scholarly journals Sensing And Detecting Small-Scale Events Using Geosocial Media Data

2021 ◽  
Author(s):  
Shishuo Xu
Keyword(s):  
Social Media ◽  
Event Detection ◽  
Human Movement ◽  
Small Scale ◽  
Type I ◽  
Social Event ◽  
Ground Truth Data ◽  
Social Events ◽  
Social Media Platforms ◽  
Media Data

<div>Small-scale events involve interactive human movement in limited space and time. Social media platforms possibly generate large amount of geospatially-referenced information related to small-scale events. It benefits individuals, management departments, and urban systems if small-scale events can be timely detected from social media platforms, where measuring the abnormal patterns of human movement to discover events and analyzing associated texts to interpret the reasons behind abnormal movement are two keys. Through investigating how people move as different events occur and measuring the patterns on social media platforms, small-scale events can be generally classified into two types, namely type I events with abrupt patterns and type II events with random occurrence of key factors, where social events and traffic events are representative correspondingly.</div><div>Despite many studies have been conducted to detect social events and traffic events using geosocial media data, there still are some un-answered questions requiring further research. Most existing studies did not identify occurring events from a full coverage of spatial, temporal, and semantic perspectives. Studies concerning social event detection lack efficient semantic analysis summarizing event content to infer the reasons driving the abnormal movement. The typical classification-based method regarding traffic event detection lacks investigation on how the spatiotemporal distribution of traffic relevant posts associate with the occurring traffic events, and simply assigns the detected events with predefined categories, missing events that indicate traffic anomalies but go beyond the predetermined categories.<br></div><div>In this thesis, spatial-temporal-semantic approaches are proposed to measure spatiotemporal patterns of posts and users of social media platforms to capture abnormal human movement, and analyze the content of associated posts to mine the reasons driving the movement. A variety of techniques including machine learning, natural language processing, and spatiotemporal analysis are adopted to realize effective detection. Based on one-year Twitter data collected in Toronto, 2014 Toronto International Film Festival and traffic anomaly detection are selected as two case studies to evaluate the performance of proposed approaches. Through comparing with the ground truth data, the result reveals that more than 80% of the detected events do refer to real-world events, which illustrates the feasibility and efficiency of proposed approaches.<br></div><div><br></div><div>Keywords: Small-scale event, Event detection, Geosocial media data, Traffic event, Social event, Twitter, Spatiotemporal clustering<br></div>

scholarly journals Embed2Detect: temporally clustered embedded words for event detection in social media

2021 ◽  
Author(s):  
Hansi Hettiarachchi ◽  
Mariam Adedoyin-Olowe ◽  
Jagdev Bhogal ◽  
Mohamed Medhat Gaber
Keyword(s):  
Social Media ◽  
Event Detection ◽  
High Volume ◽  
Detection Methods ◽  
Word Embeddings ◽  
Agglomerative Clustering ◽  
Data Set ◽  
Social Media Data ◽  
Social Media Platforms ◽  
Media Data

AbstractSocial media is becoming a primary medium to discuss what is happening around the world. Therefore, the data generated by social media platforms contain rich information which describes the ongoing events. Further, the timeliness associated with these data is capable of facilitating immediate insights. However, considering the dynamic nature and high volume of data production in social media data streams, it is impractical to filter the events manually and therefore, automated event detection mechanisms are invaluable to the community. Apart from a few notable exceptions, most previous research on automated event detection have focused only on statistical and syntactical features in data and lacked the involvement of underlying semantics which are important for effective information retrieval from text since they represent the connections between words and their meanings. In this paper, we propose a novel method termed Embed2Detect for event detection in social media by combining the characteristics in word embeddings and hierarchical agglomerative clustering. The adoption of word embeddings gives Embed2Detect the capability to incorporate powerful semantical features into event detection and overcome a major limitation inherent in previous approaches. We experimented our method on two recent real social media data sets which represent the sports and political domain and also compared the results to several state-of-the-art methods. The obtained results show that Embed2Detect is capable of effective and efficient event detection and it outperforms the recent event detection methods. For the sports data set, Embed2Detect achieved 27% higher F-measure than the best-performed baseline and for the political data set, it was an increase of 29%.

