Application of Integrated Marketing Communication in Mobile Phone Marketing Management System Based on Fault Tree Analysis

2016 ◽  
Vol 13 (12) ◽  
pp. 9948-9952
Author(s):  
Ruwei Tang ◽  
Xilian Huang
Keyword(s):  
Mobile Phone ◽  
Management System ◽  
Fault Tree ◽  
Fault Tree Analysis ◽  
Marketing Management ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
Tree Analysis

scholarly journals FAULT TREE ANALYSIS DAN AUDIT AKURASI PADA PENERAPAN SISTEM MANAJEMEN KESELAMATAN KERJA KONSTRUKSI TERINTEGRASI Studi Kasus: Proyek Pembangunan Gedung Pelayanan (Fisik) RSUD Tidar Kota Magelang, Kontraktor B1

2020 ◽  
Vol 3 (2) ◽  
pp. 42
Author(s):  
Alvian Purbiantoro ◽  
Adwitya Bhaskara
Keyword(s):  
Management System ◽  
Occupational Safety ◽  
Safety Management ◽  
Construction Project ◽  
Fault Tree ◽  
Fault Tree Analysis ◽  
Tree Analysis ◽  
Safety Management System ◽  
Workplace Accidents ◽  
Accuracy Level

<p><em>Building a construction project is an activity which contains many dangerous elements.  It causes the construction industries have bad record in the terms of occupational safety.  Therefore, occupational safety is an aspect that must be improved any time because it is a very complex problem which covers issues in the terms of humanity, legal aspect, accountability and the image of the organization itself.  This study aims to (1) Determine the accuracy level of the Occupational Safety Management System Application in the Service Building (physical) Construction Project in Tidar Regional Hospital (RSUD) Magelang, (2) Identify and analyze the potential risks of work accident by using Fault Tree Analysis (FTA) method and planning mitigation to reduce the scope of construction in progress. This study is a quantitative analysis where the research is conducted by collecting the primary data through interview and observation, meanwhile the secondary data is in the form of data from the project itself. FTA is used to investigate the potential of workplace accidents by analyzing the direct causes to the basic causes of the accident itself.  The results of the study show that (1) The accuracy level of the application of Occupational Safety Management System which has been applied has an assessment rate of 97.29% and it is included in the level of satisfactory assessment.  (2)  The results of the analysis using FTA obtained several incidents that potentially can cause workplace accidents, incidents such as the workers who do not wear personal protective equipment, workers who act carelessly, and the lack of work experience are the frequent cases in the basic FTA incidents. </em></p>

A Systematic Study of Integrated Marketing Communication and Content Management System for Millennial Consumers

2021 ◽  
pp. 91-112
Author(s):  
Subhankar Das
Keyword(s):  
Management System ◽  
Content Management ◽  
Marketing Communication ◽  
Content Management System ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
Management Framework ◽  
Page Ranking ◽  
The Right ◽  
Cost Selection

This chapter attempts to highlight various types of content management system and targets giving the fundamental original concepts to SEM and SEO. The learning outcome will be getting an all-encompassing thought of SEO idea alongside content management system along with becoming accustomed to the content management framework which will help in getting a good page ranking for the web page. Digital marketing is a platform that helps to share feelings, information, and attitude. It makes great impact on our lives. Digital technologies changed everyone's lives and marketers get the chance to know about customer's habit, technologies, and preferences that are not possible in other conventional marketing channels. It improves integrated marketing communication and to get in touch with customers in small budget or cost. Selection of the right marketing communication channel is the strategy of the business to compete in the communication field.

scholarly journals PENGEMBANGAN RISK ASSESSMENT DALAM EVALUASI MANAJEMEN PENANGGULANGAN KEBAKARAN MELALUI FAULT TREE ANALYSIS

2016 ◽  
Vol 5 (1) ◽  
pp. 36
Author(s):  
Annisa Sholikhatul Addawiyah ◽  
Rudatin Windraswara
Keyword(s):  
Risk Assessment ◽  
Management System ◽  
Fault Tree ◽  
Fault Tree Analysis ◽  
Minimum Cut ◽  
Tree Analysis ◽  
Undesirable Event ◽  
Regulatory Standards ◽  
Intermediate Event ◽  
Conditioning Event

