Relationships Among Dimensions of Online Second-Hand Shopping, Satisfaction, and Repurchase Intention

2018 ◽  
Vol 14 (1) ◽  
pp. 89-102
Author(s):  
Murali Swapana ◽  
Chandrasekaran Padmavathy
Keyword(s):  
Customer Satisfaction ◽  
Emerging Markets ◽  
Online Shopping ◽  
Brand Image ◽  
Repurchase Intention ◽  
Website Quality ◽  
Shopping Satisfaction

The purpose of this study is to examine the relationships among dimensions of online second-hand shopping, customer satisfaction, and repurchase intention. Responses obtained from 608 Indian online second-hand shoppers show that the dimensions of online second-hand shopping such as price, website quality, nostalgia, and brand image influence customer satisfaction. In addition, customer satisfaction positively affects repurchase intention. Findings of the present study provide intuitive guidelines for online second-hand marketers in approaching emerging markets through effective online shopping strategies.

Relationships Among Dimensions of Online Second-Hand Shopping, Satisfaction, and Repurchase Intention

2021 ◽  
pp. 1169-1181
Author(s):  
Murali Swapana ◽  
Chandrasekaran Padmavathy
Keyword(s):  
Customer Satisfaction ◽  
Emerging Markets ◽  
Online Shopping ◽  
Brand Image ◽  
Repurchase Intention ◽  
Website Quality ◽  
Shopping Satisfaction

The purpose of this study is to examine the relationships among dimensions of online second-hand shopping, customer satisfaction, and repurchase intention. Responses obtained from 608 Indian online second-hand shoppers show that the dimensions of online second-hand shopping such as price, website quality, nostalgia, and brand image influence customer satisfaction. In addition, customer satisfaction positively affects repurchase intention. Findings of the present study provide intuitive guidelines for online second-hand marketers in approaching emerging markets through effective online shopping strategies.

scholarly journals PERAN CUSTOMER SATISFACTION MEMEDIASI PENGARUH SERVICE QUALITY TERHADAP REPURCHASE INTENTION PADA PENGGUNA LAZADA DI DENPASAR

2020 ◽  
Vol 9 (2) ◽  
pp. 637
Author(s):  
I Wayan Angga Wiradarma ◽  
Ni Nyoman Rsi Respati
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Path Analysis ◽  
Online Shopping ◽  
The Internet ◽  
Repurchase Intention

The development of technology and the internet has facilitated global activities both in the fields of economics, governance and human lifestyles. The interest in repurchasing online is of particular concern to Lazada, which have decreased the number of visitors to Lazada's online shopping sites. The purpose of this study was to determine the role of customer satisfaction in memdiasi effect of service quality on repurchase intention. The study was conducted on Lazada in Denpasar with 80 respondents. Data obtained by questionnaire which was analyzed using Path Analysis. The results of this study indicate that service quality positively and significantly influences repurchase intention. Service quality positively and significantly influences customer satisfaction. Customer satisfaction positively and significantly influences repurchase intention. Customer satisfaction is able to mediate the effect of service quality on repurchase intention. This shows that customer satisfaction has an important role in service quality thereby increasing repurchase intention in Lazada. Keywords: E-Commerce, Customer Satisfaction, Service Quality, Repurchase Intention

Factors affecting online repurchase intention

2014 ◽  
Vol 114 (4) ◽  
pp. 597-611 ◽  
Author(s):  
Chinho Lin ◽  
Watcharee Lekhawipat
Keyword(s):  
Customer Satisfaction ◽  
Online Shopping ◽  
Partial Least Square ◽  
Least Square ◽  
Self Report ◽  
Repurchase Intention ◽  
Content Type ◽  
Shopping Experience ◽  
Online Shoppers ◽  
The Impact

Purpose – The purpose of this paper is to investigate the effects of online shopping experience and habit in relation to adjusted expectations for enhancing online repurchase intention. Design/methodology/approach – The authors employed partial least square (PLS) as a technique used to analyze the measurement and structural models. Data for this research were collected from 240 Taiwanese online shoppers who had experienced online shopping at least four times. Findings – The result of this study indicates that online shopping habit acts as a moderator of both customer satisfaction and adjusted expectations, whereas online shopping experience can be considered a key driver for customer satisfaction. Furthermore, the research findings confirm that customer satisfaction is a vital driver of adjusted expectations and online repurchase intention. Adjusted expectations do mediate the impact of online repurchase intention. Research limitations/implications – This paper highlights the effect of online shopping experience and online shopping habit on enhancing repurchase intention. The result implies that the acquisition of usage experience and spontaneous purchases not only leads to higher customer satisfaction and customer expectations, but also strengthens online repurchase intention. The use of self-report scales suggests the possibility of a common method bias. Future studies may further test the robustness of this study in the interplay of experience and habit to shed more light on their relative importance in explaining online repurchase intention. Originality/value – This study extends expectancy-disconfirmation paradigm, especially in the context of online shopping, by emphasizing cognitive, affective, and behavioral change on the attitude-intention behavior of online shoppers.

