scholarly journals Consumers’ Food Safety Risk Communication on Social Media Following the Suan Tang Zi Accident: An Extended Protection Motivation Theory Perspective

2021 ◽  
Vol 18 (15) ◽  
pp. 8080
Author(s):  
Ying Zhu ◽  
Xiaowei Wen ◽  
May Chu ◽  
Gongliang Zhang ◽  
Xuefan Liu
Keyword(s):  
Social Media ◽  
Food Safety ◽  
Risk Communication ◽  
Consumer Protection ◽  
Food Poisoning ◽  
Protection Motivation Theory ◽  
Protection Motivation ◽  
Motivation Theory ◽  
Safety Risk ◽  
Food Safety Risk

There are many hidden safety hazards in homemade food due to an absence of food preparation and storage knowledge, and this has led to many food safety incidents. The purpose of this study was to explore the influencing factors of consumers’ food risk communication behavior on social media in northeast China, using the protection motivation theory. We integrate the Suan Tang Zi food poisoning accident and the protection motivation theory to develop a conceptual model to predict food safety risk communication on social media. We conducted a questionnaire which adapted measures from the existing Likert scales. A total of 789 respondents from northeast China participated in this study. We tested our hypotheses using a structural equation model. Results show that perceived severity, perceived vulnerability and self-efficacy have a significant influence on consumer protection motivation. Response efficacies have a positive impact on consumer protection motivation, but response barriers have a negative impact on consumer protection motivation. Additionally, information need and protection motivation of consumers have a significant impact on food safety risk communication on social media. Overall, the protection motivation theory accounted for 71% of the variance in food safety risk communication on social media. Practical implications and suggestions are proposed for the related stakeholders, as well as consumers, to encourage the public to participate in the food risk communication in this study. The research findings presented the social media as a kind of food risk communication channel contributes to consumers acquire accurate information on food quickly, in turn, reduce the probability of food poisoning in daily life. Protection motivation theory may provide some insights into how we can increase the rate of food safety risk communication on social media.

A Systematic Review of the Use of Social Media for Food Safety Risk Communication

2017 ◽  
Vol 80 (9) ◽  
pp. 1537-1549 ◽  
Author(s):  
Katie N. Overbey ◽  
Lee-Ann Jaykus ◽  
Benjamin J. Chapman
Keyword(s):  
Infectious Disease ◽  
Social Media ◽  
Food Safety ◽  
Best Practices ◽  
Risk Communication ◽  
Media Use ◽  
Social Media Use ◽  
Safety Risk ◽  
Use Of Social Media ◽  
Food Safety Risk

ABSTRACT This article covers the current published literature related to the use of social media in food safety and infectious disease communication. The aim was to analyze literature recommendations and draw conclusions about how best to utilize social media for food safety risk communication going forward. A systematic literature review was conducted, and 24 articles were included for analysis. The inclusion criteria were (i) original peer-reviewed articles and (ii) primary focus on communication through social media about food safety and/or infectious diseases. Studies were coded for themes about social media applications, benefits, limitations, and best practices. Trust and personal beliefs were important drivers of social media use. The wide reach, immediacy, and information gathering capacities of social media were frequently cited benefits. Suggestions for social media best practices were inconsistent among studies, and study designs were highly variable. More evidence-based suggestions are needed to better establish guidelines for social media use in food safety and infectious disease risk communication. The information gleaned from this review can be used to create effective messages for shaping food safety behaviors.

scholarly journals Emotion and Virality of Food Safety Risk Communication Messages on Social Media

2021 ◽  
Vol 105 (3) ◽  
Author(s):  
Xiaojing (Romy) Wang ◽  
Xiaoli Nan ◽  
Samantha J Stanley ◽  
Yuan Wang ◽  
Leah Waks ◽  
...  
Keyword(s):  
Social Media ◽  
Food Safety ◽  
Risk Communication ◽  
Safety Risk ◽  
Food Safety Risk

scholarly journals Two-way Food Safety Risk Communication by Dietetic Professionals in Loca Public Agencies

