Internet Marketing & SMEs

2009 ◽  
Vol 1 (4) ◽  
pp. 19-39 ◽  
Author(s):  
Daniel John Doiron
Keyword(s):  
Web Sites ◽  
Web Site ◽  
Small And Medium Enterprises ◽  
Internet Marketing ◽  
Online Marketing ◽  
The Internet ◽  
Industrialized Countries ◽  
Traditional Media ◽  
Medium Enterprises ◽  
Tools And Techniques

Small and medium enterprises (SMEs) have been adopting the internet at a feverish pace. Recent studies have shown that up to 85% of SMEs in industrialized countries have web sites, yet less than half are utilizing these web sites to securely transact with their customers. Consumer media consumption is moving away from traditional media, like newspapers, to the internet. These revelations coupled with the growth of tools and techniques available to support online marketing, make it a perfect time for SMEs to market their web sites and ultimately succeed online. In this chapter we will present and support the hypothesis that SMEs should stop investing in their web site’s design and functionality and start investing in efforts to market their web sites online, no matter how lousy their web site may be in comparison to today’s standards. With the support of two case studies, illustrating the successful utilization of internet marketing by two very different SMEs, we will relate how a SME can effectively market their web site online. We will also discuss the tools and techniques available to help an SME successfully begin a journey of internet marketing.

scholarly journals Knowledge Graphs for Online Marketing and Sales of Touristic Services

Information ◽  
2020 ◽  
Vol 11 (5) ◽  
pp. 253 ◽  
Author(s):  
Anna Fensel ◽  
Zaenal Akbar ◽  
Elias Kärle ◽  
Christoph Blank ◽  
Patrick Pixner ◽  
...  
Keyword(s):  
Value Chain ◽  
Small And Medium Enterprises ◽  
Direct Marketing ◽  
Semantic Content ◽  
Content Management ◽  
Online Marketing ◽  
Tourism Sector ◽  
Knowledge Graphs ◽  
Web Social ◽  
Medium Enterprises

Direct online marketing and sales are nowadays an essential part of almost any business that addresses an end consumer, such as in tourism. On the downside, the data and content required for such marketing and sales are typically distributed, and difficult to identify and use, especially for small and medium enterprises. Further, a combination of content management and semantics for automated online marketing and sales is becoming practically feasible now, especially with the global adoption of knowledge graphs. A design and feasibility pilot of a solution implementing semantic content and data value chain for online direct marketing and sales, basing on knowledge graphs, and efficiently addressing multiple channels and stakeholders, is provided and evaluated with the end-users. The implementation is shown to be suitable for the use on the Web, social media and mobile channels. The proof of concept addresses the tourism sector, exploring, in particular, the case of touristic service packaging, and is applicable globally. The typically encountered challenges, particularly, the ones related to data quality, are identified, and the ways to overcome them are discussed. The paper advances the knowledge of employment of knowledge graphs in online marketing and sales, and showcases its related innovative practical application, co-created by the industry providing marketing and sales solutions for Austria, one of the world’s leading touristic regions.

Examining the factors influencing knowledge management system (KMS) adoption in small and medium enterprises SMEs

2018 ◽  
Vol 24 (1) ◽  
pp. 234-265 ◽  
Author(s):  
Fayiz Dahash Shrafat
Keyword(s):  
Knowledge Management ◽  
Management System ◽  
Process Model ◽  
Structural Model ◽  
Small And Medium Enterprises ◽  
Partial Least Square ◽  
Knowledge Management System ◽  
Adoption Process ◽  
Content Type ◽  
Medium Enterprises

Purpose The potential for the adoption of a knowledge management system (KMS) is becoming a crucial matter in small and medium enterprises (SMEs); however, there is a scarcity of studies related to KMS adoption in SMEs. Therefore, the purpose of this paper is to advance further our understanding of the factors that influence the KMS adoption process among SMEs. Design/methodology/approach The collected sample size was 247 respondents. For statistical analysis, Smart partial least square (PLS) (a structural model-based tool) was used to build, run and validate the process model. PLS regression techniques were used to analyze the latent constructs. Smart PLS exhibits both the measurement model and the structural model. Findings The results indicate that knowledge management capabilities, knowledge sharing, organizational learning capabilities and IT capabilities are the significant factors which influence KMS adoption. This study also identifies some unexpected results. Research limitations/implications The number of responses obtained from the survey was rather small. However, a larger number of responses would probably have resulted in a more accurate finding. Additionally, this study should be verified via a larger sample to increase its generalization. Practical implications The result of this study will provide SMEs with valuable guidelines to better understand what factors should be considered as highly important and thus providing decision makers and managers with valuable insights to increase the adoption level of KMSs. Originality/value The study addresses the research gap by developing and empirically validating a research model of KMS adoption from a different perspective that incorporates critical issues which have never been simultaneously examined.

