scholarly journals THE IMPACT OF INSTAGRAM MARKETING ADOPTION TOWARDS CONSUMER PURCHASE DECISION ON FASHION

2020 ◽  
Vol 8 (2) ◽  
pp. 1
Author(s):  
Daniel Augustinus ◽  
Agnes Agnes
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Virtual Communities ◽  
Positive Impact ◽  
Strong Relationship ◽  
Purchase Decision ◽  
Fashion Industry ◽  
The World ◽  
The Impact

Social networking sites have been emerged and transformed the world, bringing the world and its people closer. Social media which are part of social networking sites have become more effective in marketing tools; it helps in creating opportunities and awareness to consumers. Social media platform such as Instagram has recently become the most popular social networking sites among the young people. In addition, selling and market the products in the virtual store on Instagram represents a new shopping mode for most consumers, especially youngsters both men and women, and they represent an important role in influencing fashion consumer purchase decision through social networking sites. This study attempted to investigate impact of social networking sites towards consumer purchase decision on fashion industry. Therefore, questionnaires are spreaded out to 110 respondents who are social media users in Medan in order to gather the necessary information and data. The results of this research, it is concluded that social networking sites (the usability of Instagram) influences and give impact towards consumer purchase decision on fashion. Moreover, both of the variables have a strong relationship on each other and considered to be linear. The results also demonstrate that Instagram influences fashion consumer purchase decision through its usability such as good metrics, eye catching content, and recommendations from others. Furthermore, Instagram is also proved to have a positive impact towards consumer purchase decision by creating awareness, provide satisfaction feeling and creating virtual communities which may motivates consumer to do an online purchase.  

scholarly journals The Implications of Social Media Marketing on Fashion Brand Purchase

2019 ◽  
Vol 8 (2S3) ◽  
pp. 1140-1144
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Purchase Intention ◽  
Social Media Marketing ◽  
Customer Engagement ◽  
Fashion Industry ◽  
Network Marketing ◽  
Consumer Purchase Intention ◽  
The Impact

Social networking sites today are one of the “best opportunities” for a brand to connect with potential consumers. Social media is a medium for communication. Fashion industry has increasingly adopted customer engagement levels in Social networking sites to achieve superior firm performance. The buyer points out the differences between social networks and the launch of new social projects with speed. Social media marketing and the companies that use it have become more sophisticated. This study mainly aims to know the impact of social network marketing and consumer engagement on consumer purchase intention.

The role of social networking sites in the revolution of 25 January 2011 Egyptian

2019 ◽  
Vol 2 (3) ◽  
pp. 1
Author(s):  
Qassim Alwan Saeed ◽  
Khairallah Sabhan Abdullah Al-Jubouri
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Arab Spring ◽  
The World ◽  
The Revolution

Social media sites have recently gain an essential importance in the contemporary societies، actually، these sites isn't simply a personal or social tool of communication among people، its role had been expanded to become "political"، words such as "Facebook، Twitter and YouTube" are common words in political fields of our modern days since the uprisings of Arab spring، which sometimes called (Facebook revolutions) as a result of the major impact of these sites in broadcasting process of the revolution message over the world by organize and manage the revolution progresses in spite of the governmental ascendance and official prohibition.

scholarly journals Impact of Social Media Visuals on People’s Visual Communication during Social Movements in Bangladesh

2019 ◽  
pp. 9-18
Author(s):  
MD Saiful Alam Chowdhury ◽  
Monira Begum ◽  
Shaolin Shaon
Keyword(s):  
Social Media ◽  
Social Movements ◽  
Social Networking ◽  
Social Networking Sites ◽  
Visual Communication ◽  
Online News ◽  
Substantial Role ◽  
The Past ◽  
Popular View ◽  
The Impact

The past decade has seen an armorial growth of the influence of social media on many aspects of people’s lives. Social networking sites, especially Facebook, play a substantial role in framing popular view through its contents. This article explores the impact of visuals, especially photos and videos, published in social media during social movements. Importantly that some visuals received attention in social media during agitations which later got featured or become news in print, electronic and online news portal media as well. Some of the visuals later proved to be edited or fabricated contents which created confusion among participants in this research and beyond. The confusion has contributed to the acceleration or shrinkage of the movement in question in many cases. The center of this article is to examine how social media visuals influence people’s visual communication during social movements. Additionally, it digs out the user’s activity on social media during movements.

