scholarly journals Sustainable Supply Chain Decisions under E-Commerce Platform Marketplace with Competition

2021 ◽  
Vol 13 (8) ◽  
pp. 4162
Author(s):  
Junbin Wang ◽  
Xuan Gao ◽  
Zhiguo Wang
Keyword(s):  
Supply Chain ◽  
Theoretical Model ◽  
Analytical Framework ◽  
Third Party ◽  
Pricing Strategy ◽  
Green Product ◽  
Sustainable Supply Chain ◽  
Green Products ◽  
Game Theoretical Model ◽  
Product Entry

Motivated by the industrial observation that the e-commerce platform marketplaces (e.g., Amazon) are increasingly launching sustainable strategies, this study aims to build an analytical framework to guide managers on making sustainable decisions. This study builds a stylized game-theoretical model in the sustainable supply chain context, where the competitive traditional product manufacturers sell their products through the platform’s marketplace, while the platform decides whether to introduce the green products and the pricing strategy. We find that, when the evaluation difference for the green product is sufficiently low, the introduction of the green product by the platform benefits the manufacturers (or third-party sellers). Interestingly, a higher platform fee makes a higher likelihood of a win-win situation between the platform and manufacturers. Moreover, when consumers value green products sufficiently higher than traditional products, the traditional products’ manufacturers can also benefit from the green product entry.

scholarly journals Impact of big data and predictive analytics capability on supply chain sustainability

2018 ◽  
Vol 29 (2) ◽  
pp. 513-538 ◽  
Author(s):  
Shirish Jeble ◽  
Rameshwar Dubey ◽  
Stephen J. Childe ◽  
Thanos Papadopoulos ◽  
David Roubaud ◽  
...  
Keyword(s):  
Big Data ◽  
Supply Chain ◽  
Theoretical Model ◽  
Performance Measures ◽  
Structural Equation ◽  
Predictive Analytics ◽  
Equation Modeling ◽  
Sustainable Supply Chain ◽  
Content Type ◽  
The Impact

PurposeThe purpose of this paper is to develop a theoretical model to explain the impact of big data and predictive analytics (BDPA) on sustainable business development goal of the organization.Design/methodology/approachThe authors have developed the theoretical model using resource-based view logic and contingency theory. The model was further tested using partial least squares-structural equation modeling (PLS-SEM) following Peng and Lai (2012) arguments. The authors gathered 205 responses using survey-based instrument for PLS-SEM.FindingsThe statistical results suggest that out of four research hypotheses, the authors found support for three hypotheses (H1-H3) and the authors did not find support forH4. Although the authors did not find support forH4(moderating role of supply base complexity (SBC)), however, in future the relationship between BDPA, SBC and sustainable supply chain performance measures remain interesting research questions for further studies.Originality/valueThis study makes some original contribution to the operations and supply chain management literature. The authors provide theory-driven and empirically proven results which extend previous studies which have focused on single performance measures (i.e. economic or environmental). Hence, by studying the impact of BDPA on three performance measures the authors have attempted to answer some of the unresolved questions. The authors also offer numerous guidance to the practitioners and policy makers, based on empirical results.

Behaviour-based Pricing in the Green Product Supply Chain

2021 ◽  
Author(s):  
Kanying Liu ◽  
Wei Li ◽  
Erbao Cao ◽  
Yong Lan
Keyword(s):  
Supply Chain ◽  
Market Share ◽  
Consumer Preferences ◽  
Green Product ◽  
Green Products ◽  
Environmental Attributes ◽  
Cost Coefficient ◽  
Retail Prices ◽  
Green Sensitivity ◽  
The Cost

Abstract We study the pricing strategies of supply chains of green products under behaviour-based pricing. Considering consumer preferences for green product functional attributes and environmental attributes, we construct a two-stage supply chain. The optimal behaviour pricing of green products is solved, and the effects of green sensitivity and the cost coefficient on the optimal price are analysed. We find that when consumers are less sensitive to the greenness, with the increase in the market share of green products, green product retailers will increase the loyalty price. An increase in greenness sensitivity and a decrease in the greenness cost coefficient will increase the wholesale prices and retail prices of green products. Consumer attention to the greenness and a decrease in the initial market share of green products will be conducive to promoting the greenness and improving the environment. Consumers' emphasis on the greenness of their products will lead to higher profits for the manufacturers and retailers of green products.

Sustainable Supply Chain

2016 ◽  
pp. 272-302 ◽  
Author(s):  
Susheela Girisaballa ◽  
Sonali Bhattacharya
Keyword(s):  
Supply Chain ◽  
Theoretical Model ◽  
Institutional Theory ◽  
Institutional Isomorphism ◽  
Sustainable Supply Chain ◽  
Chain Management ◽  
Organizational Theories ◽  
Tremendous Importance ◽  
Great Relevance

Sustainable supply chain management (SSCM) is an evolving discipline, for which many theories are being proposed. It is dependent on other disciplines, of which organizational theories are of tremendous importance. One such theory that has great relevance to SSCM is Institutional Theory. The purpose of this study is to develop a model that relates the enablers of SSCM to Institutional Theory. This is achieved in three steps: First, SSCM enablers were identified through a literature review. These internal enablers go through certain external challenges when supply chain players practice Sustainability. Second, an attempt is made to explain these challenges from the perspective of Institutional Theory. The role of Institutional Isomorphism in regulating and creating a direction for achieving the sustainability goal is identified. Finally, a theoretical model is developed to describe the link between supply chain players, institutional isomorphism, and the support and participation of the top management in creating an enabling environment for legitimization of sustainable supply chain.

