use (PEOU) can affect BI through PU and attitude (ATT). Moreover, trust (TRU) was identified as a mediator of PR and PU/PEOU. Also, the doctor–patient relationship (DPR) was shown to moderate PR and TRU. In order to increase patients’ BI, OMW providers need further innovations to improve patients’ TRU and reduce their PR.

scholarly journals Analyzing Drivers’ Intention to Accept Parking App by Structural Equation Model

2020 ◽  
Vol 2020 ◽  
pp. 1-11 ◽  
Author(s):  
Chang Yang ◽  
Xiaofei Ye ◽  
Jin Xie ◽  
Xingchen Yan ◽  
Lili Lu ◽  
...  
Keyword(s):  
Technology Acceptance ◽  
Structural Equation Model ◽  
Structural Equation ◽  
Mobile Apps ◽  
Equation Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Acceptance Model ◽  
The Relationship

With the concept of sharing economic entering into our lives, many parking Apps are designed for connecting the drivers and vacated parking spaces. However, there are not many drivers who use the mobile Apps to reserve and find available parking spaces, which is largely due to the insufficient information provided by the parking App. In order to better explain, predict, and improve drivers’ acceptance of parking App, the conceptual framework based on technology acceptance model was developed to establish the relationships between the drivers’ intention to accept parking App, trust in parking App, perceived usefulness of parking App, and perceived ease of its use. Then structural equation model was established to analyze the relationship between various variables. The results show that the trust in parking App, perceived usefulness, perceived ease of use, and parking App attributes are the main factors that determine the intention to use parking App. Through the test of direct effect, indirect effect, and total effect in the model, it is found that perceived usefulness has the largest total impact on acceptance intention, with a standardized coefficient of 0.984, followed by parking App attribute (0.743), perceived ease of use (0.384), and trust in parking App (0.381).

scholarly journals An Empirical Study into Consumer Acceptance of Dockless Bikes Sharing System Based on TAM

2021 ◽  
Vol 13 (4) ◽  
pp. 1831
Author(s):  
Jie Lyu ◽  
Jing Zhang
Keyword(s):  
Technology Acceptance ◽  
Structural Equation ◽  
Relevant Literature ◽  
Sharing Economy ◽  
Equation Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Research Results ◽  
Tam Model

The purpose of this study was to propose an extension model that integrated a technology acceptance model (TAM) with dockless bike-sharing (DLBS) features in order to investigate acceptable behavior when using DLBS. In total, 412 participants from China participated in the study. We used a structural equation model to test our research hypotheses. The research results showed that the extended TAM model provided a more comprehensive understanding of the behavior associated with this context. We observed that perceived usefulness, perceived ease of use, subjective norms, and facilitating conditions played an important role in the intention to use DLBS. Moreover, DLBS features played an important role in perceived usefulness and perceived ease of use. The use intention also had an important effect on use behavior. Surprisingly, the three traits of perceived usefulness did not affect perceived usefulness. As such, this study explored, from a consumer’s perspective, why sharing products are accepted. This study offers significant contributions to the relevant literature of the sharing economy. The research results offer enlightening findings for enterprises, as they encourage consumers to adopt the DLBS.

scholarly journals Brand Personality of Korean Dance and Sustainable Behavioral Intention of Global Consumers in Four Countries: Focusing on the Technological Acceptance Model

2021 ◽  
Vol 13 (20) ◽  
pp. 11160
Author(s):  
Seung-hye Jung ◽  
Joon-ho Kim ◽  
Ha-na Cho ◽  
Hae-won Lee ◽  
Hyun-ju Choi
Keyword(s):  
Technology Acceptance ◽  
Behavioral Intention ◽  
Structural Equation ◽  
Brand Personality ◽  
Equation Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Acceptance Model ◽  
Korean Dance

Brand personality is a useful tool that forms a favorable brand image and that ultimately builds powerful brand equity. However, there has been insufficient empirical research on the brand personality of Korean dance. In the context of using culture and the arts to support national competitiveness, we examine traditional Korean dance in terms of a potential brand personality that can influence the perceptions of global consumers. We look at how this brand can affect consumer perceptions of how easy it is to learn Korean dances as well as their perceptions of the physical benefits of these dances. The respondents included global consumers who had listened to or watched Korean dance music and videos on TV and the Internet, searched for and watched Korean dance videos on YouTube, and searched for Korean dance information on social media at least once. A survey was conducted over the course of four months, from October 2020 to January 2021, in four countries: South Korea, the USA, the UK, and South Africa. Valid data were obtained from 649 individuals. We conducted an empirical study by applying and integrating the technology acceptance model (TAM) to the brand personality of Korean dance. A structural equation model was used to analyze the responses. The brand personality of Korean dance enhanced its perceived ease of use and its perceived usefulness among global consumers, which led to positive attitudes toward the dances. Furthermore, it led to a sustainable behavioral intention, that is, interest in learning traditional Korean dances. Since no studies have integrated Korean dance into a single brand personality to use it as a cultural asset, this study makes considerable contributions to the literature.

scholarly journals ANALISIS PERILAKU PENGGUNA SISTEM INFORMASI AKADEMIK DENGAN PENDEKATAN TECHNOLOGY ACCEPTANCE MODEL (TAM) DI UNIVERSITAS SANG BUMI RUWA JURAI BANDAR LAMPUNG

