scholarly journals Research on the Influence Mechanism of Consumers’ Purchase Intention of Electric Vehicles Based on Perceived Endorsement: A Case Study of Chinese Electric Vehicle Start-Ups

2022 ◽  
Vol 13 (1) ◽  
pp. 19
Author(s):  
Yong Zang ◽  
Jue Qian ◽  
Qianling Jiang
Keyword(s):  
Electric Vehicle ◽  
Electric Vehicles ◽  
Perceived Risk ◽  
Purchase Intention ◽  
Structural Equation ◽  
Positive Influence ◽  
Equation Model ◽  
Perceived Benefit ◽  
Range Anxiety ◽  
Start Ups

During the last decade, a number of electric vehicle start-ups have emerged in China. Although there have been quite a lot of studies on consumers’ purchase decision of electric vehicles, it is not common in the case of electric vehicle start-ups. This paper puts forward the concept of perceived endorsement and discusses the relationship among perceived benefit, perceived risk, range anxiety, attitude and consumers’ purchase intention and establishes a theoretical model of consumers’ purchase intention towards electric vehicles from start-ups. A structural equation model was used to test the research model and the hypotheses of the model. The results indicate that perceived endorsement has a significant positive influence on perceived benefit and attitude, which then affects consumers’ purchase intention, but range anxiety and perceived risk have no impact on purchase intention.

scholarly journals What Increases Consumers’ Purchase Intention of Battery Electric Vehicles from Chinese Electric Vehicle Start-Ups?Taking NIO as an Example

2021 ◽  
Vol 12 (2) ◽  
pp. 71
Author(s):  
Qianling Jiang ◽  
Wei Wei ◽  
Xin Guan ◽  
Dexin Yang
Keyword(s):  
Electric Vehicle ◽  
Electric Vehicles ◽  
Perceived Risk ◽  
Purchase Intention ◽  
Brand Image ◽  
Brand Identity ◽  
Brand Awareness ◽  
Low Carbon ◽  
Battery Electric Vehicles ◽  
Start Ups

As environmental and energy issues are becoming more and more serious, China has seen the birth of a number of electric vehicle start-ups (EVSUs). Although there has been a dozen or so studies about consumers’ purchase intention of battery electric vehicles, few of them were about electric vehicle start-ups. Therefore, it is necessary to explore the factors that influence consumers’ purchase intention of electric vehicles from Chinese electric vehicle start-ups (CEVSUs). This study establishes a theoretical model of the factors that influence consumers’ purchase intentions of electric vehicles from CEVSUs through brand identity, brand image, brand awareness, and perceived risk. The analysis results of 332 valid questionnaires show that the factors that affect consumers’ purchase intention of electric vehicles from CEVSUs include brand identity, brand image, and perceived risk. Brand image will be affected by brand recognition, brand awareness, and perceived risk. The perceived risk will be affected by brand awareness and brand identity. Brand awareness will be affected by brand identity, but brand awareness will not directly affect purchase decisions. The conclusions of this study can be used as a reference for the government, consumers, or practitioners in the electric vehicle industry to promote the sales of electric vehicles to achieve low-carbon transportation, and also to help Chinese start up brands to take a larger share of the domestic market.

scholarly journals Titi INFLUENCES OF BRAND EXPERIENCE, BRAND TRUST, AND BRAND LOVE TOWARD PURCHASE INTENTION BY WORD OF MOUTH AND BRAND LOYALTY AS INTERVENING VARIABLES IN FASHION BRANDED IN EAST SURABAYA

2019 ◽  
Vol 7 (9) ◽  
pp. 106-120
Author(s):  
Titi Murtiningsih Sukarman
Keyword(s):  
Brand Loyalty ◽  
Purchase Intention ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Positive Influence ◽  
Equation Model ◽  
Brand Experience ◽  
Brand Trust ◽  
Brand Love ◽  
Intervening Variables

