scholarly journals Role of Social Media in Revolutionizing Communication in India

This research analyzes how social media revolutionized communication in India. Communication opened up gates for social change which includes behavioral change, change in communication, and change in world vision. Communication has a major impact on how people think and behave. This can be translated into ways in which social change occurs. The high-end exposure to the new media technologies has impacted urban and rural life in India. This study tries to understand the different layers of the communication revolution that happened in India as part of social media. India has over 460 million internet users. India has the second largest online market. It is ranked only behind China in the word. It is predicted that by 20121, around 635.8 million people will use the Internet in India. India has one of the highest growth potentials when Internet usage is concerned. India rose to this position from a stage in 2015 where India had only 26% of the population had access to the Internet. The communicaton revolution affects all communities in India. Social media ignores caste, creed, religion and fundamental differences among people. Social media has high visibility across the human population in India. The social media evangelized communication patterns of the Indian population. People started communicating beyond caste, creed, and religion. When they interact using the internet, the socialization takes place through social media. The social exchange in social media helps people to understand each other. This is beyond different barriers like physical and region. People started interacting on a platform as friends and family. The social media paved the way of chances for everyone to find oneself. This type of constructed identity of individuals when getting into the area of cyberspace represent each individual to socialize in cyberspace. In the world of cyberspace, people interact as people beyond their physical environment. The communication revolution occurs during this process. This study analysis how social media plays a key role in revolutionizing communication in India. This pilot study was conducted in three South Indian states of the country, namely Kerala, Karnataka, and Kerala. We have selected samples from urban and rural populations. The stratified random sampling method was used to collect samples from six different regions.

This research analyzes how social media revolutionized communication in India. Communication opened up gates for social change which includes behavioral change, change in communication, and change in world vision. Communication has a major impact on how people think and behave. This can be translated into ways in which social change occurs. The high-end exposure to the new media technologies has impacted urban and rural life in India. This study tries to understand the different layers of the communication revolution that happened in India as part of social media. India has over 460 million internet users. India has the second largest online market. It is ranked only behind China in the word. It is predicted that by 20121, around 635.8 million people will use the Internet in India. India has one of the highest growth potentials when Internet usage is concerned. India rose to this position from a stage in 2015 where India had only 26% of the population had access to the Internet. The communicaton revolution affects all communities in India. Social media ignores caste, creed, religion and fundamental differences among people. Social media has high visibility across the human population in India. The social media evangelized communication patterns of the Indian population. People started communicating beyond caste, creed, and religion. When they interact using the internet, the socialization takes place through social media. The social exchange in social media helps people to understand each other. This is beyond different barriers like physical and region. People started interacting on a platform as friends and family. The social media paved the way of chances for everyone to find oneself. This type of constructed identity of individuals when getting into the area of cyberspace represent each individual to socialize in cyberspace. In the world of cyberspace, people interact as people beyond their physical environment. The communication revolution occurs during this process. This study analysis how social media plays a key role in revolutionizing communication in India. This pilot study was conducted in three South Indian states of the country, namely Kerala, Karnataka, and Kerala. We have selected samples from urban and rural populations. The stratified random sampling method was used to collect samples from six different regions.


Author(s):  
Corinne Weisgerber

This article calls into question the social media empowerment narrative and the underlying idea that social media platforms are empowering everyday netizens to have their voices heard. The author argues that social media technologies may simply privilege only those Internet users who are new media savvy and have leisure time to participate in the so-called digital democracy. While social media systems might have lowered the entrance threshold for civic engagement, hurdles such as the growing competition in an attention economy, the odds of standing out amidst millions of other individual voices, knowledge of new media technologies required to achieve visibility, and time demands make the social media empowerment vision more difficult to attain than the architects of the empowerment ideology have made the public to believe.


2015 ◽  
pp. 1718-1742
Author(s):  
Kindra Cotton ◽  
Denise O'Neil Green

While most have grasped how to utilize social media in their personal lives, very few have been able to bridge the gap in leveraging new media effectively to enhance their careers. This chapter is a how-to guide for Equity, Diversity, and Inclusion (EDI) professionals seeking to use social media to carve a niche in the social networking arena. The purpose of this chapter is to highlight how EDI professionals can benefit from utilizing new media marketing tools to position themselves as subject-matter experts and use this authority to create engaged communities surrounding the topics of equity, diversity, and inclusion in higher education. A current review of new media technologies and emerging strategies starts the chapter. It continues with further details on the steps needed to develop and implement a successful social media marketing strategy. The chapter concludes with how to turn plans into actionable steps and includes a social media marketing planning worksheet.


2019 ◽  
Vol 14 (3) ◽  
pp. 437-453 ◽  
Author(s):  
Ralph Schroeder

AbstractVisions of media spanning the globe and connecting cultures have been around at least since the birth of telegraphy, yet they have always fallen short of realities. Nevertheless, with the internet, a global infrastructure has emerged, which, together with mobile and smartphones, has rapidly changed the media landscape. This far-reaching digital connectedness makes it increasingly clear that the main implications of media lie in the extent to which they reach into everyday life. This article puts this reach into historical context, arguing that, in the pre-modern period, geographically extensive media networks only extended to a small elite. With the modern print revolution, media reach became both more extensive and more intensive. Yet it was only in the late nineteenth century that media infrastructures penetrated more widely into everyday life. Apart from a comparative historical perspective, several social science disciplines can be brought to bear in order to understand the ever more globalizing reach of media infrastructures into everyday life, including its limits. To date, the vast bulk of media research is still concentrated on North America and Europe. Recently, however, media research has begun to track broader theoretical debates in the social sciences, and imported debates about globalization from anthropology, sociology, political science, and international relations. These globalizing processes of the media research agenda have been shaped by both political developments and changes in media, including the Cold War, decolonization, the development of the internet and other new media technologies, and the rise of populist leaders.


