scholarly journals MANAGING SUSTAINABILITY: THE ROLE OF MULTINATIONAL CORPORATIONS IN THE GLOBAL SOUTH

2019 ◽  
pp. 42-53 ◽  
Author(s):  
Marc Jacquinet ◽  
Luca Bussotti
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Multinational Corporations ◽  
International Business ◽  
Environmental Sustainability ◽  
Management Practices ◽  
Global South ◽  
International Investment ◽  
Business Practices ◽  
Corporate Social

Multinational corporations and international business practices as well as international investment are considered important elements for the diffusion of new modes of production, namely through a flow of cleaner production and new management practices such as corporate social responsibility (CSR). This view is lacking consistency and is not buttressed on strong empirical evidence. The positive driver of environmental sustainability is probably not international business and trade but strong and good institutions. The focus here is on four limitations: the context of the private firms and corporations, the workings of complex organizations, the technology and the right institutions that buttress the global, national and local contexts, taking as concrete examples some specific cases from the Global South, as Mozambique. The article concludes that these aspects have to be considered and contrasted to the technological and management solutions for sustainability. Keywords: corporate social responsibility, local communities, technology institutions.

scholarly journals CORPORATE SOCIAL RESPONSIBILITY STRATEGIC IMPLEMENTATION IN FOREIGN MARKET: GLOBAL VS. LOCAL POLICY

Ekonomika ◽  
2012 ◽  
Vol 91 (1) ◽  
pp. 118-131
Author(s):  
Danuta Diskienė ◽  
Daria Krapchilo
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Management Practices ◽  
System Analysis ◽  
Corporate Strategy ◽  
Business Practices ◽  
Expert Interview ◽  
Strategic Options ◽  
Corporate Social ◽  
International Companies

Corporate social responsibility (CSR), understood as a concept of socially responsible business behaviour, is becoming one of the important and actual business practices. Globally more and more MNEs are engaging themselves into CSR activities and see CSR as part of their corporate strategy. This paper presents an analysis of existing CSR strategic options for international companies to choose, and reveals what influences international companies’ decision what strategy and instruments to choose for implementing in a host country or market. In particular, the implementation of CSR strategic options and instruments in Belarus are analysed. The concept of this paper is based on the integration of a theoretical idea and business management practices. Since the object of the research is complex, it required the application of different research methods, such as theory analysis, system analysis, meta-analysis, survey, content-analysis, and expert interview methods. The findings of the study could be useful for foreign companies deciding to enter the Belarusian market, make M&A with local companies, for local managers responsible for CSR at their company, as well for researchers interested in CSR implementation in Eastern Europe.

scholarly journals INDUSTRY 4.0 – AS A TECHNOLOGY ENABLER FOR CSR

2021 ◽  
Vol 12 (2) ◽  
pp. 2634-2639
Author(s):  
Mahesh Shinde, Et. al.
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Industry 4.0 ◽  
Management Practices ◽  
Industrial Revolution ◽  
Positive Impact ◽  
Social Consequences ◽  
Business Practices ◽  
Almost All ◽  
Corporate Social

Corporate social responsibility now has become a global phenomenon where businesses all over the world are trying to create and well accepted image in the eyes of stakeholders as well as gain competitive advantage out of such initiatives. The newly evolving themes around corporate social responsibility are not restricted to the social consequences of business action but are built around the aspects like sustainability, resource conservation, waste management, customer satisfaction, power saving and employee satisfaction. These new areas of CSR encompass almost all activities of business and all the systems within the business management. There is ample amount of the research showing correlation between management practices and CSR. The fourth Industrial Revolution is one of the technology-based solutions that is been globally adopted by almost all businesses. This involves cyber physical system-based integration of technology and human effort.This research paper’s purposes is to analyse the influence of Industry 4.0 practices independently as well as along with general management practices of the business on CSR. as per the review of literature, the authors have attempted to understand CSR from the evolving perspective of the concept taking it forward from mere business consciousness to socially responsible business practices. The paper analyses how Industry 4.0 based technologies play an effect on cross functional business activities creating a positive impact on CSR initiatives. This study’s findings suggest that Industry 4.0 has a positive along with cross functional business activities effect on the CSR practices of organizations. Although individually both Industry 4.0 and cross functional business activities have a positive impact on CSR but combined impact of both Industry 4.0 and cross functional business activities is slightly better. Looked from this perspective Industry 4.0 can serve as a technology enabler for CSR.The research has created a guideline for improving CSR activities of organisations. It is also revealed how human technology interaction-based Industry 4.0 solutions impact the CSR performances of the organisations.The paper proposes a novel approach of integrating Industry 4.0 technology solutions with business activities for solving CSR issues. It is bringing forth impact of Industry 4.0 as a technology enabler on CSR, which never been thought earlier and it contributes the addition in literature available.

scholarly journals THE FOUR CASE STUDIES ON THE EFFECTS OF CORPORATE SOCIAL RESPONSIBILITY ON WATER POLLUTION: DO CONFLICTS AFFECT A COMPANY’S CSR POLICY?