The Building of Cigarette Factory Warehousing Management System Based on Data Warehouse

2012 ◽  
Vol 490-495 ◽  
pp. 664-668
Author(s):  
Xiang Ying Dong ◽  
Xue Qun Wang
Keyword(s):  
Information System ◽  
Management System ◽  
Small And Medium Enterprises ◽  
Developed Countries ◽  
Automation System ◽  
Logistics System ◽  
Chinese Characteristics ◽  
The Developed Countries ◽  
Medium Enterprises ◽  
Construction Model

The construction of X Cigarette Factory’s Material Order and Warehousing Management System is underway, at the same time, the new system and the office automation system, the production execution system and the automated logistics system can form an integral enterprise business that operates on the basis of supply chain. It is necessary to be point out that it is an approach with Chinese characteristics on developing information system: compared with integrative and Process Reengineering construction model of the developed countries, most Chinese enterprises like X Cigarette Factory tend to develop information system gradually and by outsourcing partly subject to financial, staff and process stability factors. X Cigarette Factory’s practices and experiences can gave an inspiration to other small and medium enterprises in China.

scholarly journals Analisis Penerapan Cash Management System Dalam Pengelolaan Keuangan Daerah Di Pik Pulogadung

2020 ◽  
Vol 18 (1) ◽  
pp. 1-8
Author(s):  
Imelda Sari
Keyword(s):  
Management System ◽  
Swot Analysis ◽  
Small And Medium Enterprises ◽  
Cash Management ◽  
Banking Services ◽  
Goods And Services ◽  
Regional Management ◽  
Small Industry ◽  
Medium Enterprises

Technological innovations are able to quickly make changes in the financial sector in the form of internet-based financial digitalization. This is marked by changes in banking services, from the initial form of cash transactions to non-cash transactions, in their implementation called the Cash Management System (CMS). The implementation of the CMS has brought changes in the Pulogadung Small Industry Village (PIK Pulogadung), marked by the speed of service and time savings for Micro, Small and Medium Enterprises when paying retribution, partners in the procurement of goods and services and for employees of Non Civil Servants Regional Management Units when receive a monthly salary. SWOT analysis can be material to make strategic planning in achieving short-term goals for the Regional Management Unit office and more systematic long-term for the banking industry. Strengthening CMS supporting infrastructure, conducting financial socialization and continuous supervision will be able to improve the implementation of CMS in PIK Pulogadung. The increase in CMS will affect people's lifestyles which will ultimately be able to increase national financial inclusion.

scholarly journals Financial Book Keeping, And Online Marketing Training For Micro, Small And Medium Enterprises

2021 ◽  
Vol 3 (2) ◽  
pp. 79-86
Author(s):  
Santi Riana Dewi ◽  
Andari Andari ◽  
Martina Rahmawati Masitoh ◽  
Santi Octaviani
Keyword(s):  
Small And Medium Enterprises ◽  
Online Marketing ◽  
Medium Enterprises

