Factors Influencing Online Hotel Booking: Extending UTAUT2 with Age, Gender, and Experience as Moderators

As people feel more comfortable using the Internet, online hotel bookings has become popular in recent years. Understanding the drivers of online booking intention and behavior can help hotel managers to apply corresponding strategies to increase hotel booking rates. Thus the purpose of this study is to investigate the factors influencing the use intention and behavioral intention of online hotel booking. The proposed model has assimilated factors from the extended Unified theory of Acceptance and use of Technology (UTAUT2) along with age, gender, and experience as moderators. Data were collected by conducting a field survey questionnaire completed by 488 participants. The results showed that behavioral intention is significantly and positively influenced by performance expectancy, social influence, facilitating condition, hedonic motivation, price value, and habit behavior. Use behavior is positively influenced by facilitating condition and hedonic motivation. As for moderators, gender moderates the relationships between performance expectancy, social influence, and behavioral intention. Age moderates the relationships between effort expectancy, social influence, hedonic motivation, and behavioral intention. Experience moderates the relationships between social influence, price value, and behavioral intention and between habit behavior and use behavior. Based on the results, recommendations for hotel managers are proposed. Furthermore, research limitations and future directions are discussed.

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ANALISIS PENERIMAAN PENGGUNA SISTEM INFORMASI PERPUSTAKAAN DAN ARSIP DAERAH KABUPATEN BULELENG MENGGUNAKAN MODEL UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY (UTAUT)

Kumpulan Artikel Mahasiswa Pendidikan Teknik Informatika (KARMAPATI) ◽

10.23887/karmapati.v8i2.18391 ◽

2019 ◽

Vol 8 (2) ◽

pp. 394

Author(s):

Nita Rianadewi ◽

Dewa Gede Hendra Divayana ◽

I Made Ardwi Pradnyana

Keyword(s):

Social Influence ◽

Behavioral Intention ◽

Unified Theory ◽

Performance Expectancy ◽

Use Of Technology ◽

Effort Expectancy ◽

Facilitating Conditions ◽

Use Behavior

Sistem Informasi Perpustakaan dan Arsip (SIPA) adalah sebuah website yang dikembangkan oleh perpustakaan daerah di kabupaten Buleleng sebagai alternative dalam mendukung pengelolaan dan mempermudah pengguna. Penelitian ini bertujuan untuk menganalisis pemanfaatan Sistem Informasi Perpustakaan dan Arsip (SIPA) di Kabupaten Buleleng dengan berdasarkan menggunakan Model Unified Theory Of Acceptance and Use Of Technology (UTAUT) dengan menggunakan empat variabel bebas yakni performance expectancy, effort expectancy, social influence dan facilitating conditions sebagai variable bebas dengan behavioral intention dan use behavior sebagai variable terikat dan variable moderator Age, Gender dan experience. Variabel Ekpektansi Kinerja dan variabel Ekspektasi usaha tidak berpengaruh positif terhadap minat penggunaan Sistem Informasi Perpustakaan. Pengaruh sosial berpengaruh positif terhadap minat penggunaan, Kondisi yang memfasilitasi berpengaruh positif terhadap perilaku penggunaan Sistem Informasi Perpustakaan, Variabel moderator jenis kelamin tidak memperkuat hubungan antara ekspektasi kinerja, ekspektansi usaha dan pengaruh sosial terhadap minat penggunaan Sistem Informasi Perpustakaan. Variabel moderator umur tidak memperkuat hubungan antara ekspektasi kinerja, ekspektansi usaha dan pengaruh sosial dengan minat penggunaan.Variabel moderator umur memperkuat hubungan antara kondisi yang memfasilitasi dengan perilaku pengguna, variable moderator pengalaman memperkuat hubungan antara pengaruh sosial terhadap minat penggunaan Sistem Informasi Perpustakaan, variable moderator pengalaman memperkuat hubungan antara kondisi yang memfasilitasi terhadap perilaku pengguna Sistem Informasi Perpustakaan. Kata Kunci : Sistem Informasi Perpustakaan, Ekspektansi Kinerja, Ekspektansi Usaha, Pengaruh Sosial, Kondisi Pemfasilitasi, Minat Penggunaan, Perilaku pengguna, UTAUT

