scholarly journals FEATURES OF THE MARKETING MEASURES USE FOR THE DIFFERENTIATION OF LEGAL BUSINESS ENTERPRISES IN THE MARKETING MANAGEMENT SYSTEM

2021 ◽  
Author(s):  
Yu. Savchenko
Keyword(s):  
Management System ◽  
Marketing Management ◽  
Business Enterprises

Research on the Marketing Management System Based on ASP.NET Technology

2014 ◽  
Vol 687-691 ◽  
pp. 2387-2390
Author(s):  
Juan Li
Keyword(s):  
Computer Technology ◽  
National Economy ◽  
Service Provider ◽  
Management System ◽  
Rapid Development ◽  
Business Management ◽  
Decisive Role ◽  
Marketing Management

The rapid development of computer technology and the popularization of the progress of each trade have promoted the development of e-government. Business management system is the establishment and development of the national economy important players, managers and a service provider, which plays a role in information and a decisive role. In this paper, it first introduces the Definition and Characteristics of ASP NET, and then it talks about the problems of marketing management, finally it puts forward some suggestions for the establishment of Asp.net marketing management system.

scholarly journals СТРУКТУРНІ МОДЕЛІ ОРГАНІЗАЦІЇ МАРКЕТИНГОВОЇ ДІЯЛЬНОСТІ НА ПІДПРИЄМСТВІ

2021 ◽  
pp. 82-90
Author(s):  
Тетяна Іванівна Бондарєва ◽  
Катерина Володимирівна Баришева ◽  
Карина Володимирівна Коломієць
Keyword(s):  
Organizational Structure ◽  
Systems Analysis ◽  
Management System ◽  
Process Model ◽  
High Efficiency ◽  
Structural Models ◽  
Process Models ◽  
Marketing Management ◽  
Marketing Department ◽  
Marketing Activities

Formulation of the problem. Questions concerning designing of organizational structure of management of marketing activity of the enterprise are considered. The purpose of the article is to consider the theoretical foundations of construction of marketing management structures and the development of structural models of marketing activities of the enterprise using the theory of systems analysis. The methodological basis of the study were logical methods of information processing, methods of systems analysis and modeling of systems, abstract-logical method for formulating conclusions. The main hypothesis of the study is that to build an effective organizational structure for managing the marketing activities of the enterprise, you can use methods of systems analysis, including process and system approach. Presenting main material. Theoretical and methodological bases of construction of marketing organizational structures are considered. The changes that have taken place in the approaches to the management of marketing activities of the enterprise are analyzed. Flexibility, adaptability, stability of the management system, as well as the consistency of the behavior of all its elements, ensuring high efficiency of marketing management depend on the organizational structure of marketing management of the enterprise. A set of interdependent structural models of the marketing management system of the enterprise is proposed, the use of which will increase the efficiency of the organization of marketing activities of the enterprise. The originality and practical significance of the study is confirmed by the possibility of using the proposed set of structural models as a practical tool for designing the organizational structure of marketing activities of any type of enterprise. The proposed developments can be used as an element of practical guidance for the implementation of marketing management projects in the enterprise. Conclusions and prospects for further research. The proposed rules and a set of appropriate structural models can be used to build a process model that shows the sequence of works to implement the functions of the marketing department of the enterprise. Then, with the help of a matrix projection between the functional and process models, it is possible to analyze the processes of the management system of marketing activities of the enterprise.

scholarly journals Organization of Marketing Activities of Industrial Enterprises in Modern Business Conditions

2020 ◽  
pp. 139-145
Author(s):  
I. Fomichenko ◽  
◽  
O. Kondratenko ◽  
T. Rudenko ◽  
M. Brant ◽  
...  
Keyword(s):  
Management System ◽  
Systematic Approach ◽  
Marketing Management ◽  
Management Process ◽  
Marketing Activity ◽  
Industrial Enterprises ◽  
Modern Business ◽  
Marketing Activities ◽  
Innovative Tool ◽  
Business Conditions

The article considers topical issues of organization of marketing activities at industrial enterprises. The reasons for the need to implement and use methods and tools of modern marketing are indicated. The components and separate functional tasks of marketing activity at industrial enterprises are given. The stages of formation of the marketing management system of the enterprise are revealed. It is noted that a systematic approach to marketing management of the enterprise involves the use of marketing tools in the management process. The main elements of the marketing management system of the enterprise are investigated. Peculiarities and forms of manifestation of peculiarities of marketing activity organization at industrial enterprises in modern market conditions are revealed. 3D-marketing as an innovative tool of marketing activity is singled out, the spheres of its application, advantages of use, and also characteristic differences from traditional marketing are resulted.

scholarly journals Design of Data Sharing and Exchange Interface of Telecom Enterprise Marketing Management System

IERI Procedia ◽  
2012 ◽  
Vol 2 ◽  
pp. 907-913
Author(s):  
Jin Luo ◽  
Xiao Fang Zu ◽  
Liang Chen ◽  
Weihui Du
Keyword(s):  
Data Sharing ◽  
Management System ◽  
Marketing Management
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