scholarly journals The Impact of Mortality Salience on Purchase Intention and Creativity Evaluation on Products During COVID-19 Pandemic

2021 ◽  
Vol 12 ◽  
Author(s):  
Chong Zu ◽  
Xiang Zhou ◽  
Yu-Xin Cui ◽  
Yan-Fang Liu ◽  
Yue-Xin Hu ◽  
...  
Keyword(s):  
Purchase Intention ◽  
Terror Management Theory ◽  
Mortality Salience ◽  
Terror Management ◽  
Self Esteem ◽  
Cultural Worldview ◽  
Innovative Products ◽  
Socioeconomic Crisis ◽  
The Impact ◽  
Origin Effect

In the environment of COVID-19, people are faced with mortality salience (MS) and socioeconomic crisis. According to the terror management theory, the MS would lead to particular consumption attitudes and behaviors caused by the self-esteem and cultural worldview defense. The creativity as a potential value of products needs to be examined to explore how the MS changed the creativity evaluation of three types of products categorized into normal, renovative, and innovative products, based on the degree of originality (Zhang et al., 2019). Two experiments were conducted to examine (1) the MS effect on the creativity and purchase intention evaluation and (2) both MS and country-of-origin effect on the evaluations. The results show that usefulness and purchase intention are affected by both effects, and the novelty is mainly affected by MS.

scholarly journals Mindfulness of Death as a Tool for Mortality Salience Induction with Reference to Terror Management Theory

Religions ◽  
2019 ◽  
Vol 10 (6) ◽  
pp. 353
Author(s):  
Hyun Gong Moon
Keyword(s):  
Intrinsic Value ◽  
Terror Management Theory ◽  
Mortality Salience ◽  
Psychological Impact ◽  
Terror Management ◽  
Self Esteem ◽  
Social Attitudes ◽  
Management Theory ◽  
Cultural Worldview ◽  
Mindfulness Of Death

In this article, I argue that “mindfulness of death” (maraṇasati) can be a tool to induce mortality salience and can have a positive psychological impact. The mindfulness of death is described in detail in the early Buddhist texts Aṅguttara Nikāya and Visuddhimagga. The texts stress that death should be consciously connected with temporality and mindfulness. Here, I look at the mindfulness of death in relation to the mortality salience of terror management theory. “Mortality salience” is a term proposed in terror management theory that means “the state of conscious activation of the thoughts of death”. In addition, after conscious activation of the thought of death, I examine the psychological changes, such as the increase of pro-social attitudes which emphasizes ethics and morality, and the emphasis on the intrinsic value of life due to the operation of a cultural worldview and self-esteem. In this paper, I conclude that mindfulness of death can be an effective tool to induce mortality salience.

scholarly journals Are we truly special and unique? A replication of Goldenberg et al. (2001)

2019 ◽  
Vol 6 (11) ◽  
pp. 191114 ◽  
Author(s):  
Javier Rodríguez-Ferreiro ◽  
Itxaso Barberia ◽  
Jordi González-Guerra ◽  
Miguel A. Vadillo
Keyword(s):  
Terror Management Theory ◽  
Mortality Salience ◽  
Terror Management ◽  
Self Esteem ◽  
Management Theory ◽  
Cultural Worldview ◽  
Link Type ◽  
Aversive Situation

According to the mortality salience hypothesis of terror management theory, reminders of our future death increase the necessity to validate our cultural worldview and to enhance our self-esteem. In Experiment 2 of the study ‘I am not an animal: Mortality salience, disgust, and the denial of human creatureliness’, Goldenberg et al. (Goldenberg et al. 2001 J. Exp. Psychol. Gen. 130 , 427–435. ( doi:10.1037/0096-3445.130.3.427 )) observed that participants primed with questions about their death provided more positive evaluations to an essay describing humans as distinct from animals than control participants presented with questions regarding another aversive situation. In a replication of this experiment conducted with 128 volunteers, we did not observe evidence for a mortality salience effect.

scholarly journals The end of immortality - Death dating and defense preprint

2019 ◽  
Author(s):  
Lena Frischlich ◽  
Diana Rieger ◽  
Gary Bente
Keyword(s):  
Intimate Relationships ◽  
Terror Management Theory ◽  
Mortality Salience ◽  
Terror Management ◽  
Self Esteem ◽  
Management Theory ◽  
Group Status ◽  
Cultural Worldview ◽  
Group Members ◽  
Interpersonal Level