2021 ◽  
Vol 5 (9) ◽  
Author(s):  
Ainura Sattarkhanova
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Case Studies ◽  
Multinational Corporations ◽  
Environmental Sustainability ◽  
Multinational Companies ◽  
Specific Information ◽  
Huge Impact ◽  
The Media ◽  
Corporate Social

As the world pays more attention to environmental sustainability, organizations need to pay more attention to solving the global water crisis and minimizing its impact on themselves and the planet. Businesses today have a huge impact on the environment and make excessive use of available natural resources and emit harmful pollutants. In order to obtain specific information about the company's water resources strategy and practices, an exploratory analysis was carried out on five multinational companies. This article presents four case studies of the Corporate Social Responsibility Guidelines from Coca-Cola, Mondel?z International, Nestlé and PepsiCo. These multinational companies are involved in environmental conflicts. The main focus of this article is to examine the role of business today in freshwater. In summary, four case studies from CocaCola, Mondel?z International, Nestlé and PepsiCo show that multinational corporations changed their corporate social responsibility and reporting policies after the conflict. These companies resolve these conflicts publicly through the media or in their annual or sustainability reports, thereby making these conflicts transparent.

Public Relations and Corporate Identities: Corporate Social Responsibility- Genuine Concern or Mere Image Building?

2014 ◽  
Vol 13 (3) ◽  
Author(s):  
Jagdeesh Prakash ◽  
Suparna Naresh
Keyword(s):  
Corporate Social Responsibility ◽  
Public Relations ◽  
Social Responsibility ◽  
Multinational Corporations ◽  
Corporate Identity ◽  
Business Practices ◽  
Corporate Sector ◽  
Image Building ◽  
Corporate Social ◽  
A Company

There is truth in the popular saying ‘It takes a village to raise a child’. In the present context of a globalised world- with increasing divides between people- a new saying has emerged –‘ It takes the concerted efforts of a company/companies to raise a village’. For many years Public Relations remained self gratifying, leaving little or nothing for society. The sixties saw the field of Public Relations being questioned at different junctures- its efficacy, philosophy and its very existence. The eighties saw a turn-around with Public Relations professionals taking it upon themselves to cleanse the system, to bring in some legitimacy and professionalism.Jamshedji Tata, the leader among social responsibility theorists in India said, ‘Wealth that comes from people as far as possible must go back to the people’. Most Public Relations professionals are of the opinion that a company that abuses its workforce or conducts business detrimental to society will not enjoy sustained success. In an era of globalization, multinational corporations (those that conduct business in more than one country) and local businesses are no longer able to conduct destructive and unethical practices, such as polluting the environment, without attracting negative feedback from the general public. With increased media attention, pressure from non-governmental organizations, and rapid sharing of global information, there is an increasing demand from civil society, consumers, governments, and others for the corporate sector to conduct sustainable business practices. The present paper titled Public Relations and Corporate Identities: Corporate Social Responsibility- genuine concern or mere image building has taken a closer look at the phenomena of CSR and the benefits thereof of the same. By analyzing select case studies on Corporate Social Responsibility a better understanding has been achieved of this still developing feature of Public Relations. CSR represents ‘the integrity with which a company governs itself, fulfills its mission, lives by its values, engages with its stakeholders, measures its impact and reports on its activities’(TakingItGlobal,2012). Although most people appreciate the recent advancement of CSR, some argue that corporations are still not doing enough or are only acting in self-interest, to gain media mileage. Is CSR in India a genuine move or is it only an excuse to establish brand identities? Does CSR help businesses in their quest for a unique identity and to what extant is this done? Should CSR be made mandatory or allowed to remain voluntary? Is CSR practiced with any degree of genuine care for society? These have been some of the concerns of the present paper.Keywords: Public Relations= indicating public involvement in creating a bond with the clientele; CSR- Corporate Social Responsibility= an act of giving back to society by corporate sector; Image Building=an exercise to create a good company image ; Corporate Identity= a strategized image/status built over time; Media Mileage=coverage given by different media. 

