scholarly journals Communicating access and transparency in corporate social responsibility reports: GlaxoSmithKline and Sanofi

2021 ◽  
Author(s):  
Richard Francella
Keyword(s):  
Corporate Social Responsibility ◽  
Pharmaceutical Industry ◽  
Social Responsibility ◽  
Organizational Legitimacy ◽  
Business Practices ◽  
Pricing Policy ◽  
Structural Problems ◽  
Ethical Misconduct ◽  
Corporate Social ◽  
Terministic Screens

The pharmaceutical industry has a long history of controversial business practices relating to unfair pricing models and ethical misconduct. As a result, companies have tried to use Corporate Social Responsibility (CSR) to build organizational legitimacy. This Major Research Project assesses the priorities being communicated within the CSR reports of two pharmaceutical companies – Sanofi and GlaxoSmithKline (GSK) – following the 2013 bribery scandal in China, in which Sanofi’s business practices were investigated and GlaxoSmithKline was found guilty of misconduct. By using Kenneth Burke’s concept of terministic screens, this project examines how terminology is used (or not used) to address structural problems and to deflect or direct stakeholder attention. This analysis uses CSR literature pertaining to the pharmaceutical industry, rhetorical theory and the notion that communication can be constitutive of an organization as the basis for analysis. By examining the use of two major terministic screens, “access” and “transparency”, it is clear that both companies prioritize communicating access over transparency. With regards to addressing access, Sanofi and GSK highlight philanthropic commitments rather than the initiatives pertaining to pricing policy. Through the use of transparency, GSK emphasizes their commitments to openness of information and enforcement equally. In contrast, Sanofi uses transparency to point the reader towards more reactive initiatives relating to enforcement and compliance. By using Burke’s concept of terministic screens, it is clear that both companies have selected their terminology to guide readers through a carefully selected path in which attention is diverted away from larger structural problems such as inadequate global medication pricing and transparency strategies.

scholarly journals Communicating access and transparency in corporate social responsibility reports: GlaxoSmithKline and Sanofi

2021 ◽  
Author(s):  
Richard Francella
Keyword(s):  
Corporate Social Responsibility ◽  
Pharmaceutical Industry ◽  
Social Responsibility ◽  
Organizational Legitimacy ◽  
Business Practices ◽  
Pricing Policy ◽  
Structural Problems ◽  
Ethical Misconduct ◽  
Corporate Social ◽  
Terministic Screens

The pharmaceutical industry has a long history of controversial business practices relating to unfair pricing models and ethical misconduct. As a result, companies have tried to use Corporate Social Responsibility (CSR) to build organizational legitimacy. This Major Research Project assesses the priorities being communicated within the CSR reports of two pharmaceutical companies – Sanofi and GlaxoSmithKline (GSK) – following the 2013 bribery scandal in China, in which Sanofi’s business practices were investigated and GlaxoSmithKline was found guilty of misconduct. By using Kenneth Burke’s concept of terministic screens, this project examines how terminology is used (or not used) to address structural problems and to deflect or direct stakeholder attention. This analysis uses CSR literature pertaining to the pharmaceutical industry, rhetorical theory and the notion that communication can be constitutive of an organization as the basis for analysis. By examining the use of two major terministic screens, “access” and “transparency”, it is clear that both companies prioritize communicating access over transparency. With regards to addressing access, Sanofi and GSK highlight philanthropic commitments rather than the initiatives pertaining to pricing policy. Through the use of transparency, GSK emphasizes their commitments to openness of information and enforcement equally. In contrast, Sanofi uses transparency to point the reader towards more reactive initiatives relating to enforcement and compliance. By using Burke’s concept of terministic screens, it is clear that both companies have selected their terminology to guide readers through a carefully selected path in which attention is diverted away from larger structural problems such as inadequate global medication pricing and transparency strategies.

scholarly journals The integration of corporate social responsibility and marketing concepts as a business strategy: evidence from SEM-based multivariate and Toda-Yamamoto causality models

