scholarly journals Measuring Consumer Preferences and Willingness to Pay for Coffee Certification Labels in Taiwan

2019 ◽  
Vol 11 (5) ◽  
pp. 1297 ◽  
Author(s):  
Chun-Chu Liu ◽  
Chu-Wei Chen ◽  
Han-Shen Chen
Keyword(s):  
Food Safety ◽  
Willingness To Pay ◽  
Fair Trade ◽  
Consumer Preferences ◽  
Environmental Concerns ◽  
Environmental Friendliness ◽  
Health Concerns ◽  
Coffee Beans ◽  
Consumer Attention ◽  
Selection Of

Sustainability certification labels have become an important tool for aiding consumers in evaluating food safety, health concerns, and environmental friendliness. Few studies have explored the attributes of consumers’ environmental consciousnesses from the perspective of environmental concerns; hence, we focus on that lack. Our study contributes to the need to better understand consumer attention to sustainability information when making coffee certification attribute choices. We aimed to explore the importance that consumers attach to coffee certification attributes paid to these attributes while choosing and to willingness to pay (WTP). There were 650 questionnaires completed by those who had purchased coffee beans habitually in Taiwan; after factoring out the invalid questionnaires (i.e., those with omitted answers, incomplete answers, or those in which answers to all the questions received the same scale points were all deemed as invalid and removed), 568 valid ones were collected with a recovery rate of 87.4%. The results indicate that the respondents’ WTP attributes ranked from highest to lowest are traceability, organic, graded, environmentally friendly, and fair-trade certifications. This study provides insights into how consumers’ preferences relate to selection of coffee certification attributes.

scholarly journals Consumer willingness to pay for fair-trade attributes of goat meat in Kenya: A choice experiment analysis

2020 ◽  
Vol 15 (4) ◽  
pp. 372-386
Author(s):  
David Jakinda Otieno ◽  
Keyword(s):  
Willingness To Pay ◽  
Fair Trade ◽  
Value Chain ◽  
Choice Experiment ◽  
Consumer Preferences ◽  
Random Parameter ◽  
Developed Countries ◽  
Support Provision ◽  
Goat Meat ◽  
Domestic Markets

Fair trade is an important ethical concern in the food value chains of developed countries. However, there is a dearth of empirical insights into consumer preferences for this critical aspect in the domestic markets of developing countries. The current study analysed consumer willingness to pay (WTP) for fair-trade attributes in the goat meat value chain in Nairobi, Kenya. Choice experiment data from 270 randomly sampled consumers was analysed using the random parameter logit (RPL) model. The results show that 56% of the consumers were aware of the fair-trade concept and 64% of them were willing to pay for fair-trade-compliant practices. Specifically, consumers were willing to pay a premium of 62% to prevent child labour, 45% to support provision of medical insurance for workers in the meat value chain, 40% for direct purchase from producers, 39% for fair-trade labelling and 30% to support disabled people as part of corporate social responsibility

scholarly journals Assessing Consumer Preferences for Country-of-Origin Labeling

2005 ◽  
Vol 37 (1) ◽  
pp. 49-63 ◽  
Author(s):  
Maria L. Loureiro ◽  
Wendy J. Umberger
Keyword(s):  
United States ◽  
Willingness To Pay ◽  
Consumer Preferences ◽  
Country Of Origin ◽  
Early Summer ◽  
Consumer Survey ◽  
Safety Issues ◽  
Country Of Origin Labeling ◽  
Implementation Costs ◽  
Selection Of

In this paper, we assess consumer willingness to pay for a mandatory country-of-origin labeling (COOL) program applied to beef ribeye steaks, chicken breasts, and pork chops, all labeled as “Certified U.S.” products. A consumer survey was mailed in spring and early summer 2003 to households in the continental United States. Results indicate that consumers are in general very concerned about food safety issues, viewing U.S. meat as the safest among the selection of countries considered. Nevertheless, consumer willingness to pay for Certified U.S. products is relatively small, although above the expected implementation costs associated with a mandatory labeling program. This finding coincides with the fact that only 36% of the sample favored consumers paying directly for the costs related to a mandatory COOL program.

