The evaluation of websites in the textile industry by applying
ISO/IEC 9126-4 standard and the EDAS method
Nowadays, modern companies perform the largest part of their communications with their consumers over the Internet, usually in order to promote their own products and services. There are almost no companies today that do not promote their products and services through the Internet and websites. Therefore, measuring the quality of a website is significant from the company’s point of view in order to maintain the competitive advantage in the long run; thus, the quality of a website has become an area of great importance. This paper aims to present a new multiple-criteria decision-making approach, together with the “quality in use” ISO/IEC 9126-4 criteria devoted to the evaluation of the quality of websites in the textile industry. The proposed approach is based on the use of the newly-developed Evaluation Based on Distance from Average Solution (EDAS) method for the ranking of alternatives, i.e. in our case websites, whereas for the purpose of determining the weights, the adapted Step-wise Weight Assessment Ratio Analysis (SWARA) method is applied. In order to demonstrate usability, efficiency and simplicity a numerical example of the evaluation of the websites of the textile industry in Serbia is conducted.