A Conceptual Framework for the Acceptance of E-Commerce Technologies among Organizations in Developing Countries

2020 ◽  
pp. 205-210
Author(s):  
A. M. Meirmanova

The presented study examines e-commerce technologies a new conceptual framework of the unified theory of acceptance and use of technology among small and medium enterprises (SMEs) in developing countries.Aim. The study aims to identify factors for the implementation and acceptance of e-commerce among small and medium enterprises (SMEs) in developing countries.Tasks. The authors utilize tools of G. Hofstede’s cultural dimensions theory to describe the emotional attitude of an individual to the use of technology.Methods. This study examines various aspects of the method of the unified theory of acceptance and use of technology (UTAUT), which is implemented in many studies of behavioral intentions of individuals in the adoption of new technologies.Results. For the first time, a conceptual (predictive) model based on four moderating variables is proposed. The variables include such cultural dimension parameters as power distance index  (PDI), individualism/collectivism  (IDV), uncertainty avoidance  (UAI), and long-term/short-term orientation (LTO). These moderators boost the effect of the basic constructs on the behavioral propensity for the use and application of technologies.Conclusions. Based on the considered conceptual framework, the authors propose a number of recommendations for the development of tools that would ensure the required level of employee engagement in the acceptance and use of e-commerce technologies among small and medium enterprises (SMEs) in developing countries. Another promising direction involves using the tools of G. Hofstede’s cultural dimensions theory to examine the specific aspects of the acceptance and use of information technology among organizations belonging to different national business cultures.

2011 ◽  
Vol 16 (31) ◽  
pp. 23-48 ◽  
Author(s):  
Lalita A. Manrai ◽  
◽  
Ajay K. Manrai ◽  

This paper develops a conceptual framework for analyzing tourist behaviors and identifies three categories of behaviors based on the applications of Hofstede’s cultural dimensions and the processes underlying these influences. Our findings indicate that tourist behaviors in the Before-Travel, During-Travel, and After-Travel stages differ significantly in terms of the applicability and process through which Hofstede’s cultural dimensions operate. The results of our analysis suggest three categories of behavioral patterns, namely, “Social Interaction Driven Travel Behaviors,” (SID), “Risk Tendencies Driven Travel Behaviors,” (RTD), and “Collectivity Orientation Driven Travel Behaviors,” (COD). SID relates to the evaluation of travel experiences in the after-travel stage. The dominant cultural values associated with SID are Individualism/Collectivism, Masculinity/Femininity, and Power Distance. These three values act either independently or in pairs or all three together. RTD relates to the consumption of travel products in the during-travel stage, and COD relates to the formation of travel preferences in the before-travel stage. Individualism/Collectivism and Uncertainty Avoidance are associated with both RTD and COD. However, the underlying processes differ for these two categories of travel behaviors. In addition to their independent influences on travel behaviors, these two values associated with RTD and COD also have an interactive effect. For RTD, the Uncertainty Avoidance motive determines the Individualism/Collectivism outcome, whereas, for COD, the opposite is true: the Individualism/Collectivism determines the Uncertainty Avoidance outcome. The paper also discusses the application of a fifth cultural dimension, Confucian Dynamism (short-term versus long-term orientation), for the study of tourists’ behaviors.


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Danur Condro Guritno ◽  
Mahrus Lutfi Adi Kurniawan ◽  
Irfan Mangkunegara ◽  
Bhimo Rizky Samudro

Purpose This paper aims to investigate the relation between the cultural dimensions of Hofstede and corruption in developing countries. Design/methodology/approach This study uses a quantitative research approach with multiple regression analysis and quantile regression (QR) analysis. Findings The results showed that all cultural dimensions except power distance index (PDI) influence the level of corruption in developing countries. This study also found something interesting from the significance of the cultural dimensions of individualism and uncertainty avoidance (UAI) in the regression model. The community of developing countries tends to be collective which means that the level of corruption in the country is getting higher. The cultural dimension of UAI in developing countries is also interesting to study because of the positive relation with the Corruption Personal Index value which means it tends to be freer from corruption. Research limitations/implications This research is limited to the number of samples and the scope of the Hofstede’s cultural dimensions which are limited in developing countries. Practical implications The results of this research can add empirical evidence related to cultural variables and corruption, especially in developing countries. Social implications This research is expected to be a reference on cultural aspect and corruption in developing countries to be studied more deeply to investigate the causes of corruption in developing countries. Originality/value This is a preliminary study using cultural dimension and corruption in developing countries with quantile regression (QR) as an analysis tool and can add empirical evidence about the cultural dimensions and corruption.


Author(s):  
Binti Muchsini ◽  
Siswandari Siswandari

Digital natives are a new cultural generation born of aggressive digital technology penetration. The rapid development of technology is influencing their learning habits and behaviours, and consequently this generation has a unique way of thinking and learning. The purpose of this research is to analyse the behaviours and preferences of digital natives through understanding their preferences in the use of technology and their cultural values, as a basic strategy for selecting learning methods. This research uses a survey method to explore the use of technology and the cultural values of digital natives on accounting courses. The cultural values referred to in this paper are Hofstede's cultural dimensions, namely power distance, individualism, masculinity, uncertainty avoidance and long-term orientation. The research results reveal two main findings: 1) the level of use of technology for non-academic purposes tended to be high, and the preference of the students was to use smartphones rather than fixed PCs or laptops. This suggests that lecturers must actively use technology in the classroom, thus ensuring that pre-service accountancy teaching students are themselves ready to use technology in their teaching practice; 2) analysis results of Hofstede’s cultural dimensions indicate that the students prefer learning in technological environments, informal learning structures, unlimited space and time, that they expect quick feedback, prefer teamworking, and prefer active learning rather than reading and listening. These results can be used as the basis for designing quality learning methods.