scholarly journals Consumers’ Willingness to Pay for Organic Foods in China: Bibliometric Review for an Emerging Literature

2019 ◽  
Vol 16 (10) ◽  
pp. 1713 ◽  
Author(s):  
Rui Li ◽  
Hsiu-Yu Lee ◽  
Yu-Ting Lin ◽  
Chih-Wei Liu ◽  
Prony F. Tsai
Keyword(s):  
Food Safety ◽  
Willingness To Pay ◽  
Quantitative Methods ◽  
Knowledge Structure ◽  
Environmental Concerns ◽  
Consumer Knowledge ◽  
Organic Foods ◽  
Health Consciousness ◽  
Bibliometric Review ◽  
Context Specific

We conducted a bibliometric review on a small but promising body of literature on consumers’ willingness to pay for organic foods in China. Results found that consumers’ health consciousness, individual norms, consumer knowledge, food safety, environmental concerns, animal welfare, and purchasing power are major influencing factors for willingness to pay for organic foods in China. Notably, most research methods utilized are quantitative methods, leading us to call for the adoption of more qualitative, review, or mixed-methods. These findings increase our understanding of the knowledge structure of this emerging context-specific literature.

Consumers' willingness to pay for food safety attributes of tomato

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Khalid Joya ◽  
Nurul Nadia Ramli ◽  
Mad Nasir Shamsudin ◽  
Nitty Hirawaty Kamarulzaman
Keyword(s):  
Food Safety ◽  
Willingness To Pay ◽  
Discrete Choice ◽  
Relevant Information ◽  
Discrete Choice Experiments ◽  
Content Type ◽  
Safety Attributes ◽  
Wet Market ◽  
Excessive Quantity ◽  
Selection Of

PurposeConsumers are giving greater attention to the selection of food due to the improvement in income and urbanization. Meanwhile, in recent years, the vegetables' farmers in Malaysia have been reported using an excessive quantity of pesticides. The vegetables exported to Singapore and China have been rejected in 2018 and 2017 due to the presence of excessive levels of pesticides. Such incidences have created massive concern to improve the safety standard of the vegetable industry. The purpose of this paper is to evaluate consumers' willingness to pay for food safety attributes of tomato.Design/methodology/approachDiscrete choice experiments has been used, and 490 respondents have completed the survey.FindingsResults suggested that consumers were willing to pay RM4.18 more for wholesome tomato relative to slightly damage tomato. Consumers also were willing to pay RM2.75 more for organic tomato relative to inorganic tomato. They were also willing to pay RM2.30 and RM1.29 more for certified and tomato sold at supermarket relative to uncertified and tomato sold at the wet market, respectively. The willingness to pay for safety attributes of tomato also varied according to the income, age and education level of the consumers.Research limitations/implicationsIf the farmers can respond effectively to the changes in consumers demand, it can be translated into business opportunities.Originality/valueThis research able to provide relevant information related to the consumers' willingness to pay for food safety attributes of tomato in Malaysia.

Product information and Chinese consumers’ willingness-to-pay for fair trade coffee

2014 ◽  
Vol 6 (2) ◽  
pp. 278-294 ◽  
Author(s):  
Shang-Ho Yang ◽  
Ping Qing ◽  
Wuyang Hu ◽  
Yun Liu
Keyword(s):  
Willingness To Pay ◽  
Fair Trade ◽  
Product Information ◽  
Consumer Preferences ◽  
Chinese Consumers ◽  
Survey Question ◽  
Payment Card ◽  
Content Type ◽  
Fair Trade Coffee ◽  
Willingness To Purchase

