scholarly journals Traditional or Fast Foods, Which One Do You Choose? The Roles of Traditional Value, Modern Value, and Promotion Focus

2020 ◽  
Vol 12 (18) ◽  
pp. 7549 ◽  
Author(s):  
Xiangzhi Bu ◽  
Hoang Nguyen ◽  
Quang Nguyen ◽  
Chia-Pin Chen ◽  
Tsung Chou
Keyword(s):  
Food Consumption ◽  
Fast Food ◽  
Purchase Intention ◽  
Eating Behaviors ◽  
Emerging Market ◽  
Mediating Effect ◽  
Traditional Food ◽  
Promotion Focus ◽  
Food Purchase ◽  
Personal Value

Eating behaviors and food consumption motivations have been important research topics in consumer, nutrition, and food literature. This study aims to examine the impact of some key factors (i.e., nationalism, materialism, cultural values, and promotion focus) on the consumption of traditional food and fast food in an emerging market. Using a sample data of 691 urban consumers in China, results of structural equation modeling reveal that nationalism appears to be an important predictor of traditional personal value, while materialism is a major factor that enhances modern personal value. Additionally, promotion focus has a positive mediating effect on the relationship between traditional personal value and traditional food purchase intention and that between modern personal value and fast food purchase intention. Notably, the total effect of modern personal value on fast food purchase intention is stronger than the total impact of traditional personal value on traditional food purchase intention. This study provides fresh insights into motivations for traditional food and fast food consumption in China and have important implications for food marketers and policymakers who aim at promoting favorable eating behaviors.

scholarly journals Sustainable Food Consumption: Investigating Organic Meat Purchase Intention by Vietnamese Consumers

2021 ◽  
Vol 13 (2) ◽  
pp. 953
Author(s):  
Hoang Viet Nguyen ◽  
Ninh Nguyen ◽  
Bach Khoa Nguyen ◽  
Steven Greenland
Keyword(s):  
Food Consumption ◽  
Purchase Intention ◽  
Environmental Concern ◽  
Emerging Market ◽  
Organic Food ◽  
Sustainable Food ◽  
Food Stores ◽  
Food Purchase ◽  
Development Goals ◽  
Organic Meat

Promoting sustainable food consumption contributes to the achievement of the United Nation’s Sustainable Development Goals. This study investigated the key determinants of consumer intention to purchase organic meat in an emerging market and a unique model was developed by incorporating environmental concern and guilt with the key components of the Theory of Planned Behavior. This model was then validated by obtaining data from a sample of 402 Vietnamese consumers at five food stores in Ho Chi Minh City, using a paper-based survey. The findings reveal that consumers who are concerned about the environment are likely to formulate favorable attitudes and downplay monetary barriers associated with organic food purchase. In addition, while attitudes and guilt about buying conventional meat have a positive effect on organic meat purchase intention, perceived monetary barriers significantly reduce the intention. These findings highlight both the rational and emotional aspects of organic food purchase intention and have important implications for key stakeholders and the encouragement of organic meat consumption.

scholarly journals Spanish Muslims’ halal food purchase intention

2020 ◽  
Vol 23 (2) ◽  
pp. 189-202 ◽  
Author(s):  
Mahir Pradana ◽  
Rubén Huertas-García ◽  
Frederic Marimon
Keyword(s):  
Least Squares ◽  
Partial Least Squares ◽  
Purchase Intention ◽  
Religious Involvement ◽  
Moderating Effect ◽  
Mediating Effect ◽  
Food Purchase ◽  
Halal Food

The purpose of this paper is to investigate the factors that influence purchase intention of halal food among Spanish Muslim consumers. Data were obtained from a survey of 228 consumers living in various regions of Spain, then analyzed using the partial least squares technique. Our results showed that product awareness does not have an effect on purchase intention while other constructs do, including the mediating effect of consumers’ attitude towards halal label and moderating effect of religious involvement. This study thus contributes to the advancement of knowledge on factors that motivate the purchase intention of halal food.