Fault tree analysis adalah suatu penilaian risiko yang mampu mengidentifikasi potensi bahaya secara spesifik, fokus, rinci pada satu kejadian yang tidak diinginkan, dan mengetahui penyebab kejadian tersebut beserta angka probabilitasnya. Tercatat mulai tanggal 1 Januari – 30 April 2014 terjadi kebakaran sebanyak 10 kali di divisi spinning PT. Apac Inti Corpora dengan kasus tertinggi di unit spinning V (50% kejadian).Tujuan penelitian ini adalah mengetahui faktor penyebab kebakaran, mengembangkan penilaian risiko, dan mengetahui gambaran umum sistem manajemen penanggulangan kebakaran di unit spinning V PT. AIC. Desain penelitian ini adalah kualitatif eksplanatoris. Hasil pengembangan bagan fault tree analysis didapatkan 41 basic event, 24 intermediate event, 1 conditioning event, dan 1 undeveloped event yang secara matematis melalui persamaan aljabar boolean akan menghasilkan 35 single minimum cut sets dan 5 double component cut sets, dengan perhitungan angka probabilitas sebesar 0,3552. Hasil kesesuaian sistem manajemen penanggulangan kebakaran didapatkan 76 poin dari 81 poin standar regulasi yang berlaku di Indonesia. Simpulan penelitian ini adalah kemungkinan terjadinya kebakaran di spinning V sebesar 35,52%. Saran dari penelitian ini adalah dilakukannya evaluasi terhadap kegagalan deteksi dini dan kegagalan teknis. Fault tree analysis has advantages in identifying potential hazards in specifics, focus, detail on a potential undesirable event that called top event, and was able to find out the causes with the value of probability. Recorded at January 1th – April 30th, 2014, there had been 10 cases of fires in the spinning PT. Apac Inti Corpora with the highest cases at spinning V (50% event). The purpose of this research was find out the cause of fires, develop a risk assessment, and learn an overview of fires countermeasures management system in spinning V. This research was a qualitative – explanatory design. Result of development fault tree analysis brings about 41 basic event, 24 intermediate event, 1 conditioning event, dan 1 undeveloped event  by boolean algebra, mathematically generates 35 single minimum cut sets and 5 double component cut sets, with the value of probability is 0,3552. Whereas the countermeasure of fire management system conformity obtained 76 points is according from 81 points of regulatory standards in Indonesia. Summary, spinning unit V had the possibility of going fires is 35,52%. Advice, conducted evaluation of failure from early detection and technical failures in the production process.

scholarly journals Analisis Kausalitas Kecelakan Konstruksi dengan Pendekatan Analogi Fault Tree Analysis (FTA)

2021 ◽  
Vol 9 (2) ◽  
pp. 71-84
Author(s):  
Adwitya Bhaskara ◽  
Cahyo Dita Saputro ◽  
Firdamarsha Benadikta ◽  
Syawaluddin Alim ◽  
Danny Setiawan
Keyword(s):  
Management System ◽  
Government Regulation ◽  
Safety Management ◽  
Construction Project ◽  
Fault Tree ◽  
Fault Tree Analysis ◽  
Construction Safety ◽  
Tree Analysis ◽  
Safety Management System ◽  
Construction Safety Management

In mid-2019, there was a construction accident during the underpass construction project in Yogyakarta. The underpass excavation wall in this project was collapsed and 2 vehicles were reported fallen. Although such accident sometimes occurs in some projects, it does not mean that these accidents are caused by the same source. Many efforts to prevent accidents have been done by various methods and one of them is an assessment by observation at construction sites referring to Government Regulation 05 2014 concerning SMK3 (Occupational Safety and Health Management System) in the Public Works Sector Construction. The details about the implementation of construction work are described in PUPR Decree No. 21 in 2019 in term of the Construction Safety Management System (SMKK) Guidelines. This research was conducted to identify factors and indicators of management consultants, supervisors and contractors who have a major impact and contribution to the underpass construction project in Kentungan, Yogyakarta. The percentage level of accuracy in the application of the construction safety management system based on the assessment of the contractor was 85.938% and for the supervisory consultant the percentage level of accuracy was 97.29%. Both percentages are included in the satisfactory category since the assessment ranges are between 85% and 100%. Based on these two assessments, an evaluation was carried out using a Fault Tree Analysis to determine the causality flow of construction accidents.

scholarly journals Pemberdayaan Karyawan Dalam Penerapan Keselamatan dan Kesehatan Kerja Berbasis Fault Tree Analysis

2020 ◽  
Vol 6 (1) ◽  
pp. 52
Author(s):  
Muhammad Yusuf ◽  
Titin Isna Oesman ◽  
Nugroho Adi Wicaksono
Keyword(s):  
Occupational Health ◽  
Management System ◽  
Fault Tree ◽  
Health And Safety ◽  
Fault Tree Analysis ◽  
Occupational Health And Safety ◽  
Hazard Identification ◽  
Occupational Accidents ◽  
Tree Analysis ◽  
Work Accidents

WL Aluminium industry is a small and medium enterprises which is engaged in the production of household needs and there is no unit that manages the Occupational Health and Safety (OHS).  Meanwhile the employee  were not encouraged  in OHS implementation. This study aims to determine the management system of occupational health and safety management, the dangers of work accidents and the factors causing occupational accidents that occur in the WL Aluminium company. The methods used are Fault Tree Analysis (FTA) approaches that encourage the employee based on Hazard Identification Risk Assessment (HIRA) and SWOT analysis. The results of the research can be seen in the HIRA method there are 3 (three) production activities that have a high enough risk rating number (RRN). The main cause of work accidents with the FTA method is the potential for workplace accidents that occur, namely the fingers are exposed to aluminium raw materials, the hands are exposed to hot printing containers, pain in the arms, fingers are affected by lathe eyes and back pain. For the SWOT matrix strategy, the methods used by the company to achieve good growth include employee participation through creating an OHS team for monitoring and evaluating the implementation of the OHS program, creating an administrative system aimed at managing the OHS management system, as well as socializing about OHS, empowerment of the employee in OHS implementation  and the goal of zero accident  can be achieved.