Abstrak   Pada saat ini pelaku usaha mikro, kecil, dan menengah (UMKM) diharapkan mampu untuk mengikuti perkembangan zaman. Memasuki era industri 4.0 penguasaan terhadap teknologi yang berdampak terjadinya pergeseran di dalam pemberian pelayanan dan juga di dalam pengembangan UMKM di masyarakat. Sehingga sangat diperlukan penambahan dan peningkatan potensi SDM pada penguasaan teknologi digital dalam imlementasinya di kehidupan sehari-hari dan usaha. Permasalahan pada saat ini di lokasi adalah belum adanya pelaku usaha yang menguasai manajemen keuangan dan manajemen pemasaran. Sehingga kegiatan difokuskan pada pemberian pelatihan pembukuan keuangan dan pemasaran secara online. Dengan memiliki pembukuan keuangan yang baik, maka dapat dijadikan bahan pertimbangan untuk pengajuan pendanan pada lembaga keuangan. Selain itu untuk memenuhi perluasan pasar maka diberikan pelatihan pemasaran secara digital dengan melakukan pemasaran melalui media sosial, seperti WhatsApp, Instagram, dan Facebook. Hal tersebut merupakan peran aktif dari perguruan tinggi melalui pengabdian kepada masyarakat untuk turut serta membantu pemerintah dalam mengurangi angka kemiskinan, mencegah gagap teknologi, serta peningkatan kesejahteraan masyarakat secara mandiri demi mewujudkan cita-cita atau hal-hal yang menjadi keinginan masyarakat. Pelaksanaan pengabdian  diawali dengan melakukan pembuatan draf pengabdian masyarakat pada proposal, permohonan ijin, observasi, sosialisasi, penyuluhan, workshop, pelatihan, presentasi hasil, packaging product, belajar manajemen keuangan sederhana, belajar tentang manajemen pemasaran, dan evaluasi. Adapun hasil dari pelaksanaan pengabdian tersebut masyarakat mampu untuk membuat laporan keuangan dan memasarkan produk melalui media online.   Kata kunci: pelatihan, keuangan, pemasaran, online.

scholarly journals Pengembangan Content Management System Untuk Media Branding Produk Paguyuban Usaha Kecil Menengah Regional Kabupaten Bandung

2021 ◽  
Vol 5 (2) ◽  
Author(s):  
Dedy Rahman Wijaya ◽  
Suryatiningsih Suryatiningsih ◽  
Astri Wulandari ◽  
Bethani Suryawardani ◽  
Siska Komala Sari ◽  
...  
Keyword(s):  
Data Collection ◽  
Management System ◽  
Small And Medium Enterprises ◽  
Content Management ◽  
Business Community ◽  
Main Task ◽  
Content Management System ◽  
Application Development ◽  
Medium Enterprises ◽  
Product Promotion

Dinas Ketahanan Pangan dan Perikanan (Dispakan) adalah salah satu lembaga teknis daerah di Kabupaten Bandung. Tugas utama Dispakan adalah menjadi unit pelaksana tugas pemerintah daerah dalam memastikan program-program ketahanan pangan dan perikanan bisa berjalan di Kabupaten Bandung. Saat ini terdapat delapan puluh empat mitra binaan yang tergabung dalam paguyuban usaha kecil menengah yang memproduksi olahan pangan. Jumlah tersebut adalah jumlah mitra yang sudah terdata dan masih mungkin akan bertambah. Terdapat enam puluh empat produk hasil diversifikasi usaha kecil dan menengah (UKM) sebagai upaya menciptakan keanekaragaman pangan agar dapat berpotensi menjadi produk unggulan Kabupaten Bandung. Namun, sebagian besar mitra binaan masih menggunakan media konvensional seperti pameran dan brosur untuk promosi produk. Selain itu, saat ini, pendataan anggota mitra binaan masih dilakukan menggunakan file MS Excel sehingga memiliki kelemahan seperti kerentanan duplikasi, konsistensi, dan kesulitan berbagi data. Berdasarkan permasalahan yang ada, kegiatan pengabdian masyarakat ini bertujuan membangun content management system sebagai media promosi sekaligus pendataan mitra binaan dan produk-produknya. Kegiatan terbagi menjadi tiga tahap yaitu pengumpulan data, pembangunan aplikasi, dan sosialisasi. Hasil evaluasi menunjukkan kepuasan masyarakat sasar terhadap pelaksanaan kegiatan.Kata Kunci: content management system; Dispakan; promosi produk, UKM Development of Content Management System for Product Branding Media Bandung Regency Regional Small and Medium Enterprises AssociationABSTRACTThe Department of Food and Fisheries (Dispakan) is one of the regional technical institutions in Bandung. The main task of the Dispakan is to become the representation unit of the local government in ensuring that food and fisheries security programs in Bandung Area. At present, there are eighty-four fostered partners who are members of the small and medium business community that produces foods. This number is the number of partners that have been recorded and may still increase. There are sixty four products from the diversification of small and medium enterprises (SMEs) as an effort to create food diversity so that it can potentially become a superior product in Bandung. However, most of the fostered partners still use conventional media such as exhibitions and brochures for product promotion. In addition, at present, the data collection of members of the fostered partners is still done using MS Excel files so that it has weaknesses such as duplication, consistency, and difficulty sharing data. Based on the existing problems, this community service activity aims to build a content management system as a media campaign as well as data collection of fostered partners and their products. The activities are divided into three stages, namely data collection, application development, and workshop. The evaluation results show the target community's satisfaction with the implementation of activities.Key words: content management system; Dispakan; product promotion, SME

scholarly journals Smart-logistics for people management of innovative small and medium enterprises` development: Agile methodology