scholarly journals Drivers of local food consumption: a comparative study

2015 ◽  
Vol 117 (9) ◽  
pp. 2282-2299 ◽  
Author(s):  
Constanza Bianchi ◽  
Gary Mortimer
Keyword(s):  
Food Consumption ◽  
Purchase Intention ◽  
Structural Equation ◽  
Online Survey ◽  
Local Food ◽  
Extended Model ◽  
Content Type ◽  
Factors Affecting ◽  
Food Purchase ◽  
Positive Attitudes

Purpose – The purpose of this paper is to empirically explore antecedents of local food purchase intention in two food producing countries with different cultural backgrounds. Design/methodology/approach – An online survey was employed to collect data from consumers located in Chile (n=283) and Australia (n=300). A proposed model is tested with structural equation modelling. Findings – Attitude towards consuming local food is a strong and direct driver of intentions to purchase local food in both countries. Attitude towards supporting local agri-businesses and consumer ethnocentrism are found to positively impact attitude towards consuming local food in both countries. Attitude towards local agri-businesses also has a direct effect on intentions to purchase local food in Australia, but not in Chile. Interestingly, subjective norms are not found to affect intentions to consume local food in either country. Research limitations/implications – The paper examines factors affecting the attitude towards and behavioural intention regarding local food consumption and develops an extended model of local food consumption. An outcome of this new model is the inclusion of personal variables, which influence local food purchasing behaviour. Practical implications – Producers and retailers need to develop campaigns explaining how consuming local food supports local businesses and farmers, which will reinforce personal values associated with local consumption. Originality/value – This is the first study to demonstrate that positive attitudes towards local foods are important drivers of local food purchase behaviour, independent of the cultural characteristics or level of economic development within a country.

Associations Between Food-Related Parenting Behaviors and Adolescents’ Engagement in Unhealthy Eating Behaviors

2016 ◽  
Vol 84 (3) ◽  
pp. 231-246 ◽  
Author(s):  
Kaitlyn A. Ferris ◽  
Elizabeth Babskie ◽  
Aaron Metzger
Keyword(s):  
Food Consumption ◽  
Home Environment ◽  
Fast Food ◽  
Eating Behaviors ◽  
Parenting Behaviors ◽  
Nutrition Knowledge ◽  
Future Directions ◽  
Adolescent Nutrition ◽  
Unhealthy Eating ◽  
Fast Food Consumption

Food-related parenting behaviors have the potential to impact youth eating behaviors and nutrition knowledge. The present study examined associations between parental behaviors specific to eating (i.e., rules, solicitation, and the creation of a health-focused home environment) and specific unhealthy eating behaviors prevalent during adolescence. Additional analyses examined whether such associations were explained by adolescent nutrition knowledge. A total of 145 adolescents ( M = 14.48, SD = 1.75 years) and their mothers ( M = 43.52, SD = 6.76 years) completed questionnaires as part of a larger study investigating parent–adolescent communication. Mothers’ food-related parenting behaviors were not directly associated with adolescents’ engagement in unhealthy eating behaviors. However, more parental rules were associated with greater adolescent nutrition knowledge. In addition, mothers’ creation of a health-focused home environment was indirectly associated with less fast food consumption through greater adolescent nutrition knowledge. Implications and future directions are discussed.

scholarly journals Antecedents of Organic Food Consumption among the Indian Customers

2019 ◽  
Vol 8 (12) ◽  
pp. 5811-5817
Keyword(s):  
Food Consumption ◽  
Purchase Intention ◽  
Organic Food ◽  
Food Products ◽  
Demographic Variables ◽  
Growth Hormones ◽  
Factors Affecting ◽  
Food Purchase ◽  
Organic Food Consumption ◽  
Awareness Level

Organic food products refers to food raised, grown and stored and/or processed without the use of synthetically produced chemicals or fertilizers, herbicides, pesticides, fungicides, growth hormones and regulators or generic modification. Generally people are aware about the benefits of these products. But still the products have not achieved the market share in India, as expected. This people is an effort to identify the factors, which influences the purchase of organic food products. For this the researchers have developed a questionnaire and administered on the respondents. Both online and off line data collection was done, to cover the major areas, so that data can be collected from distinct places. The paper explored the awareness level about organic food products, influence of demographic variables on organic food consumption and factors affecting organic food purchase intention.