Analisis Deskriptif Strategi Komunikasi Hotel Sakura Syariah

2020 ◽  
Vol 5 (2) ◽  
Author(s):  
Nazwirman Nazwirman ◽  
Efendy Zein
Keyword(s):  
Local Government ◽  
Analytical Method ◽  
Marketing Mix ◽  
Communication Strategy ◽  
Easy Access ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
Physical Evidence ◽  
Technology Process

The research objective describes an integrated marketing communication strategy in developing Sakura Syariah Hotel to see a comprehensive marketing communication strategy. Hotel Sakura Syariah is a 3-star syariah concept hotel which has 70 rooms. The analytical method uses the 7P (marketing mix) approach. The research results to increase the number of guests staying the strategy consisted of products, which offer a sharia concept with various types of representative rooms. Pricing, using the appropriate price preferences. Place, hotel location that is close to the center of the district capital and easy access. Promotion, with direct selling in accordance with local government and private selling by participating in various marketing events, sales proposals and advertising. People, conduct trainings to improve human resource capabilities. Physical evidence, a physical building that has Sharia characters and is supported by fairly good technology. Process, reservation service is quite fast and excellent. The development of this Sayriah hotel must be supported by related parties, especially the local government in order to increase the number of hotel guests

Integrated Marketing Communication pada Heri Pemad Management Studi Kasus International ARTJOG MMXIX

2020 ◽  
Vol 6 (1) ◽  
pp. 1-17
Author(s):  
Cut Nailil Muna
Keyword(s):  
Public Relations ◽  
Direct Marketing ◽  
Evaluation Research ◽  
Personal Selling ◽  
Sales Promotion ◽  
Primary Data ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
Interactive Marketing

ABSTRAKPenelitian ini bertujuan menganalisis lebih lanjut penerapan Integrated Marketing Communication pada Festival Seni Rupa Kontemporer Internasional ARTJOG MMXIX yang diselenggarakan oleh Heri Pemad Management (selanjutnya disingkat HPM). Manfaat penelitian ini adalah memberikan kontribusi pemikiran bagi pengembangan pengelolaan manajemen seni dalam keberhasilannya meraih pasar. Untuk menjawab pokok masalah dalam penelitian ini, peneliti mengacu pada konsep komunikasi pemasaran terpadu model George dan Michael Belch (2011) yang meliputi advertising, sales promotion, personal selling, direct marketing, Public Relations and Publicity serta interactive marketing melalui tiga tahapan proses, yaitu perencanaan, implementasi, dan evaluasi. Penelitian dijalankan secara kualitatif dengan metode studi kasus. Pengumpulan data terbagi dua yaitu data primer melalui wawancara dan observasi; serta data sekunder melalui studi pustaka. Key informan dan informan yang dipilih berasal dari internal HPM dan pengunjung Festival ARTJOG MMXIX. Penelitian ini mampu menjelaskan bahwa HPM telah mengimplementasikan Integrated Marketing Communication melalui tahap perencanaan yang dimulai dari targeting, positioning, penetapan tujuan dan anggaran. Tahap implementasi, dilakukan perancangan pesan, pemilihan media, dan penerapan bauran komunikasi. Tahap evaluasi, dilakukan analisis untuk mengukur hasil akhir dari implementasi bauran IMC sekaligus mengambil tindakan korektif dalam penyelenggaraan festival tersebut. Kesimpulannya, HPM telah berhasil menerapkan konsep komunikasi pemasaran terpadu pada penyelenggaraan Festival Seni Rupa Kontemporer Internasional ARTJOG MMXIX. ABSTRACTThis research aims to further analyze the implementation of Integrated Marketing Communication at the International Contemporary Arts Festival of ARTJOG MMXIX organized by Heri Pemad Management (hereinafter abbreviated as HPM). The benefit of this research is to contribute to thinking for the development of art management in the success of achieving the market. To address the subject matter of this study, researchers refer to the concept of Integrated Marketing Communication George and Michael Belch (2011) model’s which include advertising, sales promotion, personal selling, direct marketing, Public Relations and Publicity and interactive marketing through three stages of the process, planning, implementation and evaluation. Research is conducted qualitatively with case study methods. Two data collection is the primary data through interviews and observations; and secondary data through library studies. Key informant and informant are selected from the internal HPM and visitors Festival ARTJOG MMXIX. The research can explain that HPM has implemented Integrated Marketing Communication through the planning phase starting from targeting, positioning, goal setting and budget. Implementation stage, message design, media selection and communication mix application. Evaluation stage analyzed to measure the outcome of the implementation of IMC mix and take corrective action in the implementation of the festival. In conclusion, HPM has successfully adopted the concept of integrated marketing communication at the International Contemporary Art Festival of ARTJOG MMXIX.

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