scholarly journals Pathologies and Paradoxes of Co-Creation: A Contribution to the Discussion about Corporate Social Responsibility in Building a Competitive Advantage in the Age of Industry 4.0

2019 ◽  
Vol 11 (18) ◽  
pp. 4954 ◽  
Author(s):  
Anna Adamik ◽  
Michał Nowicki
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Competitive Advantage ◽  
Industry 4.0 ◽  
Industrial Revolution ◽  
Extensive Literature ◽  
Competitive Advantages ◽  
Ethical Challenges ◽  
Economic Practice ◽  
Corporate Social

Research problem: Revolution Industry 4.0. forces companies to face specific competence-related, technological, organizational and even ethical challenges. The use of innovative “tools” associated with that revolution not only brings new technological challenges, opportunities to build new competitive advantages, new areas of activity, and new types of business benefits but also doubts, questions, or even pathologies and paradoxes. Sometimes, entities that do not fully understand the essence of the new concepts, methods, or techniques use them incorrectly or abuse them for private goals and expose themselves to criticism—sometimes even social condemnation. These are examples of the lack of Corporate Social Responsibility (CSR) of these organizations. This situation also has reached co-creation. In theory, it is a very positive concept, aimed at building competitiveness, or various types of competitive advantages of companies by creating value for clients with their participation. In economic practice, unfortunately, it is not always successful. Purpose: The main purpose of this paper is to identify and characterize the key paradoxes and areas of potential pathologies of creating competitive advantage based on co-creation without CSR in the case of companies operating in the age of Industry 4.0. Originality/value of the paper: A theoretical study based on the extensive literature review describing paradoxes, ethical and CSR problems of co-creation in organizations creating competitive advantage in the age of the Fourth Industrial Revolution and a qualitative methodology of research. This study attempts to systematize paradoxes of co-creation and the areas and industries in which the related pathologies of co-creation occur particularly often and distinctively in economic practice. The empirical studies were conducted as a review of case studies of companies that use the concept of co-creation in an irregular way (paradoxical or with pathologies). This study identified and characterized the key 31 paradoxes and pathologies of creating competitive advantage based on co-creation in the case of 14 companies operating in the age of Industry 4.0. Implications: The identification of main dilemmas, paradoxes and pathologies of co-creation; signaling the role of governance and CSR in processes of the valuable use of co-creation in the age of Industry 4.0. Based on the observations described in the paper, it is worth recommending that when becoming involved in co-creation, one should observe ethical standards and assumptions of CSR, and require the same from partners and other parties involved. Otherwise, the risk is that instead of co-creation, the result achieved will be exactly the opposite to that intended, which is co-destruction, and condemnation instead of glory. This is why it is worth considering the paradoxes that are key to co-creation and approaching solutions in a conscious way.

scholarly journals INDUSTRY 4.0 – AS A TECHNOLOGY ENABLER FOR CSR

2021 ◽  
Vol 12 (2) ◽  
pp. 2634-2639
Author(s):  
Mahesh Shinde, Et. al.
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Industry 4.0 ◽  
Management Practices ◽  
Industrial Revolution ◽  
Positive Impact ◽  
Social Consequences ◽  
Business Practices ◽  
Almost All ◽  
Corporate Social

Corporate social responsibility now has become a global phenomenon where businesses all over the world are trying to create and well accepted image in the eyes of stakeholders as well as gain competitive advantage out of such initiatives. The newly evolving themes around corporate social responsibility are not restricted to the social consequences of business action but are built around the aspects like sustainability, resource conservation, waste management, customer satisfaction, power saving and employee satisfaction. These new areas of CSR encompass almost all activities of business and all the systems within the business management. There is ample amount of the research showing correlation between management practices and CSR. The fourth Industrial Revolution is one of the technology-based solutions that is been globally adopted by almost all businesses. This involves cyber physical system-based integration of technology and human effort.This research paper’s purposes is to analyse the influence of Industry 4.0 practices independently as well as along with general management practices of the business on CSR. as per the review of literature, the authors have attempted to understand CSR from the evolving perspective of the concept taking it forward from mere business consciousness to socially responsible business practices. The paper analyses how Industry 4.0 based technologies play an effect on cross functional business activities creating a positive impact on CSR initiatives. This study’s findings suggest that Industry 4.0 has a positive along with cross functional business activities effect on the CSR practices of organizations. Although individually both Industry 4.0 and cross functional business activities have a positive impact on CSR but combined impact of both Industry 4.0 and cross functional business activities is slightly better. Looked from this perspective Industry 4.0 can serve as a technology enabler for CSR.The research has created a guideline for improving CSR activities of organisations. It is also revealed how human technology interaction-based Industry 4.0 solutions impact the CSR performances of the organisations.The paper proposes a novel approach of integrating Industry 4.0 technology solutions with business activities for solving CSR issues. It is bringing forth impact of Industry 4.0 as a technology enabler on CSR, which never been thought earlier and it contributes the addition in literature available.