scholarly journals Comparing Models with Positive Anticipated Emotions, Food Values, Attitudes and Subjective Norms as Influential Factors in Fast-Food Purchase Intention during the COVID-19 Pandemic in Two Channels: Restaurants and Mobile Apps

2021 ◽  
Vol 13 (22) ◽  
pp. 12857
Author(s):  
María Núñez-Fernández ◽  
Héctor Hugo Pérez-Villarreal ◽  
Yesica Mayett-Moreno
Keyword(s):  
Fast Food ◽  
Purchase Intention ◽  
Mobile Apps ◽  
Food Delivery ◽  
Subjective Norms ◽  
Equation Modeling ◽  
Fast Food Restaurant ◽  
Convenience Sample ◽  
Food Purchase ◽  
Anticipated Emotions

The purpose of this research is to determine if positive anticipated emotions, food values, attitudes and subjective norms influence food purchase intention in two different models: a fast food restaurant and a food delivery service via mobile apps. For this study, we utilized a non-experimental, causal, descriptive and cross-sectional design. From October 2020 to January 2021, self-administered online surveys were distributed to a convenience sample of 200 fast-food consumers at restaurants, and users of food delivery services via mobile apps Puebla City, Mexico. IBM–SPSS Statistics and the SmartPLS 3 Partial Least Squares Structural Equation Modeling were used to test our hypotheses. The results underscored a difference in attitudes between the models. The attitude toward the brand positively and significantly influenced purchase intention via mobile apps, whereas attitude toward eating a hamburger positively and significantly influenced purchase intention of visiting a fast-food restaurant. In both models, positive anticipated emotions exhibited the closest relationships with purchase intention, attitude toward the brand and attitude toward eating a hamburger, whereas food values exerted an insignificant effect on attitudes and purchase intention. Future research should consider performing a face-to-face survey with a random sample while accounting for different demographics, regions and countries, as well as including other brands, food types and restaurants.

scholarly journals The Influence of Celebrity Endorsement on Food Consumption Behavior

Foods ◽  
2021 ◽  
Vol 10 (9) ◽  
pp. 2224
Author(s):  
Cristina Calvo-Porral ◽  
Sergio Rivaroli ◽  
Javier Orosa-González
Keyword(s):  
Willingness To Pay ◽  
Food Consumption ◽  
Purchase Intention ◽  
Structural Equation ◽  
Source Credibility ◽  
Equation Modeling ◽  
Celebrity Endorsement ◽  
Consumption Behavior ◽  
Food Purchase ◽  
Premium Price

“Is consumer food behavior influenced by celebrity endorsement?”. This question remains unsolved despite celebrities constantly recommending different products in their social media networks. Much of the literature on celebrity endorsement focuses on the characteristics of celebrities influencing consumers’ behavior, but there is scarce research about how celebrity endorsements about food and food products influence consumers’ behavior. In this context and based on the source credibility and source attractiveness models, as well as on the match-up theory, this study aims to examine whether consumers’ food purchase intention and consumers’ willingness to pay a premium price is influenced by celebrity endorsement. For this purpose, an empirical study is developed through Structural Equation Modeling (PLS-SEM) based on data gathered from 316 consumers who read celebrity recommendations. Findings report that consumers are most influenced in their food consumption behavior by the congruence between the celebrity endorsement and the product being recommended, and by the celebrity credibility. Interestingly, celebrity recommendations show a similar influencing pattern both for consumers’ food purchase intention and consumers’ willingness to pay a premium price for food. The major contribution of this research is to show that congruence is the main route by which celebrity endorsement influences food consumption behavior.

scholarly journals Pengujian efek kualitas dan risiko keamanan pada intensi pembelian makanan dengan mediasi traceability

2021 ◽  
Vol 21 (1) ◽  
pp. 79-90
Author(s):  
Hetty Karunia Tunjungsari ◽  
Kennedy Lianto ◽  
Chairy Chairy
Keyword(s):  
Food Quality ◽  
Fast Food ◽  
Purchase Intention ◽  
Purchase Intentions ◽  
Mediating Effect ◽  
Food Marketing ◽  
Quality And Safety ◽  
Food Quality And Safety ◽  
Influence Of Food ◽  
Effect Of Food

