scholarly journals Why People Participate in Collaborative Consumption: An Exploratory Study of Motivating Factors in a Latin American Economy

2020 ◽  
Vol 12 (5) ◽  
pp. 1936
Author(s):  
Jessica Alzamora-Ruiz ◽  
Carlos Guerrero-Medina ◽  
Myriam Martínez-Fiestas ◽  
Jaime Serida-Nishimura

In recent decades, collaborative initiatives have become relevant in Latin America, however, the owners of these businesses still face great challenges to mobilize consumers interest. In the research field, many collaborative consumption (CC) researchers have focused on the identification of their predictors; but studies that have explored this phenomenon via motivations perspective are very limited, especially those that focus on the Latin American context. Furthermore, these studies have analyzed on particular consumption activities and consumers with previous experience, restricting the scope of its results. To close this gap, the research has as its purpose the exploration of the motivating factors that best predict the intention to participate in CC activities into one of the three countries with the greatest number of collaborative businesses in the region. The ANOVA and CHAID are applied to a sample of 2080 people. The results reveal that, although enjoyment, sustainability, reputation and economic benefits are significant factors for CC, not all are equally effective in promoting high levels of participation in Latin American context. These findings allow to achieve a better understanding of the collaborative phenomenon, and also they contribute to the development of value proposals and more focused recruitment strategies for potential consumers in the region.

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Aashish Garg ◽  
Muskan Sachdeva ◽  
Simarjeet Singh ◽  
Pooja Goel

Purpose This paper aims to cognizance consumers' intention to participate in collaborative consumption (CC). Also, the gender difference regarding the above is examined. Design/methodology/approach To quantify the consumers’ intention to participate in CC cross-sectional survey method has been used. In total, 333 potential consumers selected through convenience sampling participated in the survey. The study used the capabilities of the structured equation modelling technique to validate the proposed research model. Findings Except for hedonic motives, all other drivers such as reputation, economic benefits, sustainable motives and trust have a significant influence on the intention to participate in CC. The effect of gender was found on the relationship between Trust and Intentions only. Practical implications This study can be used as a guiding path in the domain of CC for practitioners, marketers, startups and policymakers as the opinion of potential users has been reported. The results of the study highlight that the consumers’ interest in CC participation and social reputation are the most influential drivers of intention to participate in CC. Marketers should design their strategies in such a way that the individual should feel like a social hero rather than just a responsible consumer while participating in CC. Originality/value The present study contributes to the literature by examining the intention to participate in CC through the lens of self-determination theory (SDT), specifically in the Indian context. The authors have also extended the SDT by adding a trust factor that is best to their knowledge not integrated till now. The present study integrated cognitive, economic, psychological and relational aspects to understand CC behavior.


Author(s):  
Carlos Hermosa-Bosano ◽  
Paula Hidalgo-Andrade ◽  
Clara Paz

AbstractGeosocial networking applications (GSN apps) have become important socialization contexts for sexual minority men (SMM). Despite their popularity, there is limited research carried out in Latin American countries and no single previous study done in Ecuador. To fill this gap, this exploratory study described and analyzed the relationships between the sociodemographic characteristics of SMM using GSN apps, their sought and fulfilled expectations, profile shared and sought characteristics, and the evaluation of their experiences as users including their perceptions of support, and discrimination. We used an online recruited sample of 303 participants enrolled between November 2019 and January 2020. Most respondents used Grindr and reported spending up to 3 h per day using apps. Most common sought expectations were getting distracted, meeting new friends, and meeting people for sexual encounters. The least met expectation was meeting someone to build a romantic relationship with. When asked about their profiles, participants reported sharing mainly their age, photographs, and sexual role. Participants also prioritized these characteristics when looking at others’ profiles. When asked about their experiences, most reported having been discriminated against, weight being the main reason for it. Some participants also indicated having received emotional support from other users. Correlation analyses indicated significant but weak relationships among the variables. Results indicated a positive correlation between time as an active GSN app user and higher experiences of discrimination. Likewise, higher number of used apps related positively with levels of received support. These results provide information that could inform future research in the country and the region regarding GSN apps use among SMM, socialization practices, and modern dating tools.


Author(s):  
Eduardo Romano ◽  
Mariana Sanchez ◽  
Eileen P. Taylor ◽  
Rosa Babino

The overarching aim of this study is to assess driving while impaired by alcohol (DWI) and riding with an impaired driver (RWID) rates among young adult Latinx immigrants to Miami-Dade County, Florida, within a year of arrival in the U.S.A. More specifically, this study aims to: (i) describe the demographic and socioeconomic characteristics of Latinx immigrants to Miami-Dade County within a year of arrival; (ii) examine their alcohol use, DWI, and RWID; and (iii) identify factors influencing these behaviors. This study uses baseline data from an ongoing National Institutes of Health-funded longitudinal study examining drinking and driving trajectories among young adult recent Latinx immigrants to Miami-Dade County. During the baseline assessment, retrospective pre-immigration data and post-immigration data were obtained via personal interviews. Inclusion criteria included being a Latinx immigrant, 18–34 years old, who recently immigrated (within one year before baseline assessment) to the U.S.A. from a Latin American country with the intention of staying in the U.S.A. for at least three years beyond baseline. Respondent-driven sampling was applied. Results showed that since arriving in the U.S.A. approximately 6.3% of all participants had engaged in DWI at least once and 20% reported RWID. Although household income and being male were significant factors, the factor that influenced post-immigration DWI/RWID the most was pre-immigration DWI (odds ratio = 13.1) and pre-immigration RWID (odd ratio = 24.5). Interventions aimed to prevent recent immigrants from engaging in DWI and RWID should take cultural factors and pre-immigration behaviors into account.


1958 ◽  
Vol 13 (3) ◽  
pp. 451
Author(s):  
Arthur Leon Horniker ◽  
Samuel Pizer ◽  
Frederick Cutler

2018 ◽  
Vol 6 (1) ◽  
pp. 92-106 ◽  
Author(s):  
Ashley Woody

Drawing from in-depth interviews with 18 white, black, Latinx, and multiracial parents whose children attend a Spanish immersion elementary school, the author examines the politics of race, class, and resistance in a historically white community that is experiencing an influx of nonwhites. Parental narratives reveal that many whites enrolled their children in Spanish immersion to capture cultural and economic benefits they associate with bilingualism and diversity. Interviews also suggest that white support for diversity is contingent on the condition that nonwhites provide carefully controlled diversity: one that benefits whites without threatening race and class hierarchies. The maintenance of white spatial and social segregation allowed whites to engage with families of color at the school primarily through consumptive contact, a form of interracial contact predicated upon whites’ perceptions about the material benefits their children will acquire through exposure to diversity and bilingualism. Consumptive contact allows whites to selectively consume aspects of Latin American cultures without facilitating the social and institutional inclusion of the groups associated with those cultures. Findings illuminate distinct economic motivations behind whites’ engagement communities of color, adding a material dimension to our understanding of whites’ racialized consumptive practices.


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