scholarly journals The Effects on Corporate Social Responsibility by Shares and Teamwork Culture

2021 ◽  
Vol 9 (9) ◽  
pp. 171-180
Author(s):  
CHI FEN HUANG ◽  
Jer-Yan Lin
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Competitive Advantage ◽  
Positive Impact ◽  
Well Being ◽  
Competitive Advantages ◽  
Future Success ◽  
The Social ◽  
Corporate Social ◽  
The Relationship

Corporate social responsibility has become an international trend in order to maximize profits and attract the attention of scholars and practitioners. Therefore Engaging in corporate social responsibility may affect the company's profits and cause increased costs. The social responsibility plan should determine the most necessary strategic concerns and the creating important value. Therefore Social responsibility is the key to an enterprise's pursuit of excellence. Creating social well-being and enhancing its competitive advantage may be an important factor for the company's future success. Promoting corporate social responsibility with shares and establishing a sustainable team-oriented culture can enhance corporate competitive advantages, create social well-being, and create value to stimulate Innovative. The empirical results showed that shares and team-oriented culture have significantly positive impact on corporate social responsibility that is further positively significant to enhance employee innovation behavior. Further finding supports that environmental altruism moderates the relationship between corporate social responsibility and shares.

From corporate social responsibility activities to financial performance: role of innovation and competitive advantage

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mahnoor Zahid ◽  
Hina Naeem ◽  
Iqra Aftab ◽  
Sajawal Ali Mughal
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Financial Performance ◽  
Competitive Advantage ◽  
Manufacturing Firms ◽  
Equation Modeling ◽  
Content Type ◽  
Corporate Social ◽  
The Relationship

Purpose The purpose of this study is to scrutinize the effect of corporate social responsibility activities (CSRA) of the firm on its financial performance (FP) and analyze the mediating role of innovation and competitive advantage (CA) in the relationship between CSRA and FP in the manufacturing sector of an emerging country, i.e. Pakistan. Design/methodology/approach Data has been collected through an electronic structured questionnaire from 300 middle-level and top-level managers by surveying different manufacturing firms of Gujranwala, Pakistan. The study’s hypotheses have been checked by analyzing the reliability and validity of data and applying confirmatory factor analysis and structural equation modeling through statistical package for the social sciences and analysis of moment structures. Findings Outcomes of this study supported the hypothesized model. It has been found that the CSRA plays a significant positive role in determining the FP of the firm. Furthermore, the CA and innovation have been proved as significant mediators between CSRA and FP. Originality/value The first time examining the intermediation of innovation and CA in the relationship between CSRA and FP is the primary input of this study to the literature. Practically, this study’s findings will help strategy makers of manufacturing firms in emerging countries develop better strategies for implementing CSRA, enhancing innovation, seeking CA and improving FP.

