scholarly journals The Effect of Promotion and Price on Purchase Decisions

2020 ◽  
Vol 4 (2) ◽  
pp. 272-279
Author(s):  
Ade Yusuf ◽  
Denok Sunarsi
Keyword(s):  
Hypothesis Testing ◽  
Hypothesis Test ◽  
Business Management ◽  
Regression Testing ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Marketing Concept ◽  
Purchasing Decisions ◽  
Analysis Technique ◽  
A Company

The progress of a business is closely related to business management, while the rate of growth of a company is influenced by many things such as product development, sales concepts, and marketing concepts, therefore the sales concept and marketing concept are inseparable from promotional activities. Promotional activities are activities to promote goods directly to attract prospective buyers to the products being promoted Along with the advancing development of the era of the need for fashion has become a separate requirement for the community at large. And for products sold by PT. This study aims to determine the effect of promotion and price on purchasing decisions at PT. Total Creation. The method used was explanatory research with a sample of 96 consumers. The analysis technique uses statistical analysis with regression testing, correlation, determination, and hypothesis testing. The results of this study have a significant effect on the promotion of purchasing decisions by 41.1%, hypothesis testing obtained significance 0,000 <0.05. Price significantly influence the purchase decision of 42.4%, the hypothesis test obtained significance of 0,000 <0.05. Promotion and price simultaneously have a significant effect on purchasing decisions of 51.9%, hypothesis testing obtained significance of 0,000 <0.05.

scholarly journals The Influence of Location and Selling Price on Purchasing Decisions at PT. Gapura Prima Group

2019 ◽  
Vol 3 (2) ◽  
pp. 169
Author(s):  
Iis Noviyanti ◽  
Feb Amni Hayati
Keyword(s):  
Economic Development ◽  
Statistical Analysis ◽  
Hypothesis Testing ◽  
Hypothesis Test ◽  
Regression Testing ◽  
Purchase Decision ◽  
Selling Price ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Analysis Technique

Today's economic development is marked by the emergence of various forms of the property very quickly and continuously. This study aims to determine the effect of location and selling price on the purchasing decision of Bailey's City Ciputat Apartment Unit at PT. Gapura Prima Group. The method used was explanatory research with a sample of 86 respondents. The analysis technique uses statistical analysis with regression testing, correlation, determination, and hypothesis testing. The results of this study location have a significant effect on purchasing decisions of 42.0%, the hypothesis test obtained significance of 0,000 <0.05. The selling price has a significant effect on the purchase decision of 46.9%, the hypothesis test obtained a significance of 0,000 <0.05. Location and selling price simultaneously have a significant effect on the purchase decision of Bailey's City Ciputat Apartment Unit by 56.2%, the hypothesis test obtained significance of 0,000 <0.05.

scholarly journals The Influence of Product Innovation and Brand Image on Customer Purchase Decision on Oppo Smartphone Products in South Tangerang City

2021 ◽  
Vol 4 (1) ◽  
pp. 472-481
Author(s):  
Ade Yusuf
Keyword(s):  
Statistical Analysis ◽  
Hypothesis Testing ◽  
Product Innovation ◽  
Brand Image ◽  
Hypothesis Test ◽  
Regression Testing ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Analysis Techniques

This study aims to determine the effect of product innovation and Brand Image on Consumer Purchase Decisions of OPPO Smartphone Products in South Tangerang City. The method used is explanatory research with analysis techniques using statistical analysis with regression testing, correlation, determination, and hypothesis testing. The results of this study that product innovation has a significant effect on purchasing decisions by 42.1%, hypothesis testing obtained t count> t table or (8.274> 1.986). Brand Image has a significant effect on Purchasing Decision by 37.4%, hypothesis testing is obtained t count> t table or (7.488> 1.986). Product innovation and brand image simultaneously have a significant effect on purchasing decisions with the regression equation Y = 10.355 + 0.411X1 + 0.340X2 and the contribution of the effect is 50.4%, the hypothesis test is obtained F count> F table or (47.521> 2.770).

scholarly journals The Effect of Product Prices and Promotions on Purchasing Decisions of Mitsubishi Brand Cars at PT. Srikandi Diamond Motors, Tangerang Branch

