scholarly journals Consumption of Eco-Innovative Food: How Values and Attitudes Drive Consumers’ Purchase of Organics?

2015 ◽  
Vol 14 (1) ◽  
pp. 110-121 ◽  
Author(s):  
Marcia Dutra De Barcellos ◽  
Marilia Bonzanini Bossle ◽  
Marcelo Gattermann Perin ◽  
Luciana Marques Vieira
Keyword(s):  
Structural Equation ◽  
Organic Food ◽  
Porto Alegre ◽  
Public Authorities ◽  
Sustainable Food ◽  
Consumer Evaluation ◽  
Positive Attitudes ◽  
Food Attitudes ◽  
Increasing Demand ◽  
The Relationship

Brazilian recent economic growth led to a rising demand for products that must satisfy desires that go beyond basic needs. Following this growth, social and environmental awareness upsurge, increasing demand for sustainable food, and subsequently, an opportunity for companies to add value through innovation in sustainable food products, e.g. to develop innovative ingredients and products (such as organics) that provide healthiness for consumers and a sustainable offer for the market. Considering the importance of consumer evaluation for the adoption and success of an innovation, the aim of this paper is to investigate conscious consumption behaviour of organic food in Brazil. In specific, to verify the relationship between personal values, attitudes towards the environment and technology, and attitudes and consumer behaviour towards eco-innovative food. A survey with 401 consumers was held in organic street markets in Porto Alegre. Data was analysed through Structural Equation Modelling. Results indicate that consumers presented strong collectivistic values and very positive attitudes towards environment and nature. These attitudes positively influence the purchase of eco-innovative food. Attitudes towards technological progress negatively influence on its consumption. Theoretically, the hierarchical model is confirmed. This study addressed the consumption of eco-innovative food, in this case, organic food, trying to overtake the gap between attitudes and behaviour. Public authorities and companies should work to increase consumer awareness and consumption of sustainable food, benefiting society and the natural environment, and must improve communication about the relevance of how technology can act to improve safety and increase the availability of eco-friendly food.

scholarly journals Encouraging Organic Food Shopping through Visualization of Personal Shopping Data

2019 ◽  
Author(s):  
Cecilia Katzeff ◽  
Jorge Zapico ◽  
Rebecka Milestad ◽  
Ulrica Bohné
Keyword(s):  
Critical Reflection ◽  
Organic Food ◽  
Visualization Tool ◽  
Sustainable Food ◽  
Food Purchases ◽  
Food Shopping ◽  
Shopping Behaviour ◽  
Positive Attitudes ◽  
Food Retailers ◽  
Total Sales

Although food retailers have embraced organic certified food products as a way to reduce their environmental loading, organic sales only make up a small proportion of total sales worldwide. Most consumers have positive attitudes towards organic food, but attitudes are not reflected in behaviour. This article addresses consumers’ attitude-behaviour gap regarding their purchase organic food and reports on how visualization of personal shopping data may encourage them to buy more organic food. Through the design of the visualization tool, the EcoPanel, and through an empirical study of its use, we provide evidence on the potential of the tool to promote sustainable food shopping practices. Sixty-five users tested the EcoPanel for five months and interviews were made with ten of these. The test users increased their purchase of organic food with 23%. The informants used the EcoPanel to reflect on their shopping behaviour and to increase their organic shopping. We conclude that the visualization of food purchases stimulates critical reflection and the formation of new food shopping practices. This implies that food retailers may increase sales of organic food through using a visualization tool available for their customers. In this way these retailers may decrease their environmental impact.

scholarly journals Spectators’ Awareness, Attitudes and Behaviors towards a Stadium’s Social Media Campaign

2016 ◽  
Vol 8 (4) ◽  
pp. 44
Author(s):  
Ricard W. Jensen ◽  
Yam B. Limbu
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Equation Modeling ◽  
Media Campaign ◽  
Attitudes And Behaviors ◽  
Positive Attitudes ◽  
And Behaviors ◽  
And Behavior ◽  
Attitudes And Behavior ◽  
The Relationship

