scholarly journals Social Media about the Company's Image as an Element of Specific Development

2021 ◽  
Author(s):  
Justyna Żywiołek
Keyword(s):  
Social Media ◽  
Consumer Satisfaction ◽  
Positive Impact ◽  
Kano Model ◽  
Banking Services ◽  
The World ◽  
Corporate Social ◽  
The Impact ◽  
Near Future

Personalization, mobility, artificial intelligence, corporate life transferred to the world in social media - all these elements will shape corporate social media in the near future. It is necessary to consider what features and what standards of behaviour enterprises will have to meet in order to build an image in the world of social media and adapt to the preferences and requirements of the client. Corporate social media has been created to support clients in using various services, give them the possibility of easy communication without time and place barriers. Therefore, high-quality corporate social media profiles significantly affect trust in the company and can affect its reputation. Considering that the aim of the article is to examine the impact of social media on the image of the company, various exchanges of perception of the quality of corporate social media, the risks they bring for the company and the perception of them by customers, which gives the image, were examined. The results of empirical research indicate that the secu-rity, simplicity and variety of m-banking services have a significant impact on the perceived qu-ality, which in turn has a positive impact on reputation. The author proposed a methodology based on the Kano model and customer satisfaction in order to examine the declared needs and unspecified desires and divide them into different groups with different impact on consumer satisfaction. The study took the form of an original, universal questionnaire that can be used in other similar studies. The analysis included 861 correctly completed questionnaires, and the ob-tained results were included in the management's action plans after their submission. Enterpri-ses expressed their interest that the measures taken should be reviewed after one to two years.

scholarly journals Social Media and the Quality of Subjective Well-Being; Counseling Perspective in Digital Era

2018 ◽  
Author(s):  
Zadrian Ardi ◽  
Indah Sukmawati
Keyword(s):  
Social Media ◽  
Well Being ◽  
Subjective Well Being ◽  
Social Community ◽  
Digital Era ◽  
Internet Users ◽  
The Social ◽  
The World ◽  
The Impact

Various studies in the information technology revealed that there has been a change in the trend of internet use in recent years. Internet users in the world prefer to spend time accessing the internet through the social media. Social media with a variety of platforms provides special communities with their own uniqueness and allows users to share lots of content. The members involves creates a new social community with various phenomena, both positive and negative. Counselors in the millennium era are required to have the insight andknowledge that is qualified to deal with the well being conditions of individuals from activities in social media. Counselors are also required to have specific skills in providing handling with the condition of well being individuals related to the impact of activities on social media.

Impact of Corporate Social Responsibility on Consumer Trust

2008 ◽  
Vol 23 (4) ◽  
pp. 7-34 ◽  
Author(s):  
Valérie Swaen ◽  
Ruben C. Chumpitaz
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Questionnaire Survey ◽  
Consumer Satisfaction ◽  
Positive Influence ◽  
Consumer Trust ◽  
Underlying Mechanisms ◽  
Corporate Social ◽  
The Impact

This research aims at analyzing the impact of consumers' perceptions of Corporate Social Responsibility (CSR) activities on their trust toward the company and at highlighting the underlying mechanisms and conditions of this impact. This paper is based on a questionnaire survey administered to a sample of 618 consumers about cosmetics and sportswear. Results show that consumers' perceptions of CSR activities have a positive influence on their trust toward the company, directly and indirectly through the influence on perceived quality of the products offered and consumer satisfaction.

scholarly journals THE IMPACT OF INSTAGRAM MARKETING ADOPTION TOWARDS CONSUMER PURCHASE DECISION ON FASHION

2020 ◽  
Vol 8 (2) ◽  
pp. 1
Author(s):  
Daniel Augustinus ◽  
Agnes Agnes
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Virtual Communities ◽  
Positive Impact ◽  
Strong Relationship ◽  
Purchase Decision ◽  
Fashion Industry ◽  
The World ◽  
The Impact

Social networking sites have been emerged and transformed the world, bringing the world and its people closer. Social media which are part of social networking sites have become more effective in marketing tools; it helps in creating opportunities and awareness to consumers. Social media platform such as Instagram has recently become the most popular social networking sites among the young people. In addition, selling and market the products in the virtual store on Instagram represents a new shopping mode for most consumers, especially youngsters both men and women, and they represent an important role in influencing fashion consumer purchase decision through social networking sites. This study attempted to investigate impact of social networking sites towards consumer purchase decision on fashion industry. Therefore, questionnaires are spreaded out to 110 respondents who are social media users in Medan in order to gather the necessary information and data. The results of this research, it is concluded that social networking sites (the usability of Instagram) influences and give impact towards consumer purchase decision on fashion. Moreover, both of the variables have a strong relationship on each other and considered to be linear. The results also demonstrate that Instagram influences fashion consumer purchase decision through its usability such as good metrics, eye catching content, and recommendations from others. Furthermore, Instagram is also proved to have a positive impact towards consumer purchase decision by creating awareness, provide satisfaction feeling and creating virtual communities which may motivates consumer to do an online purchase.  

