scholarly journals IMPACT OF SOCIAL MEDIA ON SALES FUNNELS IN B2C AND B2B SEGMENTS IN THE REPUBLIC OF NORTH MACEDONIA

2021 ◽  
Vol 21 (1) ◽  
Author(s):  
Martin Kiselicki ◽  
Saso Josimovski ◽  
Lidija Pulevska Ivanovska ◽  
Mijalce Santa
Keyword(s):  
Social Media ◽  
New Technologies ◽  
Secondary Data ◽  
Primary Data ◽  
World Population ◽  
Social Media Platforms ◽  
The Republic ◽  
New Generation ◽  
Sales Funnel ◽  
Media Data

The research focuses on introducing social media platforms as either a complementary or main channel in the company sales funnel. Internet technologies and Web 2.0 continue to provide innovations in digital marketing, with the latest iteration being lead generation services through social media. Data shows that almost half of the world population is active on social media, with the new Generation Alpha being projected to be entirely online dependent and proficient in the use of new technologies. The paper provides an overview of the digitalization of sales funnels, as well as the benefits that social media platforms can offer if implemented correctly. Secondary data provides the basis for transforming sales funnels with social media, where previous research provides limited data on the effectiveness of these types of efforts. Primary data demonstrates that introducing social media platforms can provide improvements of up to 3 to 4 times in analyzed case studies, as well as the shorter time when deciding about purchase in use case scenarios. Social media advertising can also be utilized to shorten the sales funnel process and serve as a unified point of entrance and exit in the first few stages.

Google Plus as a Contentious Field of Revolutionary Identity

2021 ◽  
Vol 20 (3) ◽  
pp. 402-416
Author(s):  
Amirhossein Teimouri
Keyword(s):  
Social Media ◽  
Iranian Revolution ◽  
Social Media Data ◽  
Social Media Platforms ◽  
New Generation ◽  
Media Data

Abstract Social media platforms have been increasingly reinvigorating extreme movements, especially rightist movements. Utilizing unique Google Plus data, the author shows the rise and fall of the 2015 rightist anti-Nuclear Deal movement in Iran. He argues that the Google Plus platform in 2015 provided the new generation of revolutionary Islamist rightist activists with a contentious space of mobilization, enabling them to develop a new revolutionary rightist identity. This revolutionary identity and its corresponding language and discourse did not fully unfold in Iranian mainstream rightist media, even though rightist groups, compared to liberal groups, are not censored and repressed. The new generation of rightist activists perceived the Nuclear Deal as an existential threat to revolutionary principles of the country, and thus played out their outrage and identity anxieties on Google Plus. The author contends that this online outrage, due to the activists’ identity bond with the regime and the 1979 Iranian Revolution, however, did not translate into any massive offline mobilization against the Nuclear Deal. He also discusses the methodological implications of using social media data, especially the discontinuation of Google Plus.

scholarly journals Ekspresi Verbal dan Nonverbal Customer CGV Cinemas Focal Point Medan terhadap Carry Bullying pada Instagram

PERSPEKTIF ◽  
2019 ◽  
Vol 8 (2) ◽  
pp. 53
Author(s):  
Ruslan Hakiki Sambo ◽  
Effiati Juliana Hasibuan ◽  
Taufik Wal Hidayat
Keyword(s):  
Social Media ◽  
Nonverbal Communication ◽  
Focal Point ◽  
Secondary Data ◽  
Research Data ◽  
Primary Data ◽  
Social Media Data ◽  
Corruption Case ◽  
Descriptive Approach ◽  
Media Data

<div class="WordSection1"><h1>Oppression is a violence, threat or force to abuse or intimidate others, bullying on social media has become entertainment through memes, in giving opinion research and perception of memes on Instagram. This research concerning the corruption case of the former chairman of thePartai Golongan Karya Setya Novanto, has caused so many memes that satirize the official. This type of research is qualitative, with a descriptive approach. The source of this research data obtained through primary data and secondary data, from the theories of verbal and nonverbal communication can provide carry media social media data especially on instagram, this research was conducted to find out the perception of social media users especially on instagram.</h1><h1> </h1></div>

