scholarly journals Understanding the Major Predictors Affecting The Level of Customer’s Satisfaction towards SME Fast Food Industry in Malaysia:The Equity Theory Perspectives

2019 ◽  
Vol 9 (2) ◽  
pp. 4599-4604
Keyword(s):  
Product Quality ◽  
Physical Environment ◽  
Fast Food ◽  
Food Industry ◽  
Equity Theory ◽  
Price Sensitivity ◽  
Competitive Advantages ◽  
Fast Food Industry ◽  
Conceptual Paper ◽  
Potential Customers

The main purpose of this conceptual paper is to propose a holistic framework that could expand the understanding of the real predictors of customer’s satisfaction towards the fast-food industry in Malaysia by applying the Equity Theory. Previous academic studies have identified various aspects that could affect the customer’s satisfaction in the industry. There are numerous local SME fast food entrepreneurs that unable to recognize the predictors, therefore they executing the wrong strategies to attract potential customers. This paper aimed to provide a better understanding towards the identified elements that have been proven by academicians in previous literature about the issue. This study hypothesized four predictors (physical environment, price sensitivity, product quality, and promotion) that could affect the customers’ satisfaction in the SME fast-food business. It is presumed that all predictors are significant in controlling the satisfaction of customers in this study. In order to gain competitive advantages and competitively sustain in the market, a business or company (particularly the small and medium fast-food operators or entrepreneurs) should focus on these four main predictors as it could affect the level of customers’ satisfaction towards the business

Determinants of Customers' Perceived Value in the Fast Food Industry for Global Brands in Malaysia

2019 ◽  
pp. 225-244
Author(s):  
Jalal Rajeh Hanaysha ◽  
Haim Hilman ◽  
Zahari Abu Bakar ◽  
Lee Khai Loon
Keyword(s):  
Customer Service ◽  
Food Quality ◽  
Physical Environment ◽  
Fast Food ◽  
Food Industry ◽  
Positive Impact ◽  
Perceived Value ◽  
Price Fairness ◽  
Fast Food Industry ◽  
Global Brands

The purpose of this research was to investigate the effect of food quality, customer service, physical environment, and price fairness on perceived value in the fast food industry. A survey method was used for the collection of desired information from the visitors of global fast food restaurants in the East Coast region of Malaysia. The returned questionnaires were analyzed by SPSS and structural equation modeling (PLS-SEM). Overall, the findings showed that the impact of food quality on perceived value is positive. The results also showed that the effect of customer service on perceived value is insignificant. The outcomes also proved that physical environment has a significant positive impact on perceived value. Finally, the findings indicated that price fairness has a positive effect on perceived value. These results enhance the understanding towards the significance of the selected factors in influencing customers' perceived value in the fast food industry.

scholarly journals Pengaruh Differensiasi Produk dan Kualitas Pelayanan terhadap Keputusan Pembelian Makanan Cepat Saji Richeese Factory Rempoa

2019 ◽  
Vol 9 (1) ◽  
pp. 76
Author(s):  
Ardha Danawira
Keyword(s):  
Service Quality ◽  
Product Quality ◽  
Fast Food ◽  
Food Industry ◽  
Sampling Method ◽  
High Mobility ◽  
Food Competition ◽  
Survey Method ◽  
Fast Food Industry ◽  
The Difference

The culinary industry is mushrooming along with the busyness of the community and its high mobility. One such industry is fast food. Competition in the fast food industry is also growing fast so differentiation is needed to win the competition. This research discusses the difference between product and service quality with the decision to buy fast food Richeeese Factory Rempoa, South Jakarta. In this study a sample of 133 fast food respondents was used in Rempoa, South Jakarta. This study uses a survey method by collecting data directly, which is derived from a questionnaire distributed to the sample. Sampling uses non-probability sampling with accidental sampling method. The results of the study prove that there is an effect of differentiation and product quality both simultaneously and partially on the decision to purchase fast food from Richeese Factory, Rempoa, South Jakarta.

A Study on Determining The Factors Impacting Consumer Perception Regarding The Online Food Delivery Apps in Guwahati

GIS Business ◽  
2019 ◽  
Vol 14 (6) ◽  
pp. 521-542
Author(s):  
Saroj Kumar Koiri ◽  
Subhadeep Mukherjee ◽  
Smriti Dutta
Keyword(s):  
Fast Food ◽  
Food Industry ◽  
Food Preferences ◽  
Food Delivery ◽  
Consumer Perception ◽  
Fast Food Industry ◽  
The People ◽  
Indian Food ◽  
Consumer's Perception

Today, fast food industry is growing rapidly in India. It is getting adapted and also being upgraded according to Indian food requirements. Online food ordering apps and sites are developed in order to meet consumer’s expectations. With the changing food preferences and habits of the people, it is necessary to know what factors impact the consumer’s perception regarding online food delivery apps.

scholarly journals The McDonaldization of Academic Libraries?