scholarly journals The impact of Euro 2012 on the development of municipalities hosting national teams – the case of Gniewino

2020 ◽  
Vol 32 (4) ◽  
pp. 119-132
Author(s):  
Łukasz Robert Karski ◽  
Joanna Danuta Jedel
Keyword(s):  
Quality Of Life ◽  
Positive Impact ◽  
Standard Of Living ◽  
Football Clubs ◽  
Wide Range ◽  
The World ◽  
European Football ◽  
Conference Centre ◽  
The Impact

The UEFA European Football Championship, held in 2012 in Poland, has brought a wide range of benefits, including the development of the recreation infrastructure and hotel facilities across the country. The championship has changed the way Poland and Poles are perceived by Europeans and has also contributed to improving the standard of living for inhabitants of many Polish towns and cities. The aim of this article is to evaluate the impact of Euro 2012 on the development of the Sports and Conference Centre in Gniewino and how it has affected the quality of life of its residents. The study is based on the analysis of literature and source documents as well as opinions collected in a survey of 450 respondents who answered a questionnaire consisting of 9 closed questions in December 2012. The findings indicate that the Sports and Conference Centre in Gniewino is currently one of the leading training centres for major football clubs from countries around the world. It can also be concluded that the organization of the Euro championship has had a positive impact on the quality of life of residents of Gniewino.

Sustainability in the Context of Event Management

2021 ◽  
Author(s):  
Ljubomir Janjusevic ◽  
Mohamed Salama
Keyword(s):  
Event Management ◽  
The World ◽  
Planning Tools ◽  
Key Factor ◽  
Global Tourism ◽  
The Impact ◽  
Near Future ◽  
Roll Out ◽  
Factor Input

Enormous numbers of different type of events are taking place all around the world, impacting the environment and consuming a wider range of resources. For most businesses and organisations, the impact their activities have on the environment and sustainability is becoming a key factor input when planning and organizing events of all kinds. Festivals and events, in general, are important components of the tour- ism industry. With worldwide growth of festivals and events and global tourism set to reach 1.6 billion arrivals by in the near future, it is important to develop planning tools to facilitate the roll out of sustainably man- aged events. Festivals and events create significant impacts both positive and negative on the environment, society, and the economy. Therefore, sustainable event management is gaining attraction and is, in many cases, demanded as it provides an opportunity to manage these impacts while improving the quality of events.

Banking services for SMEs' internationalization: evaluating customer satisfaction

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Vincenzo Formisano ◽  
Andrea Moretta Tartaglione ◽  
Maria Fedele ◽  
Ylenia Cavacece
Keyword(s):  
Customer Satisfaction ◽  
Point Of View ◽  
Kano Model ◽  
Banking Services ◽  
Content Type ◽  
Wide Range ◽  
International Activities ◽  
The Impact ◽  
The Relationship

PurposeThe purpose of this paper is to analyse the quality of banking services provided in support of small- and medium-sized enterprises' (SMEs) internationalization from the customers' perspective.Design/methodology/approachCustomer satisfaction of 50 Italian SMEs with the banking services provided for international activities has been evaluated by adopting the Kano model's continuous and discrete analyses.FindingsResults show which banking services provided for business internationalization are necessary to satisfy customers' expectations, which services customers like having and dislike not having and which services are unexpected by customers creating a high increase in satisfaction when provided.Research limitations/implicationsThis work shows the value of the Kano model in evaluating the non-linear relationship between customer satisfaction and quality of banking services for the international activities of companies. The main limitation of this work is the limited geographical context of the investigation.Practical implicationsThis research suggests banks to transform their role in the relationship with SMEs from mere financiers to active partners committed to their growth abroad by offering a wide range of services not just financial, but also counselling and care professional, thus achieving mutual benefits.Originality/valuePrevious works on banking services and business internationalization are focussed on the transaction costs, information asymmetries and the impact of online banking. This work advances available knowledge by analysing the customer's point of view, evaluating the satisfaction of SMEs which, although more dependent on banks for their expansion abroad than large listed companies, are mostly ignored by literature.

scholarly journals A Study on the Influence of Promotion of Garuda Indonesia by Social Media on e–WOM, Online Ticket Sales, Brand Image, and Brand Loyalty During the Covid-19 Pandemic

2021 ◽  
Vol 12 (3) ◽  
pp. 4458-4464
Author(s):  
Johar Samosir Et.al
Keyword(s):  
Social Media ◽  
Positive Impact ◽  
Structural Equations ◽  
Quality Of Information ◽  
Information Quantity ◽  
Ticket Sales ◽  
Information Characteristics ◽  
The Impact ◽  
Positive Effect

