Total Quality Management Practices and Corporate Green Performance: Does Organizational Culture Matter?

Bearing in mind the environmental corrosion primarily triggered by the service sector, as well as the lack of studies detecting the factors that enable an organization to deal with this concern, the aim of this study is to analyze the impact of total quality management (TQM) practices on corporate green performance (CGP) and to investigate the causal relationship between total quality management practices and corporate green performance. This research also explores the mediating role of organizational culture (OC) within the relationship between TQM practices and CGP. In particular, this study is based on the MBNQA model, institutional theory, and green theory. The researchers collected data from 369 participants across 123 large and medium-sized private firms in the health sector in Pakistan. The structural analyses revealed the significant and positive impact of TQM practices on CGP. This demonstrates that TQM practices substantially augment organizational competencies to achieve green performance objectives. TQM practices have also had a positive and significant impression on organizational culture; furthermore, a parallel impact is seen between OC and CGP. Finally, OC is shown to have positively and significantly mediated the relationship between TQM and CGP. This study’s contextual analysis suggests that TQM is an equally important factor in accomplishing CGP objectives for both large and medium-sized firms.