2020 ◽  
Vol 4 (4) ◽  
pp. 8-15
Author(s):  
Yuliya Bogoyavlenska ◽  
Luca Persia ◽  
Kateryna Bondarenko
Keyword(s):  
Urban Areas ◽  
Management System ◽  
Small And Medium Enterprises ◽  
Core Competencies ◽  
Open Data ◽  
Local Economy ◽  
Sustainable Urban Development ◽  
Smart Logistics ◽  
Local Municipalities ◽  
Medium Enterprises

Introduction. Innovative entrepreneurship is one of the applied spheres, in which the implementation of core competencies: knowledge and skills from other areas is complicated nowadays due to challenges and rapid changes. Management systems for small and medium-sized enterprises are not so classical now, but horizontal and, what most importantly – flexible, agile is. Thus, it is proposed to turn to modern models of people management to increase the effectiveness of companies and institutions for future economy development. Aim and tasks. The article appeals to management innovation and the use of the “mobility gap” as one of the most discussed economic problems that are necessary for the urban areas and require an appropriate solution development. The proposal is to use smart logistics for an effective people management system for innovative small and medium enterprises to zoom the weight of the cluster unit. The assertion that the increasing impact of horizontal management in outsourcing services is the way for further development and modernization of tax policy for the local economy. Results. In the nearest future, the character of the local economy will change as communities develops cities, improving the quality of life, ensuring safety and neighbourhood policy and stimulating creative development. And it will create opportunities for cutting-edge initiatives, entrepreneurship and local municipalities, as well as developing relationships and competencies based on innovation and creative interaction between stakeholders in the new digital reality, while remaining people-centred. It is proposed to introduce management innovations into the management system according to the developed model according to the agile method of modernization: “to do” – list; "in progress" and motivation; “to verify” – monitoring; “done” – analysis; and business scaling. And to customize services, it is necessary the high quality achieving, speed that meets the needs of the market, and the quick creating of unique innovations. Conclusions. This methodology has been tested by the project – Erasmus 2020, despite the “lockdown” conditions, by the open data project “City Code” with the aim of creating conditions for sustainable urban development by combining: talents, technologies, tolerance, and should be used to people management of small and medium-sized innovative enterprises.

scholarly journals Enhancing ICT Skills to Support Product Marketing for SMEs Aisyiyah Dau Malang District [Peningkatan Ketrampilan TIK Untuk Mendukung Pemasaran Produk Bagi Pelaku UKM Aisyiyah Kecamatan Dau Malang]

2019 ◽  
Vol 2 ◽  
pp. 242
Author(s):  
Tutik Sulistyowati ◽  
Nur Hayatin ◽  
Gita I. Marthasari ◽  
Hidayah B. Qur'ani
Keyword(s):  
Social Media ◽  
Small And Medium Enterprises ◽  
Global Market ◽  
Online Marketing ◽  
Market Place ◽  
Information And Communication ◽  
Online Stores ◽  
Ict Training ◽  
Medium Enterprises ◽  
Women Entrepreneur

The insufficiency of understanding of ICT (Information and Communication Technology) among woman entrepreneur in Indonesia is a problem that needs to be resolved. Because Indonesia has the potential to develop business through e-commerce. At present, there are many small and medium enterprises, especially those spread in Malang Regency, dominated by women as business actors. However, they have difficulties in marketing products, especially online marketing. To overcome this problem, we proposed a training program to improve the understanding of ICT for women entrepreneur, especially who is a member of Aisyiyah Organization in Malang. This program will provide ICT training as well as mentoring. Output targets of this program are: 1) partners are able to manage online stores independently; and 2) partners can market their products online through web media, social media, and market place. The material to be provided includes: an introduction to the internet, creating e-mail, marketing through social media, marketing through the market place, and marketing through online web shops. Through the program, the knowledge and skills of women entrepreneur of Aisyiyah Malang can increase so that they can become capital to be more competitive, especially in entering the global market.

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