Terror management theory (Greenberg, Pyszczynski, & Solomon, 1986) posits that individuals defend against death-anxieties by striving for (symbolic) immortality. Immortality is promised by a symbolic anxiety buffer, which entails one’s (a) cultural worldview; (b) self-esteem; and (c) intimate relationships. Under conditions of mortality salience (MS), individuals prefer potential partners who validate their symbolic anxiety buffer (or are similar to them) over those who challenge it (or are different). Potential partners can be different on the intergroup level (i.e., out-group members) and on the interpersonal level (i.e., having different attitudes). Greenberg et al. (1986) suggested intergroup differences to pose a larger threat than interpersonal differences. So far, the relative threat resulting from differences on both levels has not been tested directly. In the current study, N = 195 women were randomly assigned to an MS (versus control) condition and shown a potential online date following a 2(group-membership) × 2(interpersonal similarity) design. Individuals’ (a) need for worldview validation; (b) state self-esteem; and (c) dating interest was measured. The results showed threats to the symbolic anxiety buffer due to intergroup but not due to interpersonal differences. Findings were obtained for validation needs and self-esteem but not for dating interest. Implications are discussed. Keywords: mortality salience, online dating, out-group status, attitudinal similarity, self-esteem, cultural worldview validation

Vicarious Belongingness

2011 ◽  
Vol 23 (3) ◽  
pp. 133-140 ◽  
Author(s):  
Julia Kneer ◽  
Inna Hemme ◽  
Gary Bente
Keyword(s):  
Empirical Evidence ◽  
Close Relationships ◽  
Terror Management Theory ◽  
Mortality Salience ◽  
Terror Management ◽  
Self Esteem ◽  
Mere Exposure ◽  
Management Theory ◽  
Cultural Worldview

There is empirical evidence that mortality salience (MS) influences effects of advertisements. For instance, mere exposure to high-value goods can enhance cultural worldview and self-esteem and thus act as a buffer against existential anguish. Besides cultural worldview and self-esteem, close relationships can help to reduce existential anguish. Drawing upon terror management theory (TMT), the current study addressed the question of whether MS combined with emotional commercials influences perception of the ads as well as further behavior. We compared the effects of socioemotional versus informational ads after MS induction, measuring perceived emotionality of the ads, evaluation of ads and products, recall, and buying intention. Significant effects were found in all outcome variables, except for recall, supporting the hypothesis that under MS induction, commercials with a socioemotional content can enhance advertisement impact.

scholarly journals Are we truly special and unique? A replication of Goldenberg et al. (2001)

2019 ◽  
Author(s):  
Javier Rodríguez-Ferreiro ◽  
Itxaso Barberia ◽  
Jordi González-Guerra ◽  
Miguel A. Vadillo
Keyword(s):  
Terror Management Theory ◽  
Mortality Salience ◽  
Terror Management ◽  
Self Esteem ◽  
Management Theory ◽  
Cultural Worldview ◽  
Aversive Situation

According to the mortality salience hypothesis of terror management theory, reminders of our future death increase the necessity to validate our cultural worldview and to enhance our self-esteem. In Experiment 2 of the study “I am not an animal: Mortality salience, disgust, and the denial of human creatureliness”, Goldenberg et al. (2001) observed that participants primed with questions about their death provided more positive evaluations to an essay describing humans as distinct from animals than control participants presented with questions regarding another aversive situation. In a replication of this experiment conducted with 128 volunteers, we did not observe evidence for a mortality salience effect.

Modelling terror management theory: computer simulations of the impact of mortality salience on religiosity

2017 ◽  
Vol 8 (1) ◽  
pp. 77-100 ◽  
Author(s):  
F. LeRon Shults ◽  
Justin E. Lane ◽  
Wesley J. Wildman ◽  
Saikou Diallo ◽  
Christopher J. Lynch ◽  
...  
Keyword(s):  
Computer Simulations ◽  
Terror Management Theory ◽  
Mortality Salience ◽  
Terror Management ◽  
Management Theory ◽  
The Impact

Mortality Salience and Symbols of Cultural Worldview Affect the Desirability of a Stressful Job: The Ironic Consequences of Terror Management

2012 ◽  
Vol 111 (3) ◽  
pp. 717-723 ◽  
Author(s):  
Brittney Wirth-Petrik ◽  
R. Kim Guenther
Keyword(s):  
Terror Management Theory ◽  
Mortality Salience ◽  
Terror Management ◽  
Dental Pain ◽  
Management Theory ◽  
Health Campaigns ◽  
Job Description ◽  
Cultural Worldview ◽  
Health Related ◽  
Public Health Campaigns

In a study of terror management theory, participants first responded to prompts asking them to imagine their own death or dental pain and later rated the desirability of a generic job described explicitly as extremely stressful. The job description included either an American or foreign company logo. As predicted by terror management theory, the participants shown an American logo ironically desired the stressful job more, having been prompted with reminders of death than with reminders of dental pain. This study is the first to examine terror management theory's prediction of the influence of symbols of cultural worldview on health-related decisions. The authors discuss possible implications of the findings for making unintentionally stress-inducing decisions and for public health campaigns.

