scholarly journals Social media use in government health agencies: The COVID-19 impact

2021 ◽  
pp. 1-17
Author(s):  
Rodrigo Sandoval-Almazan ◽  
David Valle-Cruz
Keyword(s):  
Social Media ◽  
Local Government ◽  
Media Use ◽  
Research Question ◽  
Government Agency ◽  
User Engagement ◽  
Social Media Use ◽  
Message Structure ◽  
Mexican Government ◽  
Communication Flow

Government communications typically use social media for federal agencies, national policies, and emergency cases. However, it is crucial to understand the use of these platforms within local government agencies. This investigation fills this gap and includes social media data during three months of the COVID-19 pandemic and compares it with previous trends. The research question that leads this research is: How has government social media use and communication behavior changed due to the COVID-19 pandemic? This research analyzes a study case applied to a local Mexican government agency named ISSEMyM. We analyze the data during the period between October 2017 and June 2020. Findings reveal a consistent use of Twitter and Facebook for communication by the ISSEMyM government agency. Also, it indicates an increase in engagement and communication flow over three years. We found that official local government communications remained unchanged during the whole period. We found no change in interaction, number of followers, and message structure during this period; however, the COVID-19 pandemic radically alters interactions, followers, and user engagement.

scholarly journals The Role of Social Media in Promoting Information Disclosure on Environmental Incidents: An Evolutionary Game Theory Perspective

2018 ◽  
Author(s):  
Shuang Ling ◽  
Shan Gao ◽  
Wenhui Liu
Keyword(s):  
Social Media ◽  
Local Government ◽  
Local Governments ◽  
Information Disclosure ◽  
Central Government ◽  
Media Use ◽  
Evolutionary Game ◽  
Media Influence ◽  
Social Media Use ◽  
The Public

Despite the expectation that social media use in the public sector contributes to enhancing government's transparency, few studies have been investigated whether social media use actually leads to more disclosure during environmental incidents in practice and how social media influence local governments and their officials' information disclosure. In this article, we model information disclosure during environmental incidents as an evolutionary game process between the central government and local government in social media context, and examine the internal mechanism that how social media influence the progress of information disclosure during environmental incidents. The findings indicate that social media plays an active constructive role in central-local government game relations. Specific- ally, social media can provides an efficient information channels for the central government supervise regional officials in environmental incidents, and thus improves its supervision efficiency, and it also provides an important means for internet mobilization and online-offline interaction by encouraging the public exchange information and express their views, and in turn forces local governments and their officials tend to disclosure ahead.

Social Media Use in Local Government: An Australian Perspective

2014 ◽  
Vol 37 (10) ◽  
pp. 666-675 ◽  
Author(s):  
Khayri Omar ◽  
Rosemary Stockdale ◽  
Helana Scheepers
Keyword(s):  
Social Media ◽  
Local Government ◽  
Media Use ◽  
Social Media Use

Measuring Public Opinion with Social Media Use in Local Government of Asian Cities

2020 ◽  
pp. 399-406
Author(s):  
Shih-Nung Chen ◽  
Ridho Al-Hamdi ◽  
Yong-Kok Tan ◽  
Aulia Nur Kasiwi ◽  
Achmad Nurmandi
Keyword(s):  
Social Media ◽  
Public Opinion ◽  
Local Government ◽  
Media Use ◽  
Social Media Use ◽  
Asian Cities

SOCIAL MEDIA USE INTENSITY AT WORKPLACE AMONG HUMAN RESOURCES EXECUTIVES OF A GOVERNMENT AGENCY HEADQUARTERS IN KUALA LUMPUR, MALAYSIA

2020 ◽  
Vol 9 (1) ◽  
Author(s):  
Nurhamizah Ishak ◽  
Farah Nadzirah Khairuddin ◽  
Nur Shaziella Aziz
Keyword(s):  
Social Media ◽  
Human Resources ◽  
Media Use ◽  
Working Hours ◽  
Government Agency ◽  
Small Population ◽  
Kuala Lumpur ◽  
Social Media Use ◽  
Significant Difference ◽  
And Gender