Use of Social Media Platforms for Increased Access and Visibility by the Botswana National Archives and Records Services

2019 ◽  
pp. 182-204
Author(s):  
Tshepho Lydia Mosweu
Keyword(s):  
Social Media ◽  
Secondary Data ◽  
Legal Framework ◽  
Policy Framework ◽  
Primary Data ◽  
Research Approach ◽  
Digital Era ◽  
National Archives ◽  
Social Media Platforms ◽  
Use Of Social Media

This chapter discusses the use of social media platforms for increased access and visibility by the Botswana National Archives and Records Services (BNARS). A qualitative research approach is used to illuminate efforts to use social media for marketing archival services by BNARS, and to closely analyze the benefits and challenges embedded in the use of social media for marketing and outreach by archival institutions. This chapter also draws inferences from the study and proffers recommendations. Primary data was collected through interviews of archivists who manage BNARS social media pages while secondary data was derived from documentary and content analysis. The study reveals that while BNARS was visible to users and potential users online, the legal and policy framework was found to be lacking. Challenges associated with the use of social media pertained to issues of privacy, security, data management as well as policy and the legal framework. The chapter adds literature on advocacy, promotion, and public programming by archival institutions in the digital era.

scholarly journals Embed2Detect: temporally clustered embedded words for event detection in social media

2021 ◽  
Author(s):  
Hansi Hettiarachchi ◽  
Mariam Adedoyin-Olowe ◽  
Jagdev Bhogal ◽  
Mohamed Medhat Gaber
Keyword(s):  
Social Media ◽  
Event Detection ◽  
High Volume ◽  
Detection Methods ◽  
Word Embeddings ◽  
Agglomerative Clustering ◽  
Data Set ◽  
Social Media Data ◽  
Social Media Platforms ◽  
Media Data

AbstractSocial media is becoming a primary medium to discuss what is happening around the world. Therefore, the data generated by social media platforms contain rich information which describes the ongoing events. Further, the timeliness associated with these data is capable of facilitating immediate insights. However, considering the dynamic nature and high volume of data production in social media data streams, it is impractical to filter the events manually and therefore, automated event detection mechanisms are invaluable to the community. Apart from a few notable exceptions, most previous research on automated event detection have focused only on statistical and syntactical features in data and lacked the involvement of underlying semantics which are important for effective information retrieval from text since they represent the connections between words and their meanings. In this paper, we propose a novel method termed Embed2Detect for event detection in social media by combining the characteristics in word embeddings and hierarchical agglomerative clustering. The adoption of word embeddings gives Embed2Detect the capability to incorporate powerful semantical features into event detection and overcome a major limitation inherent in previous approaches. We experimented our method on two recent real social media data sets which represent the sports and political domain and also compared the results to several state-of-the-art methods. The obtained results show that Embed2Detect is capable of effective and efficient event detection and it outperforms the recent event detection methods. For the sports data set, Embed2Detect achieved 27% higher F-measure than the best-performed baseline and for the political data set, it was an increase of 29%.

Enacting social media success in local public administrations

2017 ◽  
Vol 30 (1) ◽  
pp. 31-47 ◽  
Author(s):  
J. Ignacio Criado ◽  
Francisco Rojas-Martín ◽  
J. Ramon Gil-Garcia
Keyword(s):  
Social Media ◽  
Local Governments ◽  
Secondary Data ◽  
Electronic Government ◽  
Primary Data ◽  
Analysis Model ◽  
Content Type ◽  
Preliminary Validation ◽  
Use Of Social Media ◽  
Institutional Model

