scholarly journals The Impact Of Cultural Differences On The Effectiveness Of Advertisements On The Internet: A Comparison Among The United States, China, And Germany

2011 ◽  
Vol 8 (4) ◽  
Author(s):  
Edward C. Miller ◽  
Thomas Griffin ◽  
Peter Di Paolo ◽  
Ed Sherbert
Keyword(s):  
United States ◽  
Consumer Behavior ◽  
Cultural Differences ◽  
Cultural Context ◽  
Chinese Culture ◽  
American Culture ◽  
The United States ◽  
The Internet ◽  
German Culture ◽  
The Impact

Hall and Hall (1990) classify German culture as a low-context culture, American culture as a medium/low-context culture, and Chinese culture as a high-context culture. A low-context culture is one where the words contain most of the information needed and there is little need to rely on the context of the events/message to help interpreting the meaning of the message/events. In contrast, a high-context culture is one where the context of the message is as important as or even more important than the words. This paper focuses on selected cultural differences among Germany, United States, and China, and the impact of these differences on the various aspects of consumer behavior. Specifically, it is focusing on the impact of cultural context on the effectiveness of the different styles of advertising.

Epilogue

2017 ◽  
Author(s):  
Anna D. Jaroszyńska-Kirchmann
Keyword(s):  
United States ◽  
Public Sphere ◽  
The United States ◽  
The Internet ◽  
Formal Schooling ◽  
The Public ◽  
Polish Language ◽  
The Media ◽  
The Public Sphere ◽  
The Impact

This epilogue comments on the changes within the Polish American community and the Polish-language press during the most recent decades, including the impact of the Internet and social media on the practice of letter-writing. It also poses questions about the legacy and memory of Paryski in Toledo, Ohio, and in Polonia scholarship. Paryski's life and career were based on his intelligence, determination, and energy. He believed that Poles in the United States, as in Poland, must benefit from education, and that education was not necessarily the same as formal schooling. Anybody could embark on the path to self-improvement if they read and wrote. Long before the Internet changed the way we communicate, Paryski and other ethnic editors effectively adopted and practiced the concept of debate within the public sphere in the media. Ameryka-Echo's “Corner for Everybody” was an embodiment of this concept and allowed all to express themselves in their own language and to write what was on their minds.

Executive Insights: Perspectives for International Marketers on the Japanese Market

1995 ◽  
Vol 3 (1) ◽  
pp. 63-84 ◽  
Author(s):  
David McHardy Reid
Keyword(s):  
United States ◽  
Consumer Behavior ◽  
The United States ◽  
Major Influence ◽  
Utility Value ◽  
Japanese Market ◽  
The World ◽  
Consumer Tastes ◽  
The Impact ◽  
Exchange Transactions

“Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others” (Kotler 1991). This definition is based on notions of: needs, wants, demands, products, utility, value, satisfaction, exchange, transactions, relationships, markets, marketing, and marketers. The need for marketers to focus on consumer behavior flows from this widely held definition. Yet, with this focus on consumers, little strategic note has been taken of the influence of key markets on other markets. For example, the United States— in particular, California— was a major influence on style and consumer tastes in the 1970s. The world witnessed the emergence of Silicon Valley and listened to Californian sounds, which were subsequently recycled through advertising and movies. The essential purpose of this article, therefore, is to highlight the importance of the Japanese market upon others and to offer a prognosis of the impact it will have.

Pre- and Midtrial Publicity in the Age of Internet and Social Media

2018 ◽  
Author(s):  
Tarika Daftary-Kapur ◽  
Steven D. Penrod
Keyword(s):  
United States ◽  
Decision Making ◽  
Social Media ◽  
Internet Use ◽  
The United States ◽  
Juror Decision Making ◽  
The Internet ◽  
The Impact ◽  
Internet And Social Media

Although juror misconduct has always been a concern, the prevalence of technology available to jurors has increased the ease with which jurors can improperly communicate with others, publish information regarding the trial, and conduct outside research on the case. This chapter discusses the role of the Internet and social media in the courtroom and how access to this information in the form of midtrial publicity might impact juror decision-making. Additionally, it discusses steps that have been taken by courts around the United States to address the issue of Internet use by jurors as well as recommendations to limit the impact of the Internet and social media on juror decision-making.