Institutionalizing Social Responsibility Through Workplace Green Behavior

2019 ◽  
pp. 183-199 ◽  
Author(s):  
Sulaiman Olusegun Atiku
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Environmental Pollution ◽  
Environmental Sustainability ◽  
Focal Point ◽  
Business Practices ◽  
The Status ◽  
Green Behavior ◽  
Responsible Business Practices ◽  
Corporate Social

Corporate social responsibility in the last six decades has been construed as a compensation for environmental pollution. Such compensation in most cases cannot replace the damages done to the natural environment by many companies. The academic discourse in promoting responsible business practices and environmental sustainability remains one of the focal point of reference in the 21st century. The need to challenge the status quo through collective green initiatives and eco-innovation is an effort mitigating against environmental dilapidation. This chapter provides insights on institutionalizing workplace green behavior as a way of minimizing industrial pollution, rather than compensating for environmental pollution. This chapter adopted a literature review approach on corporate social responsibility (CSR), workplace green behavior, and environmental management. Therefore, workplace green behavior should be institutionalized at individual, team, and organizational levels by business leaders. There is need for a perfect fit between HR strategies and green management initiative.

Investigating the Impact of Corporate Social Responsibility (CSR) on Risk Management Practices

2020 ◽  
pp. 000765032092898 ◽  
Author(s):  
Hao Lu ◽  
Xiaoyu Liu ◽  
Loren Falkenberg
Keyword(s):  
Risk Management ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Management Practices ◽  
Environmental Concerns ◽  
Business Practices ◽  
Integrated Risk ◽  
Managerial Implications ◽  
Corporate Social ◽  
The Impact

To date, the value of corporate social responsibility (CSR) activities has primarily been measured through the company’s reputation, with little attention given to exploring whether there are internal influences between CSR and other management practices. We argue that the efficacy of CSR extends beyond a company’s reputation for managing social and environmental concerns; in particular, it can influence other business practices such as risk management. Our results suggest that (a) overall, firms with better CSR performance are more likely to adopt integrated risk management practices and (b) CSR activities that target both primary stakeholders and secondary stakeholders are equally important in facilitating the adoption of such risk management practices. Theoretically, we contribute to the CSR literature by providing a possible mechanism for risk reduction and insurance-like effects of CSR. Practically, we provide managerial implications demonstrating that the efficacy of CSR should not be viewed in isolation of other business practices.

Hollow Notion of Corporate Social Responsibility. Introduction of a Frame Field Model to Investigate CSR in Public Discourses

MedienJournal ◽  
2018 ◽  
Vol 42 (1) ◽  
pp. 11-32 ◽  
Author(s):  
Franzisca Weder
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Public Discourse ◽  
Field Model ◽  
Communication Studies ◽  
Business Practices ◽  
Frame Field ◽  
Quantitative Content ◽  
German Speaking ◽  
Corporate Social

The present study examines the relevance and framing of Corporate Social Responsibility in the mass media. Challenged by the ethically (over)loaded issue of responsibility, communication studies are searching for a new understanding of framing to investigate phenomena of new economic values like Corporate Social Responsibility in public discourses. For the quantitative content analysis put forward herein, frames are described as footprints of diverse positions, which determine a given public discourse. The longitudinal analysis of 26 German-speaking newspapers in Germany, Austria, and Switzerland between 1999 and 2008, a phase where CSR was aligned in business practices and CSR communication established in public discourses, aims at identifying CSR-frames as well as inquiring into the existence of a public discourse about CSR. The results show that there is no discourse on CSR itself. Instead of the assumed multiple issue-specific frames, CSR itself is (ab)used as a masterframe or “buzz word” in economic discourses.

scholarly journals The Incidence of Social Responsibility in the Adoption of Business Practices

2021 ◽  
Vol 13 (5) ◽  
pp. 2794 ◽  
Author(s):  
Felipe Arenas-Torres ◽  
Miguel Bustamante-Ubilla ◽  
Roberto Campos-Troncoso
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Correlation Coefficient ◽  
Collective Impact ◽  
Business Practices ◽  
Socially Relevant ◽  
Corporate Social

Corporate social responsibility (CSR) policies are evidenced by adopting socially relevant business practices for people, communities, companies, and related institutions. Based on this conception, the present work determines the incidence of ethics and CSR on practices regarding diversity, environment, and community of Chilean companies. The method, applied to a sample of 3179 Chilean companies, was descriptive and correlational. Results demonstrate an incipient level of standardization in the adoption of social responsibility practices. The dimension regarding diversity presented a higher cumulative correlation coefficient, which could lead to a change in CSR practices. It is concluded that the collective impact of the ethics and CSR policies was positive and significant in the adoption of practices related to diversity, environment, and community.

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