The fashion industrial growth is seen from many and many retail shops and modern shopping centers that emerge, especially Surabaya city. Brand has special emotional bond created between consumers and company, so consumer love toward some brand will give positive impacts. This research aims to know influences of brand experience, brand trust, and brand love toward purchase intention by word of mouth and brand loyalty as intervening variables in fashion branded in East Surabaya. The approach used is quantitative method by causal research type. The research samples are fashion branded users of Nike brand in East Surabaya as 190 respondents. The instruments used are questionnaires by using Likert scale. The analysis technique chosen for analyzing data and testing hypothesis in this research The Structural Equation Model (SEM). The research results show that Brand Experience and Brand Trust influence toward Word of Mouth in Fashion Branded in East Surabaya. Brand Experience does not influence significantly but it has positive influence directions toward Purchase Intention in Fashion Branded in East Surabaya. Brand Experience influences toward Brand Loyalty in Fashion Branded in East Surabaya. Brand Trust influences toward Purchase Intention in Fashion Branded in East Surabaya. Brand Trust does not influence significantly but it has positive influences toward Brand Loyalty in Fashion Branded in East Surabaya. Brand Love does not influence significantly but it has positive influence directions toward Word of Mouth in Fashion Branded in East Surabaya. Brand Love does not influence significantly but it has positive influence directions toward Purchase Intention in Fashion Branded in East Surabaya. Brand Love does not influence toward Brand Loyalty. Word of Mouth and Brand Loyalty influence toward Purchase Intention in Fashion Branded in East Surabaya.

scholarly journals The Role of Dreams of Ads and Exposure to Ads on Purchase Intention with The Moderation Effect of Price

2021 ◽  
Vol 14 (3) ◽  
pp. 280
Author(s):  
Fara Hajar Puspita Putri ◽  
Tantri Yanuar Rahmat Syah
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Total Sample ◽  
Positive Influence ◽  
Equation Model ◽  
Purchase Intentions ◽  
Target Market ◽  
Moderation Effect ◽  
Additional Information

This study examines dream of ads and exposure to ads on purchase intention, moderated by Price, and Dreams of Ads as mediating variables. This study aims to explore the relationship between these variables to provide additional information in marketing science and to provide information in the field of marketing in creating managerial strategies for companies. The respondents of this research are individuals who have dreamed of their dream products in Indonesia. The analysis test of this research used the method of the Structural Equation Model (SEM). The total sample in this study was 180 respondents. This study shows a positive influence between Exposure to Ads on Dreams of Ads, Dream of Ads on Purchase Intentions, Exposure to Ads on Purchase Intentions, and the moderating role of Price. However, the mediating part of Dreams of Ads between Exposure to Ads and Purchase Intention does not have a significant relationship. The implication of this research is to provide managerial advice to companies in making advertisements that follow the dreams of the company's target market.

How can online store layout design and atmosphere influence consumer shopping intention on a website?

2013 ◽  
Vol 42 (1) ◽  
pp. 4-24 ◽  
Author(s):  
Wann-Yih Wu ◽  
Chia-Ling Lee ◽  
Chen-Su Fu ◽  
Hong-Chun Wang
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Design Methodology ◽  
Emotional Arousal ◽  
Positive Influence ◽  
Equation Model ◽  
Layout Design ◽  
Online Retailing ◽  
Content Type ◽  
Internet Users

Purpose – Online retailing has attracted a lot of attention in recent years due to its great potential and significant implications for buyers and sellers. This study adopts the stimulus-organism-response (S-O-R) framework to illustrate how store layout design and atmosphere influence consumers' shopping intention on the website. Design/methodology/approach – The sample for this study comprised 626 respondents from the internet users. A structural equation model was employed to identify the interrelationships of store layout design, atmosphere, emotional arousal, attitude toward the website, and purchase intention. Findings – The analytical results of this study indicate that store layout design has significant impacts on emotional arousal and attitude toward the website, and thus has a positive influence on purchase intention. In addition, atmosphere has a more influential effect on emotional arousal than store layout design. Originality/value – This study provides new insights into the influences of store layout design and atmosphere on consumer online shopping intentions.

Electric Vehicle Operating Characteristics Analysis Based on Structural Equation Model

2013 ◽  
Vol 278-280 ◽  
pp. 202-206
Author(s):  
Ming Yu Zhao ◽  
Ying Hui Wang ◽  
Zhi Yuan Lu ◽  
Wei Guo Zhang
Keyword(s):  
Electric Vehicle ◽  
Electric Vehicles ◽  
Structural Equation ◽  
Least Square Method ◽  
Equation Model ◽  
Least Square ◽  
Equation Modeling ◽  
Operating Characteristics ◽  
Factors Affecting ◽  
Characteristics Analysis

Through research of user activity characteristics of the user's social attributes of electric vehicles, electric vehicles, electric vehicles performance and electric vehicles running environment, this paper puts forward electric vehicle running characteristics model, specificly select factors affecting variables, uses structural equation modeling on operating characteristics of the electric vehicle, uses AMOS6.0 software for solve and data fitting adoping least square method, finally gives credible analysis results.

scholarly journals Determinants of Consumer’s Purchase Intention on Fresh E-Commerce Platform: Perspective of UTAUT Model