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Analisis Penerimaan dan Penggunaan Transportasi Online di Kalangan Pelajar (Studi Kasus: SMA di Kecamatan Blimbing, Kota Malang)

Jurnal Tekno Kompak ◽

10.33365/jtk.v15i2.1153 ◽

2021 ◽

Vol 15 (2) ◽

pp. 1

Author(s):

Geraldo James Sahertian ◽

Addin Aditya ◽

Siti Aminah

Keyword(s):

Social Influence ◽

Behavioral Intention ◽

Unified Theory ◽

Transportation Services ◽

Purposive Sampling ◽

Performance Expectancy ◽

Use Of Technology ◽

Effort Expectancy ◽

Facilitating Conditions ◽

Use Behavior

Penggunaan telepon pintar atau smartphone di Indonesia, dan di dukung oleh kemajuan teknologi informasi yang semakin pesat, berkembanglah transportasi berbasis online atau biasa disebut ojek online. Ojek online memberikan akses kemudahan bagi masyarakat dan pelajar yang menggunakan aplikasi tersebut, dengan melakukan transaksi pemesanan melalui aplikasi maka ojek tersebut akan datang. Namun berdasarkan informasi dari TribunJatim News yang di dapatkan bahwa ojek online mengalami kenaikan yang cukup signifikan, yang membuat sebagian masyarakat khususnya kalangan pelajar mengeluh akan kebijakan tarif yang diberlakukan mulai Agustus 2019, maka dari itu diperlukan adanya analisis untuk melihat bagaimana kalangan pelajar menerima dan menggunakan layanan transportasi online tersebut. Penelitian ini bertujuan untuk mengetahui bagaimana penerimaan dan penggunaan terhadap layanan transportasi online GOJEK, di kalangan pelajar SMA Kecamatan Blimbing Kabupaten Malang Jumlah sampel yang diambil sebanyak 160. Penelitian ini menggunakan model Unified Theory Of Acceptance and use of Technology (UTAUT) dengan variabel behavioral intention dan use behavior sebagai variabel dependen dan menggunakan variabel indenpenden yaitu performance excpectancy, effort expectancy, social influence, dan facilitating conditions. Metode yang digunakan pada penelitian ini dengan penyebaran kuesioner menggunakan teknik sampling purposive sampling. Untuk pengelohan data, menggunakan program SPSS untuk menguji instrument penelitian dan model penelitian. Hasil yang didapatkan dari penelitian ini adalah penerimaan dan penggunaan dikalangan pelajar terhadap layanan terhadap layanan transportasi online dipengaruhi oleh faktor social influence, facilitating conditions, behavioral intention, use behavior, sedangkan faktor performance expectancy dan effort excpectancy tidak menggunakan layanan transportasi online. The use of smartphones or smartphones in Indonesia, and supported by increasingly rapid advances in information technology, has developed-based transportation online or commonly known as motorcycle taxis online. taxis Online provide easy access for people and students who use the application, motorcycle by making an order transaction through the application, the ojek will come. However, based on information from TribunJatim News, it was obtained that motorcycle taxis online have increased quite significantly, which made some people, especially students complain about the tariff policy that was implemented starting in August 2019, therefore an analysis is needed to see how students receive and use the service.transportation online . This study aims to determine how the acceptance and use of transportation services online GOJEK, among high school students in Blimbing District, Malang Regency. The number of samples taken is 160. This study uses the Unified Theory of Acceptance and use of Technology (UTAUT) model with variables. behavioral intention and use behavior as the dependent variable and using independent variables, namely performance expectancy, effort expectancy, social influence, and facilitating conditions. The method used in this study by distributing questionnaires using purposive sampling technique. For data collection, use the SPSS program to test research instruments and research models. The results obtained from this study are that acceptance and use among students of transportation services is online influenced by social influences, facilitating conditions, behavioral intention, use behavior, while performance expectancy expectancy and effort factors do not use transportation services online.