Existential Meaning and Terror Management

2019 ◽  
Author(s):  
Sheldon Solomon ◽  
Jeff Greenberg
Keyword(s):  
Terror Management Theory ◽  
Terror Management ◽  
Empirical Support ◽  
Psychological Disorders ◽  
Self Esteem ◽  
Management Theory ◽  
Cultural Worldview ◽  
Symbolic Immortality ◽  
Religious Extremism ◽  
Human Awareness

Terror management theory (TMT) posits that the uniquely human awareness of death engenders potentially debilitating existential terror that is “managed” by subscribing to cultural worldviews providing a sense that life has meaning as well as opportunities to obtain self-esteem, in pursuit of psychological equanimity in the present and literal or symbolic immortality in the future. In empirical support of TMT, research has demonstrated that: self-esteem serves to buffer anxiety in general, and about death in particular; reminders of death increase defense of the cultural worldview and efforts to bolster self-esteem; threats to the cultural worldview or self-esteem increase the accessibility of implicit death thoughts; conscious and non-conscious thoughts of death instigate qualitatively different defensive processes; death reminders increase hostility toward people with different beliefs, affection for charismatic leaders, and support for political and religious extremism; and death reminders magnify symptoms of psychological disorders.

Subliminal Exposure to Death-Related Stimuli Increases Defense of the Cultural Worldview

1997 ◽  
Vol 8 (5) ◽  
pp. 379-385 ◽  
Author(s):  
Jamie Arndt ◽  
Jeff Greenberg ◽  
Tom Pyszczynski ◽  
Sheldon Solomon
Keyword(s):  
Cultural Beliefs ◽  
Terror Management Theory ◽  
Mortality Salience ◽  
Terror Management ◽  
Empirical Support ◽  
Management Theory ◽  
Cultural Worldview ◽  
Subliminal Stimulus ◽  
Pain Stimuli

Three experiments reported here provide empirical support for the hypothesis derived from terror management theory that unconscious concerns about death motivate allegiance to cultural beliefs Study 1 contrasted exposure to a subliminal death-related stimulus, a standard mortality-salience treatment, and a neutral subliminal stimulus, and found that both the subliminal and the standard reminder of mortality led to more favorable evaluations of people who praised subjects' cultural worldview and more unfavorable evaluations of those who challenged it Study 2 replicated this finding by comparing the effects of exposure to subliminal death stimuli and subliminal pain stimuli Study 3 contrasted subliminal death stimuli, supraliminal death stimuli, and subliminal pain stimuli and found that only subliminal death stimuli produced these effects

Scuba Diving Risk Taking—A Terror Management Theory Perspective

2004 ◽  
Vol 26 (2) ◽  
pp. 269-282 ◽  
Author(s):  
Gila Miller ◽  
Orit Taubman–Ben-Ari
Keyword(s):  
Risk Taking ◽  
Self Efficacy ◽  
Terror Management Theory ◽  
Mortality Salience ◽  
Terror Management ◽  
Scuba Diving ◽  
Self Esteem ◽  
Management Theory ◽  
Preventive Strategy ◽  
Practical Implications

This study examined, from a Terror Management Theory (TMT) perspective, the effects of death reminders on the tendency to take risks in diving. All participants (N = 124) completed Rosenberg’s self-esteem scale and a diving related self-efficacy questionnaire. Then half of them were exposed to a mortality salience induction and the other half to the control condition. The dependent variable was self-reported intentions to take risks in diving. Findings showed that mortality salience led to greater willingness to take risks in diving vs. control condition, but only among divers with low self-esteem and low diving related self-efficacy. In addition, mortality salience led to less willingness to take risks in diving vs. the control condition only for low self-esteem divers who possessed high diving related self-efficacy. However, no effects were found for high self-esteem persons. The results are discussed in view of the self-enhancing mechanisms proposed by TMT, offering practical implications regarding the need to increase divers’ self-esteem and self-efficacy as a preventive strategy.

Sign in / Sign up

Export Citation Format

Share Document