2020 ◽  
Vol 1 (1) ◽  
pp. 175
Author(s):  
Ahmad Nurhadi
Keyword(s):  
Statistical Analysis ◽  
Hypothesis Testing ◽  
Hypothesis Test ◽  
Regression Testing ◽  
Purchasing Decisions ◽  
Analysis Technique

This study aims to determine the effect of product prices and promotions on purchasing decisions of Mitsubishi brand cars at PT. Srikandi Diamond Motors Tangerang Branch. The method used was explanatory research with a sample of 96 respondents. The analysis technique uses statistical analysis with regression testing, correlation, determination and hypothesis testing. The results of this study the price of products significantly influence the decision to purchase a Mitsubishi brand car by 42.7%, the hypothesis test obtained significance of 0,000 <0.05. Promotion has a significant effect on the decision to purchase a Mitsubishi brand car of 43.1%, the hypothesis test obtained a significance of 0,000 <0.05. Product prices and promotions simultaneously have a significant effect on purchasing decisions of Mitsubishi brand cars by 53.5%, hypothesis testing obtained significance of 0,000 <0.05.

scholarly journals Analysis of the Influence of Consumer Perception, Innovation and Product Quality on Purchasing Decisions of Travelers Consuming Traditional Getuk Goreng Foods in the Middle Sokaraja Village Sokaraja District

2020 ◽  
Vol 7 (1) ◽  
pp. 1
Author(s):  
Elizabeth Tika Kristina Hartuti ◽  
Cornelia Dumarya Manik
Keyword(s):  
Hypothesis Testing ◽  
Product Quality ◽  
Consumer Satisfaction ◽  
Hypothesis Test ◽  
Consumer Perceptions ◽  
Regression Testing ◽  
Consumer Perception ◽  
Coefficient Of Determination ◽  
Purchasing Decisions ◽  
Analysis Technique

The company tries to create a product of course with good quality so consumers are interested in buying the product being sold. This study aims to determine the effect of consumer perceptions, innovation and product quality on purchasing decisions of tourists consuming traditional getuk goreng food in Sokaraja Tengah Village, Sokaraja District. The method used was explanatory research with a sample of 96 respondents. The analysis technique uses instrument testing, classical assumption test, regression testing, correlation coefficient, coefficient of determination and hypothesis testing. The results of this study consumers' perceptions significantly influence purchasing decisions by 31.9%, hypothesis testing obtained significance 0,000 <0.05. Innovation has a significant effect on purchasing decisions by 41.4%, hypothesis testing obtained significance 0,000 <0.05. Product quality has a significant effect on purchasing decisions by 26.9%, hypothesis testing obtained significance 0,000 <0.05. Consumer perception, innovation and product quality simultaneously have a significant effect on purchasing decisions by 50.1%, the hypothesis test obtained significance of 0,000 <0.05. Purchasing decisions significantly influence consumer satisfaction by 45.5%, hypothesis testing obtained significance 0,000 <0.05.

scholarly journals The Influence of Product Mix, Promotion Mix and Brand Image on Consumer Purchasing Decisions of Sari Roti Products in South Tangerang

2020 ◽  
Vol 1 (1) ◽  
pp. 165
Author(s):  
Jasmani Jasmani ◽  
Denok Sunarsi
Keyword(s):  
Statistical Analysis ◽  
Hypothesis Testing ◽  
Brand Image ◽  
Hypothesis Test ◽  
Regression Testing ◽  
White Bread ◽  
Purchasing Decisions ◽  
Product Mix ◽  
Analysis Technique ◽  
The Many

Along with the many types of bread that appear now, one of which is white bread. Companies are required to make bread products that can meet the wishes of the community. This study aims to determine the effect of product mix, promotion mix and brand image on consumer purchasing decisions of Sari Roti products in South Tangerang. The method used was explanatory research with a sample of 96 consumers. The analysis technique uses statistical analysis with regression testing, correlation, determination, and hypothesis testing. The results of this study the product mix significantly influence consumer purchasing decisions by 30.3%, the hypothesis test obtained significance 0,000 <0.05. The promotion mix has a significant effect on consumer purchasing decisions by 41.2%, the hypothesis test obtained significance 0,000 <0.05. Brand image has a significant effect on consumer purchasing decisions by 26.8%, hypothesis testing obtained significance 0,000 <0.05. Product mix, promotion mix, and brand image simultaneously have a significant effect on consumer purchasing decisions by 49.3%, hypothesis testing obtained significance of 0,000 <0.05.