Author(s):  
Kindra Cotton ◽  
Denise O’Neil Green

While most have grasped how to utilize social media in their personal lives, very few have been able to bridge the gap in leveraging new media effectively to enhance their careers. This chapter is a how-to guide for Equity, Diversity, and Inclusion (EDI) professionals seeking to use social media to carve a niche in the social networking arena. The purpose of this chapter is to highlight how EDI professionals can benefit from utilizing new media marketing tools to position themselves as subject-matter experts and use this authority to create engaged communities surrounding the topics of equity, diversity, and inclusion in higher education. A current review of new media technologies and emerging strategies starts the chapter. It continues with further details on the steps needed to develop and implement a successful social media marketing strategy. The chapter concludes with how to turn plans into actionable steps and includes a social media marketing planning worksheet.


Open Medicine ◽  
2021 ◽  
Vol 16 (1) ◽  
pp. 1170-1174
Author(s):  
Concetta M. Vaccaro ◽  
Giulia Guarino ◽  
Dario Conte ◽  
Emanuela Ferrara ◽  
Laura Dalla Ragione ◽  
...  

Abstract Objective The purpose of this study is to assess the increase both in the use of the Internet and social media and in Google searches regarding eating disorders (ED) in Italy during the Covid-19 pandemic. Our aim is also to verify the possible impact of such an increase on ED, since patients treated for ED by the National Health Service (NHS) have increased in the first 6 months of 2020 as well. Method We used data from Wearesocial surveys on Internet users in the first 6 months of 2020 and the Google searches related to the query of “food disorders” and “body shaming.” The first results of a project of the Italian Ministry of Health on ED have been considered too. Results The social media users in July 2020 increased to 60% of the Italian population; a tendential increase in Google searches on these issues has emerged. Finally, new patients of NHS with ED showed a high increase in the first 6 months of 2020 (+40.9%). Conclusion Considering the contents diffused on the Internet, it is fundamental to watch over net usage in the adolescent population and those with ED, because massive access to social media can be considered almost as a risk factor.


Author(s):  
Sulidar Fitri

Children of primary school age today is learning quickly in The use of technological devices that many adult people use such as a mobile phone or laptop connected to the Internet network so it’s provide easy access to an incredible wide world to a variety of sites and applications that are provided in free of charge, Social media technologies indicate social change among children of primary school age in terms of social activities or relationships between human beings. The method of collecting data in this study were collected by observation at the school, in this case also has done an interview to the principal and students of class VI SDN Tugu 3 Gunung Java Cihideung Tasikmalaya, the number of students who were interviewed as a whole amounted to 65 people, this study obtained their personal indication of antisocial child because too preoccupied with social media being used.


Author(s):  
Moncef Belhadjali ◽  
Gary Whaley ◽  
Sami Abbasi

“Fake News” gained major attention throughout all types of media such as print media, broadcast news, and the Internet. This paper utilizes data from a survey of Internet users to compare the perceptions of females and males of the responsibility in preventing the spread of fake news. Those held responsible for taking additional control include public, government, and social media sites. Most respondents (91%) think that made up news stories hinder Americans. Also, most Americans agree that all three players should be more responsible -public (76%), government (73%), networking sites (76%). The results of a regression analysis followed by a t-test revealed that there is no statistically significant gender difference among the means. However, females are more likely to attribute the primary responsibility to the social media sites, when males are more likely to perceive the government as the primary responsible.


Author(s):  
Miriyam Aouragh

Abstract: This article discusses the socio-political implications of user-generated applications and platforms through the prism of the Arab revolutions. Popular postmodern conceptualisations such as (post-nation state) network societies, (post-class) immaterial economies and (horizontal) political resistance through multitudes requires rigorous reassessment in the aftermath of the events in the MENA. Although the revolutions have led to a resurgence of debates about the power of new media, such arguments (or rather assertions) are echoes of earlier suggestions related to peculiar fetishisations of ICT in general and social media in particular. The point of my critique is not to deny the social and political usefulness of new media but to examine the pros and cons of the internet. I tackle the juxtaposition of the internet and political activism through the Marxist concept Mediation and investigate how the social, political and cultural realms of capitalism (superstructure) are both conditioned by and react upon the political-economic base. This helps us to understand structural factors such as ICT ownership (political-economic decision making of social media); while deconstructing the effect of cultural hegemony disseminated through mass media. It also overcomes an unfortunate weakness of some “academic Marxism” (an overwhelming focus on theory) by anchoring the theoretical arguments in an anthropological approach


Wielogłos ◽  
2020 ◽  
pp. 137-154
Author(s):  
Agnieszka Urbańczyk

Beautiful Birthday Wishes, and Song, and Melody. Sincerity and Kitsch in Creative Activity of the Elderly on the Internet in the Context of Pierre Bourdieu’s Theory of Distinction The subject of this article is the Internet activity and creativity of the elderly, understood as a form of radical sincerity. While the most popular take on the digital divide emphasizes lack of Internet access or technological competences, this paper focuses on the exclusion of the elderly users from the legitimate discourse of the Internet. The author uses Pierre Bourdieu’s notion of distinction to discuss the role of distance and irony in the establishment of legitimate taste and its similarity to the irony-laden meme culture. The online meme discourse is contrasted with a particular form of creativity of the elderly, who do not only refuse to create an online persona but whose art is the perfect exemplification of Bourdieuian “working-class aesthetics.” The images – considered tawdry by the gatekeepers of legitimate taste – are a result of emulation of analog artifacts (such as postcards and greeting cards) in the new media. Their popularity among the elderly Internet users is caused by a non-selective transposition of offline relationships onto one’s activity in the social media.


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