scholarly journals Development of a strategy for entering the market by environmentally safe land use

2021 ◽  
Vol 24 (1) ◽  
pp. 26-34
Author(s):  
Hanna Yekel
Keyword(s):  
Land Use ◽  
Life Cycle ◽  
Product Life Cycle ◽  
Agricultural Sector ◽  
Positive Impact ◽  
Environmentally Friendly ◽  
Production Cycle ◽  
Resource Potential ◽  
Product Life ◽  
Main Components

The article presents the development of a strategy for entering the market by environmentally friendly land use. The author proposed a conceptual approach to its formation, the main components are offered: definition of the target audience, analysis of the external environment, assessment of resource potential, product life cycle, pricing, logistics, marketing, business scaling. The result of the first stage is to determine the consumer and the market where the manufacturer plans to start its activities. The analysis of the environment includes the selected set of tools to assess the external factors that contribute to, accelerate the development of the producer, and thus maximize profits, as well as the analysis of what negatively affects the development of business. This step helps to identify competitors and assess the benefits and threats. Assessment of resource potential includes analysis of the main groups of resources that must be considered when developing a strategy for the development of producers: land, material, financial, labor (management), information, intangible - in order to calculate the effectiveness and prospects for their use. The formation of the product life cycle makes it possible to create a product with a positive impact on the environment and human health. Its essence is to use a closed production cycle for a particular type of product. A number of factors influencing the price formation of a producer by environmentally friendly land use is presented in the article. With the help of the logistics system, it is possible to optimize the delivery of goods and speed up the time of reaching goods by customers. These create additional benefits for the business and increases competitiveness. The main components of the marketing system are described. The main directions of business scaling are determined, as well as the conditions under which it is necessary to carry it out. The implementation of the measures proposed in the article will contribute to solving a number of socio-economic problems in the development of the regions, the overall increase in the efficiency of the agricultural sector. All of these components are interconnected and complementary. Disclosure of their essence to some extent facilitates business activities and speeds up profits.

Support for the life cycle of agricultural machinery

2020 ◽  
pp. 76-82
Author(s):  
Z. N. Mishina
Keyword(s):  
Life Cycle ◽  
Life Cycle Analysis ◽  
Product Life Cycle ◽  
Agricultural Sector ◽  
Important Task ◽  
Agricultural Machinery ◽  
Agricultural Technologies ◽  
Product Life ◽  
Total Cost ◽  
Effi Ciency

Conducted research on life cycle analysis of complex agricultural technologies have revealed certain patterns: the share of expenditure on repair and maintenance of these machines reaches 70% of the total cost of all phases of the product life cycle, so identification of the main ways to support the life cycle of agricultural machinery is an important task of maintaining the health and effi ciency of mashinno-tractor Park of the agricultural sector.

Marketing communication in the digital age: online ads, online WOM and mobile game adoptions

2019 ◽  
Vol 10 (3) ◽  
pp. 382-407
Author(s):  
Shiyang Gong ◽  
Wanqin Wang ◽  
Qian Li
Keyword(s):  
Life Cycle ◽  
Product Life Cycle ◽  
Positive Impact ◽  
Investment Strategy ◽  
Marketing Communication ◽  
Media Effect ◽  
Data Set ◽  
Product Life ◽  
Content Type ◽  
The Impact