Purpose – The purpose of this paper is to investigate Chinese consumers’ willingness-to-pay (WTP) for fair trade coffee given different amount of product information. Although coffee is becoming more popular in China, the concept of fair trade is often found unfamiliar to most Chinese consumers. Design/methodology/approach – A total of 564 consumers were interviewed in Hubei, China. The key survey question asked consumers’ willingness to purchase a cup of fair trade coffee compared to a traditional cup of coffee. A modified payment card approach was used to elicit WTP. Before answering the purchase question, respondents were randomly assigned to one of three different information scenarios: basic definition, impact on sustainability and the environment, and information including both environmental and social implications. Findings – Results indicated that consumers were generally willing to pay additional amount for fair trade coffee. Information played an important role in determining what types of consumers were responsive to fair trade coffee. Furthermore, the amount of information provided and consumer WTP did not follow a linear relationship. Practical implications – Results obtained in this study are useful for coffee marketers to better target their promotion strategies. Originality/value – In contrast to China's fast growing coffee market, little is known about consumer preferences and far less on fair trade coffee. This study is the first of its kind to understand Chinese consumers’ preferences for coffee in general and for fair trade coffee in specific.

scholarly journals Assessing the Impact of COVID-19 on Consumer Food Safety Perceptions—A Choice-Based Willingness to Pay Study

2020 ◽  
Vol 12 (18) ◽  
pp. 7270
Author(s):  
Oliver Meixner ◽  
Felix Katt
Keyword(s):  
Food Safety ◽  
Willingness To Pay ◽  
Consumer Preferences ◽  
Sudden Change ◽  
The United States ◽  
Swine Flu ◽  
Future Research ◽  
Safety Perceptions ◽  
Wet Market ◽  
The Impact

As the COVID-19 pandemic brings about sudden change in societies across the globe and likely heralds the start of a recession, we examine the pandemic’s impact on consumer food safety perceptions. Due to its origin, COVID-19, likely spurring from an animal-to-human transmission in the context of a wet market, may impact consumer food perceptions in similar ways to the avian flu (H5N1) and the swine flu (H1N1). We examine this effect by studying preferences for beef meat in a consumer survey in the United States (n = 999) using a choice-based experiment. We compare our findings to Lim et al. (2014), who elicited consumer beef willingness to pay (WTP). Additionally, we investigate the impact of the looming recession by analyzing several attributes and their effect on consumer preferences. Our findings suggest that food safety concerns have become more important. As a result, production standards and the country of origin have lost importance. Additionally, we show that the socioeconomic impact for some respondents impacts their shopping preferences. Finally, we outline potential areas for future research as well as managerial implications.

STUDYING CONSUMER PREFERENCES AT THE SELECTION OF FLOUR CONFECTIONERY PRODUCTS

2018 ◽  
Vol 5 (72) ◽  
pp. 59-70
Author(s):  
V.E. Ponamareva ◽  
◽  
N.T. Pekhtereva ◽  
N.M. Beletskaya ◽  
O.V. Evdokimova ◽  
...  
Keyword(s):  
Consumer Preferences ◽  
Confectionery Products ◽  
Selection Of

scholarly journals Consumer Preferences and Willingness to Pay for Potting Mix with Biochar

Energies ◽  
2021 ◽  
Vol 14 (12) ◽  
pp. 3432
Author(s):  
McKenzie Thomas ◽  
Kimberly L. Jensen ◽  
Dayton M. Lambert ◽  
Burton C. English ◽  
Christopher D. Clark ◽  
...  
Keyword(s):  
Willingness To Pay ◽  
Online Survey ◽  
Product Information ◽  
Consumer Preferences ◽  
Market Potential ◽  
Marginal Costs ◽  
Consumer Demographics ◽  
Market Shares ◽  
Potential Market ◽  
Dedicated Energy Crops

Biochar is a co-product of advanced biofuels production from feedstocks including food, agricultural, wood wastes, or dedicated energy crops. Markets for soil amendments using biochar are emerging, but little is known about consumer preferences and willingness to pay (WTP) for these products or the depth of the products’ market potential for this product. This research provides WTP estimates for potting mix amended with 25% biochar, conditioned on consumer demographics and attitudes about product information labeling. Data were collected with an online survey of 577 Tennessee home gardeners. WTP was elicited through a referendum contingent valuation. Consumer WTP for an 8.81 L bag of 25% biochar potting mix is $8.52; a premium of $3.53 over conventional potting mix. Demographics and attitudes toward biofuels and the environment influence WTP. Biochar amounts demanded are projected for the study area’s potential market. Optimal prices, profits, and market shares are estimated across different marginal costs of producing biochar potting mix.

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