The Effect of Consumer Involvement in Light Lamb Meat on Behavior, Sensory Perception, and Health-Related Concerns

Involvement can explain behavioral consequences, such as consumer decision-making and consumption. The first aim of this study is to identify the profiles of consumers based on their involvement in light lamb meat. The second aim is to study the influence of involvement on consumers’ attitudes, behaviors, beliefs, preferences, quality cues, and sensory perception regarding light lamb meat. Two consumer profiles are identified. The first cluster includes consumers who enjoyed eating light lamb meat, were conscious of their self-image, and perceived the consequences of poor choices; these consumers also perceived the probability of making an incorrect choice as high. The second cluster includes consumers who truly loved eating lamb meat, were also conscious of their self-image, and perceived the consequences of poor choices; however, these consumers were confident in not making incorrect choices. Although both involvement-based profiles showed high involvement in light lamb meat, it can be concluded that the second cluster had a higher involvement. In general, the involvement-based profiles did not influence health-related attitudes, preferences, or sensory perceptions of light lamb meat, while beliefs, behavior and quality cues were influenced by involvement.

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Reassessing the Influence of Mental Intangibility on Consumer Decision-making

International Journal of Market Research ◽

10.2501/ijmr-2017-036 ◽

2017 ◽

Vol 59 (4) ◽

pp. 409-421 ◽

Cited By ~ 1

Author(s):

Ioannis Rizomyliotis ◽

Kleopatra Konstantoulaki ◽

Giannis Kostopoulos ◽

Athanasios Poulis

Keyword(s):

Decision Making ◽

Experimental Studies ◽

Moderating Effect ◽

Consumer Involvement ◽

Future Research ◽

Objective Knowledge ◽

Consumer Decision Making ◽

Consumer Decision ◽

Consideration Set ◽

Low Levels

This paper explores the influence of mental intangibility on the size of the consideration set, for both tangible products and services. The research also examines the moderating effect of purchase involvement and objective knowledge on the set. Two experimental studies were conducted to examine these relations. Overall, the results indicate that mental intangibility positively influences the size of the consideration set, regardless of the offering type (product or service). This effect is stronger in low levels of knowledge. Consumer involvement does not seem to have a moderating effect on this relation. The studies' implications and recommendations for future research are also discussed.

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The relationship between individual-level culture and consumer decision-making styles through consumer involvement

Journal of Retailing and Consumer Services ◽

10.1016/j.jretconser.2017.12.003 ◽

2018 ◽

Vol 41 ◽

pp. 112-120 ◽

Cited By ~ 1

Author(s):

Jeffrey Ian Isaacson ◽

Yolanda Jordaan ◽

Gené van Heerden

Keyword(s):

Decision Making ◽

Consumer Involvement ◽

Consumer Decision Making ◽

Consumer Decision ◽

Individual Level ◽

Decision Making Styles ◽

Level Culture ◽

The Relationship

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The decision-making processes of self-initiated expatriates: a consumer behaviour approach

Journal of Global Mobility The Home of Expatriate Management Research ◽

10.1108/jgm-09-2014-0044 ◽

2015 ◽

Vol 3 (1) ◽

pp. 4-24 ◽

Cited By ~ 8

Author(s):

Gabriela Glassock ◽

Anthony Fee

Keyword(s):

Decision Making ◽

Decision Model ◽

Decision Processes ◽

Exploratory Research ◽

Consumer Decision Making ◽

Consumer Decision ◽

High Involvement ◽

Content Type ◽

Decision Making Processes ◽

High Quality Information

Purpose – The purpose of this paper is to explore the features of the decision-making processes used by self-initiated expatriates (SIEs) when considering an international assignment. It does this by examining expatriates’ decision processes through the lens of prominent theories of consumer decision making. Design/methodology/approach – An abductive, exploratory research design was employed, based on in-depth qualitative case studies of nine SIEs. Findings – In general, the expatriates in the study tended to deploy high-involvement decision-making processes. Rational decision models drawing on multiple high-quality information sources were common, especially for expatriates with career-oriented motivations and no prior experience in the target country. Three types of expatriates are distilled: “career building” (high involvement, career oriented, compensatory decision model), “risk minimizing” (high/medium involvement, non-compensatory decision model), and “emotionally driven” (low involvement, affective decision model). Originality/value – While research into expatriates’ motivations is plentiful, this is the first study to examine the decision-making processes that define the way in which these motivations are enacted. Its originality stems from combining two previously unrelated strands of research (consumer decision making and expatriation). The resulting tentative typology of decision-making approaches provides a platform for organisations seeking to better target talent recruitment, and for researchers seeking to further examine the decision processes of SIEs.

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