Purpose This study aims to explore the interdependent impacts of online word-of-mouth (WOM) and online ads on digital product adoptions, as well as their dynamic changes throughout the product life cycle. Design/methodology/approach This study adopted an empirical approach by using a unique data set of five mobile games launched between 2012 and 2014 provided by Renren Games Ltd. in China. Findings The results indicated that advertising generally has a positive impact on WOM. During the product life cycle, the influence on volume and variance gradually decreases, whereas the impact on valence increases over time. WOM (including WOM volume and WOM valence) and advertising both have positive impacts on game adoptions. They complement each other to shape adoptions throughout the product life cycle: advertising is more effective in encouraging adoptions in the early and later stages of the demand evolution process, whereas WOM has a greater impact on adoptions in the mid-stage. Practical implications This study provided detailed managerial recommendations on how to effectively integrate different types of marketing communication and optimize the investment strategy of online ads and online WOM in different stages of the product life cycle. Originality/value First, the study enriched the theory of digital marketing communication by studying the relationship between mass media (online ads), interpersonal media (online WOM) and product adoptions in the network context. Second, it provided an empirical basis for the inference of the dynamic development of media effect in the new product diffusion theory. Third, the results will be helpful to end the debate in current theoretical literature on whether there is a complementary or alternative relationship between the two effects. Last but not least, it enriched research on the antecedents and dynamic effects of online WOM.

scholarly journals LOGISTICS STRATEGY OF THE ENTERPRISE WITH ENVIRONMENTALLY FRIENDLY LAND USE

2021 ◽  
Author(s):  
Hanna Yekel
Keyword(s):  
Land Use ◽  
Agricultural Sector ◽  
Environmentally Friendly ◽  
The European Union ◽  
Conceptual Approach ◽  
Logistics Systems ◽  
Sales Channels ◽  
Social Sphere ◽  
Logistics Strategy ◽  
Main Components

The article presents the logistics strategy of the enterprise with environmentally friendly land use. The author proposes a conceptual approach to its formation and the main components are given. The purpose of the article is to form a logistics strategy of the enterprise with environmentally friendly land use. The main reasons for the use of logistics systems in the production of environmentally friendly products are identified. It is established that the development and implementation of the logistics strategy of the enterprise with environmentally friendly land use occurs in several stages. The need to use logistics systems in the production of environmentally friendly products are described. In the article defining the mission of the producer, whose production is concentrated in the field of greening. The main goals of manufacturers and tasks that need to be solved for their implementation are identified. The implementation of the measures proposed in the article will contribute to solving a number of socio-economic problems in the development of the regions, the overall increase in the efficiency of the agricultural sector. The choice of strategy of behavior of the enterprise occurs during all time of its functioning. The chosen strategy varies depending on the stage of operation. Among the main goals of manufacturers are: market segment coverage; investment attraction; increase in profitability; conquest of foreign markets; preservation and reproduction of fertility; improving the environmental situation. Depending on the goals, the strategy of enterprise development is chosen, and all risks are assessed again. In the current conditions of making a profit is not the only and ultimate goal of the producer. Much more important today is the preservation of the natural environment and the development of the social sphere. In order to integrate into the trade space of the European Union, the manufacturer must think about the quality of manufactured products. It is under such conditions that the production of environmentally friendly products began. For effective business development in the field of this business, it is necessary to establish relations with local authorities and develop a regulatory framework that will contribute to the formation of effective sales channels and promotion of products among the population.

scholarly journals Challenges in Globalisation of Global Software Development: A Conceptual Study of Co-locating Key Roles and its Impact on Product Life Cycle

2018 ◽  
Vol 17 (3) ◽  
pp. 15-25
Author(s):  
Umasankar Saketharaman ◽  
Victor Anandkumar
Keyword(s):  
Life Cycle ◽  
Software Development ◽  
Product Development ◽  
Empirical Data ◽  
Product Life Cycle ◽  
Positive Impact ◽  
Global Software Development ◽  
Product Life ◽  
Software Product ◽  
Conceptual Study

This study characterises the results of published scientific research in the field of Global Software Product Development (GSD). Based on the analysis of about 22 scholarly articles published between 2001 and 2014, it is observed that in spite of issues and challenges faced in its implementation, GSD is a business necessity. To ensure more successful realisation of the benefits of GSD, co-locating some of the key-roles at global locations along with software development could be exercised. This could have a positive impact on the software product life cycle. This relationship needs to be validated by further research backed with empirical data.      

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