scholarly journals FMCG Product Endorser Advertising Variable Affect the Purchase Decisions and Brand Loyalty in the Community in the Korwil Jember

2017 ◽  
Vol 2 (3) ◽  
pp. 89-95
Author(s):  
Nanik Hariyana ◽  
Raden Andi Sularso ◽  
Diana Sulianti K Tobing
Keyword(s):  
Brand Loyalty ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Original Data ◽  
Jel Classification ◽  
Data Type ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Equation Modelling

Objective - The purpose of this study to determine Endorsers of FMCG effect on Buying Decision and Brand Loyalty in Society in Korwil Jember. Phenomena of this study is the purchasing power of people in the district of Korwil Jember decisions. The purchase and brand loyalty FMCG products with their advertising endorser in television. Methodology/Technique - This study used purposive sampling to gather information in the district of Situbondo, with a sample of 126 respondents and data measured with SEM (Structural Equation Modelling). Findings – By knowing the quality of the product, usually bring an attitude like the product so that brand loyalty will be achieved. If a customer has made a purchase decision, and loyal to a brand, it is likely that consumers would recommend the product to others. Novelty - The study tests the Endorser effect in the context of Indonesia with original data. Type of Paper - Empirical Keywords: Advertising Endorser; FMCG Products; Purchase Decisions and Brand Loyalty JEL Classification: M31, M37.

The Effect of Advertising Strategies for the Sale of Message Soap on the Decision Purchase in East Java

2018 ◽  
Vol 3 (1) ◽  
pp. 01-05
Author(s):  
Nanik Hariyana ◽  
Raden Andi Sularso ◽  
Diana Sulianti K Tobing ◽  
Imam Suroso
Keyword(s):  
Brand Loyalty ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Television Advertising ◽  
Sem Analysis ◽  
Jel Classification ◽  
Purchasing Decisions ◽  
Purposive Sampling ◽  
Equation Modelling ◽  
Advertising Strategies

Objective - The purpose of this study is to determine the effect of advertising of FMCG products on the decision to purchase those products, and brand loyalty, in East Java. Methodology/Technique - This study examines the effect of television advertising on the decision to purchase and brand loyalty with respect to FMCG products. The study uses purposive sampling to gather information in the district of East Java, with a sample of 140 respondents. The study also uses SEM (Structural Equation Modelling) to measure the results. Findings - The SEM analysis shows that product advertising has a significant effect on the decision to purchase and brand loyalty on FMCG products in East Java, which tends to increase at a rate of 5% alpha. Novelty - This study examines the purchasing power of people in the district of East Java. Type of Paper: Empirical Keywords: Strategy; Advertising; Messages; Advertising Products; Lux Soap; Purchasing Decisions. JEL Classification: M37, M31.

scholarly journals Pengaruh Customer Value terhadap Purchase Decision melalui Beauty Blogger di Youtube (Studi Pada Pelanggan Kosmetik Local Brand di Sumatera Selatan)

2018 ◽  
Vol 15 (4) ◽  
pp. 183-196
Author(s):  
Dian Eka ◽  
Yulia Hamdaini
Keyword(s):  
Structural Equation Modelling ◽  
Customer Value ◽  
Structural Equation ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Equation Modelling ◽  
Modelling Analysis

Tujuan penelitian – This study is aimed to; First, to understand the significant effect of customer value on purchase decision through beauty blogger on Youtube. Second, to understand the influence of beauty blogger on Youtube significantly to purchase decisionDesain/Metodologi/Pendekatan – This study uses 200 respondents as sample. Structural Equation Modelling analysis is used to test the hypotheses.Temuan – The results are based on the regression assessment there is influence of customer value on purchasing decision through beauty blogger. Customer value also directly affects purchasing decision. Only beauty blogger has a significant directly effect on purchasing decision.Keterbatasan penelitian – The limitations of this study focus on viewers of beauty bloggers on youtube with customer value variables and cosmetic purchase decisions as the main variables.Originality/value – The originality of this article examines the effect of customer value, purchasing decisions after watching certain cosmetic brand reviews of beauty bloggers on youtube.

scholarly journals THU0632-HPR DETERMINANTS OF HAPPINESS AND QUALITY OF LIFE IN PEOPLE WITH SYSTEMIC SCLEROSIS: A STRUCTURAL EQUATION MODELLING APPROACH

2020 ◽  
Vol 79 (Suppl 1) ◽  
pp. 561.1-561
Author(s):  
T. Santiago ◽  
E. Santos ◽  
A. C. Duarte ◽  
P. Martins ◽  
M. Sousa ◽  
...  
Keyword(s):  
Quality Of Life ◽  
Systemic Sclerosis ◽  
Disease Activity ◽  
Personality Traits ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Effective Control ◽  
Equation Modelling ◽  
Disease Impact