2021 ◽  
Vol 12 (1) ◽  
pp. 125-157
Author(s):  
Dalia Streimikiene ◽  
Rizwan Raheem Ahmed
Keyword(s):  
Corporate Social Responsibility ◽  
Pharmaceutical Industry ◽  
Social Responsibility ◽  
Business Strategy ◽  
Value Added ◽  
Business Strategies ◽  
Business Practices ◽  
Buying Behavior ◽  
Cause Related Marketing ◽  
Corporate Social

Research background: This paper integrates the marketing and corporate social responsibility concepts by investigating how the previous studies de-bated CSR as a business strategy. This discussion extended from academics to business practices. Hence, this study investigated the concept of CSR as a business strategy in a multifactorial fashion in the marketing field. Purpose of the article: This study evaluates the modified model of CSR initiatives as business and marketing strategy and their impact on customers' buying behavior. For this purpose, we have taken dimensions of Carroll's pyramid of CSR as marketing strategies. We have also examined the influence of brand loyalty and cause-related marketing as mediating variables and technology as a moderator between dimensions of Carroll's pyramid and customers' buying behavior. Methods: We employed modified theoretical & conceptual model for evaluating the direct and indirect hypothesized relationship. We have collected 693 responses from the structured and adapted questionnaire. The survey was done among marketing and senior managers of the Asian pharmaceutical industry. We employed SEM-based multivariate modeling to examine the hypothesized relationship. Findings & value added: The finding of this research exhibited that dimensions of Carroll?s pyramid of CSR have a positive and significant impact on customers' buying behavior. The results further demonstrated that brand loyal-ty and cause-related marketing positively and significantly impact mediators between CSR dimensions and customers? buying behavior. Finally, the technology has a significant influence as a moderator between exogenous and endogenous factors. The undertaken study demonstrated important theoretical and practical implications. The modified conceptual framework has provided several new dimensions for future researchers to use and replicate in different economic sectors. On the other hand, practitioners of the pharmaceutical industry should incorporate Carroll's CSR pyramid as business strategies to gain the trust and respect of their customers.

Hollow Notion of Corporate Social Responsibility. Introduction of a Frame Field Model to Investigate CSR in Public Discourses

MedienJournal ◽  
2018 ◽  
Vol 42 (1) ◽  
pp. 11-32 ◽  
Author(s):  
Franzisca Weder
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Public Discourse ◽  
Field Model ◽  
Communication Studies ◽  
Business Practices ◽  
Frame Field ◽  
Quantitative Content ◽  
German Speaking ◽  
Corporate Social

The present study examines the relevance and framing of Corporate Social Responsibility in the mass media. Challenged by the ethically (over)loaded issue of responsibility, communication studies are searching for a new understanding of framing to investigate phenomena of new economic values like Corporate Social Responsibility in public discourses. For the quantitative content analysis put forward herein, frames are described as footprints of diverse positions, which determine a given public discourse. The longitudinal analysis of 26 German-speaking newspapers in Germany, Austria, and Switzerland between 1999 and 2008, a phase where CSR was aligned in business practices and CSR communication established in public discourses, aims at identifying CSR-frames as well as inquiring into the existence of a public discourse about CSR. The results show that there is no discourse on CSR itself. Instead of the assumed multiple issue-specific frames, CSR itself is (ab)used as a masterframe or “buzz word” in economic discourses.

scholarly journals The Incidence of Social Responsibility in the Adoption of Business Practices

2021 ◽  
Vol 13 (5) ◽  
pp. 2794 ◽  
Author(s):  
Felipe Arenas-Torres ◽  
Miguel Bustamante-Ubilla ◽  
Roberto Campos-Troncoso
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Correlation Coefficient ◽  
Collective Impact ◽  
Business Practices ◽  
Socially Relevant ◽  
Corporate Social