There are several consumer considerations in buying and consuming food such as the quality and safety of the food and traceability of the food itself. This study examines the effect of food quality and perception of food risk on purchase intention. We also examine mediating effect of traceability in the influence of quality and safety on consumer purchase intentions. The survey was conducted online to obtain data consisting of 100 fast food consumers. The research hypothesis testing was carried out using SmartPLS statistical software. The results showed food quality and perception of food risk have significant influence on purchase intention. However, there was no mediating effect of traceability in the influence of food quality and safety on consumer purchase intentions. This research theoretically expands the literature in the field of consumer behavior, particularly related to food marketing. The results of this study can practically be used as a basis for formulating food marketing strategies, especially related to steps that can be used to maintain food quality, safety, and traceability as an effort to increase consumer purchase intentions.

scholarly journals Exploring Influential Factors Including COVID-19 on Green Food Purchase Intentions and the Intention–Behaviour Gap: A Qualitative Study among Consumers in a Chinese Context

2020 ◽  
Vol 17 (19) ◽  
pp. 7106 ◽  
Author(s):  
Xin Qi ◽  
Huaming Yu ◽  
Angelika Ploeger
Keyword(s):  
Food Consumption ◽  
Purchase Intention ◽  
Purchase Intentions ◽  
Influential Factors ◽  
Chinese Context ◽  
Food Purchase ◽  
Health Consciousness ◽  
Food Purchases ◽  
Green Food ◽  
The Impact

This study applied a qualitative approach to investigate the underlying influences on consumers’ green food consumption from the intention generation phase to intention execution phase in the perspectives of purchase intention and the intention–behaviour gap (IBG). Additionally, the impact of the “Coronavirus Disease 2019” (COVID-19) pandemic on consumers’ green food purchases was explored. Research data were derived from semi-structured in-depth interviews with 28 consumers and analyzed using grounded theory. The findings identified factors that influenced intentions and the IBG in the process of consumers’ green food purchases. Specifically, these findings reported that health consciousness, perceived attributes, environmental consciousness, social influence, family structure, and enjoyable shopping experiences were identified as major drivers for generating consumers’ green food purchase intentions. High prices of green food, unavailability issues, mistrust issues, and limited knowledge were factors triggering the gap between green food purchase intentions and behaviours. In addition, the results revealed that the COVID-19 crisis increased consumers’ green food purchase intentions, whereas the IBG widens as a result of issues of unavailability, price, and panic. These findings will help stakeholders build future policy and suitable strategies to better promote green food consumption in the Chinese context.

scholarly journals Environmental Consciousness and Organic Food Purchase Intention: A Moderated Mediation Model of Perceived Food Quality and Price Sensitivity

2020 ◽  
Vol 17 (3) ◽  
pp. 850 ◽  
Author(s):  
Jianming Wang ◽  
Thuy Linh Pham ◽  
Van Thac Dang
Keyword(s):  
Food Quality ◽  
Purchase Intention ◽  
Positive Impact ◽  
Organic Food ◽  
Mediating Effect ◽  
Price Sensitivity ◽  
Environmental Consciousness ◽  
Food Purchase ◽  
Moderated Mediation Model ◽  
The Relationship

As purchase power and consumption knowledge increase, consumers gradually demand safer and healthier products. In addition, consumers focus greater attention on organic food. This study investigates the relationship between environmental consciousness and organic food purchase intention with the mediating roles of perceived food quality and price sensitivity. The objective is to shed new light on our understanding of consumers’ perceptions and behavioral intentions toward organic food. Using sample data of 518 consumers in different food retailers in China, empirical results show that environmental consciousness has a positive impact on organic food purchase intention. Perceived food quality has a mediating effect on the link between environmental consciousness and organic food purchase intention. Price sensitivity moderates the relationship between perceived food quality and organic food purchase intention. Furthermore, price sensitivity moderates the indirect effect of environmental consciousness on organic food purchase intention through perceived food quality.

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