Images of Insurgency: Reading the Cuban Revolution through Military Aesthetics and Embodiment
A growing global visual culture in the 1950s and 1960s made image and self-presentation techniques critical to the transnational impact of the Cuban revolution. This chapter explores how popular culture shaped the interpretation of events by photographers, journalists and designers, who were often inspired by the anarchic forms of militarism the rebels adopted. When the rebels came into view, they were hypermasculine, complete with cowboy hats, long hair, cigars, and a cheerful contempt for uniformity; they created images of insurgency that were a compelling form of cultural exchange for revolutionary Cuba. They appeared to highlight creativity and subversive visual practices, but their performances were also raced and gendered. The chapter draws on a range of primary sources to consider the significance of aesthetics and embodiment to understanding the images, textures and experiences that characterised the Cuban revolution, but also what it reveals about the shape of twentieth century military insurgencies.