Case Study on the Implementation of G Company’s Strategic Corporate Social Responsibility

2020 ◽  
Vol 11 (10) ◽  
pp. 398-409
Author(s):  
Lu Sun ◽  
◽  
Yuan-Yuan Huang ◽  
Yi-Ling Luo
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Corporate Strategy ◽  
Listed Company ◽  
Competitive Advantages ◽  
Industrial Economics ◽  
Whole Process ◽  
G Company ◽  
Corporate Social ◽  
Sustainable Competitive Advantages

Over the years, scholars have verified that corporate social responsibility activities can bring sustainable competitive advantages to enterprise, but few have studied how to apply the corporate social responsibility theoretical framework to corporate activities. This paper selects G company, a listed company in China, as the case. It is an excellent company rated as “five-star social responsibility fulfillment enterprise” by CFIE (China Federation of Industrial Economics) from 2014 to 2017, we explore the way of combining social responsibility activities with corporate strategy, so as to provide experience and reference for other companies in fulfilling social responsibility continuously. We found that G company took the R&D of green silicone material products as the main driving force to fulfill its social responsibility, and closely combines its core business activities with social responsibility activities, runs the concept of social responsibility through the whole process of production and operation, and strives to build a social responsibility management mechanism with the characteristics of company, thus bringing sustainable competitive advantages of enterprise.

scholarly journals Work Safety in CSR Standards, Norms and Management Practice

2019 ◽  
Vol 1 (1) ◽  
pp. 69-76
Author(s):  
Katarzyna Zadros
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Competitive Advantage ◽  
Management Practice ◽  
Economic Effects ◽  
Work Safety ◽  
Socially Responsible ◽  
Corporate Social

AbstractThe concept of corporate social responsibility (CSR) since several dozen years has been recognized as one of the most important solutions used by companies that want to build competitive advantage through concern for economic effects, people and the environment. Important role in the management of CSR by these companies is the implementation of its standards and norm and their reporting. However, the question arises whether such activities are sufficient to actually talk about the company as a socially responsible organization. In the presented article, a broader analysis of this problem was undertaken, trying to answer what determines the company's recognition as socially responsible.

THE STUDY OF THE ROLE OF CORPORATE SOCIAL RESPONSIBILITY IN FORMING LONG-TERM COMPETITIVE ADVANTAGES OF BUSINESS

2020 ◽  
Author(s):  
Tatiana Aleksandrovna Chizhova ◽  
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
International Market ◽  
Competitive Advantages ◽  
Market Expansion ◽  
Corporate Social

Today social responsibility is becoming an increasingly popular tool for market expansion - the results of numerous researches indicate that the presence or absence of a corporate social responsibility (CSR) policy in an organization has a significant impact on sales. For this reason, the study of the role of CSR in the formation of competitive advantages of companies in the long term in the international market is presented in this article.

The Influence of CSR on B2B Relationships

2018 ◽  
pp. 1-21
Author(s):  
Susan Saurage-Altenloh ◽  
Phillip M. Randall
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Competitive Advantage ◽  
Brand Equity ◽  
Brand Management ◽  
Sustainable Competitive Advantage ◽  
Corporate Brand ◽  
B2b Relationships ◽  
Management Experience ◽  
Corporate Social

The chapter addresses how ethical actions deliver value through sustainable competitive advantage. Corporate social responsibility (CSR) has a proven role in developing audience trust that increases brand equity among target audiences and stakeholders, thus ensuring that the brand sustains its competitive advantage through improved profitability and reputation in the market. Not only do businesses have a social responsibility to the markets from which they earn revenues, but buyers expect ethical businesses to have an established CSR program in place. Businesses that engage in CSR activities within the process of corporate brand management experience stronger reputation that drives loyalty and sales, resulting in a competitive, sustainable market advantage.

Consumers Perception of Corporate Social Responsibility Empirical Study in Romanian Retail

2010 ◽  
Vol 1 (4) ◽  
pp. 1-9 ◽  
Author(s):  
Nicolae Al. Pop ◽  
Sebastian A. Vaduva ◽  
Dan Cristian Dabija ◽  
Ioan S. Fotea
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Empirical Study ◽  
Competitive Advantage ◽  
Customer Loyalty ◽  
Corporate Image ◽  
Marketing Concept ◽  
Corporate Social ◽  
The Revolution

To build a better and more profitable corporate image, Western firms have been investing in social responsibility. The Romanian consumer has fairly recently been exposed to this holistic marketing concept since the Revolution of 1989, and in this regard, in this article, the authors verify conventional corporate social responsibility principles of building customer loyalty as well as goodwill from stakeholders. The paper explores the competitive advantage and its various components in which companies make use of marketing instruments that influence CSR activities of retailers.

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