scholarly journals THE EFFECTS OF MARKET ORIENTATION, PRODUCT INNOVATION AND MARKETING ETHICS ON FIRM PERFORMANCE: A THEORETICAL FRAMEWORK

2021 ◽  
Vol 3 (7) ◽  
pp. 31-47
Author(s):  
Moad Hamod M Saleh ◽  
Adi Anuar Azmin ◽  
Ummi Naiemah Saraih
Keyword(s):  
Market Orientation ◽  
Product Innovation ◽  
Critical Role ◽  
Business Environment ◽  
Business Community ◽  
Marketing Ethics ◽  
Internal Resources ◽  
The Impact ◽  
The Relationship

In the contemporary business environment, market orientation has become a widely discussed topic in the business community and academics. Since the market environment has become more competitive, developing and improving one's internal resources is now an absolute necessity. Despite the influence these topics have on the performance of microenterprises, a significant number of market orientation studies haven't empirically connected them. According to this perspective, this study established a theoretical link between market orientation and SME performance via a literature review. Additionally, a new framework for experimental evidence was developed. This study makes significant contributions to the understanding of the relationship between market orientation and SME performance but also sheds light on the critical role of product innovation as a mediator. Furthermore, the conceptual model explains the impact of marketing ethics as a moderator on small- and medium-sized enterprise (SMEs) performance.

The Role of Unabsorbed Slack in Internal and Collaborative Innovation Processes — A Resource-Based Framework

2016 ◽  
Vol 13 (03) ◽  
pp. 1640007 ◽  
Author(s):  
Ulrich Lichtenthaler
Keyword(s):  
Critical Role ◽  
Slack Resources ◽  
Fine Grained ◽  
Collaborative Innovation ◽  
Relationship Of ◽  
The Impact ◽  
The Relationship ◽  
Unabsorbed Slack ◽  
Innovation Processes

Extant research has highlighted the critical role of unabsorbed slack resources in internal innovation processes. In recent years, many firms have continued to open up their innovation processes to actively collaborate with external partners. In light of a limited understanding of the determinants of collaborative innovation, we provide new theoretical arguments about the relationship of unabsorbed slack resources with internal and collaborative innovation processes. Specifically, we draw on resource-based and competence-based logic and develop a conceptual framework for intraorganizational and interorganizational innovation with propositions for the impact of unabsorbed slack resources on internal and external knowledge acquisition and commercialization processes. The arguments underscore the critical role of excess resources in collaborative innovation, and they highlight the need for a fine-grained examination of the impact of unabsorbed slack resources in innovation processes. The arguments are particularly important in light of a renewed interest in essential enablers and barriers to collaborative innovation processes.

Examining the impact of socialization and information sharing and the mediating effect of trust on innovation capability

2016 ◽  
Vol 36 (11) ◽  
pp. 1601-1624 ◽  
Author(s):  
Nisha Paul Kulangara ◽  
Sherry Avery Jackson ◽  
Edmund Prater
Keyword(s):  
Information Sharing ◽  
Business Environment ◽  
Mediating Effect ◽  
Equation Modeling ◽  
Innovation Capability ◽  
Content Type ◽  
Mediating Role ◽  
The Impact ◽  
The Relationship

Purpose The purpose of this paper is to investigate the interrelationship between trust, socialization, and information sharing on the buying firm’s innovation capability in the context of the buyer-supplier relationship (BSR). A nomological model is developed that examines the mediating role of relational capital (supplier trust) on the relationship between structural capital (socialization and information sharing) and innovation capability. Design/methodology/approach A survey was conducted on 357 US executives. Structural equation modeling was used to analyze the hypothesized relationships. Findings Information sharing and formal socialization activities increased the buying firm’s trust in its key supplier. However, formal socialization activities within the context of the business environment did not have a significant direct impact on buyer’s innovative capabilities; but when mediated by trust, it positively impacted innovation capabilities. Informal socialization within the context of the social environment directly impacted innovation capabilities but trust did not mediate the relationship. Information sharing impacted trust and innovation significantly and trust mediated the impact of information sharing on innovation capabilities. Originality/value This study defines the formal and informal aspects of socialization and investigates its impact on trust and buyer innovation capabilities. This is one of the few studies that highlights the mediating role of trust between firms to facilitate innovation capability.