scholarly journals The Influence of Product Quality and Price on Purchasing Decisions at Mitraindo South Tangerang Online Shop

2020 ◽  
Vol 6 (2) ◽  
pp. 237
Author(s):  
Mada Faisal Akbar
Keyword(s):  
Statistical Analysis ◽  
Hypothesis Testing ◽  
Product Quality ◽  
Hypothesis Test ◽  
Analytical Techniques ◽  
Regression Testing ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Study Product

This study aims to determine the effect of product quality and price on purchasing decisions at Mitraindo South Tangerang Online Shop. The method used is explanatory research with analytical techniques using statistical analysis with regression testing, correlation, determination, and hypothesis testing. The results of this study product quality significantly influence purchasing decisions by 40.3, the hypothesis test obtained tcount> ttable or (7.974> 1.986). Price significantly influences the purchase decision of 38.0%, the hypothesis test is obtained tcount> ttable or (7.594> 1.986). Product quality and price simultaneously have a significant effect on purchasing decisions of 49.0%, the hypothesis test is obtained Fcount> Ftable or (44,626> 2,700)

scholarly journals PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN

2020 ◽  
Vol 21 (1) ◽  
pp. 31-38
Author(s):  
Marissa Grace Haque
Keyword(s):  
Statistical Analysis ◽  
Hypothesis Testing ◽  
Product Quality ◽  
Hypothesis Test ◽  
Analytical Techniques ◽  
Regression Testing ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Quality Of Products

This study aims to determine the effect of product quality and price on purchasing decisions at PT. Berlian Multitama in Jakarta. The method used is explanatory research with analytical techniques using statistical analysis with regression testing, correlation, determination and hypothesis testing. The results of this study the quality of products significantly influence the purchase decision of 46.5%, the hypothesis test obtained t count t table or (6.978 2.003). Price significantly influences the purchase decision of 36.0%, the hypothesis test is obtained t arithmetic t table or (5.613 2.003). Product quality and price simultaneously have a significant effect on purchasing decisions with a regression equation Y = 10.354 + 0.425X1 + 0.331X2 and the contribution effect is 55.9%, the hypothesis test is obtained F count F table or (34.821 2.770).

scholarly journals The Influence of Promotion and Distribution Accuracy on Consumer Purchase Interest in PT. Enzym Bioteknologi Internusa

2020 ◽  
Vol 1 (1) ◽  
pp. 119
Author(s):  
Achmad Rozi
Keyword(s):  
Statistical Analysis ◽  
Hypothesis Testing ◽  
Significant Influence ◽  
Hypothesis Test ◽  
Regression Testing ◽  
Sales Promotion ◽  
Analysis Technique

The implementation of promotional activities carried out by the company includes advertising, sales promotion, personal sales, and publicity. This study aims to determine the effect of promotion and accuracy of distribution of consumer buying interest at PT. Enzym Biotechnology Internusa. The method used was explanatory research with a sample of 96 respondents. The analysis technique uses statistical analysis with regression testing, correlation, determination and hypothesis testing. The results of this study have a significant influence on consumer buying interest of 41.1%, hypothesis testing obtained significance 0,000 <0.05. The accuracy of the distribution has a significant effect on consumer buying interest by 39.1%, the hypothesis test obtained a significance of 0,000 <0.05. Promotion and accuracy of distribution simultaneously have a significant effect on consumer buying interest of 50.2%, the hypothesis test obtained significance of 0,000 <0.05.

scholarly journals Pengaruh Capital Adequacy Ratio dan Beban Operasional Terhadap Pendapat Operasional Terhadap Return on Asset Pada PT Bank Mandiri (Persero) Tbk

