scholarly journals Encouraging Organic Food Consumption through Visualization of Personal Shopping Data

2020 ◽  
Vol 12 (9) ◽  
pp. 3599 ◽  
Author(s):  
Cecilia Katzeff ◽  
Rebecka Milestad ◽  
Jorge Luis Zapico ◽  
Ulrica Bohné
Keyword(s):  
Organic Food ◽  
Visualization Tool ◽  
Sustainable Food ◽  
Food Purchases ◽  
Food Shopping ◽  
Positive Attitudes ◽  
Food Retailers ◽  
Organic Food Consumption ◽  
Depth Interviews ◽  
Total Sales

Although food retailers have embraced organic certified food products as a way to reduce their environmental loading, organic sales only make up a small proportion of total sales worldwide. Most consumers have positive attitudes towards organic food, but attitudes are not reflected in behaviour. This article addresses consumers’ attitude–behaviour gap regarding their purchase of organic food and reports on how visualization of personal shopping data may encourage them to buy more organic food. Through the design of the visualization tool, the EcoPanel, and through an empirical study of its use, we provide evidence on the potential of the tool to promote sustainable food shopping practices. Of 65 users that tested the EcoPanel for five months, in-depth interviews were made with nine of these. The test users increased their purchase of organic food by 23%. The informants used the EcoPanel to reflect on their shopping behaviour and to increase their organic shopping. We conclude that the visualization of food purchases stimulates critical reflection and the formation of new food shopping practices. This implies that food retailers may increase sales of organic food through using a visualization tool available for their customers. In this way, these retailers may decrease their environmental impact.

scholarly journals Encouraging Organic Food Shopping through Visualization of Personal Shopping Data

2019 ◽  
Author(s):  
Cecilia Katzeff ◽  
Jorge Zapico ◽  
Rebecka Milestad ◽  
Ulrica Bohné
Keyword(s):  
Critical Reflection ◽  
Organic Food ◽  
Visualization Tool ◽  
Sustainable Food ◽  
Food Purchases ◽  
Food Shopping ◽  
Shopping Behaviour ◽  
Positive Attitudes ◽  
Food Retailers ◽  
Total Sales

Although food retailers have embraced organic certified food products as a way to reduce their environmental loading, organic sales only make up a small proportion of total sales worldwide. Most consumers have positive attitudes towards organic food, but attitudes are not reflected in behaviour. This article addresses consumers’ attitude-behaviour gap regarding their purchase organic food and reports on how visualization of personal shopping data may encourage them to buy more organic food. Through the design of the visualization tool, the EcoPanel, and through an empirical study of its use, we provide evidence on the potential of the tool to promote sustainable food shopping practices. Sixty-five users tested the EcoPanel for five months and interviews were made with ten of these. The test users increased their purchase of organic food with 23%. The informants used the EcoPanel to reflect on their shopping behaviour and to increase their organic shopping. We conclude that the visualization of food purchases stimulates critical reflection and the formation of new food shopping practices. This implies that food retailers may increase sales of organic food through using a visualization tool available for their customers. In this way these retailers may decrease their environmental impact.

scholarly journals Activity space-based measures of the food environment and their relationships to food purchasing behaviours for young urban adults in Canada

2018 ◽  
Vol 21 (11) ◽  
pp. 2103-2116 ◽  
Author(s):  
Michael J Widener ◽  
Leia M Minaker ◽  
Jessica L Reid ◽  
Zachary Patterson ◽  
Tara Kamal Ahmadi ◽  
...  
Keyword(s):  
Food Environment ◽  
Activity Space ◽  
Trajectory Data ◽  
Food Retail ◽  
Food Purchasing ◽  
Activity Spaces ◽  
Food Purchases ◽  
Food Shopping ◽  
Food Retailers ◽  
Urban Adults