A Case Study of the Mediating Role of Innovation on the Relationship Between Environmental Uncertainty, Market Orientation, and Firm Performance

2016 ◽  
Vol 13 (06) ◽  
pp. 1750003 ◽  
Author(s):  
Cevahir Uzkurt ◽  
Halil Semih Kimzan ◽  
Cengiz Yılmaz
Keyword(s):  
Firm Performance ◽  
Market Orientation ◽  
Product Innovation ◽  
Environmental Uncertainty ◽  
Mediating Effect ◽  
Hierarchical Regression ◽  
Mediating Role ◽  
The Relationship

In recent years, environmental uncertainty and market orientation have been considered key elements of superior firm performance. Although environmental uncertainty and market orientation may affect firm performance, innovation also mediates these effects. In this study, a conceptual model was developed to test the mediating effect of innovation on the relationships between these constructs. Data for the study were collected from Turkey’s Top 500 Companies. Hierarchical regression and multiple regression analyses were employed to test the research hypotheses. The findings of the study revealed that the direct effects of environmental uncertainty and innovation on firm performance were statistically significant, although the effect of market orientation was not. The results obtained from the present study seem to indicate a possible “dual effect” of market orientation on firm performance. The results also indicated that innovation, especially product innovation, mediates the relationship between environmental uncertainty and firm performance. The findings indicate that innovation, especially product innovation, is critical for firm performance.

Understanding the Relationship Between Culture and Sensory Marketing in Developing Strategies and Opportunities in Emerging Economies

2017 ◽  
pp. 236-262
Author(s):  
Abdulelah Althagafi ◽  
Mahmood Ali
Keyword(s):  
Emerging Economies ◽  
Critical Role ◽  
Cultural Analysis ◽  
Global Strategy ◽  
Strategic Development ◽  
Developed Economies ◽  
Sensory Marketing ◽  
The Impact ◽  
The Relationship

Global strategy requires an understanding of various international cultural differences and their impact on organisations success or failure. Organisations adopt different strategies to succeed in a diverse cultural environment. Sensory marketing strategy plays a critical role in understanding the culture and formulating a successful strategy. Sensory marketing is the process that affects customers' senses, perceptions, judgment, and behaviour. It is critical for policymakers to understand the impact of sensory marketing on consumer buying practices across cultures, including emerging economies. This study serves as a backdrop of strategic development in emerging economies with a focus on the visual and tactile factors of the sensory marketing. Adopting Hofstede's (2001) cultural framework, this chapter has three major objectives. Based on literature review, firstly, it presents a cross-cultural analysis of the consumer sensory processing between the developed economies and emerging economy, Saudi Arabia. Secondly, it aims to evaluate the culture impacts on consumer behaviour's purchase intentions in relation to the sensory factor such as touch and vision. Thirdly, it attempts to identify the role of consumer sensory factors in buying decision across the culture. According to the findings, the literature supports the universality of behaviour patterns of multisensory interaction between touch and vision. This universality applies at both theoretical and operational levels.

Examining the impact of market orientation on service quality in shipping companies: the role of risk propensity

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Angelos Pantouvakis ◽  
Maria Karakasnaki
Keyword(s):  
Service Quality ◽  
Market Orientation ◽  
Risk Propensity ◽  
Confirmatory Factor Analyses ◽  
Content Type ◽  
The Impact ◽  
First Time ◽  
The Relationship ◽  
Moderating Role

Purpose The purpose of this study is to investigate the relationship between market orientation and service quality in the context of shipping companies. Moreover, this study aims to explore the moderating role of risk propensity in the above-mentioned relationship. Design/methodology/approach A research study was carried out on a sample of 255 shipping companies located in Greece. Data were obtained through a structured questionnaire from the managing directors or other senior executives. Data were analyzed through exploratory and confirmatory factor analyses, while the hypothesized relationships were determined through regression analyzes. Findings The analysis of the empirical data shows that intelligence generation and responsiveness have a positive and significant impact on the service quality of shipping companies. Also, the findings showed that this relationship is influenced by the degree of risk propensity, revealing, thus its moderating role on the market orientation – service quality link. Originality/value The current study contributes to the literature by examining for the first time the moderating role of risk propensity in the relationship between market orientation and service quality. Additionally, this is the first study that attempts to investigate the way the dimensions of market orientation predict service quality in the context of shipping companies.

