The Effect of Ease of Transaction and Service Quality on Purchasing Decisions Mediated by Consumer Satisfaction (Studies on Okeped Jabodetabek Users).

This study aims to determine the effect of ease of transaction and service quality on customer satisfaction in purchasing decision making. In this study using a sample of 100 respondents using convience sampling non profitability. Data obtained through questionnaires, the data collection process in this study is Structural Equation Modeling (SEM) with the SmartPLS (Partial Least Square) 3.0 program to determine the relationship between the effect of Ease of Transaction, Service Quality on Purchasing Decisions and Consumer Satisfaction as a mediating variable.The results of the hypothesis that there are 4 accepted and 3 rejected after being tested by hypothesis testing is done using the probability value and the t statistic. So in the hypothesis acceptance criteria t-statistic> t-table. Ease of transaction affects customer satisfaction, so the hypothesis is accepted. Service quality affects customer satisfaction, so the hypothesis is accepted. Ease of transaction affects purchasing decisions, so the hypothesis is accepted. Service quality affects purchasing decisions, so the hypothesis is accepted. Consumer satisfaction has no effect on purchasing decisions, so the hypothesis is rejected. The service quality on purchasing decisions is not mediated by consumer satisfaction well so that the hypothesis is rejected. Ease of transaction on purchasing decisions is not mediated in consumer satisfaction well, so the hypothesis is rejected. In this study, it is explained that the purchasing decision is not well mediated by consumer satisfaction so that consumers who do not reach their expectations feel dissatisfied, which leads to not making purchasing decisions on Okeped.

Analysis of Factors Affecting the Decision to Purchase Mineral Water Le-Minerale in Tangerang City

This study aims to determine to what extent price, brand image, and product quality affect the increase in purchasing decisions for Le-Minerale mineral water. The research conducted is by distributing questionnaires, while the research method used is by using descriptive methods. In conducting this research the authors used correlation coefficient analysis, multiple linear regression analysis and F test and t test. From the results of the analysis the authors obtained the following results. From multiple linear analysis, the equation Y = 5.163 + 0.626X1 + 0.279X2 + 0.207X3 is obtained. From the results of the F model test, the value is 941,516 where the value is greater than the F table, namely 2.45, thus Ho is rejected and Ha is accepted. In the t test, it is known that the t count for Price (X1) is 12,120, the results for Brand Image (X2) are 6,634, and for product quality (X3) is 4,014

The Influence of Packaging and Information Transparency on Intention to Try with Endorser Capability as Moderation

Food and beverage industry is growing rapidly which causes companies to trying to fullfil consumer needs, one of which is packaging. Packaging is an important element to protect the product. Technological advances are able to make it easier for everyone to get information. Transparency information is able to provide information that consumers need. The purpose of this research is to examine the effect of packaging and information transparency on the intention to try Cikake products and to examine the moderating effect of endorser capability between information transparency on intention to try Cikake's. The population of this research is Cikake consumers who have tried this product before, have an Instagram account and live around the city of Pandaan. The sampling method used in this study was the census method, with a population of 100 people as the sample. Respondent data is collected by distributing questionnaires to Cikake consumers. This research uses Moderated Multiple Regression (MMR) as an analysis tool. The finding from the results of multiple linear regression tests which resulted in a significance value on the packaging variable of 0.005 while the information transparency variable was 0.000, which means that packaging and information transparency had an effect on the intention to try. The effect of moderation has a significance value of 0.030 and an increase in the coefficient of determination, which means that endorser capability is able to moderate the relationship of information transparency to intention to try Cikake's.

Designing Strategies and Green Business Models in the Coconut Oil Industry

As a tropical country, Indonesia has enormous potential for the development of an industry with raw materials from coconut. One of the products that can be developed from coconut is coconut oil. The purpose of this research is to create a strategy and green business model in the medium coconut oil industry (klentik) by utilizing the waste it produces into a variety of prospective products with added value. Various prospective and value added products can be developed from coir, shell, coconut water, dregs, and blondo which are byproducts or waste from the coconut oil production process. The implementation of green business strategies and models has an impact on the sustainability of the medium-sized coconut oil industry, both in terms of profitability, social and environmental aspects.

