The Effect of Product Promotion and Innovation Activities on Marketing Performance in Middle Small Micro Enterprises in Cianjur

This study aims to determine the effect of promotional activities and product innovation on marketing performance in Micro, Small and Medium Enterprises in Cianjur. The method used is explanatory research with analysis techniques using statistical analysis with regression testing, correlation, determination and hypothesis testing. The results of this study that promotional activities have a significant effect on marketing performance by 40.0%, hypothesis testing is obtained t count> t table or (7.915> 1.986). Product innovation has a significant effect on marketing performance by 38.5%, the hypothesis test obtained t count> t table or (7,669> 1,986). Promotional activities and product innovation simultaneously have a significant effect on marketing performance with the regression equation Y = 11.022 + 0.374X1 + 0.360X2. Contribution of influence is 49.3%, hypothesis testing obtained F count> F table or (45,302> 2,700).

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The Effect of Work Stress and Work Conflict on Employees Turnover Intention In Middle Small Micro Enterprises (MSMEs) In South Tangerang Region

International Journal of Educational Administration, Management, and Leadership ◽

10.51629/ijeamal.v1i2.7 ◽

2020 ◽

pp. 51-62

Author(s):

Nurjaya Nurjaya ◽

Heri Erlangga ◽

Lim Zhen Hong ◽

Kiki Dwi Wijayanti

Keyword(s):

Hypothesis Testing ◽

Work Stress ◽

Turnover Intention ◽

Small And Medium Enterprises ◽

Hypothesis Test ◽

Regression Testing ◽

Analysis Techniques ◽

Work Conflict ◽

Medium Enterprises ◽

Micro Enterprises

This study aims to determine the effect of work stress and work conflict on the turnover intention of employees of Micro, Small and Medium Enterprises (MSMEs) in the South Tangerang Region. The method used is explanatory research with analysis techniques using statistical analysis with regression testing, correlation, determination, and hypothesis testing. The results of this study work stress have a significant effect on the turnover intention by 37.0%, the hypothesis test is obtained t count> t table or (7,438> 1,986). Work conflict has a significant effect on the turnover intention by 49.9%, hypothesis testing is obtained t count> t table or (9.679> 1.986). Work stress and work conflict simultaneously have a significant effect on turnover intention with the regression equation Y = 9.021 + 0.272X1 + 0.510X2. The contribution of the effect was 55.2%, the hypothesis test obtained F count> F table or (57.286> 2,700).

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The Influence of Product Innovation and Brand Image on Customer Purchase Decision on Oppo Smartphone Products in South Tangerang City

Budapest International Research and Critics Institute (BIRCI-Journal) Humanities and Social Sciences ◽

10.33258/birci.v4i1.1629 ◽

2021 ◽

Vol 4 (1) ◽

pp. 472-481

Author(s):

Ade Yusuf

Keyword(s):

Statistical Analysis ◽

Hypothesis Testing ◽

Product Innovation ◽

Brand Image ◽

Hypothesis Test ◽

Regression Testing ◽

Purchase Decision ◽

Purchase Decisions ◽

Purchasing Decisions ◽

Analysis Techniques

This study aims to determine the effect of product innovation and Brand Image on Consumer Purchase Decisions of OPPO Smartphone Products in South Tangerang City. The method used is explanatory research with analysis techniques using statistical analysis with regression testing, correlation, determination, and hypothesis testing. The results of this study that product innovation has a significant effect on purchasing decisions by 42.1%, hypothesis testing obtained t count> t table or (8.274> 1.986). Brand Image has a significant effect on Purchasing Decision by 37.4%, hypothesis testing is obtained t count> t table or (7.488> 1.986). Product innovation and brand image simultaneously have a significant effect on purchasing decisions with the regression equation Y = 10.355 + 0.411X1 + 0.340X2 and the contribution of the effect is 50.4%, the hypothesis test is obtained F count> F table or (47.521> 2.770).