Corporate social responsibility (CSR) policies are evidenced by adopting socially relevant business practices for people, communities, companies, and related institutions. Based on this conception, the present work determines the incidence of ethics and CSR on practices regarding diversity, environment, and community of Chilean companies. The method, applied to a sample of 3179 Chilean companies, was descriptive and correlational. Results demonstrate an incipient level of standardization in the adoption of social responsibility practices. The dimension regarding diversity presented a higher cumulative correlation coefficient, which could lead to a change in CSR practices. It is concluded that the collective impact of the ethics and CSR policies was positive and significant in the adoption of practices related to diversity, environment, and community.

scholarly journals Corporate Social Responsibility (CSR) of Innovative Pharmaceutical Corporations. The Case of BIOGEN

2018 ◽  
Vol 21 (3) ◽  
pp. 45-62 ◽  
Author(s):  
Janina Witkowska
Keyword(s):  
Corporate Social Responsibility ◽  
Pharmaceutical Industry ◽  
Social Responsibility ◽  
Corporate Philanthropy ◽  
Developed Countries ◽  
Orphan Drugs ◽  
Pharmaceutical Firms ◽  
Life Saving ◽  
Corporate Social

The aim of this paper is to discuss the common features and specificity of Corporate Social Responsibility (CSR) practices of innovative transnational corporations (TNCs) acting in the pharmaceutical industry. The innovativeness of pharmaceutical firms is understood here as their ability to make a breakthrough in the treatment of rare, incurable diseases. The examination of the issue leads to the conclusion that the specificity of CSR in this industry is related to the contradiction between the economic and social/ethical aspects of innovation processes in this field. A key issue of CSR in the innovative pharmaceutical industry seems to be the pricing of drugs, especially orphan and ultra‑orphan drugs, resulting in patients from less developed countries having limited access to life‑saving medicines or those that improve the quality of life. Corporations use their monopolistic position to set extremely high prices. However, without the market/marketing exclusivity offered to pharmaceutical firms by the law, orphan drugs would probably not be developed, produced and commercialized. Traditional CSR practices (corporate philanthropy, community and neighborhood programs, volunteerism etc.) cannot be treated as sufficient ‘compensation’ for the high prices of medicines. Real, true CSR in the innovative pharmaceutical industry requires either abandoning or reducing extreme monopolistic privileges and offering medicines for rare diseases at lower prices.

scholarly journals PENGARUH REGULASI PEMERINTAH, TEKANAN MASYARAKAT, TEKANAN ORGANISASI LINGKUNGAN, TEKANAN MEDIA MASSA, TERHADAP CORPORATE SOCIAL DISCLOSURE

2017 ◽  
Vol 15 (1) ◽  
pp. 23
Author(s):  
Basuki Basuki ◽  
Corry Natasha Patrioty
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Government Regulation ◽  
Empirical Finding ◽  
Business Practices ◽  
Strong Argument ◽  
Corporate Social Disclosure ◽  
Community Pressure ◽  
Corporate Social ◽  
Social Disclosure

In recent conditions, company is not considers merely on profit, but there is strong argument that company must aware on its social environments. Hence, it is required that a company must disclose its social responsibility to the stakeholders. Corporate social disclosure itself is influenced by many factors. The objective of this study is to explain the influencing factors of corporate social responsibility. Based on the Stakeholders theory, the study will investigated social responsibility accounting phenomena on business practices. The research sites would be in PTPN- East Java consists of PTPN X, XI, and XII. Regressions models are used to test the formulated hypothesis. Data were collected by using questionnaires which were mailed to 58 top and middle managers in PTPN who directly or indirectly involved in the corporate social responsibility. The empirical finding showed that and partially Mass media pressure are significant factor to corporate social disclosure, meanwhile Government regulation, Community pressure, environmental organization pressure do not have significant effect on corporate social disclosure. However, simultaneously those factors significantly influence the PTPTN’s corporate social disclosure.