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ANALISIS DETERMINAN PEMANFAATAN EDMODO DENGAN MENGGUNAKAN UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY (UTAUT)

Jurnal Pendidikan Akuntansi Indonesia ◽

10.21831/jpai.v17i1.26337 ◽

2019 ◽

Vol 17 (1) ◽

pp. 57-73

Author(s):

Ervie Sabrina Nuari ◽

Ahmad Nurkhin ◽

Kardoyo Kardoyo

Keyword(s):

Social Influence ◽

Behavioral Intention ◽

Random Sampling ◽

Unified Theory ◽

Performance Expectancy ◽

Use Of Technology ◽

Effort Expectancy ◽

Software Program ◽

Use Behavior

Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi pemanfaatan Edmodo dengan menggunakan model Unified Theory of Acceptance and Use of Technology (UTAUT). Populasi dalam penelitian ini adalah peserta didik kelas XII SMK Negeri 2 Semarang program keahlian akuntansi, administrasi perkantoran, dan pemasaran sebanyak 319 orang. Sampel penelitian sebanyak 178 siswa. Teknik pengambilan sampel menggunakan proportionate random sampling. Teknik pengumpulan data dilakukan dengan menggunakan kuesioner yang dikembangkan dari model UTAUT. Teknik analisis data yang digunakan adalah analisis deskriptif dan analisis jalur dengan bantuan software program IBM SPSS 21.0. Hasil penelitian menunjukkan performance expectancy dan facilitating condition memiliki pengaruh langsung dan tidak langsung terhadap use behavior melalui behavioral intention. Hasil lainnya menunjukkan bahwa social influence tidak berpengaruh secara langsung terhadap use behavior dan behavioral intention tetapi memiliki pengaruh tidak langsung terhadap use behavior melalui behavioral intention. Effort expectancy tidak memiliki pengaruh langsung terhadap behavioral intention dan tidak memiliki pengaruh tidak langsung terhadap use behavior melalui behavioral intention. Namun demikian effort expectancy terbukti memiliki pengaruh langsung terhadap use behavior. Terakhir, behavioral intention terbukti berpengaruh signifikan terhadap use behavior.Kata Kunci: Edmodo, UTAUT, use behavior, behavioral intention

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PEMANFAATAN MODEL UTAUT UNTUK MENGANALISIS PERILAKU PENGGUNA PADA SISTEM E-TICKET PT.X

Komputa : Jurnal Ilmiah Komputer dan Informatika ◽

10.34010/komputa.v7i2.3037 ◽

2018 ◽

Vol 7 (2) ◽

pp. 51-58

Author(s):

Ahmad Huzaemi ◽

Sufa Atin

Keyword(s):

Social Influence ◽

Behavioral Intention ◽

Unified Theory ◽

Performance Expectancy ◽

Use Of Technology ◽

Effort Expectancy ◽

Facilitating Conditions ◽

Use Behavior ◽

Theory Acceptance

PT.X merupakan salah satu Perusahaan Milik Negara di Indonesia yang bergerak dibidang jasa transportasi. Didalam proses penjulaan tiketnya PT X sudah menerapkan sebuah sistem e-ticket sebagai alternative bagi pelangga untuk melakukan pembelian tiket. Sudah beberapa tahun e-ticket diterapkan di perusahaan tersebut, namun pengguna jasa transportasi di PT.X, hingga saat ini belum banyak yang menggunakan sistem tersebut. Pihak PT.X menyaranakan adanya penelitian untuk menganalisis penerimaan penggunaan sistem e-ticket di PT.X guna pengembangan Sistem E-ticket selanjutnya. Salah satu model yang dapat digunakan untuk menganalisis perilaku penggunaan teknologi adalah model Unified Theory Acceptance and Use of Technology (UTAUT). UTAUT adalah salah satu model yang digunakan untuk melakukan pengukuran terhadap penerimaan pengguna pada sistem yang sedang diterapkan. Pengurukan dilakukan dengan memperhatikan beberapa indikator pengukuran, yaitu : performance expectancy (PE), effort expectancy (EE), social influence (SI), facilitating conditions (FC), gender (G), age (A), experience (E), voluntariness of use (VoU), behavioral intention (BI), dan use behavior (UB). Penelitian ini memperoleh variabel yang mempengaruhi penerimaan penggunaan e-ticket di PT.X yang meliputi ekspektansi kinerja (PE), ekspektasni usaha (EE), dan pengaruh sosial (SI) berpengaruh positif terhadap niat dari penggunaan sistem (BI) dengan pemoderasinya jenis kelamin (G), usia (A), dan pengalaman (E). Kata kunci : sistem, e-ticket, UTAUT, PE, EE, SI, BI