2016 ◽  
Vol 1 (1) ◽  
pp. 24-55
Author(s):  
Tedi Gunawan
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Structural Equation ◽  
Equation Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Critical Ratio ◽  
Perceived Ease Of Use ◽  
Actual System ◽  
Acceptance Model

Tujuan penelitian ini adalah untuk mengetahui bagaimana perilaku pengguna (user) dalam hal ini Mahasiswa Universitas Sang Bumi Ruwa Jurai Bandar Lampung dan operator masing-masing Fakultas dengan menggunakan pendekatan metode Technology Acceptance Model (TAM). Pengukuran ini dilakukan dengan menggunakan beberapa variable, diantaranya persepsi kemanfaatan penggunaan / Perceived Usefulness (PU), persepsi kemudahan penggunaan / Perceived Ease of Use (PEoU), sikap penggunaan / Attitude Toward Using (ATU), kecenderungan pengguna untuk tetap menggunakan teknologi / Behavioral Intention to Use (BITU) dan kondisi nyata penggunaan sistem informasi layanan akademik/Actual System Usage (ASU). Pengujian kesesuaian model dan hipotesis dilakukan dengan menggunakan analisis Structural Equation Model (SEM) dengan menggunakan software LISREL (LInear Structural RELationship) Versi 8.72. Hasil penelitian menunjukan bahwa varibel kemudahan penggunaan / perceived ease of use (PEoU) berpengaruh pada persepsi kemanfaatan penggunaan / perceived usefulness (PU) dengan nilai Critical Ratio (CR) sebesar 2,15 (nilai CR yang disyaratkan yaitu lebih dari + 2,0), tetapi tidak berpengaruh langsung kepada sikap pengguna / Attitude Toward Using (ATU) dengan nilai CR 0,92. Dari hasil penelitian tersebut direkomendasikan adanya perbaikan pada pengembangan Sistem Informasi Akademik ini yaitu pada menu satuan acara perkuliahan, dan Tampilan.

Exploring the Adoption of Sports Brand Apps

2021 ◽  
pp. 75-91
Author(s):  
Hyun Byun ◽  
Weisheng Chiu ◽  
Jung-sup Bae
Keyword(s):  
Technology Acceptance ◽  
Behavioral Intention ◽  
Structural Equation ◽  
Group Analysis ◽  
Age Groups ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Actual Behavior ◽  
Perceived Ease Of Use ◽  
Acceptance Model

The purpose of this article was to apply the modified technology acceptance model (TAM) to examine factors influencing consumers' intention and actual behavior in using sports brand apps. Convenience sampling was conducted for Korean consumers (N = 261) of sports brand apps. Data were analyzed by partial least squares structural equation modeling (PLS-SEM) using SmartPLS 3.0. The results found that the level of enjoyment had a significantly positive effect on the perceived ease of use, while perceived ease of use also positively affected perceived usefulness. Behavioral intention to use sports brand apps was most significantly influenced by perceived enjoyment, followed by perceived usefulness, and then perceived ease of use. Moreover, behavioral intention positively affected actual behavior. In addition, a multi-group analysis carried out found differences between three age groups (20s, 30s, and 40+) regarding the use of sports brand apps. The findings provide a better understanding of consumer behavior when using sports brand apps.

scholarly journals A survey on the user acceptance of PV battery storage systems

2021 ◽  
Author(s):  
Daniel Fett ◽  
Joris Dehler-Holland ◽  
Markus Schmutz
Keyword(s):  
Technology Acceptance ◽  
Structural Equation ◽  
Storage Systems ◽  
User Acceptance ◽  
Equation Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Battery Storage ◽  
Acceptance Model

AbstractThis study presents the results of an analysis of user acceptance of PV battery storage systems. A structural equation model is developed based on Davis’ technology acceptance model (TAM). It is expanded by integrating elements of Ajzen’s theory of planned behavior (TPB). The main factors influencing the acceptance of PV battery storage systems are evaluated and analyzed. Empirical findings indicate that survey participants’ acceptance of PV battery storage systems is mainly influenced by their behavioral beliefs, perceived knowledge about battery storage systems, perceived ease of use, and perceived usefulness of PV battery storage systems. The results indicate a high degree of acceptance for PV battery storage systems.

Evaluating the Factors Affecting Decision Support Systems Usage by Strategic Decision Makers in Egypt

2003 ◽  
pp. 226-243
Author(s):  
Ibrahim Elbeltagi
Keyword(s):  
Technology Acceptance ◽  
Structural Equation ◽  
Middle Eastern ◽  
Equation Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Strategic Decisions ◽  
Factors Affecting ◽  
Acceptance Model

This chapter draws on a survey of CEO and IT managers in local authorities in Egypt to explain the key factors affecting their use of DSS in making strategic decisions. This chapter proposes and tests a Structural Equation Model (SEM) that extends the generally accepted Technology Acceptance Model to assess relationships between an extensive range of constructs and their relation with DSS usage via Perceived Ease of Use and Perceived Usefulness. The SEM approach has enabled the development of a framework that will support a sustainable approach towards the adoption and use of DSS in developing Middle Eastern countries.

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