scholarly journals International Tourism Advertisements on Social Media: Impact of Argument Quality and Source

2017 ◽  
Vol 9 (9) ◽  
pp. 1537 ◽  
Author(s):  
Un-Kon Lee
Keyword(s):  
Social Media ◽  
International Tourism ◽  
Media Impact ◽  
Argument Quality

Effectiveness of Travel Social Media Influencers: A Case of Eco-Friendly Hotels

2021 ◽  
pp. 004728752110194
Author(s):  
Payal S. Kapoor ◽  
M. S. Balaji ◽  
Yangyang Jiang ◽  
Charles Jebarajakirthy
Keyword(s):  
Social Media ◽  
Federal Trade Commission ◽  
Service Providers ◽  
Digital Marketing ◽  
Intention To Stay ◽  
Argument Quality ◽  
Related Information ◽  
Sustainability Practices ◽  
Tourism Service ◽  
Primary Channel

With social media becoming the primary channel for travelers to acquire travel-related information, tourism service providers are increasingly partnering with social media influencers (SMIs) as part of their digital marketing strategy. The present study investigates the effectiveness of SMIs by examining the role that two message factors—argument quality and sponsorship status—have on travelers’ perceptions of a hotel’s commitment to sustainability and their intention to stay at the hotel. Results from four studies show that when eco-friendly hotels sponsor SMIs, an attribute-value message is more effective than a simple recommendation message in influencing travelers’ perceptions and intentions. Given the latest Federal Trade Commission regulations regarding sponsorship disclosure practices, the findings offer valuable insights for tourism providers using SMIs. The study findings suggest that SMIs should create sponsored messages that provide rational and objective information about the hotel’s sustainability practices to stimulate travelers’ related cognitions and persuade them to patronize the hotel.

scholarly journals Determinants of Social Media Impact in Local Government

2016 ◽  
Vol 28 (3) ◽  
pp. 82-103 ◽  
Author(s):  
Mohd Hisham Mohd Sharif ◽  
Indrit Troshani ◽  
Robyn Davidson
Keyword(s):  
Social Media ◽  
Local Government ◽  
Structural Equation ◽  
Limited Attention ◽  
Security Risks ◽  
Media Impact ◽  
The Public ◽  
Perceived Security ◽  
The Impact ◽  
Media Data

Limited attention has been directed towards understanding the impact of social media in the public sector, particularly in local government organisations. Although social media offer substantial benefits and opportunities to local government, research into the impact of social media remains scant. To address this gap, the authors draw on the technology, organisation, and environment (TOE) framework and propose a model of the determinants of social media impact in local government. The model is tested with data collected via a survey with 173 Australian local government organisations using social media. Data were analysed using the partial least squares-structural equation modelling (PLS-SEM) technique. The results indicate that TOE factors including perceived benefits, perceived security risks, compatibility, and degree of formalisation are important predictors of social media impact in local government.

Perceptions of Social Media Impact on Social Behavior of Students

2019 ◽  
pp. 92-103 ◽  
Author(s):  
Khairuddin Hashim ◽  
Laila Al-Sharqi ◽  
Ibrahim Kutbi
Keyword(s):  
Social Media ◽  
Social Behavior ◽  
Media Use ◽  
Dominant Group ◽  
Social Media Use ◽  
Social Fabric ◽  
Media Impact ◽  
Group Perceptions ◽  
Social Introversion ◽  
Use Of Social Media

Social media has become pervasive, impacting the social fabric and culture of our society. This study investigates differences and similarities between students' and faculty's perceptions of social media impact on social behavior of students. Data were collected using a specially designed survey. The sample size was 2605 students and 507 faculty of different genders and ages. Research outcome indicates that students and faculty are familiar with and are immersed in social media use. The findings support the advantages of social media use on students' social behavior and do not indicate any obvious disadvantages. The findings of the study include identification of dominant group perceptions pertaining to advantages and disadvantages of social media use on social behavior of students. Common concerns of the two groups pertaining to students include physical inactivity, social introversion, exposure to bullying and domination attitudes; and mental dullness. These findings can help discern possible issues relating to use of social media affecting social behavior.

An Exploratory Study of Online Destination Images via User-Generated Content for Southeastern Rural Transylvania

2020 ◽  
pp. 246-267
Author(s):  
Androniki Kavoura ◽  
Florin Nechita
Keyword(s):  
Social Media ◽  
Rural Area ◽  
Exploratory Study ◽  
New Technologies ◽  
Destination Image ◽  
User Generated Content ◽  
International Tourism ◽  
Projected Image

The advent of new technologies has brought forth an incredible power to online users of social media who may act as active contributors and co-creators of the tourism communication and promotion of the areas that have visited, influencing in that way the online image that is created for an area, a region or a country. The user-generated content (UGC) that is created and uploaded, text and/or travel photos allows research to examine tourists' behavior. How can this be depicted with the use of photos taken from visitors for a rural area? The present chapter aims to (a) examine the destination image of Brasov County's (Romania) based on UGC created via photos uploaded on Facebook by a selected group of visitors in the area; (b) to examine the projected image and strategy in official Brasov County's websites and strategic documents and (c) to create a set of recommendations for the promotion of the Brasov County's rural area on the international tourism market.

Is Anybody Out There?

2021 ◽  
pp. 989-1003
Author(s):  
Junior Tidal
Keyword(s):  
New York ◽  
Social Media ◽  
Case Studies ◽  
York City ◽  
Use Case ◽  
Media Impact ◽  
City College ◽  
College Of Technology ◽  
Social Media Platforms ◽  
Library Marketing

This chapter will explore how social media assessment is used for library marketing. It will build upon existing literature on how other libraries quantify social media impact in promoting their services. This includes methods on how libraries can gather native application statistics from popular platforms such as Facebook, Twitter, YouTube, and Instagram. An exploration into web analytics will also be explored as evidence of social media impact. The chapter will use case-studies of the Ursula C. Schwerin Library of the New York City College of Technology (City Tech), CUNY, and how social media platforms are used to advertise library events and disseminate news.

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