AbstractObjectiveTo examine the potential links between activity spaces, the food retail environment and food shopping behaviours for the population of young, urban adults.DesignParticipants took part in the Canada Food Study, which collected information on demographics, food behaviour, diet and health, as well as an additional smartphone study that included a seven-day period of logging GPS (global positioning system) location and food purchases. Using a time-weighted, continuous representation of participant activity spaces generated from GPS trajectory data, the locations of food purchases and a geocoded food retail data set, negative binomial regression models were used to explore what types of food retailers participants were exposed to and where food purchases were made.SettingToronto, Montreal, Vancouver, Edmonton and Halifax, Canada.SubjectsYoung adults aged 16–30 years (n 496). These participants were a subset of the larger Canada Food Study.ResultsDemographics, household food shopper status and city of residence were significantly associated with different levels of exposure to various types of food retailers. Food shopping behaviours were also statistically significantly associated with demographics, the activity space-based food environment, self-reported health and city of residence.ConclusionsThe study confirms that food behaviours are related to activity space-based food environment measures, which provide a more comprehensive accounting of food retail exposure than home-based measures. In addition, exposure to food retail and food purchasing behaviours of an understudied population are described.

Motives for buying local, organic food through English box schemes

2018 ◽  
Vol 120 (7) ◽  
pp. 1600-1614 ◽  
Author(s):  
Shadi Hashem ◽  
Giuseppina Migliore ◽  
Giorgio Schifani ◽  
Emanuele Schimmenti ◽  
Susanne Padel
Keyword(s):  
Food System ◽  
Organic Food ◽  
Principal Component ◽  
Motivation To Change ◽  
Content Type ◽  
Factors Affecting ◽  
Environmentally Sustainable ◽  
Food Shopping ◽  
Organic Food Consumption ◽  
High Level

Purpose The purpose of this paper is to explain the growing interest of English consumers in local organic food sold through box schemes, by providing insights into the motives of customers of such schemes and examining the relationship with their awareness about problems of the agro-food system. Design/methodology/approach A mixed methods approach combined in-depth interviews with 22 box scheme customers with a quantitative survey of 416 consumers, analysed by means of principal component analysis and an ordered logit model. Findings Consumers of small local organic box schemes in England are both altruistically and hedonistically motivated. This includes a strong political motivation to change the current food system, as shown by the strong influence of an anti-globalisation factor and wanting to support small farmers. They perceive local organic food as a more environmentally sustainable alternative to the mainstream food system. The box schemes offer consumers a practical alternative by providing high quality products combined with convenience illustrating the importance of the latter also in local food shopping. This reinforces the possibility to successfully combining the attributes of “local” and “organic”. Research limitations/implications The study was conducted in only one country (England) with about 400 consumers of ten organic farmer-led box schemes. It was based on a self-selecting sample of consumers of such schemes, which included a large proportion of females and people with high level of education. Further research is needed to validate the results. Originality/value This study is the first academic study investigating the main factors affecting consumers’ choice to purchase local organic food through a number of English box schemes. It identifies that such consumers are ethically and politically motivated and show some differences compared with the general literature on organic food consumption.

scholarly journals Consumption of Eco-Innovative Food: How Values and Attitudes Drive Consumers’ Purchase of Organics?

2015 ◽  
Vol 14 (1) ◽  
pp. 110-121 ◽  
Author(s):  
Marcia Dutra De Barcellos ◽  
Marilia Bonzanini Bossle ◽  
Marcelo Gattermann Perin ◽  
Luciana Marques Vieira
Keyword(s):  
Structural Equation ◽  
Organic Food ◽  
Porto Alegre ◽  
Public Authorities ◽  
Sustainable Food ◽  
Consumer Evaluation ◽  
Positive Attitudes ◽  
Food Attitudes ◽  
Increasing Demand ◽  
The Relationship

Brazilian recent economic growth led to a rising demand for products that must satisfy desires that go beyond basic needs. Following this growth, social and environmental awareness upsurge, increasing demand for sustainable food, and subsequently, an opportunity for companies to add value through innovation in sustainable food products, e.g. to develop innovative ingredients and products (such as organics) that provide healthiness for consumers and a sustainable offer for the market. Considering the importance of consumer evaluation for the adoption and success of an innovation, the aim of this paper is to investigate conscious consumption behaviour of organic food in Brazil. In specific, to verify the relationship between personal values, attitudes towards the environment and technology, and attitudes and consumer behaviour towards eco-innovative food. A survey with 401 consumers was held in organic street markets in Porto Alegre. Data was analysed through Structural Equation Modelling. Results indicate that consumers presented strong collectivistic values and very positive attitudes towards environment and nature. These attitudes positively influence the purchase of eco-innovative food. Attitudes towards technological progress negatively influence on its consumption. Theoretically, the hierarchical model is confirmed. This study addressed the consumption of eco-innovative food, in this case, organic food, trying to overtake the gap between attitudes and behaviour. Public authorities and companies should work to increase consumer awareness and consumption of sustainable food, benefiting society and the natural environment, and must improve communication about the relevance of how technology can act to improve safety and increase the availability of eco-friendly food.