SAGE Open ◽  
2021 ◽  
Vol 11 (2) ◽  
pp. 215824402110278
Author(s):  
Lingming Chen ◽  
Md. Salamun Rashidin ◽  
Fei Song ◽  
Yi Wang ◽  
Sara Javed ◽  
...  
Keyword(s):  
Social Influence ◽  
Technology Acceptance ◽  
Perceived Risk ◽  
Purchase Intention ◽  
Structural Equation ◽  
Equation Model ◽  
Perceived Trust ◽  
Performance Expectancy ◽  
Fresh Food ◽  
Negative Effect

Despite the booming market of fresh food, the fresh e-commerce platform holds only a limited market share, owing to the lack of habitual usage of these platforms. This article explores the determinants of purchase intention when using a fresh e-commerce platform. The integrated technology acceptance model (Unified Theory of Acceptance and Use of Technology [UTAUT]) is employed as the framework. A questionnaire survey was conducted and is analyzed using the structural equation model. We find that both performance expectancy and social influence have a significantly positive effect on consumers’ purchase intention using fresh e-commerce platforms, while perceived risk has a significantly negative effect. Perceived trust plays a mediating role between performance expectancy and purchase intention, social influence and purchase intention, as well as perceived risk and purchase intention. In addition, food safety awareness is a moderator between perceived trust and purchase intention.

Empirical Analysis Based on Online Shopping Influencing Factors of Website Characteristics College Students in Kunming for the Survey

2013 ◽  
Vol 389 ◽  
pp. 985-989 ◽  
Author(s):  
Lu Ming Yang ◽  
Xu Zhao Yang ◽  
Ducang Hai Li
Keyword(s):  
College Students ◽  
Structural Equation Model ◽  
Perceived Risk ◽  
Purchase Intention ◽  
Structural Equation ◽  
Online Shopping ◽  
Equation Model ◽  
Site Characteristics ◽  
Quality Dimensions ◽  
Intermediate Variables

With the development of economy, online shopping has become more prominent, study found if a website has good quality dimensions will promote consumers to buy. Paper based on site characteristics, takes perceived risk and perceived emotional as intermediate variables using structural equation model (AMOS) to study consumers purchase intention. The results shown that the security impact on purchase intention by perceived risk, interactive and entertaining impact on purchase intention by perceived emotional, convenience and functionality directly impact on purchase intention.

scholarly journals Determinan purchase intention dan implikasinya terhadap purchase decision sepatu non original (KW) pada mahasiswa perguruan tinggi di Kota Samarinda

2021 ◽  
Vol 4 (4) ◽  
pp. 573-587
Author(s):  
Dewi Sartika
Keyword(s):  
Structural Equation Model ◽  
Perceived Risk ◽  
Purchase Intention ◽  
Structural Equation ◽  
Equation Model ◽  
Subjective Norms ◽  
Purchase Decision

Penelitian ini meneliti determinan perilaku minat membeli dan implikasinya terhadap keputusan pembelian sepatu non original (KW) pada mahasiswa perguruan tinggi di Kota Samarinda. Setelah memperoleh 224 responden yang berpartisipasi dalam penelitian yaitu mahasiswa perguruan tinggi di Kota Samarinda yang pernah membeli sepatu non original (KW) yang kemudian dianalisis secara kuantitatif menggunakan SEM (Structural Equation Model). Hasil penelitian menunjukkan bahwa delapan hipotesis yang diajukan diterima yaitu Subjective Norms berpengaruh signifikan terhadap Attitude toward Purchasing, Perceived Risk berpengaruh signifikan terhadap Attitude toward Purchasing, Price berpengaruh signifikan terhadap Attitude toward Purchasing, Subjective Norms berpengaruh signifikan terhadap Purchase Intention, Perceived Risk berpengaruh signifikan terhadap Purchase Intention, Price berpengaruh signifikan terhadap Purchase Intention, Attitude toward Purchasing berpengaruh signifikan terhadap Purchase Intention dan Purchase Intention berpengaruh signifikan terhadap Purchase Decision. Hasil temuan ini mendukung teori dan penelitian sebelumnya yang menjadi acuan peneliti.

scholarly journals MANFAAT DAN RISIKO YANG MEMPENGARUHI KELANJUTAN NIAT PENGGUNAAN FINTECH PEMBAYARAN SELULER

2021 ◽  
Vol 10 (2) ◽  
pp. 214-227
Author(s):  
Afrida Putritama
Keyword(s):  
Structural Equation Model ◽  
Perceived Risk ◽  
Structural Equation ◽  
Reasoned Action ◽  
Equation Model ◽  
Partial Least Square ◽  
Least Square ◽  
Intention To Use ◽  
Mobile Payments ◽  
Perceived Benefit