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Adopsi E-Commerce oleh Konsumen Milenial Pada Produk UMKM Di Kota Subang Menggunakan Model UTAUT In Consumer Contex

Jurnal Teknologi Informasi dan Ilmu Komputer ◽

10.25126/jtiik.2020712635 ◽

2020 ◽

Vol 7 (5) ◽

pp. 1021

Author(s):

Rian Piarna ◽

Ferdi Fathurohman

Keyword(s):

Social Influence ◽

Significant Relationship ◽

Behavioral Intention ◽

Unified Theory ◽

Utaut Model ◽

Performance Expectancy ◽

Use Of Technology ◽

Effort Expectancy ◽

Facilitating Conditions ◽

Use Behavior

Penelitian ini berfokus pada konsumen milenial yang melakukan belanja online produk UMKM pada e-commerce. Konsumen milenial yang semakin meningkat menjadi peluang bagi UMKM dalam target pemasaran dengan mengetahui bagaimana perilaku dalam berbelanja online. Penelitian ini bertujuan untuk mengkonfirmasi adanya hubungan positif dan signifikan antara (1) performance expectancy, (2) effort expectancy, (3) social influence, (4) facilitating condition, (5) hedonic motivation, (6) price value dan (7) habit terhadap behavioral intention. Adanya hubungan positif dan signifikan antara (8) facilitating condition dan (9) habit terhadap use behavior. Serta hubungan positif dan signifikan antara (10) behavioral intention berpengaruh signifikan terhadap use behavior. Pada hasil penelitian juga khusus melihat bagaimana usia sebagai variabel moderator mempengaruhi dalam adopsi penggunaan e-commerce. Metode pada penelitian ini menerapkan model Unified Theory of Acceptance and Use of Technology (UTAUT) yang berfokus pada perilaku konsumen. Sampel dalam penelitian ini sebanyak 150 responden milenial. Pengolahan data menggunakan SMART PLS. Hasilnya menunjukkan bahwa ada hubungan positif dan signifikan anatara social influence dan habit terhadap behavioral intenion. Ada hubungan positif dan signifikan anatara facilitating condition dan habit terhadap use behavior. Serta Ada hubungan positif dan signifikan pada behavioral intention terhadap use behavior. Hasil ini bisa menjadi referensi pelaku UMKM untuk mengembangkan pemasaran dengan mengggunakan media sosial karena konsumen milenial memiliki fasilitas untuk mengakses internet dalam aktifitasnya serta mudah dipengaruhi oleh lingkungan sosialnya. AbstractThis research focuses on millennial consumers who shop online for MSMEs products on e-commerce. Millennial consumers are increasingly becoming an opportunity for MSMEs in marketing targets by knowing how to behave online shopping. This study aims to confirm the existence of a positive and significant relationship between (1) performance expectancy, (2) effort expectancy, (3) social influence, (4) facilitating conditions, (5) hedonic motivation, (6) price value and (7) habit of behavioral intention. There is a positive and significant relationship between (8) facilitating conditions and (9) habits on use behavior. And a positive and significant relationship between (10) behavioral intention has a significant effect on use behavior. The research also specifically looks at how age as a moderating variable influences adoption of e-commerce. The method in this study applies the Unified Theory of Acceptance and Use of Technology (UTAUT) model that focuses on consumer behavior. The sample in this study were 150 millennial respondents. Data processing using PLS SMART. The results show that there is a positive and significant relationship between social influence and habit on behavioral intention. There is a positive and significant relationship between facilitating conditions and habits on use behavior. And there is a positive and significant relationship between behavioral intention and use behavior. These results can be a reference for SMEs to develop marketing by using social media because millennial consumers have the facility to access the internet in their activities and are easily influenced by their social environment.