<p>The purpose of this study is to examine the relationship between spectator’s awareness, attitudes, and behaviors related to social media efforts developed by a major sports stadium. Data was collected through in-person interviews from individuals who attended a sports event at a major stadium. The hypothesized relationships were assessed by using structural equation modeling technique. The results confirm the relationships between awareness, attitudes, and behavior; awareness of a stadium’s social media presence influences following the stadium on social media directly and indirectly by promoting positive attitudes toward a stadium’s social media campaign. In addition, following the stadium on social media is positively related to attendance and sharing of information using stadium’s social media. Implications of these findings for stadium marketers are discussed.</p>

scholarly journals Encouraging Organic Food Consumption through Visualization of Personal Shopping Data

2020 ◽  
Vol 12 (9) ◽  
pp. 3599 ◽  
Author(s):  
Cecilia Katzeff ◽  
Rebecka Milestad ◽  
Jorge Luis Zapico ◽  
Ulrica Bohné
Keyword(s):  
Organic Food ◽  
Visualization Tool ◽  
Sustainable Food ◽  
Food Purchases ◽  
Food Shopping ◽  
Positive Attitudes ◽  
Food Retailers ◽  
Organic Food Consumption ◽  
Depth Interviews ◽  
Total Sales

Although food retailers have embraced organic certified food products as a way to reduce their environmental loading, organic sales only make up a small proportion of total sales worldwide. Most consumers have positive attitudes towards organic food, but attitudes are not reflected in behaviour. This article addresses consumers’ attitude–behaviour gap regarding their purchase of organic food and reports on how visualization of personal shopping data may encourage them to buy more organic food. Through the design of the visualization tool, the EcoPanel, and through an empirical study of its use, we provide evidence on the potential of the tool to promote sustainable food shopping practices. Of 65 users that tested the EcoPanel for five months, in-depth interviews were made with nine of these. The test users increased their purchase of organic food by 23%. The informants used the EcoPanel to reflect on their shopping behaviour and to increase their organic shopping. We conclude that the visualization of food purchases stimulates critical reflection and the formation of new food shopping practices. This implies that food retailers may increase sales of organic food through using a visualization tool available for their customers. In this way, these retailers may decrease their environmental impact.

scholarly journals Factors Impacting Customer Attitude toward Buying Halal Cosmetics in Jabodetabek

The Winners ◽  
2020 ◽  
Vol 21 (1) ◽  
pp. 7
Author(s):  
Ni Made Adelia Clarita ◽  
Shannon Baladewa Zimbalist ◽  
Rini Setiowati
Keyword(s):  
Structural Equation ◽  
Test Validity ◽  
Muslim Women ◽  
Equation Modeling ◽  
Product Involvement ◽  
Validity And Reliability ◽  
Positive Attitudes ◽  
Cosmetic Industry ◽  
Customer Attitude ◽  
The Relationship

The research aimed to analyze the relationship between religiosity, product involvement, customers’ knowledge toward customers’ attitudes on halal cosmetics, and the relationship between customers’ attitudes on halal cosmetics towards customers’ intention to buy them. The research used a self – administrated questionnaire with close-ended questions. The questionnaire was distributed as pretest to 30 respondents offline. Furthermore, the researchers received answers from 302 respondents out of 350 that were distributed. To assess the relationship between knowledge, involvement, and religiosity, a structural equation modeling technique was used. Data were analyzed using Smart PLS software to test validity and reliability. The findings its show that there is a positive relationship between knowledge, religiosity, and product involvement towards costumers’ attitudes of halal cosmetics on Indonesian Muslim women. Moreover, the results indicate that Muslim women in Indonesia have more positive attitudes and intentions towards halal cosmetic products. The results of the research give implications to the firm in competing for the general and international brands for the halal cosmetic industry.