Application of Instagram Media for ‘No Club’ Business Growth

Instagram is one of the most popular social media right now. This is proven by millions of active users who use it. In order to optimize Instagram marketing, research is done on well-known brands in Surabaya that use Instagram as their marketing media. The aim of this research is to explore more about which marketing techniques are more effective than others among Instagram business owners, so that it can be used by researcher to determine Instagram marketing optimization efforts for No Club business growth. The method used in this research is qualitative research using descriptive analysis. The informants in this study were three people who were selected based on purposive sampling. Observation and interview were conducted on brands in Surabaya who use Instagram as their marketing media, namely Other Rag Enterprise, Cosmic, and Garlick. The results of this study indicate that Instagram is effectively used for marketing activities. There are several strategies that can be implicated by No Club related to features on Instagram such as cameras, hashtags, arrobas, geotagging, and comments also need to be considered to improve service quality. The most effective marketing on Instagram is by soft selling and up to date every day with at least 1 post a day and a simple but attractive caption. Promotion can be carried out with selebgram and those who are still relevant to the young and fashion target market. The focus of the promotion is on the Instagram feeds and Instagram story features.

Analysis of Factors Affecting Firm Value in Property, Real Estate and Building Construction Companies Listed on the Indonesia Stock Exchange for the 2014-2018 Period

This research was conducted at companies engaged in the property, real estate & building construction sector which are listed on the Indonesia Stock Exchange.In this study using purposive sample method as a sampling method. The number of samples used was 6 companies with research data conducted from 2014 to 2018 so that 30 observational data were obtained. In testing the hypothesis in this study carried out in six ways, namely the regression model test, classical assumption test, multiple linear regression analysis, partial test (t test), simultaneous test (f test), and test the coefficient of determination.From the results of this study it can be concluded that simultaneously all variables have a significant effect on firm value. The results of the regression analysis show an adjusted value of 0.486599, which means that the variation of Current Ratio, Debt to Equity Ratio, Net Profit Margi, Return on Equity and Earning per Share can explain 48.66% of the variation in firm value. While the remaining 51.34% is explained by other variables not examined in this study.

The Influence of Price, Service Quality, and Promotion Against Decision Users Transportation Online (Grab) in Jakarta

The purpose of this research is to see price, service quality, and promotion partially (individually) or simultaneously (jointly) against the decisions of online transportation service users (Grab) in Jakarta. The research was conducted by spreading questionnaires, while the research method was using Simple Random Sampling. The independent variables in this study are price, service quality, and promotion, while the dependent variable in this study is the decision of online transportation service users (Grab) in Jakarta. The analysis method used is direct questionnaire analysis. Online transportation service users (Grab) in Jakarta are 300 online Grab service users in Jakarta. The analytical method used in this study uses the coefficient of determination analysis, multiple regression analysis of the F test and t test, using SPSS Version 25 which is based on data from online Grab transportation service users of 300 people. The t test shows that the price variable (X1) partially has a positive and significant effect (the t count of price is 2,452 > t table 1,65 and 0,015 < 0,05) on decisions of online transportation service users (Grab) in Jakarta. Service quality (X2) partially has a positive and significant effect (the t count of service quality is 9,286 > t table 1,65 and 0,000 < 0,05) on the decision of online transportation service users (Grab) in Jakarta. Promotion variable (X3) partially positive and significant effect (the t count of promotion is 5,431 > t table 1,65 and 0,000 < 0,05) on the decision of users of online transportation services (Grab) in Jakarta. The F test results obtained the F count is 72,020 with a significance value is 0,000 so that the value of F count > F table or 72,020 > 3,87 or the level of significance (sig) 0,000 < 0,05, it can be shown that the effect is simultaneously (together) between price, service quality, and Decision Users Transportation Online (Grab) in Jakarta and the R Square in this study means that variance in decision making can be taken by price, service quality, and promotion through a model of 42,2% and the remaining 57,8% comes from other variables excluding price, service quality, and promotion variables.