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Pengaruh Harga dan Fasilitas terhadap Minat Sewa Kost yang Berdampak pada Prestasi Belajar Mahasiswa di Yogyakarta

Journal of Education, Humaniora and Social Sciences (JEHSS) ◽

10.34007/jehss.v3i2.369 ◽

2020 ◽

Vol 3 (2) ◽

pp. 601-609

Author(s):

Denok Sunarsi ◽

Akhmar Barsah ◽

H. Hastono ◽

Irfan Rizka Akbar

Keyword(s):

Student Achievement ◽

Statistical Analysis ◽

Hypothesis Testing ◽

Hypothesis Test ◽

Regression Testing ◽

Regression Equation ◽

Analysis Techniques

This study aims to determine the effect of price and facilities on boarding rent interest which has an impact on student achievement in Yogyakarta. The method used is explanatory research with analysis techniques using statistical analysis with regression testing, correlation, determination and hypothesis testing. The results of this study, the price has a significant effect on interest in lease by 37.0%, the hypothesis test obtained t count> t table or (7.590> 1.984). Facilities have a significant effect on rental interest by 48.9%, hypothesis testing is obtained t count> t table or (9.677> 1.984). Price and facilities simultaneously have a significant effect on rental interest with the regression equation Y = 9.005 + 0.274X1 + 0.514X2 and the contribution of the effect is 55.5%, the hypothesis test obtained F count> F table or (60.568> 2,699). Rental interest has a significant effect on student achievement by 39.8%, hypothesis testing is obtained t count> t table or (8,051> 1,984)

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The Effect between Product Quality and Promotional Activities on Consumer Purchase Interest (A Case Study of Garuda Peanut Products Produced by PT. Garudafood, Tbk)

Budapest International Research and Critics Institute (BIRCI-Journal) Humanities and Social Sciences ◽

10.33258/birci.v3i4.1448 ◽

2020 ◽

Vol 3 (4) ◽

pp. 3821-3830

Author(s):

Udin Ahidin

Keyword(s):

Statistical Analysis ◽

Hypothesis Testing ◽

Product Quality ◽

Purchase Intention ◽

Hypothesis Test ◽

Regression Testing ◽

Regression Equation ◽

Analysis Techniques ◽

Study Product

This study aims to determine the effect of product quality and promotional activities on consumer buying interest (Case Study of Garuda Peanut Products Produced by PT. Garudafood, Tbk). The method used is explanatory research with analysis techniques using statistical analysis with regression testing, correlation, determination and hypothesis testing. The results of this study, product quality has a significant effect on purchase intention by 45.2%, hypothesis testing obtained t count > t table or (8.990> 1.984). Promotional activities have a significant effect on purchase intention by 37.1%, hypothesis testing is obtained t count> t table or (7.599> 1.984). Product quality and promotional activities simultaneously have a significant effect on buying interest with the regression equation Y = 10.422 + 0.434X1 + 0.312X2 and the contribution of the effect is 52.2%, the hypothesis test obtained F count> F table or (53.010> 2,700).

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The Role Of Small Micro Enterprises In Production Snack And Product Innovation Towards Additional Community Economic Income In Tangerang City

Primanomics Jurnal Ekonomi & Bisnis ◽

10.31253/pe.v19i1.507 ◽

2021 ◽

Vol 19 (1) ◽

pp. 87

Author(s):

Heri Satrianto ◽

Berlin Silaban ◽

Rinintha Parameswari

Keyword(s):

Product Innovation ◽

Small And Medium Enterprises ◽

Small Enterprises ◽

Micro And Small Enterprises ◽

Medium Enterprises ◽

Positive Effect ◽

Micro Enterprises ◽

Economic Income

The study is intended to determine The Role of Small Micro Enterprises in Production Snack and Product Innovation towards an Additional Community Economic in Tangerang City. Micro small and medium enterprises (MSMEs) have an important role in the economy of Indonesian society. Indonesia government also views the existence of MSME businessman as important. The existence of MSMEs can have an effect on increasing people's income and also with the innovation of snacks that can attract consumers. The method used quantitative which was taken, it can be conclude that Whereas t count is 6,453> t table is 1,985 and the sig o.oo value <0.05, this shows that the role of Micro and Small Enterprises in production snacks has a significant and positive effect on the addition of community economic income in Tangerang City. That t count is 5,568> t table is 1,985 and the sig o.oo value <0.05, this shows that product innovation has a significant and positive effect on the addition of community economic income in Tangerang City. Whereas F count is 161,927> from F table of 3.09 and sig value of 0,000 <0.05, this shows that the Micro and Small Entrepreneurs Production snacks together with product innovation have a significant and positive effect on the addition of community economic income in Tangerang City.