2009 ◽  
Vol 67 (1) ◽  
pp. 1-7 ◽  
Author(s):  
Sayaka Takeda ◽  
Rie Akamatsu ◽  
Hisako Tanaka ◽  
Itsuko Horiguchi ◽  
Marika Nomura ◽  
...  
Keyword(s):  
Food Safety ◽  
Risk Communication ◽  
Public Agencies ◽  
Safety Risk ◽  
Food Safety Risk

scholarly journals Review of social media intervention in adult population during COVID-19 pandemic based on Protection Motivation Theory

2021 ◽  
Vol 10 (4) ◽  
pp. 843
Author(s):  
Muhammad Prima Cakra Randana ◽  
Rizma Adlia Syakurah
Keyword(s):  
Social Media ◽  
Adult Population ◽  
Behavioral Responses ◽  
Protection Motivation Theory ◽  
Protection Motivation ◽  
Motivation Theory ◽  
Negative Consequences ◽  
Perceived Severity ◽  
Media Intervention ◽  
The Impact

During COVID-19 pandemic, social media has become a basis for information deployment, it has the potential to change people opinion and solve many issues in this situation. Based on Protection Motivation Theory (PMT), threat and coping appraisal were predictors to behavioral responses in pandemics. This study aimed to analyze the impact of social media intervention in adult population during COVID-19 pandemic based on PMT. This review was created using Preferred Reporting Items for Systematic Reviews and Meta-Analysis (PRISMA) and data collection from electronic databases such as Pubmed, Mendeley app, Europe PMC, Cochrane Databases, Science Direct, and Wiley Online Library. Inclusion criteria consists of English studies, studies related to the topic and match with required variables. There are five cross-sectional studies involving a total of 2.448 participants that were published in 2020. Among all categories based on included studied, it was shown that cyberchondria, perceived severity and perceived vulnerability are predictors in social media, related to behavioral responses during COVID-19 pandemic. Reducing information overload, related to cyberchondria, via the clear structuring and communication of reliable health information is needed. Hence, educating people on responsible and healthy social media use could help alleviate the observed negative consequences from perceived severity and vulnerability.

scholarly journals Safety Behavior Predictors Related to the Food Safety of Greenhouse Products among the Greenhouse Owners Based on Protection Motivation Theory

2021 ◽  
Vol 14 (1) ◽  
pp. 250-256
Author(s):  
Reza Faryabi ◽  
Mohammad A. M. Sharifabad ◽  
Zabihollah A. Sardooei ◽  
Salman Daneshi ◽  
Kiavash Hushmandi ◽  
...  
Keyword(s):  
Food Safety ◽  
Educational Interventions ◽  
Cross Sectional Study ◽  
Protection Motivation Theory ◽  
Demographic Variables ◽  
Protection Motivation ◽  
Safety Behaviors ◽  
Motivation Theory ◽  
Safety Behavior ◽  
Cross Sectional

Objective: The purpose of this study was to determine the safety behavior predictors related to the food safety of greenhouse products among the greenhouse owners of Jiroft city based on the Protection Motivation Theory (PMT). Methods: A cross-sectional study was conducted with a descriptive-correlation approach in 2018 on 228 greenhouse owners. A researcher-made questionnaire that included demographic variables, PMT structures, and safety behavior was administered. Results: Of the surveyed greenhouse owners, 98.2% were men. The participants were aged from 21 to 70 years. The mean scores of all PMT constructs other than response costs, and safety behaviors other than that of preventing the prevalence of pests were at a moderate level. The prediction rate of safety behaviors by PMT constructs was 74.4%. Meanwhile, perceived costs' construct (β = −0.349), response efficacy (β = 0.251), and protection motivation (β = 0.424) had important roles. Conclusion: Given the predictive power of PMT constructs for safety behaviors related to food safety, educational interventions based on this theory are required.

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