This study investigates the impact brand identity of three of the promotional information characteristics of airline social media information quantity, credibility of information, and quality of information through electronic word-of - mouth (e-WOM). We did a survey 250 customers who had been using social media from Garuda Indonesia airlines to interpret and evaluate data obtained using structural equations. The findings of this study showed that the promotion of social media airlines had a positive impact on e-WOM, e-WOM had such a positive effect on the brand's image and e-WOM even had a noticeable impact on the selling of online tickets. This study sets out a model for social media information characteristics and can be used as basic data to illustrate how airlines can handle and use social media information.

scholarly journals Linkages Between Trade Facilitation and Governance: Relevance for Post-COVID-19 Trade Strategy

2021 ◽  
pp. 097639962097234
Author(s):  
Mamta Kumari ◽  
Nalin Bharti
Keyword(s):  
Positive Impact ◽  
The Political ◽  
Institutional Factor ◽  
Trade Facilitation ◽  
Policy Responses ◽  
Institutional Determinants ◽  
The World ◽  
Quality Of Governance ◽  
The Impact

The devastating effect of COVID-19 on the economy, health and the financial system is well known now. The pandemic has distorted trade as well. In such a situation, trade facilitation (TF) has emerged as an effective tool to mitigate the devastating effect of COVID-19 on trade. Several countries have initiated policy responses to take necessary steps towards TF measures. However, a relevant question arises: Are all these countries prepared for the effective and efficient implementation of the TF measures? This study attempts to answer this question by identifying the major institutional determinants of TF measures (mainly included in the World Trade Organization [WTO] Trade Facilitation Agreement) based on existing theories, such as the ‘theory of institutions’ and the ‘political economy of trade policy’ approach. It utilizes data of many countries for the years 2012, 2015, 2017 and 2019. The findings of this study suggest that the quality of governance has a significant positive impact on all TF measures. Moreover, the study finds that developing and small-sized countries are more responsive to the impact of an institutional factor on their TF performance than developed and large-sized countries. Therefore, it proposes measures to improve TF performance, which is crucial to minimize further disruptions in trade caused by COVID-19.

scholarly journals The The Impact of Customer’s Perception of the Practices of Corporate Social Responsibility on Purchase Intention

2021 ◽  
Vol 28 (2) ◽  
pp. 83
Author(s):  
Ahmed Sayed Rashed ◽  
Doaa Mohamed Abd Elsamea
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Service Quality ◽  
Purchase Intention ◽  
Positive Impact ◽  
Economic Dimension ◽  
Corporate Social ◽  
The Impact ◽  
Mediator Variable

The scarcity of research on the customer`s perception towards corporate social responsibility (CSR) in developing countries has inspired this research. This study aims to measure the impact of the customer`s perception of the practice of corporate social responsibility on the purchase intention in the presence of the service quality as a mediator variable. To achieve the aims of this study, the researcher relied on the mixed design of the search. The relevant CSR literature was recapitulated into a conceptual framework and an empirical study that were conducted through a mixed research design. This study reached many of the results, including that there is a direct impact of corporate social responsibility on the purchase intention. Also, there is an indirect impact of the moderating variable of the study, which is service quality of the direct positive impact of both the economic dimension, Ethics and philanthropic on purchase intention.

Strategic Role of Zakat in Multidimensional Quality of Life in Sijunjung, Indonesia

2018 ◽  
Vol 15 (1) ◽  
pp. 55-72
Author(s):  
Herlin Hamimi ◽  
Abdul Ghafar Ismail ◽  
Muhammad Hasbi Zaenal
Keyword(s):  
Quality Of Life ◽  
Positive Impact ◽  
Wealth Distribution ◽  
Absolute Poverty ◽  
Before And After ◽  
The Status ◽  
Being There ◽  
The Impact

Zakat is one of the five pillars of Islam which has a function of faith, social and economic functions. Muslims who can pay zakat are required to give at least 2.5 per cent of their wealth. The problem of poverty prevalent in disadvantaged regions because of the difficulty of access to information and communication led to a gap that is so high in wealth and resources. The instrument of zakat provides a paradigm in the achievement of equitable wealth distribution and healthy circulation. Zakat potentially offers a better life and improves the quality of human being. There is a human quality improvement not only in economic terms but also in spiritual terms such as improving religiousity. This study aims to examine the role of zakat to alleviate humanitarian issues in disadvantaged regions such as Sijunjung, one of zakat beneficiaries and impoverished areas in Indonesia. The researcher attempted a Cibest method to capture the impact of zakat beneficiaries before and after becoming a member of Zakat Community Development (ZCD) Program in material and spiritual value. The overall analysis shows that zakat has a positive impact on disadvantaged regions development and enhance the quality of life of the community. There is an improvement in the average of mustahik household incomes after becoming a member of ZCD Program. Cibest model demonstrates that material, spiritual, and absolute poverty index decreased by 10, 5, and 6 per cent. Meanwhile, the welfare index is increased by 21 per cent. These findings have significant implications for developing the quality of life in disadvantaged regions in Sijunjung. Therefore, zakat is one of the instruments to change the status of disadvantaged areas to be equivalent to other areas.

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