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The Effect of Discipline and Work Environment on Teacher Performance at SMK Negeri 2 Pondok Aren-South Tangerang

Jurnal Ad ministrare ◽

10.26858/ja.v7i1.14677 ◽

2020 ◽

Vol 7 (1) ◽

pp. 197

Author(s):

Dayat Hidayat

Keyword(s):

Statistical Analysis ◽

Hypothesis Testing ◽

Work Environment ◽

Hypothesis Test ◽

Teacher Performance ◽

Regression Testing ◽

Quality Education ◽

Quality Of Education ◽

Analysis Techniques

Teachers are the main key to improving the quality of education because an important requirement for the realization of quality education is if its implementation is carried out by professionally reliable educators. This study aims to determine the effect of discipline and work environment on teacher performance at SMK Negeri 2 Pondok Aren-South Tangerang. The method used is explanatory research with analysis techniques using statistical analysis with regression testing, correlation, determination, and hypothesis testing. The results of this study, the discipline has a significant effect on teacher performance by 44.7%, the hypothesis test is obtained t count> t table or (7,024> 2,000). The work environment has a significant effect on teacher performance by 40.2%, hypothesis testing is obtained t count> t table or (6.398> 2,000). Discipline and work environment simultaneously have a significant effect on teacher performance with the regression equation Y = 10.637 + 0.386X1 + 0.365X2. The contribution of the effect was 54.7%, the hypothesis test obtained F count> F table or (36.188> 2.760).

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Pengaruh Lingkungan Kerja dan Kompensasi Terhadap Kinerja Karyawan pada PT. Sukses Expamet

Journal of Education, Humaniora and Social Sciences (JEHSS) ◽

10.34007/jehss.v3i2.343 ◽

2020 ◽

Vol 3 (2) ◽

pp. 479-486

Author(s):

Endang Sugiarti

Keyword(s):

Statistical Analysis ◽

Hypothesis Testing ◽

Work Environment ◽

Employee Performance ◽

Hypothesis Test ◽

Regression Testing ◽

Regression Equation ◽

Analysis Techniques

This study aims to determine the effect of work environment and compensation on employee performance at PT. Expamet success. The method used is explanatory research with analysis techniques using statistical analysis with regression testing, correlation, determination and hypothesis testing. The results of this study, the work environment has a significant effect on employee performance by 53.6%, hypothesis testing obtained t count> t table or (7,815> 2,006). Compensation has a significant effect on employee performance by 43.3%, hypothesis testing is obtained t count> t table or (6.358> 2.006). Work environment and compensation simultaneously have a significant effect on employee performance with the regression equation Y = 8.506 + 0.426X1 + 0.366X2 and the contribution of the effect is 62.4%, the hypothesis test is obtained F count> F table or (43.076> 2.780).

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Competitive advantage to enhance internationalization and marketing performance woodcraft industry: A perspective of resource-based view theory

Journal of Project Management ◽

10.5267/j.jpm.2020.9.002 ◽

2021 ◽

pp. 45-56 ◽

Cited By ~ 1

Author(s):

I Putu Gde Sukaatmadja ◽

Ni Nyoman Kerti Yasa ◽

Henny Rahyuda ◽

Made Setini ◽

Ida Bagus Agung Dharmanegara

Keyword(s):