scholarly journals Towards Detecting Social Events by Mining Geographical Patterns with VGI Data

2018 ◽  
Vol 7 (12) ◽  
pp. 481
Author(s):  
Zhewei Liu ◽  
Xiaolin Zhou ◽  
Wenzhong Shi ◽  
Anshu Zhang
Keyword(s):  
Social Media ◽  
Event Detection ◽  
Human Mobility ◽  
Ground Truth ◽  
Mobility Patterns ◽  
Social Media Data ◽  
Geographical Patterns ◽  
Outlier Test ◽  
Social Events ◽  
Media Data

Detecting events using social media data is important for timely emergency response and urban monitoring. Current studies primarily use semantic-based methods, in which “bursts” of certain semantic signals are detected to identify emerging events. Nevertheless, our consideration is that a social event will not only affect semantic signals but also cause irregular human mobility patterns. By introducing depictive features, such irregular patterns can be used for event detection. Consequently, in this paper, we develop a novel, comprehensive workflow for event detection by mining the geographical patterns of VGI. This workflow first uses data geographical topic modeling to detect the hashtag communities with VGI semantic data. Both global and local indicators are then constructed by introducing spatial autocorrelation measurements. We then adopt an outlier test and generate indicator maps to spatiotemporally identify the potential social events. This workflow was implemented using a real-world dataset (104,000 geo-tagged photos) and the evaluation was conducted both qualitatively and quantitatively. A set of experiments showed that the discovered semantic communities were internally consistent and externally differentiable, and the plausibility of the detected events was demonstrated by referring to the available ground truth. This study examined the feasibility of detecting events by investigating the geographical patterns of social media data and can be applied to urban knowledge retrieval.

scholarly journals Real-time spatio-temporal event detection on geotagged social media

2021 ◽  
Vol 8 (1) ◽  
Author(s):  
Yasmeen George ◽  
Shanika Karunasekera ◽  
Aaron Harwood ◽  
Kwan Hui Lim
Keyword(s):  
New York ◽  
Social Media ◽  
Event Detection ◽  
Detection System ◽  
Time And Space ◽  
Social Media Data ◽  
Event Time ◽  
Spatio Temporal ◽  
Geographical Space ◽  
Media Data

AbstractA key challenge in mining social media data streams is to identify events which are actively discussed by a group of people in a specific local or global area. Such events are useful for early warning for accident, protest, election or breaking news. However, neither the list of events nor the resolution of both event time and space is fixed or known beforehand. In this work, we propose an online spatio-temporal event detection system using social media that is able to detect events at different time and space resolutions. First, to address the challenge related to the unknown spatial resolution of events, a quad-tree method is exploited in order to split the geographical space into multiscale regions based on the density of social media data. Then, a statistical unsupervised approach is performed that involves Poisson distribution and a smoothing method for highlighting regions with unexpected density of social posts. Further, event duration is precisely estimated by merging events happening in the same region at consecutive time intervals. A post processing stage is introduced to filter out events that are spam, fake or wrong. Finally, we incorporate simple semantics by using social media entities to assess the integrity, and accuracy of detected events. The proposed method is evaluated using different social media datasets: Twitter and Flickr for different cities: Melbourne, London, Paris and New York. To verify the effectiveness of the proposed method, we compare our results with two baseline algorithms based on fixed split of geographical space and clustering method. For performance evaluation, we manually compute recall and precision. We also propose a new quality measure named strength index, which automatically measures how accurate the reported event is.

Social media: a blessing or a curse? Voice of owners in the beauty and wellness industry

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kulvinder Kaur ◽  
Pawan Kumar
Keyword(s):  
Social Media ◽  
Low Cost ◽  
Growth Potential ◽  
Social Media Marketing ◽  
Small Scale ◽  
Content Type ◽  
Social Media Platforms ◽  
Pros And Cons ◽  
Marketing Tool ◽  
Use Of Internet