Perception and Uses of Social Networking Sites by Undergraduate Students in Niger Delta University, Wilberforce Island, Bayelsa State, Nigeria

2019 ◽  
Vol 9 (2) ◽  
pp. 5-9
Author(s):  
Posigha Bassil Ebiwolate ◽  
Ojohwoh Rose
Keyword(s):  
Social Networking ◽  
Undergraduate Students ◽  
Social Networking Sites ◽  
Niger Delta ◽  
Positive Impact ◽  
Social Relation ◽  
Learning Activities ◽  
Academic Learning ◽  
Descriptive Research ◽  
The Impact

This study investigates the perception and use of social networking sites among undergraduate students in Niger Delta University, Wilberforce Island, Bayelsa State, Nigeria. The main purpose of the study is ascertained the popularly used SNS, the purpose of using the SNSs, the perception of students towards SNSs and identity the impact of the use of SNSs by the undergraduate students. The study adopted descriptive research. The population of the study is 300 registered undergraduate students of Niger Delta University Library. Questionnaire was used to collected data. The result shows that Facebook, Google and WhatsApp are the popularly used social networking sites. Social relation, academic learning activities, sharing of information, etc. are the purpose of using social networking sites. The findings also revealed positive perception towards the use of social networking sites and, positive impact of using social networking sites. Arising from the findings some recommendations were made.

Re-Evaluation of Nepali Media, Social Networking Spaces, and Democratic Practices in Media

2014 ◽  
pp. 287-304
Author(s):  
Dilli Bikram Edingo
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Indigenous Peoples ◽  
Social Networking Sites ◽  
Virtual Space ◽  
Common People ◽  
Collective Voice ◽  
Mainstream Media ◽  
Reliable Source ◽  
The Impact

This chapter first analyzes the Nepali mainstream media and social media's effect upon its relationships with audiences or news-receivers. Then, it explores how social media is a virtual space for creating democratic forums in order to generate news, share among Networked Knowledge Communities (NKCs), and disseminate across the globe. It further examines how social media can embody a collective voice of indigenous and marginalized people, how it can better democratize mainstream media, and how it works as an alternative media. As a result of the impact of the Internet upon the Nepali society and the Nepali mainstream media, the traditional class stratifications in Nepal have been changed, and the previously marginalized and disadvantaged indigenous peoples have also begun to be empowered in the new ways brought about by digital technology. Social networking spaces engage the common people—those who are not in power, marginalized and disadvantaged, dominated, and excluded from opportunities, mainstream media, and state mechanisms—democratically in emic interactions in order to produce first-hand news about themselves from their own perspectives. Moreover, Nepali journalists frequently visit social media as a reliable source of information. The majority of common people in Nepal use social networking sites as a forum to express their collective voice and also as a tool or medium to correct any misrepresentation in the mainstream media. Social media and the Nepali mainstream media converge on the greater issues of national interest, whereas the marginalized and/or indigenous peoples of Nepal use the former as a space that embodies their denial of discriminatory news in the latter.

The Impact of Social Media to Library Services in Digital Environment

2015 ◽  
pp. 279-295 ◽  
Author(s):  
Adeyinka Tella ◽  
Evelyn O. Akinboro
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Web Technology ◽  
Library Services ◽  
Digital Environment ◽  
The Impact

The developments in Web technology are creating more friendly, social, and fun environments for retrieving and sharing information and one of such is social media networking websites. However, it has been observed that despite the promise of social networking sites, limited libraries are adopting them for rendering services to their patrons and this consequently results in limited patronage and response from the users. To address this challenge of limited usage of social media by libraries and to engage more users in libraries' Social Networking Sites (SNSs), this chapter attempts to create awareness on the usefulness of SNSs to libraries. The discussion in the chapter focuses on the meaning of social media and SNSs, their impact on library services particularly in the digital environment, the features and types of SNSs available, etc.

The Impact of Web 2.0 on Public Engagement in the Israeli Home Front (From the 2006 Lebanon War to the 2014 Israel-Gaza Conflict)

2018 ◽  
Vol 5 (2) ◽  
pp. 52-63
Author(s):  
Galit Margalit Ben-Israel
Keyword(s):  
Social Media ◽  
Web 2.0 ◽  
Social Networking ◽  
Public Participation ◽  
Public Engagement ◽  
Social Networking Sites ◽  
Home Front ◽  
User Generated Content ◽  
Asymmetric Conflicts ◽  
The Impact