Competitive Advantage ◽

Significant Influence ◽

Product Innovation ◽

Small And Medium Enterprises ◽

International Market ◽

Resource Based View ◽

Marketing Performance ◽

Industry Sector ◽

Medium Enterprises

The increasingly tight competition has caused problems for small and medium enterprises (SMEs) in increasing their marketing performance. During the last few years, the marketing performance of SMEs operating in the Project woodcraft industry sector in the Badung Bali has moved downwards. The goal of this research is to develop knowledge in the fields of Strategic Management, specifically regarding product innovation to achieve a competitive advantage in an attempt to improve internationalization and marketing performance. The population in this research is all of the SMEs operating in the woodcraft industry sector and is based in Badung Bali. The sample size in this research is determined based on Slovin's formula and the total includes 100 units of SME operating in the woodcraft industry. The method used is the quantitative approach, which examines the role of competitive advantage in mediating the influence of product innovation on internationalization and marketing performance. Based on the research results, product innovation has a positive and significant influence on both, competitive advantage and internationalization. Product innovation and competitive advantage have positive and significant influences on marketing performance. Competitive advantage has a positive and significant influence on internationalization. Meanwhile, it has been revealed that competitive advantage can mediate the influence of product innovation on marketing performance and competitive advantage can mediate the influence of product innovation on the internationalization of SME operating in the Project woodcraft industry sector in Badung Bali. Based on these findings, the project woodcraft industry SME in Badung Bali is advised to be more innovative in producing their products, so that there would be an increase in marketing performance in the international market. It is also recommended for subsequent researchers to add in other variables, such as product quality and market orientation, to enrich the information attained.

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Pengaruh Disiplin dan Motivasi Terhadap Produktivitas Karyawan Pada PT. Boga Produce di Tangerang

Journal of Education, Humaniora and Social Sciences (JEHSS) ◽

10.34007/jehss.v3i2.383 ◽

2020 ◽

Vol 3 (2) ◽

pp. 637-643

Author(s):

Dede Andi

Keyword(s):

Statistical Analysis ◽

Hypothesis Testing ◽

Hypothesis Test ◽

Regression Testing ◽

Regression Equation ◽

Employee Productivity ◽

Analysis Techniques

This study aims to determine the effect of discipline and motivation on employee productivity at PT. Boga Produce in Tangerang. The method used is explanatory research with analysis techniques using statistical analysis with regression testing, correlation, determination and hypothesis testing. The results of this study, discipline has a significant effect on employee productivity by 39.2%, the hypothesis test is obtained t count> t table or (6,719> 1,994). Motivation has a significant effect on employee productivity by 54.6%, hypothesis testing is obtained t count> t table or (9.173> 1.994). Discipline and motivation simultaneously have a significant effect on employee productivity with the regression equation Y = 8.676 + 0.254X1 + 0.543X2 and the contribution of the influence is 57.9%, the hypothesis test obtained F count> F table or (47.424> 2.740).

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The innovation capacity of small food firms in Italy

European Journal of Innovation Management ◽

10.1108/ejim-04-2017-0041 ◽

2018 ◽

Vol 21 (3) ◽

pp. 362-383 ◽

Cited By ~ 9

Author(s):

Marcella De Martino ◽

Fabio Magnotti

Keyword(s):

Small And Medium Enterprises ◽

Campania Region ◽

Content Type ◽

External Resources ◽

Empirical Survey ◽

Innovation Activities ◽

Innovation Capacity ◽

Cluster Analysis Technique ◽

Medium Enterprises ◽

Micro Enterprises

Purpose The purpose of this paper is to analyze the innovation capacity of small and medium enterprises (SMEs) and micro enterprises through a theoretical framework that addresses the influence of some internal and external resources – derived from the literature review – on the development of innovation activities and on innovative firm’s results. Design/methodology/approach Based on a structured questionnaire, the empirical survey has involved 122 SMEs and micro enterprises of the most representative agrifood supply chains in the Campania region: dairy, wine, pasta and olive oil. The data have been then elaborated through the cluster analysis technique in order to explore any meaningful patterns that may exist in terms of the innovation capacity. Findings This study shows the existence of three clusters/innovation modes: collaborative innovators (CIs), non-collaborative innovators (NCIs), and non-innovators (NIs). Even though CIs represent 16.2 percent of the sample, this cluster shows an increased or stable revenue during 2011-2013 in comparison to the other two clusters. Research limitations/implications This study provides a static view in comparison to the longitudinal analysis which could have provided a more dynamic view of the innovation capacity of agrifood SMEs and micro enterprises. Originality/value This is the first quantitative study focusing on the factors related to the innovation capacity of agrifood firms in the Campania Region. The study specifically analyses the innovation capacity of SMEs and micro enterprises. Moreover, it offers a comprehensive analysis of internal and external drivers to innovation.

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