scholarly journals Social Inclusion Drives Business Sales: A Literature Review on the Case of the Employment of Persons With Disabilities

2019 ◽  
pp. 6253-6267
Author(s):  
Boris Miethlich ◽  
Anett Oldenburg
Keyword(s):  
Literature Review ◽  
Social Inclusion ◽  
Central Element ◽  
Sustainable Business ◽  
Customer Contact ◽  
Persons With Disabilities ◽  
Customer Base ◽  
Csr Strategy ◽  
Marketing Tool ◽  
The Impact

So far companies seem to ignore the potential of persons with disabilities (PWD) as customers and as employees. Although there is some empirical evidence that PWD employment can bring many benefits to companies and that social inclusion can attract a lasting customer base. The employment of PWD and social inclusion, generally, are important social commitments of companies and should represent a central element of the Corporate Social Responsibility (CSR) strategy. CSR is also an interesting marketing instrument for differentiation. However, customers are more aware of productrelated CSR activities than philanthropy or sustainable business initiatives. The aim of this article is to analyze how the promotion of social inclusion, through the example of the employment of PWD, could impact directly or indirectly on business sales. The research is based on a literature review. The selected literature was evaluated regarding the impact on business sales using a deductive content analysis. The results show that social inclusion, as a CSR activity, contributes to increased sales. This is particularly important when it comes to providing services and direct customer contact. Through social inclusion, the company reflects the diversity of existing and potential customers. In this way, new customers can be acquired, customer loyalty promoted or strengthened, and, as a result, sales increased. CSR activities that are used as a marketing tool for differentiation and do not pursue the sole goal of strengthening the company's reputation can create a competitive advantage and thus secure market share, open-up new market segments and permanently increase sales.

scholarly journals Artificial Intelligence and the Development of Smart Tourism

2020 ◽  
Vol 10 ◽  
pp. 1-7
Author(s):  
Ruhet GENÇ
Keyword(s):  
Artificial Intelligence ◽  
Literature Review ◽  
Environmental Variables ◽  
Social Inclusion ◽  
Total Revenue ◽  
Suggested Model ◽  
Technological Improvement ◽  
The Impact ◽  
Practical Implications ◽  
Smart Tourism

The main intention of this manuscript is to fill this gap by evaluating the impacts of artificial intelligence on the development of smart tourism. The study will start with discussing previous literature on smart tourism and contributions of artificial intelligence on the development of tourism based on earlier academic findings and practical implications. For methodology, the paper will follow literature review as a guideline and the findings will be critically evaluated. Besides that, the study will suggest a model whereby the impact of artificial intelligence on smart tourism will be quantitatively analyzed. In the suggested model, related economic, technological, social and environmental variables including total revenue created by smart tourism using artificial intelligence, contributions of technological improvement, the degree of social inclusion to tourism activities for disadvantaged individuals (such as elderly, people with disabilities, pregnant women etc.) with respect to the artificial intelligence applications, and the degree of environmental degradation parallel to the shift to smart tourism.

Remote Channel Customer Contact Strategies for Complaint Update Messages

2012 ◽  
Vol 8 (2) ◽  
pp. 43-55
Author(s):  
Gary Douglas ◽  
Hazel Morton ◽  
Mervyn Jack
Keyword(s):  
Empirical Research ◽  
Quantitative Data ◽  
Internet Banking ◽  
Text Messages ◽  
Customer Contact ◽  
Specific Content ◽  
Customer Base ◽  
Brand Relationship ◽  
The Impact

This research focuses on the preservation and repairing of relationships once a banking customer has raised a complaint. This research investigates the impact of different messaging channels (email, Internet banking site messages, SMS text messages, and messages on the ATM screen) and the impact of different styles of complaint update messages on customers’ perceptions of their relationship with their bank. The empirical research is conducted on a sample of 96 banking customers. Quantitative data are collected to examine the impact of the banking channel and the update message style on customers’ perceptions of their relationship with the bank. The results indicate that update messages are a reassurance tool for the bank to use for customers who had cause to raise a complaint. The preferred channels of communication with the customer base for update messages are email and Internet banking. Also, customer-brand relationship was found to be higher for complaint-specific content in the messages than for generic messages.

scholarly journals The influence of the development of accounting standards to preserve sustainability: Literature Review

2019 ◽  
pp. 1-23
Author(s):  
Ahmed Abousamak ◽  
Keyword(s):  
Literature Review ◽  
Financial Reporting ◽  
Accounting Standards ◽  
External Factors ◽  
Business Practices ◽  
Sustainable Business ◽  
The Sustainable Development ◽  
Financial Reporting Standards ◽  
Current Accounting ◽  
The Impact