Customer involvement and NPD cost performance: the moderating role of product innovation novelty

2019 ◽  
Vol 34 (4) ◽  
pp. 711-722 ◽  
Author(s):  
Yi Li ◽  
Gang Li ◽  
Taiwen Feng ◽  
Jinpeng Xu
Keyword(s):  
Product Innovation ◽  
Positive Impact ◽  
Cost Performance ◽  
Content Type ◽  
Customer Involvement ◽  
Positive Effects ◽  
The Impact ◽  
Innovation Novelty ◽  
The Relationship

Purpose The purpose of this study is to examine the influence of product innovation novelty on the relationship between customer involvement and new product development (NPD) cost performance. Design/methodology/approach The authors use organizational information processing theory and adopt hierarchical regression and slope difference test to assess the relationships between constructs and test the hypotheses. Findings The authors evaluate the concept of product innovation novelty from the perspectives of suppliers and customers and infer that these two types of product innovation novelty exert a moderate effect on the relationship between customer involvement and NPD cost performance. First, product innovation novelty for customers strengthens the positive effects of customer involvement on the NPD cost performance. Second, product innovation novelty for suppliers weakens the positive impact of customer involvement on the NPD cost performance. The authors also find that the interaction between product innovation novelty for suppliers and product innovation novelty for customers weakens the positive impact of customer involvement on NPD cost performance. Originality/value The findings of this study explain the reasons for the controversies surrounding the impact of customer involvement on cost performance and discuss the role of product innovation novelty in customer involvement in NPD process. The results of this study can be used to establish whether customer involvement improves or weakens NPD cost performance and identify the role of product innovation novelty in NPD. The conclusions derived from this study can provide theoretical knowledge and managerial insights for both academicians and corporate professionals.

Importance of Web Based Tools for Promotion of Movies

2014 ◽  
Vol 4 (2) ◽  
pp. 62-73
Author(s):  
Suresh Sannapu ◽  
Akshat Singh Parihar ◽  
Gaurav Kandwal ◽  
Karan Kakkar
Keyword(s):  
Film Industry ◽  
Critical Role ◽  
Individual Investors ◽  
Multiple Stakeholders ◽  
Web Based ◽  
Secondary Sources ◽  
Online Tools ◽  
The Impact ◽  
The Relationship

This paper gives a description of the empirical study investigating the impact of promotions using Web based tools by Indian Movie production houses. Evolution of movie promotion starting with use of traditional methods for the first movie to the near dependence on social media to promote the latest movies produced in India has been chronologically presented. Critical role of web based tools and their synchronization with other media tools in contemporary movie promotion has also been elaborated. As Indian film industry is witnessing impeccable advancements in areas like technology and marketing digitalization, this research shows the use of online tools for attracting consumers. The key research objective is to find out the ability of the production houses to attain maximum customer attraction through various online tools like Facebook, Twitter, Blogs and YouTube. Data has been collected both from primary and secondary sources. Regression analysis has been used to depict the relationship between likes, comments and shares with the number of campaigns. Given the huge contribution of movies to Indian economy, ever increasing competition in this industry and increasing popularity of Web based tools; this study aims to benefit multiple stakeholders including movie producers, individual investors and all other entities related to movie making business such as music companies, distributors, exhibitors and single screen owners.

scholarly journals Research on the impact of firm’s innovation - driven on new product innovation performance

2019 ◽  
Vol 10 (2) ◽  
pp. 596
Author(s):  
Yan Qu ◽  
Chun-Shuo Chen
Keyword(s):  
Competitive Advantage ◽  
Market Orientation ◽  
Absorptive Capacity ◽  
Product Innovation ◽  
New Product ◽  
Innovation Performance ◽  
Internet Firms ◽  
The Impact ◽  
The Relationship ◽  
New Product Innovation