PurposeThe rise in the use of Internet technologies and social media has shifted the marketing practices from offline to online. This study aims to determine the pros and cons of social media marketing in the beauty and wellness industry.Design/methodology/approachIn-depth interviews were conducted with the owners and marketing executives of beauty and wellness centers to understand the use of popular social media platforms in this industry and their pros and cons.FindingsThe researchers identified eight merits and seven demerits of social media in the beauty and wellness industry. Every respondent is happy and satisfied with social media use, particularly Instagram and Facebook. Irrespective of the demerits, they have shown the intention to increase its usage in the future. The merits override demerits; thus, social media is a blessing for this industry from the owners' perspective.Research limitations/implicationsThe research is exploratory and is confined to just one industry. Research implication is that the visual nature of social media makes it a powerful tool for the promotion of the beauty and wellness industry.Practical implicationsThe study's findings will be beneficial for small-scale businesses as it will push them to take advantage of this low-cost marketing tool.Social implicationsSocial media marketing is helpful for communication and marketing purposes for society.Originality/valueThe beauty and wellness industry remained unfocused by researchers because it is highly unorganized, fragmented and not regulated, yet has huge growth potential. This research will provide a closer look at this industry as well as social media marketing.

Google Plus as a Contentious Field of Revolutionary Identity

2021 ◽  
Vol 20 (3) ◽  
pp. 402-416
Author(s):  
Amirhossein Teimouri
Keyword(s):  
Social Media ◽  
Iranian Revolution ◽  
Social Media Data ◽  
Social Media Platforms ◽  
New Generation ◽  
Media Data

Abstract Social media platforms have been increasingly reinvigorating extreme movements, especially rightist movements. Utilizing unique Google Plus data, the author shows the rise and fall of the 2015 rightist anti-Nuclear Deal movement in Iran. He argues that the Google Plus platform in 2015 provided the new generation of revolutionary Islamist rightist activists with a contentious space of mobilization, enabling them to develop a new revolutionary rightist identity. This revolutionary identity and its corresponding language and discourse did not fully unfold in Iranian mainstream rightist media, even though rightist groups, compared to liberal groups, are not censored and repressed. The new generation of rightist activists perceived the Nuclear Deal as an existential threat to revolutionary principles of the country, and thus played out their outrage and identity anxieties on Google Plus. The author contends that this online outrage, due to the activists’ identity bond with the regime and the 1979 Iranian Revolution, however, did not translate into any massive offline mobilization against the Nuclear Deal. He also discusses the methodological implications of using social media data, especially the discontinuation of Google Plus.

scholarly journals IMPACT OF SOCIAL MEDIA ON SALES FUNNELS IN B2C AND B2B SEGMENTS IN THE REPUBLIC OF NORTH MACEDONIA

2021 ◽  
Vol 21 (1) ◽  
Author(s):  
Martin Kiselicki ◽  
Saso Josimovski ◽  
Lidija Pulevska Ivanovska ◽  
Mijalce Santa
Keyword(s):  
Social Media ◽  
New Technologies ◽  
Secondary Data ◽  
Primary Data ◽  
World Population ◽  
Social Media Platforms ◽  
The Republic ◽  
New Generation ◽  
Sales Funnel ◽  
Media Data

The research focuses on introducing social media platforms as either a complementary or main channel in the company sales funnel. Internet technologies and Web 2.0 continue to provide innovations in digital marketing, with the latest iteration being lead generation services through social media. Data shows that almost half of the world population is active on social media, with the new Generation Alpha being projected to be entirely online dependent and proficient in the use of new technologies. The paper provides an overview of the digitalization of sales funnels, as well as the benefits that social media platforms can offer if implemented correctly. Secondary data provides the basis for transforming sales funnels with social media, where previous research provides limited data on the effectiveness of these types of efforts. Primary data demonstrates that introducing social media platforms can provide improvements of up to 3 to 4 times in analyzed case studies, as well as the shorter time when deciding about purchase in use case scenarios. Social media advertising can also be utilized to shorten the sales funnel process and serve as a unified point of entrance and exit in the first few stages.

scholarly journals Mining social media data to investigate patient perceptions regarding DMARD pharmacotherapy for rheumatoid arthritis

2020 ◽  
Vol 79 (11) ◽  
pp. 1432-1437 ◽  
Author(s):  
Chanakya Sharma ◽  
Samuel Whittle ◽  
Pari Delir Haghighi ◽  
Frada Burstein ◽  
Roee Sa'adon ◽  
...  
Keyword(s):  
Rheumatoid Arthritis ◽  
Social Media ◽  
Side Effects ◽  
Sentiment Analysis ◽  
Computer Algorithms ◽  
Social Media Platforms ◽  
Synthetic Agents ◽  
Positive Sentiment ◽  
Negative Sentiment ◽  
Media Data

