scholarly journals Image of the Destination for Mice Tourism

Author(s):  
Mariana Ianeva
Keyword(s):  
2020 ◽  
Vol 10 (3) ◽  
pp. 229-240
Author(s):  
Joanna Bik ◽  
Anna Poreda ◽  
Andrzej Matczak

Abstract The article aims to assess the competitiveness of hotels in Łódź on the meeting tourism (MICE) market based on an analysis of their conference facilities. The data was obtained from GUS statistics, reports on MICE tourism in Poland and as a result of own field research carried out in 2019. Exploratory data analysis was used in their development. The development of modern hotels in Łódź of higher categories with obligatory conference rooms has contributed to the diversification of the possibilities of organising MICE tourism by city hotels. The hotel’s possession of conference facilities has become an important factor in building its competitive advantage. The analysis of hotel equipment with conference facilities, using the conference service capacity (CSC) index, turned out to be a sufficiently correct measure to illustrate the diversity of hotels’ ability to compete in the MICE urban tourism market.


2020 ◽  
Vol 02 (11) ◽  
pp. 116-121
Author(s):  
Sayyora Safaeva ◽  
◽  
Diyora Adilova ◽  

The MICE sector is one of the most significantly developing tourism industries in recent years. The growth of business tourism strongly affects not only the industry as a whole, but also the economy of the host country. However, with the development and greater popularization of MICE tourism, various difficulties arise. The research work will reveal the main opportunities, prospects and priorities for the development of the MICE tourism industry, as well as analyze the problematic aspects that MICE agencies face when organizing their activities.


Author(s):  
Ralitsa Georgieva ◽  

The relevance of the researched topic is determined by the impact of the current pandemic situation on the tourist indicators worldwide. The tourism industry is facing a unique challenge to quickly restore the pace of travels. Trends of transformation of the consumer's preferences and behavior in tourism are determined and as a result - the need of forming a new type of tourism products by the tour operators in order to maintain their market position and competitiveness. The present study aims to explore and analyze the possibilities for creating innovative approaches of tour operators in order to diversify tourism products of specialized types of tourism - business, by modeling new forms of traveling for business in conditions of global economic crisis and restrictions on conducting international traveling.


10.12737/3585 ◽  
2014 ◽  
Vol 8 (2) ◽  
pp. 40-52
Author(s):  
Ольга Кузнецова ◽  
Olga Kuznetsova ◽  
Людмила Сильчева ◽  
Lyudmila Silcheva ◽  
Елена Масленникова ◽  
...  

The article highlights the issues of MICE-related business travel, such as business tourism, conference-, exhibition- and travel-study tourism. The authors consider the historical preconditions for business travel birth and development, as well as the peculiarities of incentive tourism and the types and purposes of incentive programmes. The article provides statistics concerning the current state of the MICE-industry, and a comprehensive aspect-by-aspect study of a sample offsite seminar management in the framework of business tourism.


1997 ◽  
Vol 3 (1) ◽  
pp. 21-38 ◽  
Author(s):  
Larry Dwyer ◽  
Peter Forsyth

The Meetings, Incentives, Conventions and Exhibitions (MICE) sector of tourism is rapidly expanding worldwide. This paper discusses some neglected issues relating to the assessment of the narrower economic impacts, the economy-wide impacts and the net benefits of an expanding MICE sector within a tourism destination. The paper does not attempt to provide estimates of impacts or net national benefits as such, bur attempts to enhance our understanding of issues important to the subsequent task of assessment and thus to more informed policy making in this area.


Turyzm ◽  
2017 ◽  
Vol 25 (2) ◽  
pp. 117-124 ◽  
Author(s):  
Marta Sylla ◽  
Jakub Chruściński ◽  
Paulina Drużyńska ◽  
Paulina Płóciennik ◽  
Witold Osak

Business tourism plays an important role in the tourism industry of Łódź. However, compared to other Polish cities relatively few MICE meetings are organised there. The purpose of this article is therefore to analyse the opportunities and limitations for MICE tourism development in Łódź compared to the city’s potential. The accommodation services, congress locations, accessibility by different means of transportation, and its image are the factors considered in the analysis. The results indicate the most important strategic actions that are recommended in order to improve the situation of business tourism in Łódź.  


Author(s):  
Jason Tan ◽  
Aldi Ardilo

This paper explores the implementation of risk management maturity of MICE tourism-sector organisations in XYZ firm which located in Indonesia, precisely in Bandung City, which has a population of 2.510.103 people. The research used a qualitative-descriptive design in the form of a case study at XYZ firm. This study uses primary data and secondary data as supplementary. Primary data was collected by conducting semi-structured interviews with subjects whose roles and functions are relevant to facilitating XYZ firm's strategic initiatives and programs. The findings indicate that XYZ firm was at the initial level in implementing risk management which positively corresponds with its resilience and sustainability—XYZ had a difficult time bouncing back, surviving, and thriving this global pandemic. The results of this research may assist decision-makers on the importance and the dynamics of risk management implementation, particularly for the MICE tourism industry in Indonesia.


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