The study aims to investigate the relationship between the impact of the development of accounting pronouncements and the extent to which accounting can or should contribute to the pursuit of economic & social developments, and the sustainable development of an organization, and the contradiction between sustainability and accounting practices based on traditional financial reporting standards. It has been argued that the current accounting standards represent an attempt to present a ‘true and fair’ view. Design/methodology/approach: The study is essentially a literature review study that seeks to discuss a number of implicit assumptions within traditional accounting by IASB. Findings: Regulatory reports on the social and environmental dimension, particularly sustainability reports, demonstrate that accounting pronouncements, while trying to report on the environmental and social dimensions, suffer from some imbalance that has omitted environmental destruction and eroded any realistic concept of social justice. Practical implications: In this sense, this study seeks to demonstrate this contradiction and the strong and fundamental implications that this implies for traditional financial reporting and insignificant adjustments to these reports through "new models of regulatory reporting. Originality/value: The study highlights the disregard of external factors as a major obstacle to the sustainability report and proposes accounting and tax designs to identify costs associated with external factors as a basis for fair reporting, pricing and sustainable business practices.

scholarly journals The Role of Front Line Service Employee in Select Service Industries in India

2013 ◽  
Vol 12 (4) ◽  
pp. 67-82
Author(s):  
Ritu Srivastava
Keyword(s):  
Service Industries ◽  
Front Line ◽  
Customer Contact ◽  
Service Employee ◽  
Services Sector ◽  
Customer Base ◽  
Developed World ◽  
The Impact ◽  
A Company

Employee actions form a very important aspect of service delivery. It is the employee who is reflected as the organization across and along with the various touch points to the customers. The Indian services sector hosts a lot of industries and dynamics within each are undergoing change. However, the understanding and knowledge of critical customer behavior does cut across industries and enable firms towards success. The role of the employee is the key to success especially in the high customer contact service industries as the employee actions convey the professionalism, sincerity and seriousness expected from a company towards understanding its customer base. Researchers in the developed world have done studies but the literature developed in the West cannot be adopted to the Indian context. Research studies done in other countries need to be replicated to see if the findings are applicable in the changed context and condition and only then be generalized. This is very important as businesses in the marketplace may tend to build strategies based on literature and experience established in a different context. This research study is an attempt to analyze the impact that employee actions have on customers in select service industries in India. For the purpose of this study the service employee has been confined to the front line staff in the Retail, Hospital, Airlines, Hotels and Banking industries.  

scholarly journals Academic Mobility for Everyone: between Vision and Reality

2019 ◽  
Vol 11 (3) ◽  
pp. 26-43
Author(s):  
L.M. Volosnikova ◽  
L.V. Fedina ◽  
E.A. Kukuev ◽  
I.V. Patrusheva ◽  
O.V. Ogorodnova
Keyword(s):  
Higher Education ◽  
Students With Disabilities ◽  
Social Inclusion ◽  
Persons With Disabilities ◽  
Academic Mobility ◽  
Organic Part ◽  
Theoretical Approaches ◽  
Key Skills ◽  
Mobility Programs ◽  
The Impact

Academic mobility of students with disabilities is a gap in studies of inclusion in higher education. Meanwhile, academic mobility is an effective resource for shaping the key skills of the 21st century, the development of subjectivity, socialization and professionalization. Therefore, the inclusion of persons with disabilities in various forms of academic mobility is important for their success and social inclusion. The aim of the study is to identify the relationship between disability and nosology and involvement in academic mobility, as well as scientific (social) projects and networks. The study was based on the hypothesis of a direct link between health status and involvement in academic mobility. The sample included 1,142 university students from the Tyumen region, including 50 — with disabilities, 1092 — without disabilities. A comparative analysis of the components of academic mobility of students with and without disabilities revealed a higher level of readiness and involvement of students with disabilities in academic mobility and networks. With this we emphasize that 92% of students with disabilities do not participate in academic mobility programs, 68% have never participated in competitive activities (projects, grants), 44% do not belong to student communities, 20% do not maintain systemic ties with students of other universities. But these figures are even lower for students without disabilities. The gap between students' readiness for academic mobility and the lack of its infrastructure was revealed. The analysis of theoretical approaches revealed significant gaps in scientific knowledge of academic mobility of students with disabilities, its scale, dynamics, best practices, its psychological factors and the impact on the development of subjectivity, socialization and professionalization. We must make an inclusive breakthrough in higher education through the formation of a comfortable infrastructure of academic mobility as an organic part of an inclusive culture in higher education, ensuring the inclusion for everyone.

Stages of the formation of temporary and permanent occlusion and the impact of early tooth extraction on the dentition state. Literature review

2019 ◽  
pp. 22-24
Author(s):  
G.A. Murachueva ◽  
I.M. Rasulov ◽  
S.G. Gusenov
Keyword(s):  
Literature Review ◽  
Temporomandibular Joint ◽  
Tooth Extraction ◽  
Physiological State ◽  
Review Of The Literature ◽  
Full Development ◽  
Permanent Occlusion ◽  
The Impact

A review of the literature on the stages of the formation of temporary and permanent occlusion has been performed. This stages play an important role not only for the full development of the maxillofacial apparatus, temporomandibular joint, but also the whole organism. The role of early tooth extraction in the formation of the physiological state of the dentoalveolar system is considered. The conclusion is drawn about the need for a deeper study of this problem in the structure of general dental morbidity.

Sign in / Sign up

Export Citation Format

Share Document