scholarly journals Investigating the Effects of Intrinsic Motivation and Emotional Appeals Into the Link Between Organic Appeals Advertisement and Purchase Intention Toward Organic Milk

2021 ◽  
Vol 12 ◽  
Author(s):  
Jianming Wang ◽  
Wilson Dang ◽  
Wang Hui ◽  
Zheng Muqiang ◽  
Wu Qi
Keyword(s):  
Intrinsic Motivation ◽  
Purchase Intention ◽  
Food Product ◽  
Milk Product ◽  
Organic Milk ◽  
Mediating Role ◽  
Intention To Purchase ◽  
Emotional Appeals ◽  
The Relationship

Consumers care about healthy food. Thus, several firms use organic appeals advertising to change consumer attitudes and persuade them to purchase organic food. Organic appeals advertisement often presents content that provides information and knowledge about organic elements of a food product (e.g., health, safety, a lack of chemicals, and rich nutrition). In contrast, non-organic appeals advertisement does not present information about organic elements of a food product. This study aims to clarify the effect of organic appeals advertisement on consumer motivations and behavior. It uses the stimuli-organism-response model and self-determination motivation theory to investigate the relationship between organic appeals advertisement and purchase intention toward organic milk considering the mediating role of intrinsic motivation and the moderating role of emotional appeals. Two experimental designs are used to test the hypotheses. Results show that consumers receiving organic appeals advertisement have a higher intention to purchase organic milk than those receiving non-organic appeals advertisement. Furthermore, intrinsic motivation is found to have a mediating role in the link between organic appeals advertisement and purchase intention. In other words, when consumers receive advertisements of an organic milk product, they have higher intrinsic motivation and hold higher intention to purchase organic milk products. Furthermore, emotional appeals have a moderating effect on the relationship between organic appeals advertisement and intrinsic motivation. The influence of organic appeals advertisement on intrinsic motivation is stronger when emotional appeals are positive and weaker when emotional appeals are negative.

scholarly journals Purchase intention of ethnic textiles: The mediating role of the attitude of Mexican middle-class consumers

2018 ◽  
Vol 64 (3) ◽  
pp. 106
Author(s):  
Miguel Ángel García Valdez ◽  
Arcelia Toledo López
Keyword(s):  
Middle Class ◽  
Purchase Intention ◽  
Marketing Strategies ◽  
Purchasing Behavior ◽  
Postgraduate Students ◽  
Mediating Role ◽  
Potential Consumer ◽  
Intention To Purchase ◽  
The Relationship

<p>This research analyzes how behavioral attitude mediated the relationship between ethnical identity and intention to purchase ethnic textiles. We selected a sample of 405 postgraduate students from five different universities who fulfilled the following criteria: (1) they belong to the Mexican middle-class with an income ranging from 479 to 638 dollars a month; (2) they are part of the potential consumer market because they are under 30 years-old on average; and (3) they are familiar with the dynamic of handmade ethnic textiles because they live in a State that has native handicraft communities. Using the mediation model from Baron and Kenny (1986), the results showed that purchase attitude mediated the relationship between ethnical identity and intention to purchase ethnic textiles. Moreover, we found that ethnic identity influenced the intention to purchase ethnic textiles. This article provides information on the purchasing behavior of ethnic textiles by middle-class consumers in Mexico to allow artisans develop marketing strategies for this market segment and increase their sales.</p>

Investigating the relationship between Internal Environmental Locus of control and Behaviour towards sustainable apparel: The mediating role of intention to purchase

2021 ◽  
Vol 9 (3) ◽  
Author(s):  
Dr. Nupur Arora ◽  
Parul Manchanda
Keyword(s):  
Locus Of Control ◽  
Structural Equation ◽  
Consumer Knowledge ◽  
Online Questionnaire ◽  
Environmental Behaviour ◽  
Mediating Role ◽  
Moderated Mediation Model ◽  
Intention To Purchase ◽  
The Relationship

Drawing on the theory of responsible environmental behaviour, the study seeks to examine the relationship between internal environmental locus of control (IntLOC)and behaviour towards sustainable apparel in the presence of intention to purchase as a mediator. Consumer knowledge about sustainable apparel was applied as a moderator in this mediated relationship. Data was collected from a sample of 294 Gen Z consumers through an online questionnaire Structural Equation modelling and Hayes PROCESS MACROS were the statistical tools employed to test the moderated mediation model. The results depict that IntLOC is animportant predictor of purchase behaviour towards sustainable apparel products. Intention to purchase has also been established as a partial mediator in the mode. Finally, consumer knowledge also acts as a significant moderator in the study.

scholarly journals Stepping Ahead Towards Harmonious Passion: Mediating Role of Self-Compassion

2016 ◽  
Vol 3 (4) ◽  
Author(s):  
M. Vinoth Kumar ◽  
Vidhya Shree. S.V
Keyword(s):  
Intrinsic Motivation ◽  
Emerging Adults ◽  
Initial Period ◽  
Harmonious Passion ◽  
Mediating Role ◽  
Self Compassion ◽  
Statistical Measures ◽  
Strong Emotion ◽  
The Relationship

