scholarly journals EMOSI KONSUMEN DALAM MENDUKUNG KEPUASAN PEMBELIAN SECARA ONLINE DI MASA PANDEMI COVID 19

2020 ◽  
Vol 1 (01) ◽  
pp. 1-10
Author(s):  
Lesy Cornella ◽  
Dedi Rianto Rahadi
Keyword(s):  
Human Behavior ◽  
Qualitative Method ◽  
Online Shopping ◽  
Negative Emotions ◽  
Customer Relationship ◽  
Human Being ◽  
Emotional Factor ◽  
Online Purchase ◽  
Consumer Emotions ◽  
Purchase Satisfaction

Emotions are things that cannot be measured from human behavior, because every human being must have emotions, both negative emotions and emotions. At this time, many considerations are made when buying an item, one of which is the emotional factor. Consumer emotions have become unstable due to the plague that hit Indonesia, namely the Covid 19 outbreak. This pandemic has caused several activities to stop, one of which is the ban on crowding. Currently, purchases are mostly made online, as evidenced by the increasing number of online shopping application users. Even though the purchase is made online, satisfaction is still considered in order to maintain a good customer relationship. The study used a qualitative method of interviewing. By using this method, it is hoped that the research will be more focused and the results obtained are in accordance with the facts that occur. The results showed that consumer emotions were one of the supporting factors for online purchase satisfaction during the Covid 19 pandemic.

THE EFFECT OF WEB VENDOR TRUST ON TURKISH ONLINE SHOPPERS BUYING BEHAVIOR

2012 ◽  
Vol 01 (06) ◽  
pp. 87-96
Author(s):  
Tolon Metehan ◽  
Zengin Asude Yasemin
Keyword(s):  
Customer Loyalty ◽  
Perceived Risk ◽  
Risk Perceptions ◽  
Online Shopping ◽  
Point Of View ◽  
Purchase Behavior ◽  
Buying Behavior ◽  
Online Purchase ◽  
Online Shoppers ◽  
Virtual Platform

Firms’ primary objectives are gaining profit and providing continuity. During the recent years virtual platforms are the most popular and strategic way to achieve these objectives. According to this, firms try find different markets to improve their market share as well as their profits. From this point of view increase in sales at virtual platform depends on customers’ trust upon total online system in the related market. In order to create customer loyalty at virtual platform, firms must build trust between firm and customer. For this purpose, it is of strategic importance for e-commerce to create trust among their customers. At this point, firms have to determine trust and perceived risk related to online shopping. Especially firms which want to operate in internet have to analyze trust dimensions and risk perceptions of customers in related online shopping. In this study, the effect of the trust and perceived risk of Turkish customers over online purchase behavior/online shopping has been presented empirically.

scholarly journals Impact of Perceived Risk on Consumers Technology Acceptance in Online Grocery Adoption amid COVID-19 Pandemic

2021 ◽  
Vol 13 (18) ◽  
pp. 10221
Author(s):  
Sufyan Habib ◽  
Nawaf N. Hamadneh
Keyword(s):  
Perceived Risk ◽  
Purchase Intention ◽  
Online Shopping ◽  
Research Work ◽  
Mobile Internet ◽  
Growth Potential ◽  
Internet Technology ◽  
Consumer Trust ◽  
Online Purchase ◽  
The Impact

E-commerce industry has witnessed a phenomenal growth globally due to the sudden spread of the COVID-19 pandemic and the advancement of mobile Internet technology, with fast adaption of online shopping technologies by the customers. Previously, online shopping was only available in a few product categories and to a select group of consumers. The COVID-19 guidelines related to safety, physical distancing, closure, lockdown, and other restrictions have insisted that consumers shop online. Because of e-commerce growth, the grocery (FMCG) industry is also equipped with advanced technologies such as the Internet of Things (IoT), cloud computing, and block chain technology. This paper analyzes the UTAUT2 model and its influence on perceived risk and consumer trust in online purchase intention of grocery categories of products among Indian customers. We tried to analyze the growth potential of new technologies in grocery retail and formulated the hypotheses. The results showed that the spread of COVID-19 pandemic had a significant influence on the online shopping behavior of Indian customers. The outcome of the study partly assists businesses in understanding the impact of the factors of consumer adaption of technology, perceived risk associated with online transaction, consumer trust in online technologies and consumer online purchase intention of grocery products. To promote e-commerce in India, the current study suggests that marketers should try to develop consumer trust and lowering the perceived risk associated with online shopping. Some management implications and future area of study based on empirical findings are also highlighted in the present research work.

