scholarly journals Assessing Consumer Preferences for Country-of-Origin Labeling

2005 ◽  
Vol 37 (1) ◽  
pp. 49-63 ◽  
Author(s):  
Maria L. Loureiro ◽  
Wendy J. Umberger

In this paper, we assess consumer willingness to pay for a mandatory country-of-origin labeling (COOL) program applied to beef ribeye steaks, chicken breasts, and pork chops, all labeled as “Certified U.S.” products. A consumer survey was mailed in spring and early summer 2003 to households in the continental United States. Results indicate that consumers are in general very concerned about food safety issues, viewing U.S. meat as the safest among the selection of countries considered. Nevertheless, consumer willingness to pay for Certified U.S. products is relatively small, although above the expected implementation costs associated with a mandatory labeling program. This finding coincides with the fact that only 36% of the sample favored consumers paying directly for the costs related to a mandatory COOL program.

2006 ◽  
Vol 16 (3) ◽  
pp. 539-543 ◽  
Author(s):  
Benedict C. Posadas ◽  
Christine H. Coker ◽  
Patricia R. Knight ◽  
Glenn Fain

The objective of this survey was to determine the levels of liking and willingness to pay for selected garden chrysanthemum (Dendranthema ×grandiflorum) cultivars, and to measure relative infl uence of socioeconomic characteristics on consumer preferences and valuations. The survey was conducted during the 2003 Fall Flower and Garden Fest at the Truck Crops Experiment Station in Crystal Springs, Miss. Nine garden chrysanthemum cultivars were presented to 579 survey participants in three pot sizes. Respondents preferred `Mithra Maroon', `Venus Purple', `Amory Yellow White', `Adonis Purple', and `Road Runner Bronze' more than `Night Hawk Lemon', `Freya Salmon', `Amata Purple', and `Starlet Ivory'. Of the five preferred cultivars, however, respondents were willing to pay more for `Mithra Maroon', `Road Runner Bronze', and `Amory Yellow White'. Consumers of White or Caucasian origin liked the cultivars less and were willing to pay less for them as compared to other respondents who reported other racial origins, primarily Native Americans and African Americans. The levels of liking for the cultivars were similar for participants of different gender classification, but female respondents were willing to pay more for the cultivars. Respondents who previously bought chrysanthemums reported higher level of liking for the cultivars but were not willing to pay more for them. Participants who were interviewed on Saturday liked the cultivars more but were willing to pay less than those who were interviewed on Friday. Larger-sized households tended to like the cultivars less and were not willing to pay more for the cultivars. Respondents did not like the cultivars in larger-sized pots and were not willing to pay more for plants in larger-sized pots included in the survey.


2020 ◽  
Vol 5 (9) ◽  
Author(s):  
Harun Umar ◽  
Saphira Evani

<p align="center"><strong><em>Abstract</em></strong></p><p><em>The presence of foreign policy has a big impacts on the implementation of the state life of every international actor, especially for the super power countries such as the United States. These conditions make the United States have control over other countries by taking actions that only benefit one side, such as protection. The Country of Origin Labeling (COOL) policy is a form of protection carried out by the United States with the aim of limiting the amount of beef imported from Canada to enter the United States market because it has been contaminated with Bovine Spongiform Encephalopathy (BSE) or mad cow diseases which is very dangerous for human health</em><em>. The implementation of the COOL succeeded in making Canadian beef exports decrease and causing a deficit in the country’s trade balance</em><em>.</em><em> </em><em>Therefore, Canada must have an efforts to maintain the stability of its beef exports so that it can benefit the Canadian economy and achieve the national interest of the country.</em></p><p><em>Keywords : Country of Origin Labelling, Beef Export, Canada, National Interest</em></p><p align="center"><strong>Abstrak</strong></p><p>Kehadiran kebijakan luar negeri memiliki pengaruh yang besar bagi pelaksanaan kehidupan bernegara setiap aktor internasional, terutama bagi negara <em>super power</em> seperti Amerika Serikat. Kondisi tersebut membuat Amerika Serikat memiliki kontrol terhadap negara lainnya dengan melakukan tindakan yang hanya menguntungkan sebelah pihak saja, seperti melakukan proteksi. Kebijakan <em>Country of Origin Labelling</em> (COOL) merupakan salah satu bentuk proteksi yang dilakukan oleh Amerika Serikat dengan tujuan untuk membatasi jumlah daging sapi impor dari Kanada yang masuk ke pasar Amerika Serikat karena telah terkontaminasi oleh penyakit <em>Bovine Spongiform Encephalopathy </em>(BSE) atau sapi gila yang sangat berbahaya bagi kesehatan manusia<em>.</em> Implementasi kebijakan COOL tersebut berhasil membuat jumlah ekspor daging sapi Kanada menurun sehingga menyebabkan defisit pada neraca perdagangan negaranya<em>.</em> Oleh karena itu, Kanada harus memilki upaya untuk menjaga stabilitas ekspor daging sapinya sehingga dapat memberikan keuntungan bagi perekonomian Kanada serta tercapainya kepentingan nasional negara.</p><p>Kata Kunci : <em>Country of Origin Labelling</em>, Ekspor Daging Sapi, Kanada, Kepentingan</p><p>         Nasional</p>