Nothing great in the world has ever been accomplished without passion. Passion is the strong emotion with inherent behavioural tendencies that can be positive as long as reason underlies the behaviour and this can be either harmonious or obsessive in nature. Thus, this view of passion suggests that adaptive benefits will accrue when individuals are in control of their passion (i.e. Harmonious passion). Moreover Self-compassion is found to elicit increased desirable and productive intrinsic motivation and helps individual perceive any activity as enjoyable or engaging. Thus, the present study adds on as a stepping stone which aims at studying the mediating role of Self-compassion in the relationship between Intrinsic motivation and Harmonious passion by incorporating Correlational research design and maximum variation sampling method (type of purposive sampling) in drawing 120 samples of working emerging adults (experience 0 – 3 years). Standardized tools; Global motivation scale (Guay et. al 2003), Self-compassion scale (Raes et. al 2010), Passion scale (Vallerand et. al. 2003) were used. Statistical measures Mean, S.D, Pearson’s Product Moment Correlation and Meditational analysis was used in assessing the data and obtaining the results. And the findings showed that there was a direct effect of 0.192 between Intrinsic Motivation and Harmonious Passion and indirect effect of 0.2793 between the same in presence of the mediating variable Self-Compassion. Thus, it can be concluded that self-Compassion mediates the relationship between Intrinsic Motivation and Harmonious Passion. Self-Compassion training during the initial period of work or even further will help individuals to develop and experience Harmonious Passion attributing to various positive aspects of individual’s life.

scholarly journals A Comprehensive Model of Consumers’ Perceptions, Attitudes and Behavioral Intention toward Organic Tea: Evidence from an Emerging Economy

2020 ◽  
Vol 12 (16) ◽  
pp. 6619
Author(s):  
Xiangzhi Bu ◽  
Hoang Viet Nguyen ◽  
Tsung Piao Chou ◽  
Chia-Pin Chen
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Positive Influence ◽  
Mediating Effect ◽  
Mediating Role ◽  
Sample Data ◽  
Organic Tea ◽  
The Relationship ◽  
Analyze Data

This study investigates factors that predict consumers’ perceptions of healthiness of organic tea. Furthermore, this study also examines the relationship between perceived healthiness and purchase intention with the mediating role of consumers’ attitudes toward organic tea. Because China has been the largest producer and the largest market of the global tea market, this study collects sample data from consumers at different tea stores in China. Using structural equation modelling to analyze data, results indicate that product quality, consumer service, in-store experience, store prestige, and store innovativeness are important predictors of consumers’ perceptions of healthiness of organic tea. Furthermore, results show that perceived healthiness has a positive influence on purchase intention toward organic tea. Consumers’ attitudes toward organic tea also has a positive mediating effect into this relationship.

scholarly journals The Effect of Country‐of‐Origin Image on Purchase Intention. The Mediating Role of Perceived Quality and Perceived Price

2020 ◽  
Vol 5 (6) ◽  
Author(s):  
Amina Merabet
Keyword(s):  
Purchase Intention ◽  
Positive Impact ◽  
Country Of Origin ◽  
Perceived Quality ◽  
Mediating Role ◽  
Perceived Price ◽  
Country Of Origin Image ◽  
The Impact ◽  
The Relationship

This study aims to evaluate the impact of Country-of-origin image on purchase intention through two mediating variables (perceived quality and perceived price). After a short literature review, an empirical study was conducted among 120 participants. Results indicate that the country-of-origin Image has a positive impact on perceived quality and perceived price. They also highlight the mediating role of perceived price in the relationship between Country‐of‐origin image and purchase intention.

scholarly journals Tourism Corporate Social Responsibility Effects on Purchase Intention during Covid-19: Mediating Role of Trust and Moderating Role of Trust Propensity

2021 ◽  
Vol 4 (6) ◽  
Author(s):  
LIQUN W ◽  
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Purchase Intention ◽  
Ethical Responsibility ◽  
Mediating Role ◽  
Trust Propensity ◽  
Corporate Social ◽  
The Relationship ◽  
Moderating Role

Though the pyramid model of corporate social responsibility, the paper classified tourism corporate social responsibility into economic responsibility, legal responsibility, ethical responsibility, charitable responsibility and environmental responsibility. With the COVID-19 epidemic as the background, based on 250 questionnaire data, the paper proposed a structural equation model that explore the impact mechanism of tourism corporate social responsibility on tourist purchase intention during the COVID-19 epidemic. The mediation effect of trust was examined in the model. And the question whether trust propensity plays a moderating role was answered. The results of experimental studies revealed that: First, the economic responsibility, ethical responsibility and charitable responsibility have a significant positive effect on tourist purchase intention during the epidemic period. Second, trust plays a partial mediating role in the relationship between tourism corporate social responsibility and tourist purchase intention. Third, trust propensity has no moderating effect on the relationship between tourism corporate social responsibility and tourist purchase intention. Suggestions for tourism enterprises was put forwarded: except ensuring the quality of tourism products, enterprises should take corporate social responsibility into consideration of the long-term management decisions. Especially in the event of major events (COVID-19), it is more important to show the responsibility of enterprises.

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