Purpose The diffusion of social media among public administrations has significantly grown in the last years. This phenomenon has created a field of research that seeks to understand the adoption and impact of social media in the public sector. The purpose of this paper is to identify the factors that make social media successful in Spanish local governments. Design/methodology/approach The paper is based on an adapted version of a neo-institutional model: Enacting Electronic Government Success (EEGS). The data have been collected through three main sources: primary data from a questionnaire designed and conducted by the authors, secondary data of statistical sources, and tertiary data collected through Klout Score. Findings The results from a survey and statistical analysis provide preliminary validation of the model and show a direct relationship between organizational, institutional, and environmental factors with the successful use of social media in local public administrations. The data analysis shows that ten variables jointly explain 54.6 percent (adjusted R2=0.546) of the variability observed in the dependent variable. Research limitations/implications First, the analysis model used represents a limited sample size to carry out a complex quantitative analysis. Second, the use of Klout Scores can offer some bias. Finally, certain variables complicate the comparative potential of the study. Originality/value This study provides original primary data and contributes to the growing field of study related to social technologies in public administrations. This research also confirms in an exploratory way the validity of the EEGS model.

scholarly journals STUDI NETNOGRAFI PENERAPAN SKENARIO KEBIJAKAN KERUANGAN COVID-19 DI KOTA SURABAYA

2021 ◽  
Vol 4 (2) ◽  
pp. 104-113
Author(s):  
Bagus Fadhilah Apriadi ◽  
Talitha Aurellia Alfiansyah ◽  
Zulfati Nur Izzah ◽  
Risca Tasya Qorina ◽  
Ade Tri Kencana ◽  
...  
Keyword(s):  
Social Media ◽  
Health Workers ◽  
Social Economy ◽  
Secondary Data ◽  
Primary Data ◽  
City Development ◽  
Community Activities ◽  
Traditional Markets ◽  
Environment And Health ◽  
Zoning Regulations

Abstract - The COVID-19 pandemic in Indonesia has disrupted various community activities. Likewise in Surabaya, which was identified as a black zone in 2020. Therefore, a lockdown policy has been implemented to reduce the COVID-19’s spread such as PSBB Surabaya Raya I, II, and III; PPKM Surabaya; and PPKM Mikro Surabaya. The implementation of the lockdown has become trend on social media and created various assumptions. In addition, the spatial zoning regulations have not supported the pandemic so that the regulations are more siding of the economy and city development without reviewing its readiness facing the pandemic. This study uses secondary data collection methods through data mining also primary data through teleconference and distributing online questionnaires. So, from collecting data on social media and community aspirations, it is hoped that they can create spatial policies that are in accordance with community conditions and can also reduce the number of COVID-19 cases. The result shows that there are five topics becoming peoples’ perceptions and preferences, such as social, economy, mobility, environment, and health. Moreover, they state that PSBB Surabaya Jilid 1,2, and 3 aren’t the best policy and PPKM Micro are the best policy. Similar thing also experienced by 60% informant stating that PPKM Micro is the best policy. There are also state policy suggestions regarding to policy, such as implementation of policies, restoration of education, vaccinations, incentives for health workers, duration of dine in, provision of assistance to workers, government social assistance, optimization of traditional markets, dissemination of information, and operating companies. Abstrak - Surabaya merupakan salah satu kota yang teridentifikasi sebagai zona hitam pada Mei 2020. Oleh karena itu, kebijakan pembatasan telah diterapkan untuk menekan angka penyebaran COVID-19 seperti PSBB Surabaya Raya Jilid 1, 2, dan 3; PPKM Surabaya; serta PPKM Mikro Surabaya. Penerapan kebijakan pembatasan menjadi isu hangat di media sosial dan menimbulkan anggapan positif dan negatif. Selain itu, pada aspek keruangan, peraturan zonasi tata ruang belum menunjang urgensitas pandemi sehingga peraturannya lebih berpihak pada sektor ekonomi dan pembangunan kota tanpa meninjau kesiapan kotanya dalam menghadapi pandemi. Penelitian ini menggunakan metode pengumpulan data sekunder melalui mining data serta data primer melalui wawancara telekonferensi. Sehingga, dari pengumpulan data pada media sosial dan aspirasi masyarakat diharapkan dapat menciptakan kebijakan keruangan yang sesuai dengan kondisi masyarakat dan juga dapat menekan angka kasus COVID-19. Hasil menunjukkan bahwa terdapat lima topik yang cenderung menjadi persepsi dan preferensi para pengguna media sosial, yaitu sosial, ekonomi, mobilitas, lingkungan, dan kesehatan. Selain itu, mereka juga menyatakan bahwa PSBB Surabaya Jilid 1, 2, dan 3 merupakan kebijakan yang tidak diminati dan PPKM Mikro merupakan kebijakan yang paling diminati. Hal serupa juga dialami oleh para narasumber yang menyatakan bahwa 60% narasumber menyatakan PPKM Mikro merupakan kebijakan paling efektif. Terdapat beberapa saran kebijakan menurut narasumber, terkait pelaksanaan kebijakan, pemulihan pendidikan, vaksinasi, insentif tenaga kesehatan, durasi makan di tempat, pemberian bantuan kepada buruh, bantuan sosial pemerintah, optimalisasi pasar tradisional, penyebaran informasi, dan perusahaan yang beroperasi.

