scholarly journals Pengaruh Customer Value terhadap Purchase Decision melalui Beauty Blogger di Youtube (Studi Pada Pelanggan Kosmetik Local Brand di Sumatera Selatan)

2018 ◽  
Vol 15 (4) ◽  
pp. 183-196
Author(s):  
Dian Eka ◽  
Yulia Hamdaini
Keyword(s):  
Structural Equation Modelling ◽  
Customer Value ◽  
Structural Equation ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Equation Modelling ◽  
Modelling Analysis

Tujuan penelitian – This study is aimed to; First, to understand the significant effect of customer value on purchase decision through beauty blogger on Youtube. Second, to understand the influence of beauty blogger on Youtube significantly to purchase decisionDesain/Metodologi/Pendekatan – This study uses 200 respondents as sample. Structural Equation Modelling analysis is used to test the hypotheses.Temuan – The results are based on the regression assessment there is influence of customer value on purchasing decision through beauty blogger. Customer value also directly affects purchasing decision. Only beauty blogger has a significant directly effect on purchasing decision.Keterbatasan penelitian – The limitations of this study focus on viewers of beauty bloggers on youtube with customer value variables and cosmetic purchase decisions as the main variables.Originality/value – The originality of this article examines the effect of customer value, purchasing decisions after watching certain cosmetic brand reviews of beauty bloggers on youtube.

scholarly journals FMCG Product Endorser Advertising Variable Affect the Purchase Decisions and Brand Loyalty in the Community in the Korwil Jember

2017 ◽  
Vol 2 (3) ◽  
pp. 89-95
Author(s):  
Nanik Hariyana ◽  
Raden Andi Sularso ◽  
Diana Sulianti K Tobing
Keyword(s):  
Brand Loyalty ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Original Data ◽  
Jel Classification ◽  
Data Type ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Equation Modelling

Objective - The purpose of this study to determine Endorsers of FMCG effect on Buying Decision and Brand Loyalty in Society in Korwil Jember. Phenomena of this study is the purchasing power of people in the district of Korwil Jember decisions. The purchase and brand loyalty FMCG products with their advertising endorser in television. Methodology/Technique - This study used purposive sampling to gather information in the district of Situbondo, with a sample of 126 respondents and data measured with SEM (Structural Equation Modelling). Findings – By knowing the quality of the product, usually bring an attitude like the product so that brand loyalty will be achieved. If a customer has made a purchase decision, and loyal to a brand, it is likely that consumers would recommend the product to others. Novelty - The study tests the Endorser effect in the context of Indonesia with original data. Type of Paper - Empirical Keywords: Advertising Endorser; FMCG Products; Purchase Decisions and Brand Loyalty JEL Classification: M31, M37.

Middle East Tourists' Behaviour Towards Malaysian Gastronomy and Dining Experience in Malaysia

2017 ◽  
Vol 1 (2) ◽  
pp. 64-79
Author(s):  
Quee-Ling Leong ◽  
Shahrim Ab Karim ◽  
Bee-Lia Chua ◽  
Kallayanee Tengpongsathon
Keyword(s):  
Middle East ◽  
Conceptual Model ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Future Research ◽  
Equation Modelling ◽  
Middle East Countries ◽  
Modelling Analysis ◽  
Managerial Implications ◽  
Model Approach

The global Muslim tourists' expenditure on gastronomy products is on the rise. However, to date few studies were conducted to empirically determine the behaviour of the Muslim tourists' especially from the Middle East countries towards Malaysian gastronomy. Therefore, the key purpose of the present study was to empirically determine the Middle East tourists' behaviour towards their dining experience in Malaysia by employing the basis of means-end model approach. The proposed conceptual model of this study was tested using structural equation modelling analysis. The findings revealed that gastronomy attributes, dining quality and overall satisfaction of dining experience were significant positive predictors of the Middle East tourists' behavioural intention. Theoretical and managerial implications are discussed and this paper ends with some suggestions for future research.

Sign in / Sign up

Export Citation Format

Share Document