Browsing social media is a common daily activity for most people all around the globe nowadays regardless of age and gender. Although the frequency, duration and motive of browsing social media differs from one person to another, the existence of employees who have social-media mania and keep browsing social media all the time even during their working hours causes the employers to monitor their employees‘ social media use intensity at workplace from time to time. This study looks at the level of social media use intensity at workplace among Human Resources executives of a government agency headquarters in Kuala Lumpur, Malaysia. Questionnaires were used to collect data on the sample. Due to its quite small population size, total population sampling method is applied. Out of 68 executives, only 30 completed the questionnaires (response rate = 44.12%). Findings revealed that the sample have high level of social media use intensity at workplace. However, there was no statistically significant difference between social media use intensity and gender. Other than that, it was found that the main motive behind using social media at workplace is interpersonal. As for the implications of this study, it contributes to the corpus of knowledge in the area of social media use intensity at workplace in local organization context and provides empirical data to assist organization in conducting appropriate policy to control social media use intensity at workplace among their employees. Keywords: Social Media Use Intensity, Motives Behind Using Social Media, Government Agency

Football clubs’ social media use and user engagement

2019 ◽  
Vol 37 (3) ◽  
pp. 242-257 ◽  
Author(s):  
Thomas Aichner
Keyword(s):  
Social Media ◽  
Media Use ◽  
Pairwise Comparison ◽  
User Engagement ◽  
Social Media Use ◽  
Content Type ◽  
Sports Clubs ◽  
Football Clubs ◽  
Football Fans ◽  
Social Media Platforms

Purpose The purpose of this paper is threefold: to measure and compare the degree of social media use (SMU) by football clubs, to assess football fans’ engagement with content posted by football clubs (FCs) and to evaluate differences in user engagement with commercial social media advertisement targeting football fans, based on the advertisements’ appeal. Design/methodology/approach This paper employs three approaches. First, it uses the corporate social media use (CSMU) model to analyse 20,954 Facebook, YouTube, Instagram and Twitter postings from 78 European FCs. Second, it develops a categorisation for social media postings and uses ANOVA and Scheffè tests to conduct a pairwise comparison. Third, it uses a fictional hedonic low-involvement product (chocolate bar) to conduct an experiment by creating a Facebook advertising campaign with three advertisements that are manipulated regarding their general appeal. Findings Study 1 demonstrates that individual FCs show big differences between their degree of SMU. There are, however, no differences between European leagues, social media platforms, or more/less successful FCs. The results of Study 2 indicate that social media users like, comment and share postings by FCs independently of the content of the posting. Study 3 reveals that both user engagement and reach of advertisements can be substantially increased by employing football-related appeals. Originality/value This paper helps understanding consumer engagement in social media. The results presented are relevant and helpful for a multitude of actors, including FCs and other sports clubs, companies targeting football fans and researchers interested in social media and sports marketing.

Adolescent health on social media: Five content analysis studies from youth investigators (Preprint)

2021 ◽  
Author(s):  
Maggie Bushman ◽  
Shreya Godishala ◽  
Reese Hyzer ◽  
Joshua Jerisha ◽  
Anna Jolliff ◽  
...  
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Adolescent Health ◽  
Participatory Design ◽  
Media Use ◽  
Research Question ◽  
Future Research ◽  
Research Project ◽  
Social Media Use

UNSTRUCTURED While the literature on adolescent health and social media use is full of studies incorporating youth perspectives through participatory design, too little of this research is actually designed, conducted, and presented by youth. Thus, the following paper presents the work of five youth investigators on the topic of adolescent health and social media. All youth were equipped with tools and knowledge to scientifically evaluate a research question of their choice. The youth whose projects are featured here designed and conducted their own research project, drafted their own manuscript, and revised and resubmitted that draft based on reviewer input. Although all youth worked with research mentors, all ideas and suggestions for future research are their own.

Sign in / Sign up

Export Citation Format

Share Document