scholarly journals THE ROLE OF MARTIAL COURT IN THE PERSPECTIVE OF LAW ENFORCEMENT IN INDONESIA

2021 ◽  
Vol 6 (22) ◽  
pp. 66-73
Author(s):  
Mahfutt Mahfutt ◽  
Khairil Anwar ◽  
Billi Belladona Matindas
Keyword(s):  
Secondary Data ◽  
Armed Forces ◽  
Primary Data ◽  
Court System ◽  
Criminal Offenses ◽  
The Law ◽  
Law And Justice ◽  
The Republic ◽  
The Military

The position of the Military Court is a body that executes the judicial power in the circle of the Indonesian National Armed Forces to enforce the law and justice with due observance of the interest in the state defense and safety. The Military Court is authorized to try the crimes committed by someone who when committing such crime is a soldier of the Indonesian National Armed Forces, a member of a group or office or body or equal to a soldier pursuant to the Law and someone is not included in the said group as set forth in the Law Number 31 of 1997 on Military Court. Following the reform of 1988, the existence of the Military Court is developed by some activists and the public that observe the Military Court, insisting the Parliament of the Republic of Indonesia to revise Law Number 31 of 1997 on Military Court, with the focus point for a soldier of the Indonesian National Armed Forces who commits a general crime to be tried in the General Court with the reason that the Military Court practice is closed in nature, and another reason is the equalization of rights before the law. The method used in this research is the normative law research that is carried out to obtain the necessary data relating to the problem. The data used is secondary data consisting of primary law materials, secondary law materials, and tertiary law materials. In addition, primary data is also used as the support of the secondary data law materials. The data is analyzed by the qualitative juridical analysis method. The results of the research show that the Military Court is one of the mechanisms that are always tried to be maintained. The outcome from the research discovers that the role of the Martial Court in Indonesia remains effective, fair, and democratic to this date realistically marked by fair punishment within the jurisdiction offended, which corresponds to the need of TNI institution in the aspects of Culture, Benefit, Assurance, and Fairness. It is recommended that the RI Government continuously develop and improve the same by maintaining the role of the Martial Court in punishing criminal offenses committed by military members on the Martial Court system currently in force.

scholarly journals The Influence of Social Media Against Interest in Buying Kopilogi Products

2021 ◽  
Vol 3 (1) ◽  
pp. 75-83
Author(s):  
Salma Fitri Nurfauziah ◽  
Nizar Alam Hamdani
Keyword(s):  
Social Media ◽  
Secondary Data ◽  
Measurement Scale ◽  
Primary Data ◽  
Interval Scale ◽  
Online Questionnaire ◽  
Analysis Technique ◽  
Data Collection Technique ◽  
Strongly Agree ◽  
The Relationship