The framework of this research is based on the discovery in the clues of former researches that Innovation-driven is the pre factor for the firm to grow up or to gain the competitive advantage, and among them, market orientation and technological opportunity are two of the major determinant factors for the firm’s gaining the competitive advantage and improving the performance and profits. Based on knowledge-based theory, a questionnaire survey of 220 Internet firms in China was conducted to empirically analyze the relationship between innovation driven, absorptive capacity, and new product innovation performance. The article found that: the absorptive capacity mediates the relationship between innovation-driven and new product performance, and market turbulence negative adjusts the relationship between market orientation and absorptive capacity. It is possible to understand more clearly the process of firms acquiring and digesting information, transforming and mining knowledge to achieve new product innovation performance by analyzing the process of knowledge absorption and conversion.

scholarly journals The Environmental Strategy of Businesses as an Option under Recession in Greece

2018 ◽  
Vol 10 (12) ◽  
pp. 4399 ◽  
Author(s):  
Andreas Fousteris ◽  
Eleni Didaskalou ◽  
Markos-Marios Tsogas ◽  
Dimitrios Georgakellos
Keyword(s):  
Financial Performance ◽  
Competitive Advantage ◽  
Economic Crisis ◽  
Critical Role ◽  
Economic Recession ◽  
Decisive Role ◽  
Business Environment ◽  
Environmental Strategy ◽  
The Impact

In recent years and mostly during the last two decades, the decisive role of the environment in the business administration field and business life in general has emerged. In the modern, fast changing, and highly competitive business environment, and even more so in the context of the recent economic crisis, businesses constantly struggle to survive, trying to resolve problems and improve their performance and competitive advantage. Therefore, they must save and invest substantial sums of money to build strong infrastructure, to change procedures, and to produce environmentally friendly products. In view of the above, the current study attempted to examine the impact of environmental strategy on the growth of medium and large enterprises in all sectors in Greece, in a period of economic crisis. The study, carried out in February and March 2018, confirmed the positive correlation and the critical role of environmental strategy in the financial performance of Greek enterprises during this period of economic recession. Both eco-efficient practices and innovative practices lead to the creation of competitive advantage and, thus, to the improvement of the financial performance of a firm.

scholarly journals The Mediating Role of Knowledge Sharing on Social Capital and Product Innovation among Tourism SMEs

2021 ◽  
Vol 24 ◽  
Author(s):  
David Pooe ◽  
Watson Munyanyi
Keyword(s):  
Social Capital ◽  
Knowledge Sharing ◽  
Product Innovation ◽  
Business Environment ◽  
Tourism Industry ◽  
Social Dimension ◽  
Mediating Role ◽  
Social Reciprocity ◽  
The Relationship

Purpose: The aim of this study was to investigate the mediating role of knowledge sharing on social capital and product innovation among tourism SMEs in Zimbabwe. Design/methodology/approach: A quantitative approach was adopted in this study and data was collected using an online survey, from owners and managers of small and medium enterprises in the tourism industry. The respondents were drawn using a simple random sampling technique from a database created and maintained by the Zimbabwe Tourism Authority of Sanganai/Hlanganani World Tourism Expo participants. Covariance-based structural equation modelling was used to analyse the data and test the hypotheses proposed. Findings: The study found that both interorganisational trust and social reciprocity enhance product innovation in the tourism sector. It was also revealed that knowledge-sharing capability partially mediates the relationship between interorganisational trust and social reciprocity and product innovation. Research limitations/implications: By focusing on interorganisational trust and social reciprocity, this study was limited to the relational dimension of social capital, and this offers scope for future research. More research needs to be undertaken to explore the role of interorganisational trust and social reciprocity across other dimensions of social capital other than the relational attributes. It is also necessary to conduct longitudinal studies to capture variations in time and across sectors using more robust measures. Originality/value: The study expands on the existing line of scholarly work by providing a social dimension of the antecedents of product innovation. The findings suggest in the wake of resource limitation, firms in Zimbabwe may rely on interorganisational trust and social reciprocity to foster superior product innovation. In this knowledge-intensive business environment, this study also adds value by providing empirical evidence for the mediating role of knowledge-sharing capability in the relationship between interorganisational trust and social reciprocity, and product innovation.

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