2011 ◽  
Vol 7 (6) ◽  
pp. 39-48
Author(s):  
Nita Paden

The case involves distributors who import Mexican produce into the United States. To-Mex faces several problems. First, U.S. homeland security is at an all time high and is likely to continue growing tighter. The potential for delays at customs is significant. Second, Mexican produce has image issues in the U.S. market. Some American consumers have the perception that Mexican produce may not be safe to eat. Changing those perceptions is critical. The third issue relates to product strategies, including a possible move from predominantly field grown tomatoes to greenhouse operations, possible development of consumer brands for produce, and the potential effects of country of origin labeling on consumer produce preferences.


2019 ◽  
Vol 52 (1) ◽  
pp. 1-15
Author(s):  
Daniel E. Chavez ◽  
Marco A. Palma ◽  
David H. Byrne ◽  
Charles R. Hall ◽  
Luis A. Ribera

AbstractFloriculture value exceeds $5.8 billion in the United States. Environmental challenges, market trends, and diseases complicate breeding priorities. To inform breeders’ and geneticists’ research efforts, we set out to gather consumers’ preferences in the form of willingness to pay (WTP) for different rose attributes in a discrete choice experiment. The responses are modeled in WTP space, using polynomials to account for heterogeneity. Consumer preferences indicate that heat and disease tolerance were the most important aspects for subjects in the sample, followed by drought resistance. To the best of our knowledge, this is the first study to identify breeding priorities in rosaceous plants from a consumer perspective.


HortScience ◽  
2010 ◽  
Vol 45 (3) ◽  
pp. 376-381 ◽  
Author(s):  
Qingbin Wang ◽  
Junjie Sun ◽  
Robert Parsons

Although organic food has rapidly emerged as an important food industry in the United States and many other countries, farmers and fruit growers need more information on consumer preferences and willingness to pay for locally grown organic food products to make better production and marketing decisions. This article presents the findings from a conjoint study on consumer valuation of major attributes of fresh apples (production method, price, certification, and product origin) and the tradeoffs between price and other attributes. Analysis results based on data from 382 respondents, or 3056 observations, in the state of Vermont suggest that there is likely a significant niche market for locally grown organic apples, and many consumers, especially people who had purchased organic food, are willing to pay significantly more for organic apples produced locally and certified by the Northeast Organic Farming Association. This study also suggests that there are significant differences in preferences between respondents who had purchased organic food and respondents who had not purchased organic food, although both groups showed a strong preference and willingness to pay for locally grown apples as compared with apples from other regions.


1987 ◽  
Vol 119 (2) ◽  
pp. 189-194 ◽  
Author(s):  
B.G. Rehnberg

AbstractMore than 94% of all spiders captured by Trypoxylon politum (Say) were from three genera: Neoscona, Araneus, and Eustala. The contribution of these spider genera to provisions of T. politum in the eastern and southeastern United States was estimated as follows: Eustala, 17%; Araneus, 21%; and Neoscona, 59%. Provisions in early summer were dominated by Araneus marmoreus Clerck, Eustala sp., and Neoscona hentzii (Keyserling); in mid-summer by N. hentzii; and in late summer by A. marmoreus and Neoscona domiciliorum (Hentz). The proportions of juvenile, subadult, and adult spiders captured depended on the time of year and the developmental stage of the spider. Trypoxylon politum captured male and female subadults, and female adults, but took very few male adults. Trypoxylon politum was found to be stenophagous with respect to prey species and euryphagous with respect to prey size.


2019 ◽  
Vol 11 (5) ◽  
pp. 1297 ◽  
Author(s):  
Chun-Chu Liu ◽  
Chu-Wei Chen ◽  
Han-Shen Chen

Sustainability certification labels have become an important tool for aiding consumers in evaluating food safety, health concerns, and environmental friendliness. Few studies have explored the attributes of consumers’ environmental consciousnesses from the perspective of environmental concerns; hence, we focus on that lack. Our study contributes to the need to better understand consumer attention to sustainability information when making coffee certification attribute choices. We aimed to explore the importance that consumers attach to coffee certification attributes paid to these attributes while choosing and to willingness to pay (WTP). There were 650 questionnaires completed by those who had purchased coffee beans habitually in Taiwan; after factoring out the invalid questionnaires (i.e., those with omitted answers, incomplete answers, or those in which answers to all the questions received the same scale points were all deemed as invalid and removed), 568 valid ones were collected with a recovery rate of 87.4%. The results indicate that the respondents’ WTP attributes ranked from highest to lowest are traceability, organic, graded, environmentally friendly, and fair-trade certifications. This study provides insights into how consumers’ preferences relate to selection of coffee certification attributes.


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