scholarly journals What Effects Repurchase Intention of Online Shopping

2017 ◽  
Vol 10 (12) ◽  
pp. 113 ◽  
Author(s):  
Lily Suhaily ◽  
Yasintha Soelasih
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Structural Equation ◽  
Online Shopping ◽  
Negative Influence ◽  
Equation Modeling ◽  
The Internet ◽  
Repurchase Intention ◽  
Experiential Marketing ◽  
Price Perception

The development of the internet raises opportunities for the marketing of a product and bring new forms for retail transactions, one of which is online shopping.  Furthermore with the Internet, online consumers more easily gain access to information and they offered a wide variety of products and services that can be selected at competitive prices. The purpose of this study is to determine whether there is influence of E-Service Quality, Price Perception and Experiential Marketing to Repurchase Intention which mediated by Customer Satisfaction in On-line Shopping. The amount of samples is 180 respondents. Questionnaires were distributed to respondents who have shopped using online shopping with random sampling method. This study uses data analysis of Structural Equation Modeling by using Lisrel software. The result showed that there is the influence of e-service quality to customer satisfaction and to repurchase intention, while repurchase intention has negative influence occurs. Furthermore, price has no influence to customer satisfaction but has an influence to repurchase intention. Experiential marketing has no influence to customer satisfaction and repurchase intention. Customer satifaction has positive effect on repurchase intention. The effect of e-service quality and experiential marketing through customer satisfaction as mediation variable has no influence to repurchase intention, while price perception influence to repurchase intention.

scholarly journals Analysis of the Effect of Product Quality, Price Perception, Brand Image and Promotion on Customer Satisfaction to Achieve Repurchase Intention (Fiesta Chicken Nugget)

2020 ◽  
Vol 5 (8) ◽  
pp. 595-602
Author(s):  
Theofilus Pirri, S.S ◽  
Dr. Dipa Mulia, M.M., M.H
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Significant Influence ◽  
Structural Equation ◽  
Brand Image ◽  
Equation Model ◽  
Repurchase Intention ◽  
Product Price ◽  
Price Perception ◽  
Chicken Nugget

This study aims to analyze the effect of product quality, price perception, brand image and promotion on customer satisfaction to achieve repurchase intention’s Fiesta chicken Nugget in Jakarta, Indonesia. This study uses Non Probability Sampling and purposive sampling methods with a total of 190 respondents. Data analysis of this study is carried out by structural equation model (SEM) analysis using Lisrel 8.8. The findings show that each independent variable namely product quality, price perception, brand image and promotion has a positive and significant influence on customer satisfaction as intervening variable. Customer satisfaction as intervening variable has a positive and significant influence on repurchase intention as dependent variable. The product quality has the biggest influence among the four independent variables on customer satisfaction. It is recommended that companies should focus on increasing the value of product quality and product price adjustments to increase customer satisfaction and the company should pay more intention to promotion and improve brand image for the better. Further research by conducting research on other variables with a larger sample is also recommended.

A Study On Customer Satisfaction Towards Online Shopping In Sivaganga District

2019 ◽  
Vol 118 (6) ◽  
pp. 150-162
Author(s):  
A. Muthupriya
Keyword(s):  
Customer Satisfaction ◽  
Online Shopping ◽  
Rapid Development ◽  
The Internet ◽  
Marketing Environment ◽  
Traditional Markets ◽  
Factors Influencing ◽  
Shopping Satisfaction

This study titled “A Study on Customer Satisfaction towards Online Shopping in Sivaganga District” has been undertaken to understand the factors influencing customers’ online shopping decisions.The rapid development of the internet has strongly impact upon the worldwide marketing environment. Currently it has become one of the popular approaches for business and customer to perform trade over the internet. Businesses have been coming up with creative ways to promote their product via online. Thus it describes how modern market is replacing the traditional markets. This study is taking place to identify the factors that may influence customer’s online shopping satisfaction. Generally, the successof online shopping essentially depends on the customer satisfaction during their purchase.

scholarly journals Pengaruh Perceived Ease of Use, Enjoyment dan Trust Terhadap Repurchase Intention dengan Customer Satisfaction Sebagai Intervening pada Belanja Online (Studi Pada Mahasiswa Universitas Tanjungpura Pontianak)

2015 ◽  
Vol 4 (1) ◽  
pp. 140 ◽  
Author(s):  
Juniwati Juniwati
Keyword(s):  
Data Analysis ◽  
Customer Satisfaction ◽  
Survey Research ◽  
Significant Influence ◽  
Online Shopping ◽  
Ease Of Use ◽  
Repurchase Intention ◽  
Perceived Ease Of Use ◽  
Analysis Technique ◽  
Perceived Enjoyment

This study aims to determine the influence of perceived ease of use, perceived enjoyment, and trust on customer satisfaction and repurchase intention in online shopping of apparel. The design of the study is a survey research with type of research is explanatory, sample used of 100 people. The data analysis technique used is path analysis. The results showed that perceived ease of use variable has no significant influence on customer satisfaction, while perceived enjoyment and trusts have positive and significant influence on customer satisfaction. The results also showed that perceived enjoyment and customer satisfaction has no significant influence on repurchase intention, while perceived ease of use and trust has positive and significant influence on repurchase intention.

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