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Electronic Ticketing: What Factors Make People Use this Technology?

KnE Social Sciences ◽

10.18502/kss.v4i6.6598 ◽

2020 ◽

Author(s):

Cyrillus Hugo Kristantyo ◽

Ignatius Aryono Putranto

Keyword(s):

Social Influence ◽

Behavioral Intention ◽

Partial Least Square ◽

Least Square ◽

Performance Expectancy ◽

Use Of Technology ◽

Effort Expectancy ◽

Condition Indicator ◽

Facilitating Conditions ◽

Use Behavior

In this fourth industry revolution era, there are so many technologies that enable people to do their activities easily. The aim of this research was to investigate factors that influenced people to use one of technology around us, electronic ticketing system. This research uses as the indicators from Unified Theory of Acceptance and Use of Technology (UTAUT) Model which developed by Venkatesh et al (2003). The indicators used in this research were use behavior, behavioral intention, performance expectancy, effort expectancy, social influence, and facilitating conditions. This research used 5- Likert scale questionnaire and there are 218 respondents who are responds to this questionnaire. The data was analyzed using Partial Least Square (PLS). The result of this research shows that performance expectancy influence behavioral intention on using electronic ticketing system. Effort expectancy also influences behavioral intention on using electronic ticketing system. Meanwhile, social influence indicator does not influence behavioral intention on using electronic ticketing system. Facilitating condition indicator influence use behavior on using electronic ticketing system, and behavioral intention itself does not influence use behavior on using electronic ticketing system. Keywords: behavioral intention, effort expectancy, facilitating condition, online ticketing, performance expectancy, social influence, use behavior, UTAUT

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Penerapan Model Unified Theory Of Acceptence And Use Of Technology (UTAUT 2) Terhadap Perilaku Pelanggan E-Commerce Shopee Indonesia Di Kota Palembang

Journal of Information Systems and Informatics ◽

10.33557/journalisi.v3i2.143 ◽

2021 ◽

Vol 3 (2) ◽

pp. 392-417

Author(s):

Andi Nur Sheila Fatihanisya ◽

Susan Dian Purnamasari

Keyword(s):

Social Influence ◽

Behavioral Intention ◽

P Value ◽

Unified Theory ◽

Performance Expectancy ◽

Use Of Technology ◽

Effort Expectancy ◽

Result Show ◽

Use Behavior ◽

Pls Method

The developing of marketplace makes many changes in commerce. Start from conventional way and now become online shopping. One of the biggest marketplace in Indonesia is Shopee. Due to the massive electronic commerce activity, this study aimed to know the factor that influenced behavioral intention and use behavior of shopee’s user. This study adopted UTAUT 2 model which has seven variables; performance expectancy, effort expectancy, social influence, facilitating condition, hedonic motivations, price value and habit also moderated by age, gender and experience. The analysis of the model was conducted by using SEM-PLS method and analysed with SmartPLS 3. The data of this study was collected by using questionnaire and designed only for Shopee user who stayed in Palembang. The result show if behavioral intention influenced by social influence with T value is 1.985, P value is 0.048 and F square is 0.105 and also influenced by habit with T value is 4.755, P value is 0,000 and F square is 0,512 which achieved the standart value in this study. In other side, this study show if use behavioral influenced by facilitating condition with 2.762 T value , 0,006 P value and 0,140 F square.

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Analisis Penerimaan dan Penggunaan Aplikasi Gojek Menggunakan Model UTAUT

JAMI: Jurnal Ahli Muda Indonesia ◽

10.46510/jami.v1i1.22 ◽

2020 ◽

Vol 1 (1) ◽

pp. 85-95

Author(s):

Nadiyah Hidayati ◽

Yudi Ramdhani

Keyword(s):