This study discusses the influence of social media on interest in buying copilogy products. The relationship used in this study is a causal relationship with 60 Garut domiciled consumer respondents who have already tried their products. The data analysis technique used is simple regression with the application of SPSS 20. The measurement scale used by researchers is the interval scale. This study uses primary data and secondary data obtained from books, journals, literature, scientific works from the internet with relevant sources. The primary data collection technique in this study is an online questionnaire that contains a number of structured statements given to respondents through Google forms and respondents provide answers based on a Likert scale of 1-5, starting from 1 (strongly disagree) to 5 (strongly agree). The conclusion of this research is the significant effect between the influence of Social Media on Kopilogi Buy Interest.

scholarly journals Effectiveness Of The Use Of Instagram Social Media On Personal Branding Joko Widodo In The First Voters 2019 Election

2019 ◽  
Vol 9 (2) ◽  
pp. 63
Author(s):  
Ahnaf Rifky Saputra
Keyword(s):  
Social Media ◽  
Sampling Technique ◽  
The Public ◽  
Digital Era ◽  
Social Media Platforms ◽  
Independent Variable ◽  
Personal Branding ◽  
The Republic ◽  
Use Of Social Media ◽  
Positive Effect

In this digital era, all activities can be published to the public through social media. Many groups of people actively use social media ranging from students, adults, entrepreneurs and state officials. One of them is the seventh President of the Republic of Indonesia, Ir. H. Joko Widodo. Joko Widodo has a variety of social media platforms, social media with the most followers among other social media is Instagram. With a total of 16.5 million followers making him the leader of the country with the second most followers in the world. The content of uploads on Instagram of Joko Widodo is diverse and very massive, the things Joko Widodo does on Instagram social media is one way to form personal branding. Personal branding is a unique phenomenon because basically all people have their own characteristics, to get the results of long-lasting branding and provide maximum benefits, the branding process must come from authentic, real and original evidence. This study aims to determine how effective the use of social media instagram is for the formation of Joko Widodo's personal Branding to the 2019 First Election Voters who are still confused and need references to make choices in using their voting rights. This study uses a descriptive quantitative method of two variables. The independent variable in this study is the effectiveness of using social media instagram while the dependent variable is Joko Widodo's personal branding. This research was conducted by distributing questionnaires to 100 respondents using the Nonprobality Sampling technique. The results of this study state that the use of Instagram social media in delivering the desired message falls into the effective category with a percentage of 74.9% while the formation of personal branding for the first voters is included in the effective category with a percentage of 81.1%. The conclusion of this study is that the communication carried out by Joko Widodo's Instagram social media account took place effectively and had a positive effect on the formation of Joko Widodo's personal branding for the first voters of the 2019 Election. Keywords: Social Media, Instagram, Personal Branding, First Voters

scholarly journals ANALISIS FRAMING PEMBERITAAN SENGKETA PILPRES TAHUN 2019 PADA SURAT KABAR JAWA POS

2020 ◽  
Vol 12 (1) ◽  
pp. 27-41
Author(s):  
Muhammad Lukman Ihsanuddin
Keyword(s):  
Presidential Election ◽  
Secondary Data ◽  
Primary Data ◽  
Constitutional Court ◽  
Strong Basis ◽  
Candidate Pair ◽  
The Media ◽  
Election Results ◽  
The Republic ◽  
Almost All