Background:In recent years more attention has been given to patients reported outcomes (PROs). Systemic sclerosis (SSc) is no exception. As there is no effective treatment or cure to SSc, it is important to recognize the relevance to patients of the different features of the disease to improve quality and enjoyment of life: the ultimate targets of therapy. Remarkably lacking in PROs is the evaluation of the overall perspective of subjective well being, equivalent to ‘happiness’ or “positive psychological dimensions”.Objectives:To examine the determinants of happiness and quality of life (QoL) in patients with SSc with emphasis on disease activity, disease impact and personality traits.Methods:This is an observational, cross-sectional and multicenter study from six rheumatology clinics in Portugal. A total of 113 patients with SSc with a complete set of data on disease activity, disease impact, personality, quality of life and happiness were included.Structural equation modelling (latent variable structural model) was used to estimate the association between the variables using a maximum likelihood estimation with Satorra-Bentler’s correction and performed with STATA® 15.0. Two hypotheses were pursued: H1 – Disease activity and impact of disease are negatively associated to overall QoL and happiness; H2 – ‘Positive’ personality traits are related to happiness both directly and indirectly through perceived disease impact.Results:Results obtained in the structural equation measurement model indicated a good fit [χ2/df=1.44; CFI=0.93; TLI=0.90; RMSEA=0.06] and supported all driving hypotheses (Figure 1). Happiness was positively related to ‘positive’ personality (β=0.45, p=0.01) and, to a lesser extent, negatively related with impact of disease (β=-0.32; p=0.01). This impact, in turn, was positively related to EUSTAR activity score (β=0.37; p<0.001) and mitigated by ‘positive’ personality traits (β=-0.57; p<0.001). Impact of disease had a much stronger relation with QoL than with happiness (β=-0.78, p<0.001). Quality of life and happiness had no statistically significant relationship.Conclusion:Optimization of Qol and happiness in people with SSc requires effective control of the disease process. Personality and its effects upon the patient´s perception of the disease impact, seems to play a pivotal mediating role in these relations and should deserve paramount attention if happiness and enjoyment of life is taken as the ultimate goal of health care.Disclosure of Interests:Tânia Santiago: None declared, Eduardo Santos: None declared, Ana Catarina Duarte: None declared, Patrícia Martins: None declared, Marlene Sousa: None declared, Franscisca Guimarães: None declared, Soraia Azevedo: None declared, Raquel Ferreira: None declared, Miguel Guerra: None declared, Ana Cordeiro Consultant of: Ana Cordeiro has acted as a consultant for Roche, Speakers bureau: Ana Cordeiro has received speaker fees from Boehringer Ingelheim, Lilly, and Vitoria, Inês Cordeiro: None declared, Sofia Pimenta: None declared, Patrícia Pinto: None declared, Maria Joao Salvador: None declared, José Antonio P. da Silva Grant/research support from: Pfizer, Abbvie, Consultant of: Pfizer, AbbVie, Roche, Lilly, Novartis

Refinement of the Questionnaire 'Quality of Care from the Patient's Perspective' using Structural Equation Modelling

1998 ◽  
Vol 12 (2) ◽  
pp. 111-118 ◽  
Author(s):  
Gerry Larsson ◽  
Bodil Wilde Larsson ◽  
Ingrid M. E. Munck
Keyword(s):  
Quality Of Care ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Patient’S Perspective ◽  
Equation Modelling

Prioritising SERVQUAL Dimensions to Improve Trade Show Performance

2021 ◽  
Author(s):  
Dheeraj P. Sharma ◽  
Shivendra K. Pandey ◽  
Ashish K. Gupta ◽  
Rajat Sharma
Keyword(s):  
Service Quality ◽  
Structural Equation Modelling ◽  
Purchase Intention ◽  
Structural Equation ◽  
Relative Importance ◽  
Ongoing Debate ◽  
Trade Show ◽  
Equation Modelling ◽  
Trade Shows

The purpose of this paper is to examine the suitability of SERVQUAL for trade shows. Theobjective is to identify the significant SERVQUAL dimensions and their relative importance toincrease the purchase intention of visitors to a trade show. The study uses a survey of 400visitors to a big trade fair. Structural equation modelling was used to determine the relativeimportance of the dimensions. Results suggest that SERVQUAL is well suited for assessing theservice quality of trade shows. The tangibility and assurance are the two most significant factorsinfluencing the purchase intention of trade show visitors. Exhibitors should enhance tangibilityin trade shows by methods such as display of product or product prototypes, brochures, andscreens. Further, they should increase assurance by displaying medals and awards won, qualitycertifications achieved, testimonials of past satisfied consumers, and experienced salespeople atthe trade show counters. Trade show organisers should attract big brands for the exhibition toenhance assurance. The present study contributes to the ongoing debate on the relevance ofSERVQUAL in the trade show context. The study demonstrates that SERVQUAL is a decentmeasure to study service quality in trade shows even though the majority literature claimsotherwise. Further, the present research prioritises the SERVQUAL dimensions, helpingmanagers to design customer-oriented sales strategies.