2015 ◽  
Vol 76 (3) ◽  
pp. 339-352 ◽  
Author(s):  
Brian Quinn
Keyword(s):  
Academic Libraries ◽  
Fast Food ◽  
Food Industry ◽  
Fast Food Industry ◽  
University Of Maryland ◽  
The University

George Ritzer, a sociologist at the University of Maryland, has proposed an influential thesis that suggests that many aspects of the fast food industry are making their way into other areas of society. This article explores whether his thesis, known as the McDonaldization thesis, is applicable to academic libraries. Specifically, it seeks to determine to what extent academic libraries may be considered McDonaldized, and if so, what effect McDonaldization may be having on them. It also investigates some possible alternatives to McDonaldization, and their implications for academic libraries.

scholarly journals McDonald's — Much Maligned, But an Engine of Economic Development

2007 ◽  
Vol 7 (4) ◽  
pp. 1850123 ◽  
Author(s):  
Adrian E. Tschoegl
Keyword(s):  
United States ◽  
Economic Development ◽  
Fast Food ◽  
Food Industry ◽  
The United States ◽  
External Effects ◽  
Fast Food Industry ◽  
The Us ◽  
Per Se ◽  
Backward Linkages

Critics have excoriated the US fast-food industry in general, and McDonald's most particularly, both per se and as a symbol of the United States. However, examining McDonald's internationalization and development abroad suggests that McDonald's and the others of its ilk are sources of development for mid-range countries. McDonald's brings training in management, encourages entrepreneurship directly through franchises and indirectly through demonstration effects, creates backward linkages that develop local suppliers, fosters exports by their suppliers, and has positive external effects on productivity and standards of service, cleanliness, and quality in the host economies.

scholarly journals Multi-Unit Ownership in Franchising: Evidence from the Fast-Food Industry in Texas

2004 ◽  
Vol 35 (4) ◽  
pp. 747 ◽  
Author(s):  
Arturs Kalnins ◽  
Francine Lafontaine
Keyword(s):  
Fast Food ◽  
Food Industry ◽  
Fast Food Industry

Competitive service quality improvement (CSQI): a case study in the fast-food industry

2004 ◽  
Vol 4 (2) ◽  
pp. 75-84 ◽  
Author(s):  
Seok-hoon Lee ◽  
Yong-pil Kim ◽  
Nigel Hemmington ◽  
Deok-kyun Yun
Keyword(s):  
Quality Improvement ◽  
Service Quality ◽  
Fast Food ◽  
Food Industry ◽  
Fast Food Industry

scholarly journals A Factor Analytic Investigation of Electronic Word-of-Mouth towards Fast Food Industry in Sri Lanka

2020 ◽  
pp. 64-69
Author(s):  
Saraniya Devendra
Keyword(s):  
Factor Analysis ◽  
Sri Lanka ◽  
Fast Food ◽  
Food Industry ◽  
Word Of Mouth ◽  
Electronic Word Of Mouth ◽  
Positive Word ◽  
Fast Food Industry ◽  
Fast Food Restaurants ◽  
Positive Word Of Mouth

In modern marketing, the Fast Food Industry has experienced lots of changes. These changes have influenced both industries and the nature of the rivalry. Consequently, it is not shocking that these bread winners have been enforced in a puzzling situation to concentrate on their customers instead of positive word of mouth communication. One of the best ways that restaurants can be differentiated from others and accomplish competitive advantage is using positive word of mouth. Consequently, this research is contributed to the vital element that is influencing on Electronic Word-of-Mouth (EWOM) in selective Fast Food Restaurants. The data were collected from a convenience sample of 200 customers in Colombo Divisional Secretariat Division, Sri Lanka. The respondents provided the data utilizing a close-ended questionnaire. Exploratory Factor Analysis has been used to analyze the data and to draw the findings. From the factor analysis, it has been identified that four factors, namely Encouragement, In-depth explanation, Differentiation and Contacts, are the primary influencers. These four factors have combined variance of 55.411% of the decision regarding the adoption of Electronic Word-of-Mouth by Fast Food Restaurants to ensure strategic development.

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