Online advance selling or not: Pricing strategy of new product entry in a supply chain

2020 ◽  
Vol 41 (8) ◽  
pp. 1446-1461
Author(s):  
Yawen Zhang ◽  
Bo Li ◽  
Xue Chen ◽  
Shuang Wu
Keyword(s):  
Supply Chain ◽  
New Product ◽  
Pricing Strategy ◽  
Advance Selling ◽  
Product Entry

Pricing strategy of environmental sustainable supply chain with internalizing externalities

2015 ◽  
Vol 170 ◽  
pp. 563-575 ◽  
Author(s):  
Huiping Ding ◽  
Qilan Zhao ◽  
Zhirong An ◽  
Jia Xu ◽  
Qian Liu
Keyword(s):  
Supply Chain ◽  
Pricing Strategy ◽  
Sustainable Supply Chain

Sustainable Supply Chain

2020 ◽  
pp. 57-87
Author(s):  
Susheela Girisaballa ◽  
Sonali Bhattacharya
Keyword(s):  
Supply Chain ◽  
Theoretical Model ◽  
Institutional Theory ◽  
Institutional Isomorphism ◽  
Sustainable Supply Chain ◽  
Chain Management ◽  
Organizational Theories ◽  
Tremendous Importance ◽  
Great Relevance

Sustainable supply chain management (SSCM) is an evolving discipline, for which many theories are being proposed. It is dependent on other disciplines, of which organizational theories are of tremendous importance. One such theory that has great relevance to SSCM is Institutional Theory. The purpose of this study is to develop a model that relates the enablers of SSCM to Institutional Theory. This is achieved in three steps: First, SSCM enablers were identified through a literature review. These internal enablers go through certain external challenges when supply chain players practice Sustainability. Second, an attempt is made to explain these challenges from the perspective of Institutional Theory. The role of Institutional Isomorphism in regulating and creating a direction for achieving the sustainability goal is identified. Finally, a theoretical model is developed to describe the link between supply chain players, institutional isomorphism, and the support and participation of the top management in creating an enabling environment for legitimization of sustainable supply chain.

Role of third-party companies in a sustainable supply chain design

2018 ◽  
Vol 30 (1) ◽  
pp. 95 ◽  
Author(s):  
Mohammad Najjartabar Bisheh ◽  
Behnam Malmir ◽  
Mojgan Delavari
Keyword(s):  
Supply Chain ◽  
Supply Chain Design ◽  
Third Party ◽  
Sustainable Supply Chain

scholarly journals A Cross-Channel Return Policy in a Green Dual-Channel Supply Chain Considering Spillover Effect

2020 ◽  
Vol 12 (6) ◽  
pp. 2171
Author(s):  
Huanyong Zhang ◽  
Huiyuan Xu ◽  
Xujin Pu
Keyword(s):  
Supply Chain ◽  
Spillover Effect ◽  
Pricing Strategy ◽  
Green Supply Chain ◽  
Green Products ◽  
Return Policy ◽  
Dual Channel ◽  
Willingness To Buy ◽  
Differential Pricing ◽  
Dual Channel Supply Chain

With the advent of the era of “New Retail”, many manufacturers and retailers have begun to provide cross-channel return services to increase competitiveness. Our study takes return policy into a green dual-channel supply chain, wherein a manufacturer creates and sells green products simultaneously. We investigate the pricing and greening strategies for the supply chain players in the cases of providing and not providing cross-channel return service by employing the Stackelberg model under the hypothesis of a consistent pricing strategy. By comparing the equilibrium results of two cases, we find that the retailer will cooperate with the manufacturer to employ the cross-channel return policy when the spillover effect is greater than a threshold. Additionally, the green level of products is higher than before. The threshold decreases with consumers’ sensitivity to green products, which implies that the manufacturer is motivated to conduct marketing programs to enhance consumers’ willingness to buy green products. Moreover, we propose a contract to coordinate the supply chain. Finally, we discuss the scenarios if the supply chain implements a differential pricing strategy. Interestingly, the green level and the profits of the whole supply chain are greater than that under a consistent pricing strategy. However, the profits of the retailer are lower than profits in the other scenario, which is not beneficial to creating a stable green supply chain.

scholarly journals How Different Government Subsidy Objects Impact on Green Supply Chain Decision considering Consumer Group Complexity

2020 ◽  
Vol 2020 ◽  
pp. 1-12
Author(s):  
Qingfeng Meng ◽  
Mengwan Li ◽  
Zhen Li ◽  
Jing Zhu
Keyword(s):  
Supply Chain ◽  
Wholesale Price ◽  
Green Supply Chain ◽  
Green Product ◽  
Green Products ◽  
Consumer Group ◽  
Environmental Preferences ◽  
Government Subsidies ◽  
The Government ◽  
The Impact

This paper fully considers the complexity characteristics of the consumer group, such as the heterogeneity of consumer environmental preferences and consumption levels and constructs a two-stage price decision model of green supply chain composed of the manufacturer and retailers. Under the four different scenarios, no government subsidies, government subsidies are given to the manufacturer, government subsidies are given to the green product retailer, and government subsidies are given to green product consumers, the impact of government subsidies on green supply chain member price decisions is analyzed, and the validity of the model is verified by an example. The results show that compared with the no government subsidies, government subsidies to the manufacturer will reduce the wholesale and sales prices of green products, and subsidies to the green product retailer will lead to higher wholesale prices and lower sales prices of green products, and subsidies to green product consumers will increase the wholesale and sales prices of green products. No matter which object is subsidized by the government, the wholesale price of general products will not change and the sales price will decrease. Government subsidies will facilitate the sales of green products, thereby expanding the market share of green products.

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