scholarly journals A REVIEW ON TECHNOLOGY READINESS CONCEPT TO EXPLAIN CONSUMER’S ONLINE PURCHASE INTENTION

2020 ◽  
Vol 6 ◽  
pp. 49-57
Author(s):  
Khairull Anuar Ismail ◽  
Nabsiah Abdul Wahid
Keyword(s):  
Purchase Intention ◽  
Online Shopping ◽  
New Technology ◽  
Technology Readiness ◽  
Online Purchase ◽  
Intention To Purchase ◽  
Proposed Model ◽  
Related Service ◽  
Adoption Of New Technology ◽  
The Relationship

Recently in Malaysia, a substantial number of consumers have been found to be avoiding online shopping as they prefer to shop in physical stores. This scenario brings up the issue of whether Malaysian consumers are ready technologically to shop online. To tackle this issue, a review of the concept of technology readiness is made to help explain Malaysian consumers’ online purchase intention behaviour. Technology readiness is chosen here because the concept reflects an individual’s predisposition in the usage and adoption of new technology. For the purpose of this review, this study selects technology readiness concept as proposed by Parasuraman  (2000). From the review, this study found that technology readiness has been measured in the past either as a single (unidimensional) or a multidimensional construct involving four factors, namely, optimism, innovativeness, discomfort and insecurity. A summary on past researchers’ findings in identifying the relationship between technology readiness (and its proposed dimensions) with technology usage is included in this review. For example, technology readiness was found to have a significant influence on behavioural intention in using mobile commerce to purchase travel-related service. Additionally, technology readiness motivator (optimism and innovativeness) and inhibitor (discomfort and insecurity) were identified to be related to intention to use technology. Based on the review, this study proposes a model to help explain the user’s intention to purchase online situation. In the proposed model, both technology readiness motivators and inhibitors are suggested to show positive and negative influences respectively on the user’s intention to purchase online. This review is thought to be beneficial to many. For instance, researchers would find insights on the usefulness of technology readiness and on how it has been and can be applied for further investigation. As for marketing practitioners, the review would help guide them understand the influence technology readiness has on consumers behaviour intention in adopting online shopping which they could apply for future marketing strategy.

Determinants of the online purchase intention: hedonic motivations, prices, information and trust

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Pedro Espírito Santo ◽  
Alzira Maria Ascensão Marques
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Online Shopping ◽  
Structural Model ◽  
Easy Access ◽  
Online Information ◽  
Access To Information ◽  
Content Type ◽  
Online Purchase ◽  
The Impact

PurposeThe Internet has changed the nature of purchasing, proof of this being the proliferation of e-commerce sites which have seen their activity grow more quickly due to the COVID-19 pandemic. Therefore, the authors aim to investigate the impact of the consumer's hedonic motivations, price, access to information and trust on the online purchase intention.Design/methodology/approachA quantitative, transversal study of a conclusive nature was carried out. Based on information gathered through a questionnaire administered to a sample of 750 online purchasers, a structural equation model was estimated.FindingsThe results showed that the intention to continue purchasing in online shops is partly explained by access to information online, hedonic motivations and trust in e-commerce sites. It stands out that online information generates trust, and the perception of online prices does not influence loyalty but has a positive influence on hedonic motivations.Research limitations/implicationsAlthough some constructs were ignored, for example, the integration of channels, experiential marketing and the fear of fraud, including unauthorised use of personal details, the study shows that easy access to useful information about products, prices, promotions is an important antecedent of online purchase.Practical implicationsOnline shop managers should pay special attention to e-commerce websites, and the information provided there should explore consumer's hedonic motivations for adventure. Furthermore, it is fundamental to create trust in order to maintain the interest in online shopping.Originality/valueThe estimation of the structural model in the context of online shopping includes the influence of utilitarian motivations (price and access to information), which offer a rational experience and also include emotional motivations (hedonic adventure motivations) on the intention to buy online. The results also revealed that it plays an important role to promote online trust and online loyalty.

Online Shopping in the United Arab Emirates

2018 ◽  
pp. 668-690
Author(s):  
Salam Abdallah ◽  
Bushra Jaleel
Keyword(s):  
United Arab Emirates ◽  
Online Shopping ◽  
Purchase Decisions ◽  
Functional Characteristics ◽  
Online Purchase ◽  
Web Experience ◽  
Website Features ◽  
Transaction Value

The aim of this paper is to empirically explore the perception of a group of United Arab Emirates (UAE) web users towards e-commerce transactions, study their willingness to trade online, and isolate factors that drive these users towards purchase decisions. The study finds that web users largely use functional characteristics to assess the effectiveness of e-commerce websites, and are driven towards online purchase decisions by factors such as greater security, better value, and convenience. Overall, web experience was defined by the users in terms of three main dimensions; website features, credibility and trust, and transaction value. Practitioners can use these findings to improve their websites and online offers to better serve this market. The paper fills an identified gap in the literature by investigating the perceptions of the UAE web users, and makes a contribution towards studying the concept of online shopping in this region.