ObjectivesWe hypothesise that patients have a positive sentiment regarding biological/targeted synthetic disease modifying anti-rheumatic drugs (b/tsDMARDs) and a negative sentiment towards conventional synthetic agents (csDMARDs). We analysed discussions on social media platforms regarding DMARDs to understand the collective sentiment expressed towards these medications.MethodsTreato analytics were used to download all available posts on social media about DMARDs in the context of rheumatoid arthritis. Strict filters ensured that user generated content was downloaded. The sentiment (positive or negative) expressed in these posts was analysed for each DMARD using sentiment analysis. We also analysed the reason(s) for this sentiment for each DMARD, looking specifically at efficacy and side effects.ResultsComputer algorithms analysed millions of social media posts and included 54 742 posts about DMARDs. We found that both classes had an overall positive sentiment. The ratio of positive to negative posts was higher for b/tsDMARDs (1.210) than for csDMARDs (1.048). Efficacy was the most commonly mentioned reason in posts with a positive sentiment and lack of efficacy was the most commonly mentioned reason for a negative sentiment. These were followed by the presence/absence of side effects in negative or positive posts, respectively.ConclusionsPublic opinion on social media is generally positive about DMARDs. Lack of efficacy followed by side effects were the most common themes in posts with a negative sentiment. There are clear reasons why a DMARD generates a positive or negative sentiment, as the sentiment analysis technology becomes more refined, targeted studies could be done to analyse these reasons and allow clinicians to tailor DMARDs to match patient needs.

scholarly journals Review of Data Visualization for Social Media Postings

2018 ◽  
Vol 7 (4.38) ◽  
pp. 939
Author(s):  
Nur Atiqah Sia Abdullah ◽  
Hamizah Binti Anuar
Keyword(s):  
Social Media ◽  
Data Visualization ◽  
Line Graph ◽  
Data Types ◽  
Social Media Data ◽  
Data Analyst ◽  
The Social ◽  
Social Media Platforms ◽  
Types Of Information ◽  
Media Data

Facebook and Twitter are the most popular social media platforms among netizen. People are now more aggressive to express their opinions, perceptions, and emotions through social media platforms. These massive data provide great value for the data analyst to understand patterns and emotions related to a certain issue. Mining the data needs techniques and time, therefore data visualization becomes trending in representing these types of information. This paper aims to review data visualization studies that involved data from social media postings. Past literature used node-link diagram, node-link tree, directed graph, line graph, heatmap, and stream graph to represent the data collected from the social media platforms. An analysis by comparing the social media data types, representation, and data visualization techniques is carried out based on the previous studies. This paper critically discussed the comparison and provides a suggestion for the suitability of data visualization based on the type of social media data in hand.      

scholarly journals A Distance-Dependent Chinese Restaurant Process Based Method for Event Detection on Social Media

Inventions ◽  
2018 ◽  
Vol 3 (4) ◽  
pp. 80 ◽  
Author(s):  
Georgios Palaiokrassas ◽  
Athanasios Voulodimos ◽  
Antonios Litke ◽  
Athanasios Papaoikonomou ◽  
Theodora Varvarigou
Keyword(s):  
Social Media ◽  
Event Detection ◽  
Dirichlet Process ◽  
Chinese Restaurant Process ◽  
Chinese Restaurant ◽  
Social Events ◽  
The Social ◽  
Social Event Detection ◽  
Clustering Approach ◽  
Processing Steps

In this paper, we propose a method for event detection on social media, which aims at clustering media items into groups of events based on their textural information as well as available metadata. Our approach is based on distance-dependent Chinese Restaurant Process (ddCRP), a clustering approach resembling Dirichlet process algorithm. Furthermore, we scrutinize the effectiveness of a series of pre-processing steps in improving the detection performance. We experimentally evaluated our method using the Social Event Detection (SED) dataset of MediaEval 2013 benchmarking workshop, which pertains to the discovery of social events and their grouping in event-specific clusters. The obtained results indicate that the proposed method attains very good performance rates compared to existing approaches.

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