Individual bicultural identity and cultural intelligence

2020 ◽  
Vol 18 (1) ◽  
pp. 29-45 ◽  
Author(s):  
M. Fernanda Wagstaff ◽  
Si Hyun Kim ◽  
Fernando R. Jiménez Arévalo ◽  
Said Al-Riyami ◽  
Esperanza Huerta
Keyword(s):  
Structural Equation ◽  
Cultural Intelligence ◽  
Equation Modeling ◽  
Bicultural Identity ◽  
Content Type ◽  
Positive Attitudes ◽  
Attitudes Toward Diversity ◽  
Identity Model ◽  
The Relationship

Purpose This paper aims to examine the relationship between individual bicultural identity and attitudes toward diversity. The authors also theorize and test the mechanism through which individual bicultural identity will be more likely to result in positive attitudes toward diversity. Design/methodology/approach The authors collected survey data drawing from two different samples and two different measures of attitudes toward diversity. To test the hypotheses, the authors conducted structural equation modeling analyses. Findings The authors found that individual bicultural identity increases positive attitudes toward diversity and cultural intelligence partially mediates this relationship. Individual bicultural identity increases positive attitudes to others not necessarily known to us. Originality/value The authors integrate the cultural intelligence framework and the common in-group identity model in assessing the role of cultural intelligence in both individual bicultural identity and attitudes toward diversity.

Multilingualism and Ethnic Prejudice

2021 ◽  
Vol 52 (2) ◽  
pp. 90-100
Author(s):  
Rocco Servidio ◽  
Isabella Giammusso ◽  
Stefano Boca ◽  
Alberto Mirisola
Keyword(s):  
Structural Equation ◽  
Intergroup Contact ◽  
Equation Model ◽  
Point Of View ◽  
Ethnic Prejudice ◽  
Mediating Role ◽  
Positive Attitudes ◽  
The Relationship

Abstract. This study explored the relationship between the ability to talk to others in more than one language and ethnic prejudice, considering the quality and quantity of intergroup contact. A structural equation model analysis was carried out on a sample of 631 Italian citizens. The results showed that multilingualism led to an increase of acceptance of intergroup differences and positive attitudes toward Moroccans and that the quality (but not quantity) of intergroup contact-mediated those relationships. The mediating role of the quality of intergroup contact extends previous results on the relationship between multilingualism and positive attitudes toward ethnic out-groups. These findings are important from a scientific point of view, as they enrich the conditions of the intergroup contact hypothesis.

scholarly journals The role of expectations on consumer interpretation of new information

2017 ◽  
Vol 27 (3) ◽  
pp. 569-615 ◽  
Author(s):  
Lina Tan ◽  
John Heath Roberts ◽  
Pamela Danvers Morrison
Keyword(s):  
Structural Equation ◽  
Evaluation Process ◽  
Reference Points ◽  
Equation Modeling ◽  
Prior Beliefs ◽  
Content Type ◽  
Consumer Evaluation ◽  
New Information ◽  
The Relationship

Purpose The purpose of this paper is to investigate the role of consumers’ expectations and their antecedents on beliefs, attitude and behavioral intentions when they respond to new corporate social responsibility (CSR) information about a service firm. Design/methodology/approach Empirically, the authors measure prior beliefs, and then calibrate how those beliefs change in response to a piece of news. The authors develop a conceptual model articulating the nature and antecedents of three types of expectations: would, could and should. The authors use structural equation modeling to test how these expectations influence the consumer evaluation process. Findings The results show that the effect of could expectations on the evaluation process is felt via their influence on would expectations; that is, would expectations fully mediate the relationship between could expectations and attitude toward news. Similarly, attitude toward news fully mediates the relationship between would and should expectations and updated beliefs about the firm. Research limitations/implications In the selected service industry, the findings show that expectations are mediated by the new information that consumers receive when they are updating their prior beliefs. The authors demonstrate the ability to understand the antecedents of expectations, which provides a vehicle by which the organization can influence the consumer evaluation process. Practical implications In practice, managers can identify the antecedents of consumer expectations and thus influence the reference points against which those consumers will evaluate news about their product. Social implications CSR has important implications for multiple stakeholders and the authors calibrate the determinants of how news about the organization’s performance on it may affect consumer decision processes. Originality/value The paper introduces “could” expectations into the services literature, examines the antecedents of the different types of expectations, and studies how their effect is felt through the evaluation process.

scholarly journals The Key Role of Consumers’ Involvement: The Case of Organic Food Consumption

2021 ◽  
Vol 14 (2) ◽  
pp. 87-106
Author(s):  
Nataly Levesque ◽  
Frank Pons
Keyword(s):  
Structural Equation ◽  
Organic Food ◽  
Food Products ◽  
Consumer Involvement ◽  
High Involvement ◽  
Actual Behaviour ◽  
Positive Attitudes ◽  
The Difference ◽  
Organic Food Consumption ◽  
Buying Behaviour