scholarly journals The Key Role of Consumers’ Involvement: The Case of Organic Food Consumption

2021 ◽  
Vol 14 (2) ◽  
pp. 87-106
Author(s):  
Nataly Levesque ◽  
Frank Pons
Keyword(s):  
Structural Equation ◽  
Organic Food ◽  
Food Products ◽  
Consumer Involvement ◽  
High Involvement ◽  
Actual Behaviour ◽  
Positive Attitudes ◽  
The Difference ◽  
Organic Food Consumption ◽  
Buying Behaviour

This paper aims to provide a better understanding of conditions that influence the gap between positive attitude and intention towards organic food products and actual behaviour regarding these products. Thus, we propose an extended version of the Theory of Planned Behaviour (TPB) to explain parts of this gap and we highlight the crucial role played by consumers’ involvement as a moderator. A structural equation modelling was performed, and the sta-tistical analysis of a sample of 1327 French consumers supports our organic food products buying behaviour model. The results showed that the difference between the means of actual behaviour was highly different between low- and high-involvement consumers. More specifically, high-involvement consumers express more positive attitudes towards buying organic food products, perceive higher subjective norms and behavioural control, they have higher behavioural intention, and buy organic food products more frequently. Additionally, the results indicated that, com-pared to low-involvement consumers, high-involvement consumers regard organic food products as more attractive, healthier, tastier, and with higher value. We proposed some marketing strategies to help managers to better promote the organic food products market and, in turn, increase their revenues. For example, marketers therefore have a vested interest in increasing consumer involvement, and, among other things, they can do so by educating them (i.e., high-lighting the benefits of consuming organic foods). Moreover, since high-involvement customers have positive atti-tude-intention and behaviour, they can be allies for marketers through their influence (social norms). Thus, we suggest the use of digital influencers to endorse organic food.

Population survey of attitudes and beliefs regarding organic, genetically modified, and irradiated foods

2017 ◽  
Vol 23 (1) ◽  
pp. 7-11 ◽  
Author(s):  
Jane A Gwira Baumblatt ◽  
L Rand Carpenter ◽  
Caleb Wiedeman ◽  
John R Dunn ◽  
William Schaffner ◽  
...  
Keyword(s):  
Telephone Survey ◽  
Genetically Modified ◽  
Organic Food ◽  
Prevalence Ratio ◽  
Attitudes And Beliefs ◽  
Consumer Health ◽  
Organic Foods ◽  
Gm Foods ◽  
Irradiated Foods ◽  
Organic Food Consumption

Background: Sales of organic foods are increasing due to public demand, while genetically modified (GM) and irradiated foods are often viewed with suspicion. Aim: The aim of this research was to examine consumer attitudes toward organic, GM and irradiated foods to direct educational efforts regarding their consumption Methods: A telephone survey of 1838 residents in Tennessee, USA was conducted regarding organic, GM, and irradiated foods. Results: Approximately half of respondents (50.4%) purchased organic food during the previous 6 months (‘consumers’). The most common beliefs about organic foods by consumers were higher cost (92%), and fewer pesticides (89%). Consumers were more likely than non-consumers to believe organic food tasted better (prevalence ratio 3.6; 95% confidence interval 3.02–4.23). A minority of respondents were familiar with GM foods (33%) and irradiated foods (22%). Conclusion: Organic food consumption is common in Tennessee, but knowledge about GM and irradiated foods is less common. Consumer health education should emphasize the benefits of these food options, and the safety of GM and irradiated foods.

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