scholarly journals How Should You Perform and Watch Othello and Hairspray in a Country Where You Could Never Hire Black Actors? Shakespeare and Casting in Japan

2020 ◽  
Vol 22 (37) ◽  
pp. 87-101
Author(s):  
Kitamura Sae
Keyword(s):  
United States ◽  
Cultural Differences ◽  
Cultural Context ◽  
The United States ◽  
Employment Opportunities ◽  
The United Kingdom ◽  
Theatre Companies ◽  
English Speaking ◽  
Minstrel Shows ◽  
Black Actors

This paper discusses how Japanese theatres have handled race in a country where hiring black actors to perform Shakespeare’s plays is not an option. In English-speaking regions, such as the United States and the United Kingdom, it is common to hire a black actor for Othello’s title role. Blackface is increasingly unacceptable because it reminds viewers of derogatory stereotypes in minstrel shows, and it deprives black actors of employment opportunities. However, the situation is different in regions where viewers are unfamiliar with this Anglo-US trend. In Japan, a country regarded as so homogeneous that its census does not have any questions about ethnicity, it is almost impossible to hire a skilled black actor to play a title role in a Shakespearean play, and few theatre companies would consider such an idea. In this cultural context, there is an underlying question of how Japanese-speaking theatre should present plays dealing with racial or cultural differences. This paper seeks to understand the recent approaches that Japanese theatre has adopted to address race in Shakespearean plays by analysing several productions of Othello and comparing them with other major non-Shakespearean productions.

scholarly journals To Speak or Not to Speak: Developing Legal Standards for Anonymous Speech on the Internet

10.28945/2526 ◽  
2002 ◽  
Author(s):  
Tomas A. Lipinski
Keyword(s):  
United States ◽  
Service Providers ◽  
The United States ◽  
The Internet ◽  
Legal Standards ◽  
Potential Problems ◽  
Recent Developments ◽  
History Of ◽  
Education And Employment ◽  
The Impact

This paper explores recent developments in the regulation of Internet speech, in specific, injurious or defamatory speech and the impact such speech has on the rights of anonymous speakers to remain anonymous as opposed to having their identity revealed to plaintiffs or other third parties. The paper proceeds in four sections. First, a brief history of the legal attempts to regulate defamatory Internet speech in the United States is presented. As discussed below this regulation has altered the traditional legal paradigm of responsibility and as a result creates potential problems for the future of anonymous speech on the Internet. As a result plaintiffs are no longer pursuing litigation against service providers but taking their dispute directly to the anonymous speaker. Second, several cases have arisen in the United States where plaintiffs have requested the identity of the anonymous Internet speaker be revealed. These cases are surveyed. Third, the cases are analyzed in order to determine the factors that courts require to be present before the identity of an anonymous speaker will be revealed. The release is typically accomplished by the enforcement of a discovery subpoena issued by the moving party. The factors courts have used are as follows: jurisdiction, good faith (both internal and external), necessity (basic and sometimes absolute), and at times proprietary interest. Finally, these factors are applied in three scenarios—e-commerce, education, and employment—to guide institutions when adopting policies that regulate when the identity of an anonymous speaker— a customer, a student or an employee—would be released as part of an internal initiative, but would nonetheless be consistent with developing legal standards.

scholarly journals Can Users Search Trends Predict People Scares or Disease Breakout? An Examination of Infectious Skin Diseases in the United States

2020 ◽  
Vol 13 ◽  
pp. 117863372092835
Author(s):  
Rand Obeidat ◽  
Izzat Alsmadi ◽  
Qanita Bani Bakr ◽  
Laith Obeidat
Keyword(s):  
United States ◽  
Skin Diseases ◽  
The United States ◽  
The Internet ◽  
Search Term ◽  
Care Providers ◽  
Search Queries ◽  
Additional Tool ◽  
Search Terms ◽  
The Impact