2020 ◽  
Vol 4 (2) ◽  
pp. 377
Author(s):  
Thofik Nugroho ◽  
Wing Wahyu Winarno ◽  
Kholid Haryono

It is important for online transportation application company to know the factors that influence the use of online transportation applications. Culture is an important factor in research into the acceptance of technology use. This study uses the UTAUT2 research model and Hofstede's cultural dimensions. The main objective of this research will be to investigate that culture influences users in using online transportation applications. The measurement method uses PLS SEM. It is proven that culture influences the use of online transportation applications. It is proven that by adding the cultural dimension in the UTAUT2 model, it can better explain the behavior of using online transportation applications


2021 ◽  
Vol 16 (1) ◽  
pp. 99-107
Author(s):  
Idris Na'umma Abdullahi ◽  
Mohd Heikal Husin ◽  
Ahmad Suhaimi Baharudin

This paper reviews empirical literature to develop a conceptual framework for the adoption of Facebook as a marketing channel by Small and Medium Enterprises (SMEs) in developing countries like Nigeria. Recent peer-review journal articles were reviewed to develop the conceptual framework for this study. Facebook provides SMEs with a cost-effective strategy for marketing their products and services to both local and international customers. However, SMEs in developing countries like Nigeria are slow in the adoption of Facebook. A literature review has revealed a lack of research on the adoption of Facebook by SMEs from the context of developing countries like Nigeria. Most of the existing studies on Facebook adoption were conducted in developed countries. Findings from such studies cannot be directly applied to SMEs in developing countries because they face different challenges.  The paper proposes a conceptual framework based on the Technology-Organization-Environment (TOE) framework that can be empirically tested by a future researcher to determine factors influencing the intention of small and medium enterprises operating in the context of developing countries to adopt Facebook as a marketing channel to enhance their competitive advantage in the modern market. Findings from this study would be beneficial to decision-makers in Nigerian SMEs and Nigerian government agencies with responsibility for strengthening SMEs' activities in the country. It will also encourage and guide SMEs to adopt Facebook as their marketing channel.


2019 ◽  
Vol 19 (3) ◽  
pp. 315-332 ◽  
Author(s):  
Cassandra E DiRienzo

Previous studies have posited that women are less tolerant of unethical behaviors than men and have found that countries with a greater percentage of women in government are associated with lower levels of corruption. Nonetheless, recent studies have hypothesized that the effect of women on corruption is dependent on institutional and cultural environments in which they work. The aim of this study is to empirically test if the effect of women in government on country-level corruption is dependent on culture using cross-country data. Through a series of regressions, moderating terms between women in government and Hofstede’s cultural dimensions are added to empirically test the moderating effect of culture. This study offers empirical evidence that the effect of women in government on corruption is dependent on Hofstede’s individual cultural dimension, supporting recent claims that the effect of women on corruption is indeed dependent on cultural contexts.


2020 ◽  
Vol 9 (2) ◽  
pp. 19
Author(s):  
Vasif Aliyev

One of the most fundamental studies on culture in recent years is Dutch scientist Geert Hofstede’s study of the cultural dimension. This study shows what Hofstede's cultural dimensions; individualism-collectivism, power distance, masculinity-femininity, uncertainty avoidance and the countries’ compliance with those dimensions. Additionally, attempts have been made to clarify through qualitative observations which dimensions Azerbaijani culture corresponds in Hofstede criterion.


Author(s):  
O. Bello ◽  
O. A. Yahaya

This study examines the factors driving the adoption of webinars among small and medium enterprises (SMEs) in the midst COVID-19 pandemic to hold meetings, training events and sharing business ideas and information. The study used survey questionnaires to obtain data from respondents based on a modified Unified Theory of Acceptance and Use of Technology (UTAUT) model. Results of the regression analysis show that performance expectancy is the most important determinant of webinar adoption during the COVID-19 pandemic. Based on the findings of the study, it is deduced that SMEs adopted webinars due to their perception that it improves their performance, increases their social status, adapts easily with their existing infrastructures and gives them positive feelings of pleasure and achievements.


2020 ◽  
Vol 10 (1) ◽  
pp. 48
Author(s):  
Chairia Chairia ◽  
Citra Sukmadilaga ◽  
Indri Yuliafitri

<em>Baitul Maal wat Tamwil (BMT) is a sharia cooperative that is able to reach up to economic actors of Small and Medium Enterprises (SMEs). Itqan BMT members in Bandung who use Itqan Mobile are far less than the number of members who do not use them. The purpose of this study was to examine the Unified Theory of Acceptance and Use of Technology (UTAUT) on users of users and not users of Itqan Mobile on Itqan BMTs in Bandung. UTAUT is a theory that is widely adopted in studies of user acceptance of a technology. The method used in this research is regression analysis followed by path analysis. Regression analysis was carried out in two stages. The result of regression I research is that effort expectations show a positive and significant role on the behavioral intentions of members using Itqan Mobile, while performmmance expectancy, social influence, and facilitating conditions do not contribute to the behavioral intentions Itqan Mobile. The results of regression II research indicate that performance expectations and effort expectations have not role in the behavior intentions Itqan Mobile. Furthermore, the results of the study also prove that performance expectations, effort expectations, social influences, and facilitating conditions show an indirect effect on the behavior of Itqan Mobile users which is mediated by behavioral intentions of using it.</em>


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