Sustainability, Corporate Social Responsibility, and Corporate Reputation in the Wine Sector

2022 ◽  
pp. 696-720
Author(s):  
Barbara Iannone
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Corporate Reputation ◽  
Wine Industry ◽  
Business Practices ◽  
Comprehensive Overview ◽  
Business Interests ◽  
Framework Model ◽  
Wine Sector ◽  
Corporate Social

This article offers a comprehensive overview on the relationship between sustainability, corporate social responsibility (CSR), and corporate reputation (CR) by examining a field study case of a wine family firm located in the Abruzzo region of Italy. Through qualitative research methods, direct interviews to the family, social accountability, archives and observations of the company's life, information is organized in thematic areas suggesting the need of an alignment between environmental and business interests. The results are further used in proposing a framework model focused on the identification of key performance indicators (KPI). The main pillars of this concept are evaluating, monitoring and improving CR. The conclusion stresses the importance of replicating this type of modelling initiative with the purpose of professionalizing the wine industry into a more sustainable production and more successful business practices.

scholarly journals Corporate Social Responsibility Among Travel and Tour Operators in Nepal

2019 ◽  
Vol 11 (10) ◽  
pp. 2771 ◽  
Author(s):  
Rojan Baniya ◽  
Brijesh Thapa ◽  
Min-Seong Kim
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Small And Medium Enterprises ◽  
Tourism Industry ◽  
Business Practices ◽  
Travel And Tourism ◽  
Responsible Business Practices ◽  
Medium Enterprises ◽  
Corporate Social ◽  
Csr Engagement

Travel and tour operators (TTOs) have become increasingly and positively engaged in Corporate Social Responsibility (CSR) due to increased consumer awareness and responsible business practices. However, CSR engagement has not fully permeated the travel and tourism industry in Nepal as it is still considered ambiguous. There is a need to identify baseline knowledge, and to institute programs and policies for CSR engagement. This study formulated a conceptual model to empirically test the relationship between perceptions of CSR (comparative, benefits and favorability) and its association with the importance, participation and future engagement intentions among TTOs in Nepal. Data were collected via a questionnaire among TTO (n = 138) that were registered with the National Association of Tour and Travel Agents. Based on the results, CSR was deemed to be important due to customers’ favorability toward organizations that implemented related activities. This relationship influenced CSR participation and subsequently led to future intentions to engage. Overall, it was apparent that the TTOs which were essentially small and medium enterprises were focused on CSR implementation largely due to customers’ pressure and/or demand. This study provides knowledge to devise appropriate strategies to drive CSR implementation in the tourism industry via TTO in Nepal.

scholarly journals How Corporate Social Responsibility Influences Business Model Innovation: The Mediating Role of Organizational Legitimacy

2020 ◽  
Vol 12 (7) ◽  
pp. 2667 ◽  
Author(s):  
Baoliang Hu ◽  
Tao Zhang ◽  
Shuai Yan
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Business Model ◽  
Organizational Legitimacy ◽  
Hierarchical Regression ◽  
Mediating Role ◽  
Corporate Social ◽  
The Relationship ◽  
Answering Questions

Business model (BM) innovation driven by corporate social responsibility (CSR) has attracted considerable attention from scholars. However, the understanding of whether and how CSR influences BM innovation is limited. Therefore, this paper aimed to fill these gaps by exploring the influence of CSR on BM innovation through the mediating role of organizational legitimacy (OL). This paper proposed research hypotheses on the relationships among CSR, OL, and BM innovation and empirically tested these hypotheses by using the hierarchical regression analysis method with data collected from 186 firms. The results of this study show that both CSR and OL positively influence BM innovation. The results also show that CSR positively influences OL and OL mediates the relationship between CSR and BM innovation. This paper provides new insights into the relationship between CSR and BM innovation by answering questions of whether and how CSR influences BM innovation. This paper may help managers better understand how to link CSR and BM innovation.

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