Data Processing ◽

Social Influence ◽

Significant Influence ◽

Behavioral Intention ◽

Strong Relationship ◽

Performance Expectancy ◽

Use Of Technology ◽

Data Processing Method ◽

Effort Expectancy ◽

Facilitating Conditions

Abstrak Objektif. Aplikasi Gojek merupakan aplikasi berbasis android yang menjadi pintu masuk bagi pelanggan untuk mendapatkan layanan yang disediakan PT Gojek Indonesia. Penelitian ini dilakukan untuk menganalisa faktor-faktor yang mempengaruhi penerimaan dan penggunaan aplikasi Gojek menggunakan model Unified Theory of Acceptance and Use of Technology (UTAUT) dengan 4 variabel bebas dan 1 variabel terikat yaitu ekspektasi kinerja, ekspektasi usaha, faktor sosial, kondisi-kondisi pemfasilitasi, dan niat perilaku. Penelitian ini dilakukan terhadap 100 responden pengguna aplikasi Gojek pada SMK MVP Ars Internasional. Material and Metode. Model UTAUT digunakan untuk mengetahui tingkat keberhasilan penerimaan aplikasi Gojek agar dapat diterima oleh masyarakat. Metode pengolahan data yang digunakan adalah regresi linear berganda yang menggunakan software SPSS 22. Hasil. Dari pengolahan data tersebut didapatkan hasil bahwa variabel ekspektasi kinerja, ekspektasi usaha, faktor sosial dan kondisi-kondisi pemfasilitasi memiliki nilai korelasi sebesar 0,867 terhadap niat perilaku, artinya antara variabel independen dan dependen dalam penelitian ini memiliki hubungan yang sangat kuat, nilai R Square (R2) sebesar 75,2% sedangkan sisanya dipengaruhi variabel lain. Kesimpulan. Dengan demikian dapat disimpulkan bahwa secara simultan, variabel ekspektasi kinerja, ekspektasi usaha, faktor sosial, dan kondisi-kondisi pemfasilitasi berpengaruh secara positif dan signifikan terhadap niat perilaku aplikasi Gojek. Sedangkan secara parsial, hanya variabel ekspektasi kinerja dan faktor sosial yang memiliki pengaruh positif dan signifikan terhadap niat perilaku aplikasi Gojek. Sedangkan variabel ekspektasi usaha dan kondisi-kondisi pemfasilitasi tidak memiliki pengaruh positif dan signifikan terhadap niat perilaku dalam menggunakan aplikasi Gojek. Abstrack Objective. Gojek application is an android-based application that is the entrance for customers to get the services provided PT Gojek Indonesia. This study was conducted to analyze the factors that influence the acceptance of Gojek applications using the UTAU) method with 4 independent variables and 1 dependent variable namely Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, and Behavioral Intention. This research was conducted on 100 respondents of the Gojek application SMK MVP Ars International. Materials and Methods. The UTAUT model is used to determine the level of success in accepting Gojek applications to be accepted by the community. The data processing method used is multiple linear regression using SPSS 22 software. Results From the data processing, the results show that the variables of performance expectancy, effort expectancy, social influence, and facilitating conditions have a correlation value of 0,867 to behavioral intention, meaning between independent and dependent variables in this study has a strong relationship, the value of R Square (R2) of 75,2% while the rest is influenced by other variables. Conclusion. Thus it can be concluded that simultaneously, the variable performance expectancy, effort expectancy, social influence, and facilitating conditions positively and significantly affect the behavioral intention of Gojek applications. While partially, only the performance expectancy and social influence variables that have a positive and significant influence on the behavioral intention of Gojek application. While the effort expectancy and facilitating conditions variable does not have a positive and significant influence on Behavioral Intentionin using the Gojek application.

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Tingkat Penerimaan E-Commerce Agribisnis oleh Ibu Rumah Tangga di Kelurahan Sumur Batu, Kecamatan Bantar Gebang, Kota Bekasi

Jurnal Perilaku dan Strategi Bisnis ◽

10.26486/jpsb.v8i1.998 ◽

2020 ◽

Vol 8 (1) ◽

pp. 27

Author(s):

Siti Aulia Rahmaniah

Keyword(s):