This research was conducted in order to find out the objectivity of the media in delivering news of the 2019 presidential election dispute in the Republic of Indonesia. The research method used is qualitative using Robert N. Entman's framing approach. Sources of data in this study are primary data, data obtained from the Java post coverage from the 18 June to 28 June 2019 edition, and secondary data in the form of writing about Java post and books relating to Robert N. Entman's framing analysis. The results of his research are 1) The reporting written by journalists uses two depictions of moral values, namely positive values and negative values. Positive values are often raised to describe the actions of the Constitutional Court, KPU and candidate pair 01 JokowiMa'ruf Amin, while negative values are often raised against the depictions of the candidate pair 02 Prabowo-Sandi. Almost all news texts written by journalists describe the weak position of candidate pair 02 due to the weakness of the arguments submitted and the evidence and witnesses provided cannot be accounted for, even it is reported that candidate pair 02 has also submitted witnesses who provided false statements. The second aspect is regarding the position of Jawa Pos in reporting disputes over the results of the 2019 presidential election. Journalists in Jawa Pos felt less balanced in reporting the conflict. This can be seen from the emphasis which is indirectly more favorable for the position of candidate pair Jokowi-Ma'ruf Amin compared with candidate pair 02 Prabowo-Sandi. Almost all news taken as objects of study in this study tend to prioritize Jokowi-Ma'ruf Amin and marginalize Prabowo-Sandi's position.Candidate 01Jokowi-Ma'ruf Amin is depicted as a disadvantaged party by submitting the dispute of the 2019 presidential election results to the constitutional line while pair 02 of Prabowo-Sandi is described as a guilty party and does not have a strong basis to prove his allegations regarding fraud committed by the paslon 01 Jokowi-Ma'ruf Amin. 2) the reporting of postal Javanese journalists in reporting the 2019 Presidential Election Dispute conflict, lacking balance in presenting information, tended to support the candidate pair 1 Jokowi-Ma'ruf Amin. Keywords: Framing, 2019 Presidential Election Dispute, Newspaper, Jawa Pos Penelitian ini dilakukan dalama rangka ingin mengetahui objektifitas media dalam menyampaikan berita sengketa pilpres tahun 2019 di Republik Indonesia. Dalam penelitian ini mengungakan metode kualitatif dengan menggunakan pendekatan framing Robert. N. Entman. Sumber data dalam penelitian ini adalah data primer, data yang didapatkan dari pemberitaan Jawa pos dari edisi 18 Juni sampai 28 Juni 2019,dan data sekunder berupatulisan mengenai Jawa pos serta buku-buku yang berkaitan dengan analisisframing Robert. N. Entman. Hasil penelitiannya yaitu 1) Pemberitaan yang ditulis wartawan menggunakan dua penggambaran nilai moral, yaitu nilai positif dan nilai negatif. Nilai positif sering dimunculkan terhadap penggambaran tindakan MK, KPU dan paslon 01 Jokowi-Ma’ruf Amin, sedangkan nilai negatif sering dimunculkan terhadap penggambaran tindakan paslon 02 Prabowo-Sandi. Hampir seluruh teks berita yang wartawan tulis mengambarkan lemahnya posisi paslon 02 karena tidak kuatnya dalil-dalil yang diajukan serta bukti-bukti dan saksi yang diberikan tidak dapat dipertanggungjawabkan, bahkan diberitakan bahwa paslon 02 juga telah mengajukan saksi yang memberikan keterangan palsu. Aspek kedua adalah mengenai posisi Jawa Pos dalam memberitakan sengketa hasil pilpres 2019.Wartawan Jawa Pos dirasa kurang berimbang dalam memberitakan konflik tersebut. Hal ini dapat dilihat dari penekanan yang secara tidak langsung lebih menguntungkan posisi paslon 01 Jokowi-Ma’ruf Amin dibanding dengan paslon 02 Prabowo-Sandi. Hampir seluruh berita yang diambil sebagai objek kajian dalam penelitian ini cenderung mengutamakan pihak Jokowi-Ma’ruf Amin dan memarjinalkan posisi Prabowo-Sandi. Paslon 01 Jokowi-Ma’ruf Amin digambarkan sebagai pihak yang dirugikan dengan adanya pengajuan sengketa hasil pilpres 2019 ke jalur konstitusi sedangkan paslon 02 Prabowo-Sandi digambarkan sebagai pihak yang bersalah dan tidak memiliki dasar yang kuat untuk membuktikan tuduhannya mengenai kecurangan yang telah dilakukan oleh paslon 01 Jokowi-Ma’ruf Amin. 2) pemberitaan wartawan Jawa pos dalam memberitakan konflik Sengketa Pilpres Tahun 2019, kurang berimbang dalam menyuguhkan informasi, cenderung mendukung pada paslon 1 Jokowi-Ma’ruf Amin. Kata Kunci: Framing, Sengketa Pilpres 2019, Surat Kabar, Jawa Pos

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