scholarly journals German-English Communication: A Cross-Cultural Challenge

2013 ◽  
Vol 3 (1) ◽  
pp. 70-71
Author(s):  
Sarah Watzky

As an immigrant to the United States I have experienced many conflicts between my own German culture and the American culture I first encountered in 2007. While it was fairly easy to adapt to new cultural aspects such as food, lifestyle, education, and climate, the obstacle of language and communication was, and still is, more difficult to overcome for me. Research on cultural adaptation reflects my own struggles as well as those experienced by English speakers residing in Germany.

2019 ◽  
Vol 27 (3) ◽  
pp. 363-383
Author(s):  
Talita de Cassia Raminelli da Silva ◽  
Simone Saltareli ◽  
Rodrigo Ramon Falconi Gomez ◽  
Lenny Chiang-Hanisko ◽  
Fatima Aparecida Faleiros Sousa

Background and PurposeInstruments to measure pain must be cross-culturally adapted through rigorous processes, so they can provide equivalence of measure regardless of the context in which they are applied. The study aim was to perform a cross-cultural adaptation of Multidimensional Pain Evaluation Scale (MPES) for use in the United States.MethodsCross-cultural adaptation study entailed translation, back translation, and review by a committee, face and content validity and pilot testing with 90 participants with acute or chronic pain from United States. The Cronbach's alpha coefficient was calculated.ResultsSome items of MPES was changed to maintain the highest level of similarity between the original scales in Portuguese and adapted to English.ConclusionThe Cronbach's alpha was high showed this scale has internal consistency and reliability.


Author(s):  
Edward C. Miller ◽  
Thomas Griffin ◽  
Peter Di Paolo ◽  
Ed Sherbert

Hall and Hall (1990) classify German culture as a low-context culture, American culture as a medium/low-context culture, and Chinese culture as a high-context culture. A low-context culture is one where the words contain most of the information needed and there is little need to rely on the context of the events/message to help interpreting the meaning of the message/events. In contrast, a high-context culture is one where the context of the message is as important as or even more important than the words. This paper focuses on selected cultural differences among Germany, United States, and China, and the impact of these differences on the various aspects of consumer behavior. Specifically, it is focusing on the impact of cultural context on the effectiveness of the different styles of advertising.


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