How logistics capabilities offered by retailers influence millennials’ online purchasing attitudes and intentions

2019 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jason M. Riley ◽  
Richard Klein
Keyword(s):  
Structural Equation ◽  
Online Shopping ◽  
Reasoned Action ◽  
Explanatory Power ◽  
Online Reviews ◽  
Shopping Behavior ◽  
Equation Modeling ◽  
Content Type ◽  
Online Purchase ◽  
Online Shopping Behavior

Purpose The purpose of this study is to understand consumers’ use of online retail channels. This study examines how tracking capabilities, delivery speed, trust, logistics carriers’ reputation, people important to the consumer and online reviews influence Millennials’ online purchasing attitudes and intentions. Design/methodology/approach A survey was administered to 321 Millennials. Subsequently, it was used to test both direct and indirect hypotheses using structural equation modeling techniques. Findings The study determined that tracking capabilities, trust, people important to the consumer and online reviews directly influence online purchase attitude and by extension intention formation. The results also revealed that logistics carrier reputation moderates the trust to online purchase attitude linkage. Research limitations/implications This work improves the explanatory power of the theory of reasoned action by linking logistics factors to online shopping behavior. Further, it provides insight into the moderating influence of logistics carriers’ reputation. Practical implications For retailers, the results provide information on how to better develop ecommerce service offerings. By providing information about logistics services and capabilities during the ecommerce transaction, retailers can improve the chance that consumers will complete online purchases. Originality/value This research fills a gap in the literature regarding how to influence millennial consumers. Moreover, findings strengthen the understanding of online-purchasing attitudes and intentions formation, important to retailers developing new online shopping platforms and technologies.

Deep Learning-Based Classification of Customers Towards Online Purchase Behaviour

2020 ◽  
Vol 10 (4) ◽  
pp. 74-86
Author(s):  
Juin Ghosh Sarkar ◽  
Tuhin Mukherjee ◽  
Isita Lahiri
Keyword(s):  
Neural Network ◽  
Technological Innovation ◽  
Online Shopping ◽  
Dynamic Environment ◽  
The Internet ◽  
Online Purchase ◽  
Daunting Task ◽  
Demographic Attributes ◽  
Internet Revolution

Online shopping is the new trend and is quickly becoming an integral part of our lifestyle. Due to the internet revolution and massive e-commerce usage by traders, online shopping has seen mammoth growth in recent years. In today's intensely competitive and dynamic environment with technological innovation in every sphere, knowing the consumer mind is the most daunting task for the success of any business. In this backdrop, the researchers have developed a neural network model. They have also made an attempt to classify the customers into two disjoint classes that are interested and uninterested online customers regarding purchase of home appliances through internet in and around Kolkata based on five demographic attributes, namely age, gender, place of residence, occupation, and income. The paper also focuses to optimise the parameters of the proposed neural network and test the efficiency of the constructed model and compare the result by reviewing the existing literatures on the related topic.

scholarly journals Sustainable Online Shopping Logistics for Customer Satisfaction and Repeat Purchasing Behavior: Evidence from China

2019 ◽  
Vol 11 (20) ◽  
pp. 5626 ◽  
Author(s):  
Choi ◽  
Chung ◽  
Young
Keyword(s):  
Customer Satisfaction ◽  
Customer Service ◽  
Online Shopping ◽  
Customer Relationship ◽  
Purchasing Behavior ◽  
Logistics Services ◽  
Quality Of Delivery ◽  
The Impact ◽  
Repeat Purchasing

This study examines the impact of the quality of online shopping logistics services on customer satisfaction and in driving subsequent repeat purchasing behavior. Five hypotheses are established to represent the relationships between customer satisfaction and each factor of logistics services: quality of information, quality of order, quality of delivery, price of delivery, and customer service. The research includes surveys conducted over two months from 1 December, 2016, to 31 January, 2017, targeting mostly young Chinese customers with experience purchasing products online, thus representing e-commerce. A questionnaire was distributed to each subject in a sample of 150 Chinese customers with online shopping experience. The empirical analysis indicates that logistics service quality, and primarily the quality of delivery, has a statistically significant impact on customer satisfaction, which, in turn, has a statistically significant impact on repeat purchasing behavior. The results provide insight into the strategy behind China’s rapidly growing online shopping industry, which focuses on maintaining stability through long-term customer relationship management.

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