The Relationship between the Role of Buddhist College Workers and Their Participation as Members of the Buddhi Employee Cooperative in Tangerang

The purpose of the research is to obtain the value of the relationship between the roles of female Buddhist college employees on participation as members of the Buddhist college employees employee cooperative in Tangerang. As for the background of this research is the enormous role of cooperatives, especially in Indonesia in advancing the family economy. In addition, the condition of women working in Indonesia is increasingly having a very helpful role for the family economy. The data in this study are the result data from questionnaires conducted by the research team. This research uses descriptive analysis method where the results of this study provide an overview of the phenomenon of the object of research. This study uses relationship analysis and t test and r test in data processing. The respondents who were studied from the age side, most were in the productive age between 20 - 45 years old or as much as 86.50%. Of the educational structure 73% of respondents have education with a bachelor to doctoral level. The calculation result of simple correlation (r) shows the correlation value of 0.326. This shows the correlation between the role of female employees with the role of members of the Buddhist college employees cooperative in Tangerang does not have a correlation even though the degree of relationship shown shows a positive number. Hypothesis testing in this study shows a significance value> 0.05 then Ho is accepted, meaning that no significant correlation is described between the role of female employees with the roles or functions of members of the Buddhist college employees cooperative in Tangerang. The conclusion from this study is that there is no relationship between the role of female college employees and their participation as members of the Buddhist employee cooperative in Tangerang.

The Effect of Perception of Security, Easy of Transaction, and Shopping Experience on Purchase Decision and its Implications on Customers Satisfaction (Case Study of Geraipedia Jabodetabek Customers)

This study discusses the perception of security, ease of transaction, and ease of shopping for purchasing decisions, as well as the implications of purchasing decisions on Geraipedia customer satisfaction. This research discusses some of the problems that Geraipedia has experienced. The first problem is related to security, namely the leakage of Geraipedia user data circulating in the media. This has been acknowledged by Geraipedia, that it was true that 91 million customer data has been leaked. The data includes encrypted customer passwords, customer names, e-mail addresses, date of birth, and telephone numbers. Second, Geraipedia itself had a problem with an error payment system. Transactions made by customers are considered unsuccessful. However, the solutions provided by Geraipedia are unclear, not detailed, and unresponsive so that the customer shopping experience is not good. If the above problems are not resolved, then other problems arise related to transaction security, ease of transactions, and customer shopping experience. These problems will affect customer purchasing decisions on Geraipedia, so this customer purchase decision will affect Geraipedia customer satisfaction.The first hypothesis in this study is the influence of security perceptions on purchasing decisions on Geraipedia. The results showed that the security perception variable had no effect on the purchasing decision variable with a t-statistic of 0.318 <1.96 and a significance value of 0.750> 0.05. The second hypothesis in this study is the effect of ease of transaction on purchasing decisions on Geraipedia. The results showed that the variable transaction ease had an effect on the purchasing decision variable with a t-statistic of 5.843> 1.96 and a significance value of 0.00 <0.05. The third hypothesis in this study is the influence of shopping experience on purchasing decisions on Geraipedia. The results showed that the shopping experience variable had a positive effect on the purchasing decision variable with a t-statistic of 7.898> 1.96 and a significance value of 0.00 <0.05. The fourth hypothesis in this study is the influence of purchasing decisions on customer satisfaction in Geraipedia. The results showed that the purchasing decision variable had an influence on the customer satisfaction variable with a t-statistic of 12.197> 1.96, with a significance value of 0.00 <0.05.

Swot Analysis Of Small And Medium Micro Business Development In Jatiuwung District, Tangerang City

This study is to determine how the development of MSMEs in Jatiuwung sub-district, Tangerang City, where there are Tangerang specialties and souvenirs that are commonly consumed by the general public. Where this analysis uses SWOT and describes it in the SWOT matrix.Based on the research results, the potential for development in the products of Micro, Small and Medium Enterprises is quite good in terms of organization, products, and others. And also for Micro, Small and Medium Enterprises, Jatiuwung has a team that supports each other and this needs to be maintained and improved. For the product itself, it is very good in terms of taste and packaging to be able to increase sales, quality improvement and other creative ideas are needed. In the promotion itself, it has been through social media which is often used through WA and there is a need for an increase to the market place, and no less important is the support from the Regional Government who has provided a place at the Jatiuwung District Office and this greatly helps the marketing process to the community directly.