Abstrak: Manfaat dan risiko yang mempengaruhi kelanjutan niat penggunaan Fintech pembayaran seluler. Tujuan penelitian ini adalah menemukan bagaimana manfaat persepsian dan risiko persepsian mempengaruhi kelanjutan niat penggunaan Fintech pembayaran seluler dengan mendasarkan kepada Theory of Reasoned Action (TRA). Pengumpulan data penelitian ini menggunakan kuesioner dengan metode purposive sampling dengan jumlah sampel sebanyak 104 responden. Pengujian hipotesis menggunakan Structural Equation Model (SEM) dengan alat ukur Partial Least Square (PLS). Penelitian ini menemukan bahwa manfaat persepsian lebih kuat dibandingkan risiko persepsian dalam mempengaruhi kelanjutan niat penggunaan Fintech pembayaran seluler. Faktor terkuat yang mempengaruhi manfaat persepsian adalah kenyamanan. Transaksi seamless dan manfaat ekonomi memiliki pengaruh positif namun tidak signifikan terhadap manfaat persepsian. Faktor terkuat yang mempengaruhi risiko persepsian adalah risiko keuangan. Faktor terkuat kedua yang mempengaruhi risiko persepsian adalah risiko hukum. Risiko keamanan dan risiko operasional memiliki pengaruh positif tidak signifikan terhadap risiko persepsian.Kata kunci: Fintech pembayaran seluler, manfaat persepsian, risiko persepsianAbstract: Benefits and risks that affect the continued use of mobile payments Fintech. The purpose of this research is to find out how the perceived benefit and perceived risks affect the continuation of the intention to use Fintech mobile payments based on the Theory of Reasoned Action (TRA). Research data collection using a questionnaire with a purposive sampling method with a total sample of 104 respondents. Hypothesis testing uses the Structural Equation Model (SEM) with the Partial Least Square (PLS) measuring instrument. This study found that the perceived benefit is stronger than the perceived risk in influencing the continuation of the intention to use mobile payment Fintech.  The strongest factor affecting the perceived benefit is convenience. Seamless transactions and economic benefits have a positive but insignificant effect on perceived benefits. The strongest factor affecting perceived risk is financial risk. The second strongest factor affecting perceived risk is legal risk. Security risk and operational risk have an insignificant positive effect on perceived risk.Keywords: Fintech mobile payments, perceived benefits, perceived risks

Why should I pay for e-books?

2017 ◽  
Vol 35 (3) ◽  
pp. 472-493 ◽  
Author(s):  
Min Zhang ◽  
Mingxing Zhu ◽  
Xiaotong Liu ◽  
Jun Yang
Keyword(s):  
Perceived Risk ◽  
Purchase Intention ◽  
Structural Equation ◽  
Service Providers ◽  
Equation Model ◽  
Third Party ◽  
Theoretical Understanding ◽  
Content Type ◽  
Reading Material ◽  
Likelihood Model

Purpose Because mobile phones offer a new, affordable and easy-to-use portal to reading material, mobile reading is emerging as the most ultra-modern reading approach. From the perspective of mobile reading service providers, knowledge of customer purchase, and consumption behaviour is critical for their survival and success. This paper aims to provide insights into the factors that influence the purchase e-books. Design/methodology/approach Following means-end chain theory, the prospect theory and elaboration likelihood model, a structural equation model is proposed to investigate and identify key factors that drive the purchase intention of experienced mobile readers. In the theoretical model, utilitarian value (UV) and hedonic value (HV) are supposed as formative second-order constructs formed by related payoff. Findings Both UV and HV are positively associated with readers’ purchase intention. However, there are no big differences between these two path coefficients. People seem to perceive relatively low payment risk although perceived risk could still negatively affect purchase intention. As a predictor of purchase intention, UV is less important when risk perception increases or when involvement (IV) decreases. Furthermore, this study illustrates that uniqueness and convenience (CV) are significant components of UV, whereas curiosity and flow are components of HV. Practical implications Mobile reading providers should highlight the professional and specificity of app such as beautiful cover, page setup that similar to real books and so on. Readers should be allowed to post real-time reviews and communicate with others to improve their sense of satisfaction, participation and belonging. The payment process should be concise and simple through which readers can save their purchase time and effort. Mobile reading service providers should provide trustworthy payment approaches, especially third-party platform and guarantee the CV and safety of payment activity. Originality value By focusing on the impacts of relationships among UV, HV, perceived risk and IV to purchase intention, this paper not only provides a theoretical understanding of mobile reading purchase behaviour but also offers practical insights to reading material manufactures and app developers for promoting such a process.

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