Let the quiet ones in
Chapter 6 returns to industry, and charts the re-emergence of Hammer Films, which, after thirty years, finally went back into film production in the 2000s. Drawing from primary sources such as the industry trade press and interviews, the chapter reflects on Hammer’s recent history, considering briefly the tumultuous 1980s and 1990s, before assessing the company’s market positioning between its re-launch in 2007 with the web serial Beyond the Rave (Matthias Hoene, 2008), through its theatrical success with the blockbuster The Woman in Black in 2012, up until the release of its lower-budgeted ghost story, The Quiet Ones (John Pogue) in 2014. Ultimately, taking into account Hammer’s prominence in much discourse around classic British horror, I use its millennial incarnation to assess its relevance (or not) to the identity of British horror in the twenty-first century.