This article deals with citizen engagement and public participation being in crisis on the Israeli home front, in the era of Web 2.0. Since 2004, Web 2.0 characterizes changes that allow users to interact and collaborate with each other in a social media dialogue as creators of user-generated content in social networking sites: Facebook, Twitter, blogs, wikis, YouTube, hosted services, applications, WhatsApp, etc. Since 2006, Israel is involved in asymmetric conflicts. The research defines the impact of Web 2.0 on public engagement in the Israeli home front. The case studies examined in the research are: 1) The 2006 Lebanon War (July-August 2006); 2) The Gaza War (27 December 2008 and ended on 18 January 2009); 3) Operation Pillar of Defense (November 2012); and 4) The 2014 Israel–Gaza conflict.

scholarly journals Social Media about the Company's Image as an Element of Specific Development

2021 ◽  
Author(s):  
Justyna Żywiołek
Keyword(s):  
Social Media ◽  
Consumer Satisfaction ◽  
Positive Impact ◽  
Kano Model ◽  
Banking Services ◽  
The World ◽  
Corporate Social ◽  
The Impact ◽  
Near Future

Personalization, mobility, artificial intelligence, corporate life transferred to the world in social media - all these elements will shape corporate social media in the near future. It is necessary to consider what features and what standards of behaviour enterprises will have to meet in order to build an image in the world of social media and adapt to the preferences and requirements of the client. Corporate social media has been created to support clients in using various services, give them the possibility of easy communication without time and place barriers. Therefore, high-quality corporate social media profiles significantly affect trust in the company and can affect its reputation. Considering that the aim of the article is to examine the impact of social media on the image of the company, various exchanges of perception of the quality of corporate social media, the risks they bring for the company and the perception of them by customers, which gives the image, were examined. The results of empirical research indicate that the secu-rity, simplicity and variety of m-banking services have a significant impact on the perceived qu-ality, which in turn has a positive impact on reputation. The author proposed a methodology based on the Kano model and customer satisfaction in order to examine the declared needs and unspecified desires and divide them into different groups with different impact on consumer satisfaction. The study took the form of an original, universal questionnaire that can be used in other similar studies. The analysis included 861 correctly completed questionnaires, and the ob-tained results were included in the management's action plans after their submission. Enterpri-ses expressed their interest that the measures taken should be reviewed after one to two years.

scholarly journals Portale społecznościowe w doświadczeniach ośmiolatków

2018 ◽  
Vol 41 (2) ◽  
pp. 100-107
Author(s):  
Małgorzata Dankowska-Kosman ◽  
Iwona Staszkiewicz-Grabarczyk
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Primary Schools ◽  
Online Resources ◽  
The Internet ◽  
Self Presentation ◽  
The World ◽  
The Subject ◽  
Near Future

The subject of considerations are social media in the experience of children aged 8. The methodology selected was the method of focus groups. Focus participants were recruited from forty thirdgrade students from two selected primary schools. The results of the research presented in the text indicate a great interest on the part of the youngest generation in social networking sites. At the same time, they signal that children, despite the systematic use of these portals, are aware of the dangers resulting from applying these tools. Keeping watch of the education of their children, parents very often do not permit their offspring to use online resources unconsciously. Students recognize the risk of making inappropriate acquaintances, the consequences of self-presentation on the Internet, while being curious about the world of young citizens who will join active recipients of social networking sites in the near future.

scholarly journals An Investigation on the Use by Academic Researchers of Knowledge from Scientific Social Networking Sites

2020 ◽  
Author(s):  
Vincenzo Corvello ◽  
Mariacristina Chimenti ◽  
Carlo Giglio ◽  
Saverino Verteramo
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Structural Equation ◽  
Positive Impact ◽  
Work Practice ◽  
Social Networking Site ◽  
Equation Modeling ◽  
Academic Researchers ◽  
Use Of Knowledge ◽  
The Impact

Scientific social networking sites like Researchgate or Academia.edu have become part of the work practice of academic researchers. These digital platforms have been designed precisely to encourage the exchange of knowledge between scholars and to help the expansion of collaborative networks among them. Even if studies on this topic have multiplied in recent years, there is a dearth of research on the actual impact of these platforms on scientific production. The goal of this study is to investigate the relation between the attitude of researchers towards scientific social networks and the use of knowledge in their scientific work. Data from users of the scientific social networking site Researchgate were collected. A total of 143 valid responses were received and structural equation modeling was applied for data analysis. Findings of this study confirmed that researchers use knowledge obtained from scientific social networking sites both incorporating it within their research products and to acquire new competences. In particular approaching the platform as a scientific community with a shared language and a shared vision was found to have a positive impact on knowledge use. To the best knowledge of the authors this is the first study investigating the actual use of knowledge from scientific social networking sites by academic researchers. Results help to understand the impact of these platforms on the work practice of a strategic sector like scientific research.

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