Background: In health and medicine, people heavily use the Internet to search for information about symptoms, diseases, and treatments. As such, the Internet information can simulate expert medical doctors, pharmacists, and other health care providers. Aim: This article aims to evaluate a dataset of search terms to determine whether search queries and terms can be used to reliably predict skin disease breakouts. Furthermore, the authors propose and evaluate a model to decide when to declare a particular month as Epidemic at the US national level. Methods: A Model was designed to distinguish a breakout in skin diseases based on the number of monthly discovered cases. To apply this model, the authors correlated Google Trends of popular search terms with monthly reported Rubella and Measles cases from Centers for Disease Control and Prevention (CDC). Regressions and decision trees were used to determine the impact of different terms to trigger the occurrence of epidemic classes. Results: Results showed that the volume of search keywords for Rubella and Measles rises when the volume of those reported diseases rises. Results also implied that the overall process was successful and should be repeated with other diseases. Such process can trigger different actions or activities to be taken when a certain month is declared as “Epidemic.” Furthermore, this research has shown great interest for vaccination against Measles and Rubella. Conclusions: The findings suggest that the search queries and keyword trends can be truly reliable to be used for the prediction of disease outbreaks and some other related knowledge extraction applications. Also search-term surveillance can provide an additional tool for infectious disease surveillance. Future research needs to re-apply the model used in this article, and researchers need to question whether characterizing the epidemiology of Coronavirus Disease 2019 (COVID-19) pandemic waves in United States can be done through search queries and keyword trends.

The Rules of the Game

2020 ◽  
pp. 177-194
Author(s):  
Jack Reynolds
Keyword(s):  
United States ◽  
Political Parties ◽  
State Level ◽  
Electoral System ◽  
The United States ◽  
Colonial Period ◽  
The Internet ◽  
Voting Procedures ◽  
The Impact ◽  
Rules Of The Game

This essay reviews the regulations and customs of elections in the United States since the colonial period. It identifies six historical eras with distinct rules governing the conduct of elections. The earliest electoral contests functioned with highly informal voting procedures and electioneering practices that varied widely from place to place. Voting procedures became more standardized during the nineteenth century thanks to political parties. A broad set of mostly state-level initiatives around 1900 robbed the parties of some of their key functions in the electoral system. Incumbents have used the regulation of elections to better entrench themselves in office. The candidate-centered contests of the twentieth century increasingly relied on money and the mass media. Voting and electioneering practices are now adjusting to the impact of the internet and social media.

Per un profilo prosopografico dei sociologi di lingua tedesca in esilio

2009 ◽  
pp. 81-101
Author(s):  
Christian Fleck
Keyword(s):  
United States ◽  
American Culture ◽  
The United States ◽  
Scientific Production ◽  
Social Scientists ◽  
Scientific Impact ◽  
German Speaking ◽  
The Impact

- Sociologists have an eminent role among social scientists which were forced to migrate to the United States after 1933. The objective of defining their prosopographic profile pushed the author to identify the main features that determine the identity of this figure, which did not have a precise profile in Europe in the 1920's and 1930's. Crossing various sources, the article first delineates the basic identikit of the German speaking sociologist and then compares a few specific categories: scholars who migrated, those who remained in their native country, and those of German or Austrian origin. The second part of the essay is totally devoted to the evaluation of the impact of the scientific production of this group of sociologists on American culture.Parole chiave: sociologia, esilio, universitŕ, prosopografia, carriere, impatto scientifico sociology, exile, universities, prosopography, careers, scientific impact

Conclusion

2017 ◽  
Author(s):  
Shari Rabin
Keyword(s):  
United States ◽  
Twentieth Century ◽  
Print Culture ◽  
American History ◽  
Social Ties ◽  
Religious Life ◽  
The United States ◽  
The Internet ◽  
The Impact ◽  
Forms Of Knowledge

Two important but relatively unknown events marked the summer of 1877, involving businessman Joseph Seligman and Rabbi Isaac Mayer Wise, highlight the impact of mobility on religious life and thought at the end of an era in American history. The shifting economy and demography of American life created a new context for religious life, in which Jewish mobility was less common and Jewish whiteness was questioned. The 2.2 million Jews who came to the United States around the turn of the twentieth century built on the American Jewish infrastructure that earlier Jews had created and that would see its heyday at the middle of the twentieth century. Today, globalization and the Internet have thrust Americans back into an age of relentless mobility, anonymity, and uncertainty. Again, unafilliated Jews—and the much-heralded “nones” of all backgrounds—seek identity and belonging through family, informal social ties, print culture, and forms of knowledge unmoored from stable, coherent, and authoritative religious sources.

Sign in / Sign up

Export Citation Format

Share Document