This paper aims to provide a better understanding of conditions that influence the gap between positive attitude and intention towards organic food products and actual behaviour regarding these products. Thus, we propose an extended version of the Theory of Planned Behaviour (TPB) to explain parts of this gap and we highlight the crucial role played by consumers’ involvement as a moderator. A structural equation modelling was performed, and the sta-tistical analysis of a sample of 1327 French consumers supports our organic food products buying behaviour model. The results showed that the difference between the means of actual behaviour was highly different between low- and high-involvement consumers. More specifically, high-involvement consumers express more positive attitudes towards buying organic food products, perceive higher subjective norms and behavioural control, they have higher behavioural intention, and buy organic food products more frequently. Additionally, the results indicated that, com-pared to low-involvement consumers, high-involvement consumers regard organic food products as more attractive, healthier, tastier, and with higher value. We proposed some marketing strategies to help managers to better promote the organic food products market and, in turn, increase their revenues. For example, marketers therefore have a vested interest in increasing consumer involvement, and, among other things, they can do so by educating them (i.e., high-lighting the benefits of consuming organic foods). Moreover, since high-involvement customers have positive atti-tude-intention and behaviour, they can be allies for marketers through their influence (social norms). Thus, we suggest the use of digital influencers to endorse organic food.

Happiness at work and organisational citizenship behaviour

2017 ◽  
Vol 38 (3) ◽  
pp. 470-488 ◽  
Author(s):  
Andres Salas-Vallina ◽  
Joaquín Alegre ◽  
Rafael Fernandez
Keyword(s):  
Structural Equation ◽  
Structural Equation Models ◽  
Critical Role ◽  
Future Research ◽  
Public Health Services ◽  
Learning Capability ◽  
Content Type ◽  
Positive Attitudes ◽  
Motivation For Learning ◽  
The Relationship

Purpose The purpose of this paper is to examine the relationship between happiness at work (HAW), organisational learning capability (OLC) and organisational citizenship behaviour. Design/methodology/approach Through structural equation models, a sample of 167 allergists of public health services was analysed. Findings Results suggest that the relationship between HAW and organisational citizenship behaviour is fully mediated by OLC. Hence, OLC has a critical role to describe how HAW improves organisational citizenship behaviour. Basically, HAW promotes motivation for learning, and a better quality of the interactions between employees, which results in pro-social behaviours. Research limitations/implications The sample is focussed in a knowledge-intensive context. Future research might consider other service sectors, such as a private business sector. In addition it would be interesting to examine a longitudinal perspective of the model. Practical implications The results confirm the direct and positive effect of HAW on organisational citizenship behaviour. Nevertheless, showing positive attitudes as HAW does not assure to achieve perceived service quality. It is needed to take into account certain conditions that promote learning. Originality/value Current attitudinal theories do not contemplate environments that promote learning to explain pro-social attitudes. The research offers a theoretical model and provides evidence that the attitudes-behaviours relationship needs to be explained bearing in mind OLC.

The Influence of Cognitive and Affective Reactions to Feedback on Subsequent Goals

2010 ◽  
Vol 15 (2) ◽  
pp. 121-131 ◽  
Author(s):  
Remus Ilies ◽  
Timothy A. Judge ◽  
David T. Wagner
Keyword(s):  
Performance Feedback ◽  
Business School ◽  
Structural Equation ◽  
Emotional Reactions ◽  
Equation Model ◽  
Proposed Model ◽  
And Performance ◽  
Dispositional Measure ◽  
The Relationship ◽  
Reactions To Feedback

This paper focuses on explaining how individuals set goals on multiple performance episodes, in the context of performance feedback comparing their performance on each episode with their respective goal. The proposed model was tested through a longitudinal study of 493 university students’ actual goals and performance on business school exams. Results of a structural equation model supported the proposed conceptual model in which self-efficacy and emotional reactions to feedback mediate the relationship between feedback and subsequent goals. In addition, as expected, participants’ standing on a dispositional measure of behavioral inhibition influenced the strength of their emotional reactions to negative feedback.

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