Social Influence ◽

Behavioral Intention ◽

Random Sampling ◽

Simple Random Sampling ◽

Partial Least Square ◽

Least Square ◽

Unified Theory ◽

Performance Expectancy ◽

Use Of Technology ◽

Effort Expectancy

E-commerce di Indonesia sudah semakin berkembang, tidak menutup kemungkinan bahwa sektor pertanian turut serta dalam digitalisasi bisnis tersebut, salah satunya dengan keberadaan e-commerce agribisnis yang saat ini sudah mulai berkembang sejak adanya program pemerintah tentang sinergi aksi untuk ekonomi rakyat pada tahun 2015. Penelitian ini dilakukan untuk mengetahui tingkat penerimaan ibu rumah tangga dalam menerima e-commerce agribisnis dengan menerapkan model UTAUT (Unified Theory of Acceptance and Use of Technology). Metode penelitian yang digunakan kuantitatif dengan teknik analisis data menggunakan PLS (Partial Least Square). Responden penelitian sebanyak 99 ibu rumah tangga Kelurahan Sumur Batu, Kecamatan Bantar Gebang, Kota Bekasi. Teknik penentuan responden menggunakan simple random sampling. Hasil penelitian menunjukkan bahwa ibu rumah tangga di Kelurahan Sumur Batu belum menyadari akan keberadaan e-commerce agrbisnis namun bisa bersikap positif dan menerima. Variabel Behavioral Intention (minat penggunaan) dipengaruhi oleh variabel Performance Expectancy (19,7%), Social Influence (22,4%), dan Facilitating Condition (36,7%). Sedangkan variabel Effort Expectancy tidak memiliki pengaruh yang signifikan namun berpengaruh positif terhadap minat penggunaan.

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Factors Influencing Patients’ Intentions to Use Diabetes Management Apps Based on an Extended Unified Theory of Acceptance and Use of Technology Model: Web-Based Survey

Journal of Medical Internet Research ◽

10.2196/15023 ◽

2019 ◽

Vol 21 (8) ◽

pp. e15023 ◽

Cited By ~ 14

Author(s):

Yiyu Zhang ◽

Chaoyuan Liu ◽

Shuoming Luo ◽

Yuting Xie ◽

Fang Liu ◽

...

Keyword(s):

Social Influence ◽

Behavioral Intention ◽

Diabetes Management ◽

Intention To Use ◽

Unified Theory ◽

Research Model ◽

Web Based ◽

Performance Expectancy ◽

Use Of Technology ◽

Facilitating Conditions

Background Diabetes poses heavy social and economic burdens worldwide. Diabetes management apps show great potential for diabetes self-management. However, the adoption of diabetes management apps by diabetes patients is poor. The factors influencing patients’ intention to use these apps are unclear. Understanding the patients’ behavioral intention is necessary to support the development and promotion of diabetes app use. Objective This study aimed to identify the determinants of patients’ intention to use diabetes management apps based on an integrated theoretical model. Methods The hypotheses of our research model were developed based on an extended Unified Theory of Acceptance and Use of Technology (UTAUT). From April 20 to May 20, 2019, adult patients with diabetes across China, who were familiar with diabetes management apps, were surveyed using the Web-based survey tool Sojump. Structural equation modeling was used to analyze the data. Results A total of 746 participants who met the inclusion criteria completed the survey. The fitness indices suggested that the collected data fit well with the research model. The model explained 62.6% of the variance in performance expectancy and 57.1% of the variance in behavioral intention. Performance expectancy and social influence had the strongest total effects on behavioral intention (β=0.482; P=.001). Performance expectancy (β=0.482; P=.001), social influence (β=0.223; P=.003), facilitating conditions (β=0.17; P=.006), perceived disease threat (β=0.073; P=.005), and perceived privacy risk (β=–0.073; P=.012) had direct effects on behavioral intention. Additionally, social influence, effort expectancy, and facilitating conditions had indirect effects on behavioral intention that were mediated by performance expectancy. Social influence had the highest indirect effects among the three constructs (β=0.259; P=.001). Conclusions Performance expectancy and social influence are the most important determinants of the intention to use diabetes management apps. Health care technology companies should improve the usefulness of apps and carry out research to provide clinical evidence for the apps’ effectiveness, which will benefit the promotion of these apps. Facilitating conditions and perceived privacy risk also have an impact on behavioral intention. Therefore, it is necessary to improve facilitating conditions and provide solid privacy protection. Our study supports the use of UTAUT in explaining patients’ intention to use diabetes management apps. Context-related determinants should also be taken into consideration.

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