Breast cancer post‐surgical impact on women´s quality of life during chemotherapy treatment: A structural equation modelling approach

2020 ◽  
Author(s):  
Marta Pereira ◽  
Célia Sofia Moreira ◽  
Cristina Nogueira‐Silva ◽  
Pawel Izdebski ◽  
M. Graça Pereira
Keyword(s):  
Breast Cancer ◽  
Quality Of Life ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Chemotherapy Treatment ◽  
Equation Modelling ◽  
Modelling Approach

The perceived quality of in-vehicle auditory signals: a structural equation modelling approach

Ergonomics ◽  
2017 ◽  
Vol 60 (11) ◽  
pp. 1471-1484 ◽  
Author(s):  
Chia-Fen Chi ◽  
Ratna Sari Dewi ◽  
Yopie Yutama Surbakti ◽  
Dong-Yu Hsieh
Keyword(s):  
Structural Equation Modelling ◽  
Structural Equation ◽  
Perceived Quality ◽  
Equation Modelling ◽  
Auditory Signals ◽  
Modelling Approach

scholarly journals Behavior Analysis Matrix for Women Soap Opera Viewers: A Structural Analysis

2018 ◽  
Vol 3 (4) ◽  
pp. 206-212
Author(s):  
K. M. Ashifa
Keyword(s):  
Structural Equation Modelling ◽  
Structural Equation ◽  
Jel Classification ◽  
Soap Opera ◽  
Global Model ◽  
Soap Operas ◽  
Negative Effects ◽  
Psychological Traits ◽  
Equation Modelling ◽  
Behavioural Analysis

Objective - In modern times, soap operas are thought to be a good source of leisure and are considered a powerful medium for propagating specific attitudes, ideas and different cultures within society. They are also useful for educating, informing and entertaining audiences, particularly women and children. The present investigation examines behavioural changes in women who watch soap operas. The Behaviour Analysis Matrix is used to assess changes in socio-cultural, psychological, economic, physiological and functional traits. Methodology/Technique - The present paper develops a global model for behavioural analysis of women who view soap operas using structural equation modelling. Findings - The present SEM model on behavioural analysis of soap opera viewers can be adopted as a global model for intervention. Novelty - The present study is useful for medical personal, social workers, academics and researchers in understanding the positive and negative effects of television shows on women, specifically, whether these serials create attitude changes among modern day women and the extent of the effect of their inter-personal relationships with family members and society. It is believed that this study will assist satellite media personnel in the development of their future programmes with social consciousness. Type of Paper: Empirical Keywords: Structural Equation Modelling; Performance; Socio-cultural Traits; Economical Traits; Psychological Traits; Physiological Traits. JEL Classification: M30, M31, M39.

scholarly journals PENGARUH GAYA KEPEMIMPINAN DAN QUALITY OF WORK LIFE TERHADAP MOTIVASI KERJA SERTA IMPLIKASINYA PADA KINERJA PEGAWAI DI BIRO SEKRETARIAT DAERAH PROVINSI MALUKU UTARA

2021 ◽  
Vol 5 (1) ◽  
pp. 43-56
Author(s):  
Ikrima M. Mustafa Mustafa
Keyword(s):  
Structural Equation Modelling ◽  
Structural Equation ◽  
Work Life ◽  
Quality Of Work Life ◽  
Quality Of Work ◽  
Equation Modelling

Penelitian ini bertujuan untuk mengetahui pengaruh gaya kepemimpinan, Quality of Work Life, motivasi kerja dan kinerja pegawai, hubungan gaya kepemimpinan dan Quality of Work life secara bersama-sama terhadap motivasi kerja, dan hubungan antara gaya kepemimpinan, Quality of Work Life, motivasi kerja secara bersama-sama terhadap kinerja pegawai di Biro Sekretariat Daerah Provinsi Maluku Utara. Metode Penelitian adalah deskriptif verifikatif dimana setiap responden  diberikan 70 pernyataan yang terdiri dari 22 pernyataan untukvariabel gaya kepemimpinan, 14 untuk variabel Quality Of Work Life, 16  pernyatan motivasi kerja, dan 18 pernyataan untuk kinerja pegawai, pemberian skor menggunakan skala likert 1 s/d 5. Sampel penelitian adalah 250 orang. Teknik analisis yang digunakan  adalah analisis statistik dekriptif dimana digunakan untuk menggambarkan data yang telah terkumpul tanpa bermaksud membuat kesimpulan yang berlaku umum atau generalisasi. Untuk menganalisa secara deskriptif digunakan program SPSS 20.00. Model yang digunakan dalam penelitian ini adalah model kausalitas atau hubungan pengaruh. Untuk menguji hipotesis yang diajukan dalam penelitian ini maka teknik analisis yang digunakan adalah SEM (Structural Equation Modelling) yang di operasikan melalui program LISREL 8.80. Berdasarkan analisis yang digunakan dengan demikian terbukti bahwa gaya kepemimpinan, Quality of Work life, motivasi kerja berpengaruh positif dan signifikan baik secara langsung maupun tidak langsung terhadap kinerja pegawai di Biro Sekretariat Daerah Provinsi Maluku Utara.  

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