2020 ◽  
Vol 3 (2) ◽  
pp. 248-258
Author(s):  
Janudin Janudin ◽  
Siti Khotijah
Keyword(s):  
Statistical Analysis ◽  
Hypothesis Testing ◽  
Hypothesis Test ◽  
Regression Testing ◽  
Regression Equation ◽  
Capital Adequacy ◽  
Return On Assets ◽  
Operating Income ◽  
Analysis Technique ◽  
Capital Adequacy Ratio

This study aims to determine the effect and impact of the Capital Adequacy Ratio (X1 ) and Operational Expenses on Operating Income (X2 ) on Return on Assets (Y) at PT Bank Mandiri (Persero). Tbk. The method used is explanatory research. The analysis technique uses statistical analysis with regression testing, correlation, determination and hypothesis testing. The results of the research conducted indicate that the Capital Adequacy Ratio (X1 ) does not have a significant effect on Return on Assets (Y), the determination value is 74.8%, the hypothesis test is obtained by count <ttable or (- 3.851 <2.571). Operational Expense on Operating Income (X2 ) has no significant effect on Return on Assets (Y) with a determination value of 97.1%, hypothesis testing is obtained tcount <ttable or (- 13.010 <2.571). Capital Adequacy Ratio (X1 ) and Operating Expenses to Operating Income (X2 ) simultaneously have a significant effect on Return on Assets (Y), the regression equation Y = 8,202 - 0.017X1 - 0.074X2 and a determination value of 97.4%, hypothesis testing is obtained with Fcount> Ftable or (73,717> 6,590). Abstrak Penelitian ini bertujuan untuk mengetahui Pengaruh Capital Adequecy Ratio (X1) dan Beban Operasional terhadap Pendapatan Operasional (X2) Terhadap Return on Asset (Y) Pada PT. Bank Mandiri (Persero). Tbk. Metode yang digunakan adalah explanatory research. Teknik analisis menggunakan analisis statistik dengan pengujian regresi, korelasi, determinasi dan uji hipotesis. Hasil penelitian ini Capital Adequecy Ratio (X1) tidak berpengaruh signifikan terhadap Return on Asset (Y), nilai determinasi sebesar 74,8%, uji hipotesis diperoleh t hitung < t tabel atau (- 3,851 < 2,571). Beban Operasional terhadap Pendapatan Operasional(X2) tidak berpengaruh signifikan terhadap Return on Asset (Y) dengan nilai determinasi sebesar 97,1%, uji hipotesis diperoleh t hitung < t tabel atau (- 13,010 < 2,571). Capital Adequecy Ratio (X1) dan Beban Operasional terhadap Pendapatan Operasional (X2) secara simultan berpengaruh signifikan terhadap Return on Asset (Y) diperoleh persamaan regresi Y = 8,202 - 0.017X1 - 0.074X2 dan nilai determinasi sebesar 97,4%, uji hipotesis diperoleh nilai F hitung > F tabel atau (73,717 > 6,590) Kata Kunci : Capital Adequacy Ratio, Beban Operasional terhadap Pendapatan Operasional, Return on Asset

scholarly journals The Influence of Working Capital Ratio and Debt Ratio to Rentability at PT. Holcim Indonesia, Tbk for the Period 2010-2019

2021 ◽  
Vol 4 (1) ◽  
pp. 277-286
Author(s):  
Ratna Dumilah
Keyword(s):  
Statistical Analysis ◽  
Hypothesis Testing ◽  
Hypothesis Test ◽  
Regression Testing ◽  
Regression Equation ◽  
Debt Ratio ◽  
Working Capital ◽  
Analysis Technique ◽  
Capital Ratios

This study aims to determine the effect of working capital ratio and debt ratio to profitability at PT. Holcim Indonesia, Tbk. The method used is explanatory research. The analysis technique uses statistical analysis with regression testing, correlation, determination and hypothesis testing. The results of this study, the working capital ratio has a significant effect on profitability of 44.3%, the hypothesis test is obtained t count > t table or (2.552 > 2.306). The debt ratio has a significant effect on Rentability of 69.4%, the hypothesis test is obtained t count < t table or (-4.258 < 2.306). Working capital ratios and debt ratios simultaneously have a significant effect on Profitability obtained by the regression equation Y = 24.307 + 0.621X1 - 0.430X2 and a determination value of 96.2%, hypothesis testing obtained a calculated F value > F table or (88.636 > 4,350).

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